With the new power-up GEO Headers you can add X-GEO-Country,X-GEO-Region,X-GEO-City in event data inside your server Google Tag Manager.
GEO Headers power-up is available on any plan. In order to enable it, all you need to do is log in to your stape.io account, open container, choose power-ups and click "Use" button.
1. How to easily add user agent and geo data to server Google Tag Manager.
3. Region-specific tags behavior in Google Tag Manager.
Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.Jul 11, 2023
Learn how to improve data quality after implementing consent mode and anonymization using Stape’s GEO headers power-up.