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Jun 12, 2024

Cookieless targeting: how does it work?

Learn how to target customers without cookies successfully and what cookieless targeting strategies are worth giving a try.

Jun 10, 2024

Decline in Google Ads Remarketing Audiences

If you’re wondering why the Google Ads audience is much smaller than GA4 audience and what to do with this - here’s how to fix a decline in your Google Ads (AdWords) remarketing audiences.

Jun 7, 2024

Unassigned and not set traffic source in GA4

Discover what Unassigned and not set Traffic means in Google Analytics 4, how to prevent it, and strategies to resolve it.

Jun 5, 2024

Cookieless Advertising: Strategies and Solutions

Explore the transition to cookieless social media and Google Ads, targeting, and retargeting without cookies. Learn how to leverage first-party data, adopt privacy-focused approaches, and implement server-side tracking for seamless adaptation.

May 28, 2024

Write data to BigQuery from Google Analytics 4

Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.

May 28, 2024

Cookies, the GDPR, and the ePrivacy Directive

Find out what Stape: as an alternative to Google Cloud Platform (GCP) has to offer for server GTM hosting

May 20, 2024

Stape: An Alternative to Google Cloud Platform (GCP) for Server GTM Hosting

Find out what Stape: as an alternative to Google Cloud Platform (GCP) has to offer for server GTM hosting

May 13, 2024

Webgains server-to-server conversion tracking

In this blog post we’ll talk about how to use Webgains tag and describe the main points of the setup.

May 9, 2024

Zero, First, and Third-Party Data: Explained for a Cookieless World

Master all types of data and make the most of 0, 1st, 2nd, and 3rd party data in the upcoming cookieless future. Find the best tips on handling 1st party data.

Apr 18, 2024

Consent Settings for server GTM tags

Understand how to modify the behavior of server Google Tag Manager tags depending on the consent state in web Google Tag Manager.

Apr 2, 2024

Make your tracking HIPAA-compliant

Learn how to make your tracking HIPAA compliant using server-side tracking and Stape Anonymizer power-up.

Mar 25, 2024

Adform tag for server-side Google Tag Manager

Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.

Mar 5, 2024

Building a custom CDP and enriching event data using server-side GTM

This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.

Feb 26, 2024

Guide to debugging and monitoring server-side tracking configuration

Discover tips for efficient debugging and monitoring server-side tracking setups, ensuring accurate data collection.

Feb 16, 2024

CJ server-to-server tracking using server Google Tag Manager

Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!

Jan 11, 2024

Server-to-server tracking in server Google Tag Manager

Learn how to set up server-to-server (s2s) tracking in the server Google Tag Manager, as well as its benefits and possibilities.

Dec 13, 2023

Google Consent Mode V2

Learn about Google Consent Mode v2 platform and whether it impacts server-side tracking.

Nov 15, 2023

Accessing original user IP when using Own CDN

A guide on how deal with IP addresses when using Own CDN.

Nov 9, 2023

Server-side consent management with sGTM and Cookiebot

Here, we will show how to set up consent management for server-side Google Analytics 4 and Facebook conversion API.

Nov 7, 2023

Microsoft Ads (Bing) Offline Conversion tracking

A step-by-step guide on how to send data to Microsoft Ads (Bing) Offline Conversion using Server Google Tag Manager Container.

Nov 6, 2023

Cookieless GA4 tracking using server GTM

This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.

Nov 6, 2023

Yahoo Conversion API using server Google Tag Manager

In this blog post we’ll talk about how to use Yahoo Conversion API and describe the main points of the setup.

Oct 31, 2023

Server to server Voyado tracking using server Google Tag Manager

In this article, we'll walk you through setting up the server-to-server Voyado tracking using server Google Tag Manager.

Oct 11, 2023

LinkedIn Conversion API Tag for server GTM

Learn how to set up LinkedIn Conversion API using the server Google Tag Manager.

Sep 21, 2023

Google Tag, Configuration and Event Settings Variables in web GTM

Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.

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