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What is Google Tag Assistant and how to use it

In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.

Ivanna Holubovska

Ivanna Holubovska

May 29, 2023

Your tagging server is out of date and no longer supported. Solution.

In this article find out how to solve a problem: your tagging server is out of date and no longer supported.

Ivanna Holubovska

Ivanna Holubovska

May 26, 2023

Google Tag Manager server-side container: client, request, transformation, tag, trigger, variable, event data, etc.

Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.

Ivanna Holubovska

Ivanna Holubovska

Apr 11, 2023

Cookieless tracking: what it is and how to implement it

Cookieless tracking lets you collect user data without third-party cookies. You can implement it using server-side tracking and first-party data.

Ivanna Holubovska

Ivanna Holubovska

Feb 28, 2023

Offline conversions tracking explained

Explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.

Ivanna Holubovska

Ivanna Holubovska

Dec 20, 2022

Server-side tracking tools

Server-side tracking boosts website performance, improves ad attribution, and ensures data accuracy. Discover how server GTM simplifies implementation.

Ira Holubovska

Ira Holubovska

Nov 23, 2022

How to set up Mixpanel tag for server Google Tag Manager

Learn how to use the Mixpanel tag for server GTM to track events, alias users, and reset Mixpanel contact identification. Get accurate user data.

Ira Holubovska

Ira Holubovska

Sep 26, 2022

Send dataLayer push from server GTM to web GTM

Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.

Ira Holubovska

Ira Holubovska

Jun 6, 2022

Troubleshooting server-side tagging using server GTM logs

Learn how to troubleshoot server-side tagging using server GTM logs. Diagnose issues with requests, missing data, and vendor responses to optimize the setup.

Ira Holubovska

Ira Holubovska

May 9, 2022

Write data from server Google Tag Manager to Google Sheets

Write data to Google Sheets from server GTM. Track leads, sales, and more directly in spreadsheets. This guide explains the setup and benefits for marketers.

Ira Holubovska

Ira Holubovska

Apr 16, 2022

Extend cookie lifetime using server-side Google Tag Manager

Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.

Ira Holubovska

Ira Holubovska

Mar 8, 2022

Server-side tracking use cases

Server-side tagging boosts tracking accuracy, extends cookie lifetimes, and enhances data privacy. Improve analytics, ad performance, and compliance with ease.

Ira Holubovska

Ira Holubovska

Mar 8, 2022

How to set up tagging server URL for server GTM

Set up a tagging server URL for server Google Tag Manager with Stape. Learn how to configure sGTM, use a custom domain, and improve tracking resilience.

Ira Holubovska

Ira Holubovska

Mar 2, 2022

Server-side tagging vs client-side tagging

Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.

Ira Holubovska

Ira Holubovska

Feb 15, 2022

Common Google Tag Manager errors and mistakes (+ solutions)

Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.

Ira Holubovska

Ira Holubovska

Feb 11, 2022

What is server-side tracking?

Wondering what server-side tagging is and how it works? This blog post will explore all that and more!

Ira Holubovska

Ira Holubovska

Jan 31, 2022

Server-side tracking benefits: what it is and why it matters in 2025

Server-side tagging improves tracking accuracy, data control, and page speed while evading ad blockers. Keep your tracking up-to-date with first-party data.

Ivanna Holubovska

Ivanna Holubovska

Jan 12, 2022

How to switch server GTM hosting from Google Cloud to Stape

There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.

Ira Holubovska

Ira Holubovska

Jan 8, 2022

Server-side tracking and GDPR

Learn how to use server-side tracking to comply with GDPR. Tips on using consent mode in the server GTM and protecting users' data included.

Ira Holubovska

Ira Holubovska

Dec 14, 2021

Benefits of Stape hosting for server Google Tag Manager

Discover Stape's sGTM hosting advantages: power-ups for ad blocker bypass & data enrichment, auto-connect custom domains, autoscaling, API, and more.

Ira Holubovska

Ira Holubovska

Nov 26, 2021

How to create data layer for server-side Google Tag Manager

Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.

Ira Holubovska

Ira Holubovska

Oct 23, 2021

Try Stape for all things server-sideright now!