This guide explains effective strategies for identifying the right audience, optimizing your ads, and achieving better results.
Improve Google Ads performance with Stape’s tutorial. Check Google Ads optimization strategies you should try in 2025 and boost your ad campaigns.
Learn how to effectively adjust conversions in Google Ads to track your campaign performance more accurately.
Discover how to optimize your advertising ROI by using server-side Google Ads tracking on your BigCommerce site. Get accurate data, bypass browser limits, and boost conversions!
If you’re wondering why the Google Ads audience is much smaller than GA4 audience and what to do with this - here’s how to fix a decline in your Google Ads (AdWords) remarketing audiences.
Learn how to use the server Google Tag Manager to track and attribute offline sales back to your Google Ads campaigns.
Want to track the results of your Google Ads (AdWords) campaigns? Then you need to see what users were doing on the site after they clicked on your ad. The typical user actions include submitting a contact form, adding something to a cart, or completing a purchase. What if you decided to move your tracking to a server-side? In this article, I’ll show you how to set up Google Ads (AdWords) conversion tracking using Google Ads tag for the Google Tag Manager server container.
