Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.
Ivanna Holubovska
Feb 11, 2022
Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
Ivanna Holubovska
Jan 31, 2022
Server-side tagging improves tracking accuracy, data control, and page speed while reducing ad blocker impact. Future-proof your tracking with first-party data.
Ivanna Holubovska
Jan 12, 2022
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.
Ivanna Holubovska
Jan 8, 2022
How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.
Ivanna Holubovska
Dec 14, 2021
Discover Stape's sGTM hosting advantages: power-ups for ad blocker bypass & data enrichment, auto-connect custom domains, autoscaling, API, and more.
Ivanna Holubovska
Nov 26, 2021
Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.
Ivanna Holubovska
Oct 23, 2021
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
Ivanna Holubovska
Oct 22, 2021
Stape offers cost-effective server-side GTM hosting, starting at $20/month. Compared to Google Cloud, it provides optimized servers, secure data handling, and easy setup.
Ivanna Holubovska
Oct 8, 2021
Learn how to set up the Facebook Conversions API for Unbounce using Google Tag Manager server container to track accurate PageView and lead events. This article will describe how to set up the Facebook Conversions API for Unbounce so that Facebook and Instagram tracking still work accurately.
Ivanna Holubovska
Jun 4, 2021
Website page speed optimization was one of the essential benefits that marketers and web developers saw when the first version of Google Tag Manager was released. It was supposed to happen because tracking scripts would no longer be hardcoded but would be added through Google Tag Manager. So, does the GTM web container speed up your site? This article will showcase how moving to the GTM server from Google Tag Manager Web Container can speed up your website. Please note that you won’t see any pagespeed improvements if you’ll combine server and browser tracking. For example, your site’s pagespeed won’t increase if you use both Facebook pixel and Conversion API. In this case, FB pixel will still work in user’s browsers and slow your site.
Ira Holubovska
Dec 18, 2020
Use GTM Server Side's JSON HTTP Request tag to send GA event data to your CRM or URL. Avoid insecure methods & improve site performance.
Ira Holubovska
Nov 25, 2020
What if you are faced with spam in Google Analytics reports? Does it mean that someone can access your Google Analytics accounts? Or maybe someone can modify data inside your GA? How can you prevent it? There are two main types of Measurement Protocol spam: referral traffic and events spam. More rarely you can see spam in languages, keywords, URLs, transactions, and so on. In this article, I will explain what Measurement Protocol spam is and how you can prevent it with the help of Google Tag Manager Server-Side tagging.
Ira Holubovska
Nov 22, 2020
In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.
Ira Holubovska
Nov 12, 2020
Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.
Ira Holubovska
Oct 25, 2020
Add a custom domain to your GTM server container. Step-by-step guide for subdomain & same-origin methods to improve tracking.
Ira Holubovska
Oct 6, 2020
Collecting data about your website visitors is critical for analyzing and improving the online business presence, reaching users, and converting them into customers. However, collecting data is becoming more problematic because of Intelligent Tracking Prevention, AdBlockers, and a decrease in cookie lifetime. Google Analytics and other similar tools will start seeing fewer data about your website visitors and giving you less information to analyze.
Ira Holubovska
Oct 4, 2020
GTM server-side tagging is a tracking method that improves data accuracy, boosts performance, and enhances privacy by routing tracking data through your server.
Ira Holubovska
Sep 30, 2020
