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Optimize customer data management with server-side tracking

Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.

Oksana Pochapska

Oksana Pochapska

May 6, 2025

How to set up the Stape MCP server

Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.

Uliana Lesiv

Uliana Lesiv

May 2, 2025

How to configure the MCP Server for Google Tag Manager

Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.

Uliana Lesiv

Uliana Lesiv

May 2, 2025

Tips to pitch server-side tracking to stakeholders

If you are looking for a way to pitch server-side tracking, check Stape's guide. We provide real-world examples, benefits, and tips to make your case.

Uliana Lesiv

Uliana Lesiv

May 1, 2025

Discover all the nuances of ROS and how to improve it

Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process. Become a ROS expert with us.

Tymofii Sankov

Tymofii Sankov

Apr 28, 2025

How to Improve PPC Performance | Guide for 2025

Boost your PPC performance in 2025 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.

Oksana Pochapska

Oksana Pochapska

Apr 23, 2025

Tracking iframe done right

Learn how to track events within iframes and resolve common tracking challenges. Discover effective methods for using GTM, Web APIs, and custom scripts to track iframe interactions.

Alex Held

Alex Held

Apr 17, 2025

Attribution tracking guide

Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.

Liudmyla Kharchenko

Liudmyla Kharchenko

Apr 11, 2025

Spotify ads | pros and cons and how much cost?

Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.

Oksana Pochapska

Oksana Pochapska

Mar 24, 2025

Stape Chrome Extension

Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!

Alex Held

Alex Held

Mar 14, 2025

GTM best practices and tracking tags for 2025

Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.

Uliana Lesiv

Uliana Lesiv

Mar 14, 2025

How to set up Admitad tag using server GTM

Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.

Uliana Lesiv

Uliana Lesiv

Mar 11, 2025

Using Stape SDKs for server-side tracking

Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.

Alex Held

Alex Held

Mar 5, 2025

What is Conversions API? How does it work & most popular platforms

Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.

Oksana Pochapska

Oksana Pochapska

Mar 5, 2025

Marketing attribution models: which one to choose in 2025

In this post, you will learn how choosing the right marketing attribution model in 2025 can help you optimize cross-channel attribution for better ROI.

Liudmyla Kharchenko

Liudmyla Kharchenko

Feb 26, 2025

Step-by-step guide to deleting a GTM container

Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.

Uliana Lesiv

Uliana Lesiv

Feb 24, 2025

Data trends in digital marketing for 2025

Check the main trends (such as first-party tracking, offline data collection, and building trust) in digital marketing and the challenges you may face in 2025. Bonus: list of the solutions to find the one that suits your needs.

Uliana Lesiv

Uliana Lesiv

Feb 19, 2025

What is first-party data and how to use it?

Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.

Tymofii Sankov

Tymofii Sankov

Feb 18, 2025

Why are there no alternatives to Stape?

In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.

Liudmyla Kharchenko

Liudmyla Kharchenko

Feb 17, 2025

What is Signals Gateway & Setup Guide

Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.

Ivanna Holubovska

Ivanna Holubovska

Feb 3, 2025

How to set up Yelp Conversions API tag using server GTM

Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.

Uliana Lesiv

Uliana Lesiv

Jan 28, 2025

Try Stape for all things server-sideright now!