The Stape Conversion Tracking Salesforce app makes it easy to report your Leads’ progress as conversion events directly to your Meta Dataset (formerly Meta Pixel).
Once you configure the necessary fields, the app automatically tracks changes in your Leads’ statuses. It sends the corresponding conversion events to your Meta Dataset.
● Offline event tracking. A Lead can convert into a buyer through offline channels, such as a phone call, even if they initially discovered your product or service via a Facebook ad. In these cases, Stape’s app helps transfer data from Salesforce to your Meta CAPI Gateway. As soon as a purchase record is uploaded to the CRM, the app instantly submits it to Meta as a conversion event.
● Convenient reporting of Lead statuses. After configuring Stape’s app, all updates on your Leads’ statuses are automatically sent to your Meta CAPI Gateway, no additional actions required on your end.
● Optimizing Facebook Lead Ads campaigns. Once Meta receives updated Lead statuses from Salesforce, it can better analyze ad performance and improve targeting to reach the most relevant audience for your product or service.
