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Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.
In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.
Learn about how you can use the User Agent Info and GEO Headers power-ups for improved server-side tagging.
Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.
In this article you will find out if tracking without cookies is possible and how to make your tracking secured and accurate.
In this blog post, we will talk about webhooks, their use, and their benefit in server-side tracking.
In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
In this blog post, we'll talk about tools that help you implement server-side tracking on your website, which can improve your website's performance and make it easier to analyze user behavior and conversions.
How to set up Mixpanel tag for server Google Tag Manager container
Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.
Find out how to use server GTM Logs to troubleshoot common problems with server-side tagging. This includes an example of a real-world issue we ran into, and the steps taken to solve it via the logs.
In this blog post, I will show you how to write data from a server-side Google Tag Manager container to a Google Sheets.
Learn how to quickly set up Snapchat Conversions API (CAPI) using Google Tag Manager and CAPI Gateway. This step-by-step guide helps with smooth integration and tracking.
Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
Google’s release of a new server-side container makes it easier than ever for companies to implement server-side tagging. Due to recent changes in the use of 3rd party cookies and tracking restrictions, it is highly recommended to replace client-side tracking with server one or use web and server tracking in parallel.
Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website or CRM) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container.
Explore the transition to cookieless social media and Google Ads, targeting, and retargeting without cookies. Learn how to leverage first-party data, adopt privacy-focused approaches, and implement server-side tracking for seamless adaptation.
Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.
Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.
Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
There are many benefits to implementing server-side tagging. Find out what they are and how you can use them for your business or site.
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.
How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.
Hosting your server Google Tag Manager on Stape is the best way to set up server-side tagging. Here's why...
