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Jun 13, 2024

Case Study: Finnish 🇫🇮 sustainability leader measures 25% more conversions with sGTM

Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.

May 16, 2024

Case study: ZweiDigital with SportSpar got 24% Cost-per-Purchase reduction and 32% Improvement of ROAS

Find out about several improvements that came from the switch to Google Tag Manager Tracking hosted by Stape.

Apr 22, 2024

Case Study: McGen Digital obtains 22% cost reduction and 8.2 in Event Manager rating

This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.

Apr 16, 2024

Case Study: Rooza Online Marketing A/B testing client- and server-side tracking with a Dutch Research Institute

Explore Rooza's A/B testing case study on tracking methods with a Dutch Research Institute.

Apr 11, 2024

DataLemon & Selectika: Onboarding Boost and Cost Savings

Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.

Feb 19, 2024

Case Study: Danish Market-leader improves Google Ads-measurability by 17%

In this article Obsidian Digital explored the implementation of server-side tagging and it resulted in significant gains for Workwear Group.

Dec 5, 2023

Case Study: MecShopping doubled from 24% to 50% with user tracking consent

Check out how MecShopping took advantage of Server-Side tracking and obtained doubled results thanks to Consent Mode.

Dec 5, 2023

Case study: Decathlon Italy increases conversion rate of Facebook Ads campaigns and optimizes customer journey thanks to GA4 and Server-Side Tracking

Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and Server-Side Tracking.

Nov 1, 2023

Case Study: 88% increase in conversion campaigns for Farmasave e-commerce through server-side tracking

Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.

Nov 1, 2023

Case Study: Fondo per l’Ambiente Italiano (FAI) achieves a +128% increase in memberships from digital advertising thanks to the implementation of GA4

Find out how FAI achieves +128% increase from digital advertising thanks to server implementation of Google Analytics 4.

Oct 5, 2023

Case study: Comparing Facebook Ads Results Using FB Pixel Only vs. FB Pixel and CAPI

Discover the difference in Facebook ads results when using the Facebook Conversion API compared to Pixel-only tracking.

Oct 5, 2023

Case study: Migrating from Web to Server-Side Tracking

How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.

May 19, 2023

How Onyx Cookware measured 115% more value in Google Ads

In this article find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via stape and how it led to a great outcome in Google Ads.

Sep 15, 2022

Ecooking, Obsidian Digital & Stape: Measuring 53 % more value in Google Ads with serverside tracking

Danish E-commerce company Ecooking and agency Obsidian Digital used Stape to increase measureable conversions in Google Ads by 53% - enabling growth by properly identifying profitable campaigns that were not looking so with limited tracking because of ITP and Adblockers.

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