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Improving website page speed with the help of Google Tag Manager server-side tracking

Website page speed optimization was one of the essential benefits that marketers and web developers saw when the first version of Google Tag Manager was released. It was supposed to happen because tracking scripts would no longer be hardcoded but would be added through Google Tag Manager. So, does the GTM web container speed up your site? This article will showcase how moving to the GTM server from Google Tag Manager Web Container can speed up your website. Please note that you won’t see any pagespeed improvements if you’ll combine server and browser tracking. For example, your site’s pagespeed won’t increase if you use both Facebook pixel and Conversion API. In this case, FB pixel will still work in user’s browsers and slow your site.

Ira Holubovska

Dec 18, 2020

Tracking

How to send all GA event data to your URL/Site/CRM

Use GTM Server Side's JSON HTTP Request tag to send GA event data to your CRM or URL. Avoid insecure methods & improve site performance.

Ira Holubovska

Nov 25, 2020

Tracking

How to set up GA4 tracking using Google Tag Manager server-side container

In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.

Ira Holubovska

Nov 12, 2020

Tracking

Google Tag Manager server-side tracking as an alternative to Zapier

Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.

Ira Holubovska

Oct 25, 2020

Tracking