Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.
Ivanna Holubovska
Sep 24, 2025
Bloomreach is a platform that personalizes the eCommerce experience. Learn how to set up server-side tracking with GTM for better data accuracy and security.
Uliana Lesiv
Apr 8, 2025
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.
Uliana Lesiv
Oct 3, 2025
Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.
Liudmyla Kharchenko
Sep 18, 2025
Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.
Liudmyla Kharchenko
Jul 8, 2025
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
Uliana Lesiv
Sep 4, 2025
Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.
Uliana Lesiv
Apr 8, 2025
Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.
Liudmyla Kharchenko
Oct 22, 2025
Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
Liudmyla Kharchenko
Aug 6, 2025
Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.
Ivanna Holubovska
Oct 21, 2025
Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.
Liudmyla Kharchenko
Aug 20, 2025
Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.
Liudmyla Kharchenko
Aug 20, 2025
Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.
Liudmyla Kharchenko
Sep 18, 2025
Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.
Liudmyla Kharchenko
Sep 18, 2025
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
Ira Holubovska
Sep 12, 2025
Learn how to debug server-side tracking with Stape’s tools, including sGTM Debugger, logs, and monitoring, to ensure accurate and efficient data tracking.
Ivanna Holubovska
Oct 22, 2025
Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.
Ivanna Holubovska
Oct 8, 2025
A guide on how deal with IP addresses when using Own CDN.
Ivanna Holubovska
Sep 10, 2024
Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.
Ivanna Holubovska
Sep 12, 2025
Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.
Ivanna Holubovska
Jun 18, 2025
Learn about server GTM Transformations and how they control data flow between clients and tags. This guide shows how to modify, add, or remove event parameters.
Ivanna Holubovska
Apr 9, 2025
