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Targeted advertising: what is and how to improve?

This guide explains effective strategies for identifying the right audience, optimizing your ads, and achieving better results.

Oksana Pochapska

Oksana Pochapska

Feb 26, 2025

How to Improve Google Ads Performance in 2025

Improve Google Ads performance with Stape’s tutorial. Check Google Ads optimization strategies you should try in 2025 and boost your ad campaigns.

Uliana Lesiv

Uliana Lesiv

Feb 3, 2025

How to set up Google Ads Conversion Adjustments tag via server GTM

Learn how to use the Google Ads Conversion Adjustments tag in server GTM to adjust conversions for returns or cancellations. Follow our step-by-step setup guide.

Alex Held

Alex Held

Jan 31, 2025

Server-side Google Ads conversion tracking for BigCommerce

BigCommerce is an e-commerce platform that helps businesses manage stores and optimize marketing with server-side Google Ads conversion tracking.

Ivanna Holubovska

Ivanna Holubovska

Sep 4, 2024

Decline in Google Ads remarketing audiences

Discover why your Google Ads remarketing audience is shrinking and how to fix issues with consent settings, keywords, ad creatives, and tracking setup.

Ivanna Holubovska

Ivanna Holubovska

Jun 10, 2024

Google Ads offline conversion using server GTM

Set up Google Ads offline conversion tracking via sGTM. This guide covers tag config, Google Ads connection, and required parameters like Conversion Action ID.

Ivanna Holubovska

Ivanna Holubovska

Oct 30, 2022

Server-side conversion tracking in Google Ads (Adwords)

Boost your Google Ads with server tracking. Set up conversion tracking, enhanced conversions, and remarketing for accurate data and improved performance. In this article, I’ll show you how to set up Google Ads (AdWords) conversion tracking using Google Ads tag for the Google Tag Manager server container.

Ivanna Holubovska

Ivanna Holubovska

Jan 22, 2021

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