Get complete data with server-side tracking
Stape helps recover conversion signals lost to tracking restrictions, improve data quality through enrichment, and send cleaner signals to ad platforms to boost paid ads ROAS.
stape server side
Trusted by 200,000+ clients
See how your tracking matches best practices
Make your tracking more reliable from collection to conversion
Improve paid campaign optimization
Missing conversion data gives ad platforms less to learn from and can negatively impact ROAS. Cleaner signals help campaigns optimize with more confidence.
Collect higher-quality tracking data
Browser limitations, ad blockers, and tracking restrictions make client-side tracking less reliable. Server-side tracking helps create a more complete and consistent data flow.
Gain more control over your data flow
Browser tracking gives you limited control over what gets processed, modified, or shared. A server-side layer lets you manage data before it reaches analytics and marketing platforms.
Build a tracking setup your legal and security teams can approve
Use regional hosting (EU or Global), custom legal terms, BAA options, private clusters, SSO, dedicated IP, and custom retention options for complex or compliance-sensitive deployments.
Meet tracking compliance requirements
Move tracking into a server-side setup to reduce privacy risk and meet stricter legal, security, and infrastructure requirements.
Build a tracking setup your legal and security teams can approve
Use regional hosting (EU or Global), custom legal terms, BAA options, private clusters, SSO, dedicated IP, and custom retention options for complex or compliance-sensitive deployments.
Meet tracking compliance requirements
Move tracking into a server-side setup to reduce privacy risk and meet stricter legal, security, and infrastructure requirements.
Turn server-side tracking into a scalable service
Standardize setups, manage clients from agency-tailored workspace, and use dedicated tools to prove value from first pitch to ongoing delivery.
Become a Stape partner to get priority support and earn lifetime commission up to
Turn server-side tracking into a scalable service
Standardize setups, manage clients from agency-tailored workspace, and use dedicated tools to prove value from first pitch to ongoing delivery.
Become a Stape partner to get priority support and earn lifetime commission up to
Choose the server-side path that fits you
Server GTM Hosting
- Multi-platform tracking from one setup
- Custom event processing and routing
- Logs, monitoring, enrichment, and power-ups
- More control over privacy and data sharing
Dedicated Gateways
- Server-side delivery for one platform
- A fast, low-complexity setup
- No-code or low-code implementation
- A starter path before moving to server GTM
Average results upon switch to server-side tracking
ROAS increase
Conversions recovered
CPA reduction
Reliable infrastructure to handle your data
Reliable infrastructure to handle your data
Server locations for multi-zone routing
Requests per day
Requests per second
Trusted by tracking experts and growing teams
OMRON Healthcare EMEA was losing data due to tracking restrictions. With Stape, it captured 20–30% more events, improved attribution precision by 20–30%, and increased conversion tracking reliability by 15–25%.
30%
More user events captured
Around 20% of Herzlack’s sales were not tracked. With Stape, the setup increased ROAS by 37%, reduced CPA by 20%, and improved Event Match Quality by 10%.
37%
Increase in ROAS
Works with your existing marketing stack
And any custom solution
We give the tracking community more than server-side infrastructure
Stape offers free resources and tools for every stage of server-side tracking. Find gaps, launch faster, debug with confidence, and continue improving your setup after go-live.
Setup Wizard
Get a standardized, server-side tracking setup in GTM with pre-filled tags for your ad and analytics platforms in just a few minutes.
Stape GTM Chrome extension
MCP servers & AI tools
GTM tag & variable templates
Community of experts
