May 29, 2023

What is Google Tag Assistant and how to use it

In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.

May 16, 2023

How to easily add user agent and geo data to server Google Tag Manager

Learn about how you can use the User Agent Info and GEO Headers power-ups for improved server-side tagging.

Feb 28, 2023

What is cookieless tracking

In this article you will find out if tracking without cookies is possible and how to make your tracking secured and accurate.

Jan 4, 2023

What are webhooks and their use in server-side tracking

In this blog post, we will talk about webhooks, their use, and their benefit in server-side tracking.

Dec 20, 2022

Ways of offline conversion tracking

In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.

Nov 23, 2022

Server-side tracking tools

In this blog post, we'll talk about tools that help you implement server-side tracking on your website, which can improve your website's performance and make it easier to analyze user behavior and conversions.

Sep 26, 2022

Mixpanel tag for server Google Tag Manager

How to set up Mixpanel tag for server Google Tag Manager container

Jun 6, 2022

Send dataLayer push from server GTM to web GTM

Learn how to send datalayer push from server Google Tag Manager to web GTM using the stape’s Data Client and Data Tag.

May 9, 2022

Troubleshooting server-side tagging using server GTM logs

Find out how to use server GTM Logs to troubleshoot common problems with server-side tagging. This includes an example of a real-world issue we ran into, and the steps taken to solve it via the logs.

Apr 16, 2022

Write data from server Google Tag Manager to Google Sheets

In this blog post, I will show you how to write data from a server-side Google Tag Manager container to a Google Sheets.

Apr 3, 2022

How to set up Snapchat Conversion API using server Google Tag Manager

Want to learn how to set up the Snapchat Conversion API using server Google Tag Manager? Look no further! In this blog post, I will talk about everything you need to know.

Mar 8, 2022

Extend cookie lifetime using server-side Google Tag Manager

Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.

Mar 8, 2022

Server-side tagging use cases

Google’s release of a new server-side container makes it easier than ever for companies to implement server-side tagging. Due to recent changes in the use of 3rd party cookies and tracking restrictions, it is highly recommended to replace client-side tracking with server one or use web and server tracking in parallel.

Mar 2, 2022

How to set up tagging server URL for server GTM

Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website or CRM) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container.

Feb 15, 2022

Server-side tagging vs client-side tagging

Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.

Feb 11, 2022

Server-side Google Tag Manager errors and how to fix them

Do you have trouble setting up your cloud server container for Google Tag Manager? This blog post will help you troubleshoot the errors and get your tagging server running. Find out about the most popular errors with solutions and tips on how to fix them.

Jan 31, 2022

What is Server-Side Tagging?

Wondering what server-side tagging is and how it works? This blog post will explore all that and more!

Jan 12, 2022

Benefits of server-side tagging

There are many benefits to implementing server-side tagging. Find out what they are and how you can use them for your business or site.

Jan 8, 2022

How to switch server GTM hosting from Google Cloud to stape

There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to In this blog post, I want to show how to switch sGTM hosting from Google Cloud to

Dec 14, 2021

Server-side tracking and GDPR

How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.

Nov 26, 2021

Benefits of stape hosting for Google Tag Manager server

Hosting your server Google Tag Manager on stape is the best way to set up server-side tagging. Here's why...

Oct 23, 2021

How to create data layer for server-side Google Tag Manager

Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.

Oct 22, 2021

What platforms support Google Tag Manager server-side tagging

Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.

Oct 8, 2021

How much does server GTM cost and why Stape is cheaper than Google Cloud’s App Engine

What cost can you expect for server Google Tag Manager hosted on Google Cloud? Is it a good idea to use a test environment on the productions site. Why stape’s hosting for server GTM is cheaper and how we secure our user’s data.

Sep 20, 2021

Debug incoming webhooks in Google Tag Manager server preview

One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.

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