With the new power-up GEO Headers you can add X-GEO-Country,X-GEO-Region,X-GEO-City, X-GEO-Ipaddress, X-GEO-PostalCode in event data inside your server Google Tag Manager.
This product includes GeoLite2 data created by MaxMind, available from https://www.maxmind.com
GEO Headers power-up is available on any plan. In order to enable it, all you need to do is log in to your stape.io account, open container, choose power-ups and click "Use" button.
Learn about how you can use the User Agent Info and GEO Headers power-ups for improved server-side tagging.
Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.
Learn how to improve data quality after implementing consent mode and anonymization using Stape’s GEO headers power-up.
