Profit tracking with sGTM and Stape Store: a complete guide

Learn how to track real profit using server-side GTM and Stape Store. Build accurate, margin-based tracking and improve ad performance across Google Ads, Meta, and GA4.

Luc Nugteren

Luc Nugteren

Mar 30, 2026

How Google Tag Manager's preview mode helps you check and debug tags

Google Tag Manager preview and debug mode lets you test tags before they go live, showing fired tags, sent data, and errors for quick fixes.

Maryna Semidubarska

Maryna Semidubarska

Oct 22, 2025

How GTM & gtag Use Service Workers for Analytics

Discover the two types of Service Workers used in GTM setups: server-side GTM and googletagmanager.com, and how they handle GA4 and Ads data requests.

Giovani Ortolani Barbosa

Giovani Ortolani Barbosa

Oct 10, 2025

What are the /set_cookie requests in server-side Google Tag Manager (GTM)?

/set_cookie requests in GTM manage first- and third-party cookies. Learn how they work and why they’re essential for server-side tagging.

Giovani Ortolani Barbosa

Giovani Ortolani Barbosa

Oct 9, 2025

Set up Google Tag Manager in 5 minutes

Learn about GTM setup step by step: configure server & web containers and create GTM tags in 5 minutes using a free Setup Assistant tool.

Uliana Lesiv

Uliana Lesiv

Apr 8, 2026

Setup Assistant: what it is, how to set up, and its benefits

With Stape's Setup Assistant, you can easily create personalized GTM templates for free. Find out more about the tool and its benefits.

Uliana Lesiv

Uliana Lesiv

Feb 23, 2026

How to set up ShareASale tag using server GTM

Check how to set up ShareASale conversion tracking with GTM using Stape’s tag. Get accurate tracking, strong security, and benefits of server-side tracking.

Uliana Lesiv

Uliana Lesiv

May 14, 2026

How to set up Quora CAPI tag using server GTM

Find out the benefits of a Quora Conversions API tag and get a guide on setting it up in a few simple steps.

Uliana Lesiv

Uliana Lesiv

Jul 3, 2025

How to set up Nextdoor CAPI tag using server GTM

Check Stape’s Nextdoor CAPI to set up accurate data tracking and effectively optimize campaign performance.

Uliana Lesiv

Uliana Lesiv

Jul 3, 2025

Snowplow tracking integration with server Google Tag Manager

Learn how to implement Snowplow tracking via sGTM to optimize your data collection process. Get accurate insights with server-side tracking.

Ivanna Holubovska

Ivanna Holubovska

Jan 27, 2025

How to set up server-side tracking

Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.

Ivanna Holubovska

Ivanna Holubovska

May 12, 2026

Try Stape for all things server-side