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140 blog posts
May 28, 2024

Write data to BigQuery from Google Analytics 4

Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.

May 28, 2024

Cookies, the GDPR, and the ePrivacy Directive

Find out what Stape, as an alternative to Google Cloud Platform (GCP), has to offer for server-side GTM hosting.

May 20, 2024

Stape: an alternative to Google Cloud Platform (GCP) for server GTM hosting

Find out what Stape: as an alternative to Google Cloud Platform (GCP) has to offer for server GTM hosting

May 13, 2024

Webgains server-to-server conversion tracking

In this blog post we’ll talk about how to use Webgains tag and describe the main points of the setup.

May 9, 2024

Zero and first-party data explained

Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.

Apr 2, 2024

Make your tracking HIPAA-compliant

Learn how to make your tracking HIPAA compliant using server-side tracking and Stape Anonymizer power-up.

Mar 25, 2024

Adform tag for server-side Google Tag Manager

Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.

Mar 5, 2024

Building a custom CDP and enriching event data using server-side GTM

This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.

Feb 26, 2024

Guide to debugging and monitoring server-side tracking configuration

Discover tips for efficient debugging and monitoring server-side tracking setups, ensuring accurate data collection.

Feb 16, 2024

CJ server-to-server tracking using server Google Tag Manager

Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!

Jan 11, 2024

Server-to-server tracking in server Google Tag Manager

Learn how to set up server-to-server (s2s) tracking in the server Google Tag Manager, as well as its benefits and possibilities.

Dec 13, 2023

Google Consent Mode V2

Learn about Google Consent Mode v2 platform and whether it impacts server-side tracking.

Nov 15, 2023

Accessing original user IP when using Own CDN

A guide on how deal with IP addresses when using Own CDN.

Nov 9, 2023

Server-side consent management with sGTM and Cookiebot

Here, we will show how to set up consent management for server-side Google Analytics 4 and Facebook Conversions API.

Nov 7, 2023

Microsoft Ads (Bing) offline conversion tracking

A step-by-step guide on how to send data to Microsoft Ads (Bing) Offline Conversion using Server Google Tag Manager Container.

Nov 6, 2023

Cookieless GA4 tracking using server GTM

This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.

Nov 6, 2023

Yahoo Conversion API using server Google Tag Manager

In this blog post we’ll talk about how to use Yahoo Conversion API and describe the main points of the setup.

Oct 31, 2023

Server to server Voyado tracking using server Google Tag Manager

In this article, we'll walk you through setting up the server-to-server Voyado tracking using server Google Tag Manager.

Oct 11, 2023

LinkedIn Conversion API Tag for server GTM

Learn how to set up LinkedIn Conversion API using the server Google Tag Manager.

Sep 21, 2023

Google Tag, configuration and event settings variables in web GTM

Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.

Sep 19, 2023

Chrome disables third-party cookies for 1% of users in 2024

Google Chrome will phase out of 3rd party cookie support for 1% of its users by Q1 of 2024. Find out what this change means for advertisers and how to prepare for 3rd party cookie deprecation.

Sep 1, 2023

Leadfeeder IP-Enrich Variable for server Google Tag Manager

We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.

Aug 15, 2023

Supabase Writer tag for server Google Tag Manager

Find out how Supabase Writer tag works and how to set it up in server Google Tag Manager container.

Aug 9, 2023

Brevo Tag for server Google Tag Manager

We created a Brevo tag for the server Google Tag Manager container which allows tracking page view, events, link clicking and identifying the user.

Aug 1, 2023

Reddit Conversion API Tag for server Google Tag Manager

Find out how Reddit Conversion API tag works and how to set it up in server Google Tag Manager container.

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