Stape’s apps, plugins, and extensions: use cases and benefits

Stape’s app integrations (also referred to as extensions or modules, depending on the platform) make it incredibly easy to set up server-side tracking (SST) without coding. These integrations provide a streamlined way to add Google Tag Manager (GTM), dataLayer, and webhooks to your site for the following platforms:

• WordPress app 
• Shopify app 
• Magento extension 
• BigCommerce app 
• Wix app 
• Prestashop module 

Alternatively, if you’d like to bring server-side tracking to environments where GTM can’t be used directly, take a look at Stape’s SDK integrations.

Why use Stape’s app integrations?

Setting up server-side tracking can be a technical and time-consuming process. Stape integrations automate the initial configuration by injecting the GTM script, preparing the dataLayer, and triggering webhooks for key user events (Purchase and Refund). This helps users with little or no technical knowledge get started with SST quickly.

App integrations are optional, as you can set up everything manually, however, they are extremely helpful for beginners or businesses that need a quick and efficient implementation.

Benefits of Stape’s apps, plugins and extensions

• No development skills required: the integration handles GTM and dataLayer setup for you.
• Saves time: a ready-to-use structure reduces time spent on technical setup.
• Optimized for server-side tracking: events are structured to work out-of-the-box with server GTM.
• Webhooks included: events like purchases and Refunds are automatically sent to sGTM.

Common use cases

• E-commerce tracking: platforms like Shopify or WooCommerce can automatically push purchase and cart data into GTM. This enables precise measurement of sales and marketing attribution.
• Lead generation websites: Stape’s apps insert a custom GTM loader without the need for manual coding.
• Web analytics improvement: track user behavior more accurately by sending clean, structured events directly to the server without browser limitations or ad blockers.
• Quick migration to SST: businesses looking to move from client-side to server-side tracking can use these modules as a launchpad, accelerating adoption.

In short, Stape’s app integrations remove the technical barrier to entry, letting you implement server-side tracking on almost any website in just a few clicks. For most users, they provide a fast, error-proof way to launch SST without developers.