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November 26, 2021

Benefits of stape hosting for Google Tag Manager server

Hosting your server Google Tag Manager on stape is the best way to set up server-side tagging. Here's why...

October 23, 2021

How to create data layer for server-side Google Tag Manager

Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.

October 22, 2021

What platforms support Google Tag Manager server-side tagging

Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.

September 30, 2021

Facebook Conversions API Gateway. The easiest way to implement FB CAPI?

Facebook Conversion API Gateway is FB’s newest approach in setting up Conversion API and looks like it’s the easiest one. It is required to have Amazon AWS (only AWS for now) for hosting server events. FB CAPIG receives events from the browser and sends them to the Conversions API. With FB CAPIG, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Conversions API Gateway. Multiple pixels work only if they are located under the same Facebook Business Manager.

September 20, 2021

Debug incoming webhooks in Google Tag Manager server preview

One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.

June 24, 2021

How To Prepare Your Facebook Campaigns for the iOS 14 Privacy Update

The latest Apple announcement had many marketers worried about how to prepare their Facebook campaigns for iOS 14. The new mobile operating system limited the ability to use third-party cookies — a significant feature for most marketing and advertising campaigns. That means that marketers will have to find alternative methods for measuring conversions, tracking data, and using good old pixels on the websites. This blog post will explain what advertisers should expect from the iOS 14 update and explore how to prepare Facebook campaigns and set up tracking so that all your efforts are not in vain.

June 04, 2021

Facebook Conversion API for Unbounce

Accurate tracking is getting more problematic because of privacy restrictions. With Apple’s iOS 14 update, users will be asked to opt out of or opt in for tracking on iOS devices. Studies show that around 90% of users will choose to opt out of tracking. It means that tracking pixels won’t work for 90% of iOS users. This article will describe how to set up the Facebook Conversions API for Unbounce so that Facebook and Instagram tracking still work accurately.

April 18, 2021

Facebook Conversion API for Bigcommerce

In this article, I want to show you how to set up a Facebook conversion API on BigCommerce. This method works for the Stencil theme and optimized one-page checkout. Recently, one of our clients asked to move all his Facebook events to the server-side. We were not able to find a pre-built solution and had to design everything from scratch.

April 01, 2021

Sending Data From the Google Tag Manager Web Container to the Server Container

In this article, I want to show you how to use Data Tag. This custom tag sends parameters from the Google Tag Manager Web Container to the Server Container. When used together with the Data Client for the Google Tag Manager server container, it allows sending data layer variables, custom parameters, and other data from the web to the server container. As a result, Data Client retrieves information from the Data Tag into the Google Tag Manager Server Events.

February 28, 2021

Google tag manager server-side: How to set up server Tag Manager, Universal Analytics, GA4, and Facebook conversion API

Server-side tagging has been one of the main trends in web analytics for the last couple of years. Ad blockers, Intelligent Tracking Protection, 3rd party cookie restrictions, regulations like GDPR made analytics and advertising companies start worrying about how and what information they collect about site visitors. Server-side tagging allows moving third-party tags off your site and into a cloud server. In this case, third-party pixels are loaded directly from the could server rather than your site. In this article, I will explain and demonstrate the basics of setting up Google Tag Manager server container, server Universal Analytics, GA4, and Facebook Conversion API.

February 06, 2021

3 Easy Steps to Test Server-Side Universal Analytics/GA4 and Facebook Conversion API

Google released a Server-Side version of Google Tag Manager in 2020. Server-side tracking is more complicated than the web container set up, at least for now, since the idea and technology behind server tagging are entirely different from what we used to have on the web. But server-side tagging will give your site huge benefits. Server-side tagging is getting more popular due to its ability to track people using AdBlockers, browsers with ITPs, and other tracking restrictions. The purpose of this article is not to convince you to start using server-side tagging (there is another blog post that describes the main benefits of server-side tracking). I assume that you’ve already decided to implement server-side tagging on your site. This blog post will show you how to check whether Server-Side tracking for Universal Analytics, GA4, and Facebook conversion API was set up correctly.

January 22, 2021

Server-side conversion tracking in Google Ads (Adwords)

Want to track the results of your Google Ads (AdWords) campaigns? Then you need to see what users were doing on the site after they clicked on your ad. The typical user actions include submitting a contact form, adding something to a cart, or completing a purchase. What if you decided to move your tracking to a server-side? In this article, I’ll show you how to set up Google Ads (AdWords) conversion tracking using Google Ads tag for the Google Tag Manager server container.

