Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.
Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!
Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.
Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.
Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.
Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.
In this post, you will learn how choosing the right marketing attribution model in 2025 can help you optimize cross-channel attribution for better ROI.
Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.
Check the main trends (such as first-party tracking, offline data collection, and building trust) in digital marketing and the challenges you may face in 2025. Bonus: list of the solutions to find the one that suits your needs.
Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.
In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.
Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.
Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.
Guide to third-party cookies in 2025: understand their role, privacy concerns, and what changes to expect in online tracking.
See how you can boost your advertising monitoring in 2025. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.
See the detailed guide on Google’s first-party mode, its benefits, how it differs from server-side tracking, and how you can set up first-party mode.
Learn why the UTM parameter can be removed and how to eliminate the problem in three straightforward steps.
Learn how to configure Pub/Sub push subscriptions and listen to messages with GTM in a guide from Stape.
Set up server-side GTM for SPAs to improve tracking accuracy, boost performance, and bypass ad blockers.
Discover how cross-device tracking works and why it matters for marketers.
Learn why the server GTM container does not get requests and how to fix it.
If you want to switch to cookieless tracking, check the comparison of the most common methods and choose the one that works for you.
Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.
Find the comprehensive instructions on setting up and utilizing data layers in Google Tag Manager for better event match quality.
Avoid common mistakes and follow tips so that you can get the full potential of web analytics to get more accurate reporting, drive informed decisions, and achieve your goals more effectively.
