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Nov 29, 2024

Why are UTM parameters removed, and how can you fix it?

Learn why the UTM parameter can be removed and how to eliminate the problem in three straightforward steps.

Nov 21, 2024

TikTok Events API Gateway vs Events API: which to choose?

Check out the comparison of TikTok Events API and TikTok Events API Gateway. Learn which option is best for server-side tracking and integration with TikTok’s platform.

Nov 21, 2024

Pub/sub push subscriptions explained & setup guide

Learn how to configure Pub/Sub push subscriptions and listen to messages with GTM in a guide from Stape.

Nov 18, 2024

Snap Conversions API Gateway vs. Conversion API

Check out the comparison between Snap CAPI Gateway and server GTM setup of Snapchat CAPI. Choose which one you should use to set up server-side tracking.

Nov 13, 2024

How to use pre-built GTM container templates for BigCommerce

Check out this quick guide on how to set up and use pre-built GTM templates for your BigCommerce website. These templates will simplify the server-side configuration for top platforms: Google Analytics 4, Google Ads,and Meta.

Nov 13, 2024

How to set up consent management using GTM and Didomi

Discover how to set up consent management for Google Analytics 4 and Facebook conversion API with Didomi.

Nov 6, 2024

Understanding Stape power-ups: key features and how to use

Explore Stape power-ups, their key features, and practical uses to improve server-side tracking. Discover what settings will fit your perfect setup best.

Nov 1, 2024

Server-side GTM for single-page applications (SPAs)

Set up server-side GTM for SPAs to improve tracking accuracy, boost performance, and bypass ad blockers.

Nov 1, 2024

GA4 and Google Ads server-side setup: Google Tag Gateway vs. server GTM

Find out what is common and different between Google Tag Gateway and server GTM setup of GA4 and Google Ads. Decide which one you should choose to set up server-side tracking.

Oct 30, 2024

TikTok Events API Gateway: the simplest way to set up TikTok Events API

TikTok Events API Gateway is the most convenient way to set up server-side tracking for TikTok. Bypass ad blockers, boost ad effectiveness, and extend cookie lifespan for better tracking.

Oct 30, 2024

How to use pre-built GTM container templates for Wix app

Check out how to set up the pre-built GTM container templates to complete the server-side tracking setup for your Wix website and speed up the setup for Meta, GA4, and Google Ads.

Oct 30, 2024

Server-side tagging for Wix

Find out about Wix app benefits and how to configure it in a few simple steps with Stape.

Oct 24, 2024

Snapchat CAPI Gateway: the fastest way to set up Snapchat CAPI

Implement server-side tracking with Snapchat Conversions API Gateway with no hassle. Overcome ad blockers, improve ad performance, and maximize cookie duration.

Oct 22, 2024

Cross-device tracking explained: what is it and how it works

Discover how cross-device tracking works and why it matters for marketers.

Oct 18, 2024

Snowplow tracking integration with server Google Tag Manager

Learn how to implement Snowplow tracking via sGTM to optimize your data collection process. Get accurate insights with server-side tracking.

Oct 18, 2024

How to use pre-built GTM container templates for PrestaShop

Check out how to set up the pre-built GTM container templates to complete the server-side tracking setup for your PrestaShop website and speed up the setup for Meta, GA4, and Google Ads.

Oct 11, 2024

Server GTM container is not receiving requests - reasons and fixes

Learn why the server GTM container does not get requests and how to fix it.

Oct 10, 2024

Profit on Ad Spend: why it matters and how to set it up via Stape Store

Check out why you need to track Profit on Ad Spend and how to set it up in a few simple steps using Stape Store.

Oct 10, 2024

Setting up webhooks via the Shopify Flow app

Learn how to configure webhooks in Shopify Flow to send recurring subscription purchase events to Google Analytics 4 via server-side GTM.

Oct 9, 2024

PrestaShop module for server Google Tag Manager

Find out about PrestaShop module benefits and how to configure it in a few simple steps with Stape.

Oct 9, 2024

Cookie banner: all-in-one guide

Complete guide on cookie banners - get answers to key questions: who should add it, why, and how to create a cookie banner.

Oct 9, 2024

Google Tag Gateway: simplify server-side tracking for GA4 & Google Ads

Set up server-side tracking for Google Ads and Google Analytics 4 effortlessly. Bypass ad blockers, extend cookie lifetime, and enhance ad performance with Google Tag Gateway.

Sep 26, 2024

Open Container for Bot Index power-up

Ensure search bots can adequately index your server-side Google Tag Manager container with Stape's Open Container for Bot Index power-up. Improve SEO visibility and control what bots can access.

Sep 26, 2024

Delay requests for better timing in server Google Tag Manager

Boost your server-side tracking with Stape's Request Delay power-up. Delay data requests up to 1500 minutes for better timing in Google Tag Manager.

Sep 25, 2024

Add user IDs to the sGTM events data with Stape’s power-up

Optimize your server-side tracking by adding User IDs to sGTM events using Stape's power-up. This will improve your data precision and analysis.

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