December 18, 2020

Improving Website Page Speed With The Help of Google Tag Manager Server-Side Tracking

Website page speed optimization was one of the essential benefits that marketers and web developers saw when the first version of Google Tag Manager was released. It was supposed to happen because tracking scripts would no longer be hardcoded but would be added through Google Tag Manager. So, does the GTM web container speed up your site? This article will showcase how moving to the GTM server from Google Tag Manager Web Container can speed up your website. Please note that you won’t see any pagespeed improvements if you’ll combine server and browser tracking. For example, your site’s pagespeed won’t increase if you use both Facebook pixel and Conversion API. In this case, FB pixel will still work in user’s browsers and slow your site.

December 18, 2020

How to setup GTM Server Side on Shopify

Shopify allows changing “transportUrl” in GA settings. It means that you can set up a Google Tag Manager Server container on Shopify instead of a GTM Web container. I hope that this will help you solve all your tracking problems.

November 26, 2020

How to export Google Universal Analytics raw data to BigQuery

For Google Universal Analytics, Google still has not provided free options to export raw data to BigQuery or any other database for that matter. But what if you don’t have plans to migrate to GA4 and want to get the benefits of BigQuery raw data? I decided to solve this question with GTM Server Side tagging and created this how-to article for you.

November 25, 2020

How to send all GA event data to your URL/Site/CRM

A common issue for data analytics and sales managers is the accurate tracking of user behavior and conversions. And often, they might face a problem that seems to have no solution. Or alternatively, there are no developers who can do this, and the next update of the site is planned only for next month.

November 24, 2020

Facebook Tag for Google Tag Manager Server Side

Using Facebook Conversions API, you can send events to Facebook Event Manager. That is the perfect alternative to Facebook SDK because Conversions API speeds up page loading and helps track users more accurately. We created a Facebook tag for the GTM Server-Side container that uses Facebook Conversions API to track events.

November 22, 2020

How to Filter Google Analytics Spam With the Help of Google Tag Manager Server-Side Tagging

What if you are faced with spam in Google Analytics reports? Does it mean that someone can access your Google Analytics accounts? Or maybe someone can modify data inside your GA? How can you prevent it? There are two main types of Measurement Protocol spam: referral traffic and events spam. More rarely you can see spam in languages, keywords, URLs, transactions, and so on. In this article, I will explain what Measurement Protocol spam is and how you can prevent it with the help of Google Tag Manager Server-Side tagging.

October 25, 2020

Google Tag Manager Server-Side Tagging as an alternative to Zapier

Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.

October 07, 2020

How to set up Google Analytics with Google Tag Manager Server-Side Container?

Google Tag Manager server container has close integration with Universal Analytics. When you set up GTM server tagging, you will see that Universal Analytics Client is created by default. In this article, we will discuss the benefits and possibilities that server-side Google Analytics offers. And also, how to configure Google Analytics in your Google Tag Manager Server account.If you don’t have a GTM server container yet, please follow this instruction on how to launch it on your website. If you are still not sure what GTM server tagging is and how it can benefit your website tracking system, please read this blog post.

October 06, 2020

How to add a custom domain to the Google Tag Manager Server container

In this article, I will describe how to set up a custom subdomain within your Google Tag Manager server container. The main advantage of a custom subdomain inside the Google Tag Manager Server container is that it helps to bypass Intelligent Tracking Preventions, AdBlockers and increases cookie lifetime for users browsing in Safari. Pixels will be loaded from your subdomain and run as the first-party.

October 04, 2020

How to set up Google Tag Manager Server Container

Collecting data about your website visitors is critical for analyzing and improving the online business presence, reaching users, and converting them into customers. However, collecting data is becoming more problematic because of Intelligent Tracking Prevention, AdBlockers, and a decrease in cookie lifetime. Google Analytics and other similar tools will start seeing fewer data about your website visitors and giving you less information to analyze.

September 30, 2020

What Is Google Tag Manager Server-Side Tracking?

In this article, I want to tell you about a new feature from Google Tag Manager – Server-Side Tagging. GTM server-side is a hot topic right now for all marketers, website owners, and developers. The main change in this technology is moving tracking from client-side to server-side. This functionality allows you to hide business logic in the server code, speed up website loading, and improve the protection of user data by restricting access to third-party scripts.

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