Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.
Liudmyla Kharchenko
Jun 11, 2025
Server-side tagging sends data via a cloud server, reducing browser data loss and boosting privacy compliance. In this article, we will explain this type of tracking in detail.
Maryna Semidubarska
May 27, 2025
Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.
Uliana Lesiv
May 22, 2025
Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.
Oksana Pochapska
May 14, 2025
Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
Oksana Pochapska
May 6, 2025
Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.
Uliana Lesiv
May 2, 2025
Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.
Uliana Lesiv
May 2, 2025
If you are looking for a way to pitch server-side tracking, check Stape's guide. We provide real-world examples, benefits, and tips to make your case.
Uliana Lesiv
May 1, 2025
Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process. Become a ROS expert with us.
Tymofii Sankov
Apr 28, 2025
Boost your PPC performance in 2025 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.
Oksana Pochapska
Apr 23, 2025
Learn how to track events within iframes and resolve common tracking challenges. Discover effective methods for using GTM, Web APIs, and custom scripts to track iframe interactions.
Alex Held
Apr 17, 2025
Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.
Liudmyla Kharchenko
Apr 11, 2025
Microsoft Ads server-side tracking isn't currently possible to set up. However, markets can partly implement Bing server-side tracking for offline conversions.
Uliana Lesiv
Apr 3, 2025
Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.
Oksana Pochapska
Mar 24, 2025
Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!
Alex Held
Mar 14, 2025
Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.
Uliana Lesiv
Mar 14, 2025
Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.
Uliana Lesiv
Mar 11, 2025
Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.
Alex Held
Mar 5, 2025
Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.
Oksana Pochapska
Mar 5, 2025
In this post, you will learn how choosing the right marketing attribution model in 2025 can help you optimize cross-channel attribution for better ROI.
Liudmyla Kharchenko
Feb 26, 2025
Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.
Uliana Lesiv
Feb 24, 2025
