June 06, 2022

Send dataLayer push from server GTM to web GTM

Learn how to send datalayer push from server Google Tag Manager to web GTM using the stape’s Data Client and Data Tag.

May 09, 2022

Troubleshooting server-side tagging using server GTM logs

Find out how to use server GTM Logs to troubleshoot common problems with server-side tagging. This includes an example of a real-world issue we ran into, and the steps taken to solve it via the logs.

April 16, 2022

Write data from server Google Tag Manager to Google Sheets

In this blog post, I will show you how to write data from a server-side Google Tag Manager container to a Google Sheets.

April 03, 2022

How to set up Snapchat Conversion API using server Google Tag Manager

Want to learn how to set up the Snapchat Conversion API using server Google Tag Manager? Look no further! In this blog post, I will talk about everything you need to know.

March 08, 2022

Extend cookie lifetime using server-side Google Tag Manager

Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.

March 08, 2022

Server-side tagging use cases

Google’s release of a new server-side container makes it easier than ever for companies to implement server-side tagging. Due to recent changes in the use of 3rd party cookies and tracking restrictions, it is highly recommended to replace client-side tracking with server one or use web and server tracking in parallel.

March 02, 2022

How to set up tagging server URL for server GTM

Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website or CRM) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container.

February 15, 2022

Server-side tagging vs client-side tagging

Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.

February 11, 2022

Server-side Google Tag Manager errors and how to fix them

Do you have trouble setting up your cloud server for sGTM? This blog post will help you troubleshoot the errors and get your tagging server running.

January 31, 2022

What is Server-Side Tagging?

Wondering what server-side tagging is and how it works? This blog post will explore all that and more!

January 12, 2022

Benefits of server-side tagging

There are many benefits to implementing server-side tagging. Find out what they are and how you can use them for your business or site.

January 08, 2022

How to switch server GTM hosting from Google Cloud to stape

There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to stape.io.

December 14, 2021

Server-side tracking and GDPR

How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.

November 26, 2021

Benefits of stape hosting for Google Tag Manager server

Hosting your server Google Tag Manager on stape is the best way to set up server-side tagging. Here's why...

October 23, 2021

How to create data layer for server-side Google Tag Manager

Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.

October 22, 2021

What platforms support Google Tag Manager server-side tagging

Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.

October 08, 2021

How much does server GTM cost and why Stape is cheaper than Google Cloud’s App Engine

What cost can you expect for server Google Tag Manager hosted on Google Cloud? Is it a good idea to use a test environment on the productions site. Why stape’s hosting for server GTM is cheaper and how we secure our user’s data.

September 20, 2021

Debug incoming webhooks in Google Tag Manager server preview

One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.

April 01, 2021

Sending Data From the Google Tag Manager Web Container to the Server Container

In this article, I want to show you how to use Data Tag. This custom tag sends parameters from the Google Tag Manager Web Container to the Server Container. When used together with the Data Client for the Google Tag Manager server container, it allows sending data layer variables, custom parameters, and other data from the web to the server container. As a result, Data Client retrieves information from the Data Tag into the Google Tag Manager Server Events.

February 28, 2021

Google tag manager server-side: How to set up server Tag Manager, Universal Analytics, GA4, and Facebook conversion API

Server-side tagging has been one of the main trends in web analytics for the last couple of years. Ad blockers, Intelligent Tracking Protection, 3rd party cookie restrictions, regulations like GDPR made analytics and advertising companies start worrying about how and what information they collect about site visitors. Server-side tagging allows moving third-party tags off your site and into a cloud server. In this case, third-party pixels are loaded directly from the could server rather than your site. In this article, I will explain and demonstrate the basics of setting up Google Tag Manager server container, server Universal Analytics, GA4, and Facebook Conversion API.

January 22, 2021

Server-side conversion tracking in Google Ads (Adwords)

Want to track the results of your Google Ads (AdWords) campaigns? Then you need to see what users were doing on the site after they clicked on your ad. The typical user actions include submitting a contact form, adding something to a cart, or completing a purchase. What if you decided to move your tracking to a server-side? In this article, I’ll show you how to set up Google Ads (AdWords) conversion tracking using Google Ads tag for the Google Tag Manager server container.

December 18, 2020

Improving Website Page Speed With The Help of Google Tag Manager Server-Side Tracking

Website page speed optimization was one of the essential benefits that marketers and web developers saw when the first version of Google Tag Manager was released. It was supposed to happen because tracking scripts would no longer be hardcoded but would be added through Google Tag Manager. So, does the GTM web container speed up your site? This article will showcase how moving to the GTM server from Google Tag Manager Web Container can speed up your website. Please note that you won’t see any pagespeed improvements if you’ll combine server and browser tracking. For example, your site’s pagespeed won’t increase if you use both Facebook pixel and Conversion API. In this case, FB pixel will still work in user’s browsers and slow your site.

December 18, 2020

How to setup GTM Server Side on Shopify

Shopify allows changing “transportUrl” in GA settings. It means that you can set up a Google Tag Manager Server container on Shopify instead of a GTM Web container. I hope that this will help you solve all your tracking problems.

November 25, 2020

How to send all GA event data to your URL/Site/CRM

A common issue for data analytics and sales managers is the accurate tracking of user behavior and conversions. And often, they might face a problem that seems to have no solution. Or alternatively, there are no developers who can do this, and the next update of the site is planned only for next month.

November 22, 2020

How to Filter Google Analytics Spam With the Help of Google Tag Manager Server-Side Tagging

What if you are faced with spam in Google Analytics reports? Does it mean that someone can access your Google Analytics accounts? Or maybe someone can modify data inside your GA? How can you prevent it? There are two main types of Measurement Protocol spam: referral traffic and events spam. More rarely you can see spam in languages, keywords, URLs, transactions, and so on. In this article, I will explain what Measurement Protocol spam is and how you can prevent it with the help of Google Tag Manager Server-Side tagging.

Host your GTM server at Stape

By signing up you agree to Stape’s Terms of Use and Privacy Notice