Boost your PPC performance in 2025 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.
Oksana Pochapska
Apr 23, 2025
Learn how to track events within iframes and resolve common tracking challenges. Discover effective methods for using GTM, Web APIs, and custom scripts to track iframe interactions.
Alex Held
Apr 17, 2025
Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.
Liudmyla Kharchenko
Apr 11, 2025
Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.
Oksana Pochapska
Mar 24, 2025
Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!
Alex Held
Mar 14, 2025
Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.
Uliana Lesiv
Mar 14, 2025
Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.
Uliana Lesiv
Mar 11, 2025
Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.
Alex Held
Mar 5, 2025
Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.
Oksana Pochapska
Mar 5, 2025
In this post, you will learn how choosing the right marketing attribution model in 2025 can help you optimize cross-channel attribution for better ROI.
Liudmyla Kharchenko
Feb 26, 2025
Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.
Uliana Lesiv
Feb 24, 2025
Check the main trends (such as first-party tracking, offline data collection, and building trust) in digital marketing and the challenges you may face in 2025. Bonus: list of the solutions to find the one that suits your needs.
Uliana Lesiv
Feb 19, 2025
Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.
Tymofii Sankov
Feb 18, 2025
In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.
Liudmyla Kharchenko
Feb 17, 2025
Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.
Ivanna Holubovska
Feb 3, 2025
Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.
Uliana Lesiv
Jan 28, 2025
Learn what third-party cookies are, how they impact digital marketing, and how to manage them in a privacy-conscious world with alternatives and compliance tips.
Liudmyla Kharchenko
Jan 16, 2025
See how you can boost your advertising monitoring in 2025. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.
Uliana Lesiv
Jan 8, 2025
See the detailed guide on Google’s first-party mode, its benefits, how it differs from server-side tracking, and how you can set up first-party mode.
Uliana Lesiv
Dec 18, 2024
Fix UTM parameter removal. Use server-side GTM to transform custom parameters back to UTMs. Improve campaign tracking and GA4 accuracy.
Alex Held
Dec 2, 2024
Simplify your data management! Use Pub/Sub push subscriptions with server GTM to automate data flow and improve tracking. We'll show you how to set it all up.
Dan Murov
Nov 21, 2024
