Blog/Case studies
Case Study: 88% increase in conversion campaigns for Farmasave e-commerce through server-side tracking
Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.
Nov 1, 2023Case Study: Fondo per l’Ambiente Italiano (FAI) achieves a +128% increase in memberships from digital advertising thanks to the implementation of GA4
Find out how FAI achieves +128% increase from digital advertising thanks to server implementation of Google Analytics 4.
Oct 5, 2023Case study: Comparing Facebook Ads Results Using FB Pixel Only vs. FB Pixel and CAPI
Discover the difference in Facebook ads results when using the Facebook Conversion API compared to Pixel-only tracking.
Oct 5, 2023Case study: Migrating from Web to Server-Side Tracking
How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.
May 19, 2023How Onyx Cookware measured 115% more value in Google Ads
In this article find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via stape and how it led to a great outcome in Google Ads.
Sep 15, 2022Ecooking, Obsidian Digital & Stape: Measuring 53 % more value in Google Ads with serverside tracking
Danish E-commerce company Ecooking and agency Obsidian Digital used Stape to increase measureable conversions in Google Ads by 53% - enabling growth by properly identifying profitable campaigns that were not looking so with limited tracking because of ITP and Adblockers.