In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.
Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.
In this article, I will describe how to set up a custom subdomain within your Google Tag Manager server container. The main advantage of a custom subdomain inside the Google Tag Manager Server container is that it helps to bypass Intelligent Tracking Preventions, AdBlockers and increases cookie lifetime for users browsing in Safari. Pixels will be loaded from your subdomain and run as the first-party.
Collecting data about your website visitors is critical for analyzing and improving the online business presence, reaching users, and converting them into customers. However, collecting data is becoming more problematic because of Intelligent Tracking Prevention, AdBlockers, and a decrease in cookie lifetime. Google Analytics and other similar tools will start seeing fewer data about your website visitors and giving you less information to analyze.
Check what GTM server-side tracking is, how it helps track data accurately, comply with data regulations, and more in our comprehensive guide.
