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Sep 30, 2024

[Weekly webinars on Meta CAPI] Boost Meta campaign results with Stape x Meta partnership

Join onboarding sessions on Conversions API, hosted by Meta and Stape. Discover how leveraging the CAPI can lead to better campaign outcomes.

Sep 24, 2024

Stape Academy: free online course on server-side tagging!

Whether you're new to server-side tracking or looking to sharpen your skills, Stape Academy will guide you through everything — from setting up server GTM to integrating platforms like Google Analytics, Google Ads, Meta, TikTok, and more.

Sep 11, 2024

[Stape x Obsidian Webinar] Klaviyo server-side tracking for Shopify: boosting e-commerce revenue

Learn how to set up Klaviyo server-side tagging for Shopify and boost e-commerce revenue with advanced data-tracking.

Sep 6, 2024

Stape at European Agency Performance Summit 2024 from Meta

We were really excited to visit Meta Agency Performance Summit 2024! And we would like to share this journey with you.

Aug 12, 2024

[Stape Webinar] Enhanced conversions tracking - step-by-step setup for GA4 and Google Ads

Our live webinar to learn how to set up GA4 and Google Ads enhanced conversions, including best practices and the latest updates from Google.

Aug 6, 2024

Shopify Checkout Extensibility upgrade

Find out what’s changing after Shopify’s Checkout Extensibility, upgrade deadlines, and how to upgrade if you are a Stape user.

Jul 22, 2024

Google expands EU user consent policy to Switzerland from July 31, 2024

Learn about Google's expanded EU User Consent Policy, now covering Switzerland, and how Stape's solutions help you stay compliant with data protection laws.

Jul 19, 2024

Third-party cookie will be blocked in Chrome versions as part of Privacy Sandbox

Find out how to prepare for a future without third-party cookies after the implementation of Chrome's Privacy Sandbox.

Jul 18, 2024

Microsoft requires UET consent mode for GDPR compliance

Microsoft is encouraging users to implement Consent Mode with Universal Event Tracking to ensure compliance with GDPR and other privacy regulations.

Jul 10, 2024

[Stape & Meta Webinar] Conversion API Gateway vs. server GTM: what to use, why and when

On July 25th we had a live webinar where you were able to learn the difference between Meta CAPI and Meta CAPIG.

Jun 27, 2024

[GA4] New recommended events: lead generation

Google Analytics 4 has expanded the list of recommended events for leads to measure the complete lead generation funnel. Find out the full list of lead generation events and parameters.

Jun 12, 2024

[GAds] Checkbox "Include user-provided data” is no longer available in server-side Google Ads conversion tag in sGTM

Google has updated the method for sending user data to the server-side Google Ads conversion tag. The checkbox "Include user-provided data" is no longer available.

Jun 12, 2024

[Stape Webinar] Google Ads Conversion Tracking for Shopify - Advanced Server-Side Setup

Join our live webinar to learn how to set up Google Ads conversion tracking for your Shopify store. Save your spot for June 27th at 5:00 PM CET.

Jun 10, 2024

MeasureCamp Copenhagen 2024

Here you can find photos and a description of how Stape visited Copenhagen for MeasureCamp 2024.

May 31, 2024

Google Chrome: Cookie deprecation starting in early 2025

Find out about timeline of third-party cookie deprecation and learn what actions you need to take.

May 13, 2024

GTM container quality: your website`s tags diagnostics

Learn more about Container quality status of your Google Tag Manager container and find issues in your tagging setup.

Mar 29, 2024

Webinar from Meta: Set up Conversions API Gateway with Stape!

On April 3rd and April 4th Meta is hosting an one-hour session, where you can discover how to set up the Conversions API on your own, without the need for expensive development assistance or any other tools.

Mar 25, 2024

MeasureCamp Helsinki 2024

Here you can find photos and a description of how Stape visited Helsinki for MeasureCamp 2024.

Mar 22, 2024

Google Analytics key events

On March 21, Google introduced an update that changes the way measurements are conducted in Google Analytics. Find out about the key events - a significant aspect of this update.

Feb 11, 2024

Superweek Analytics Summit 2024

Stape attended Superweek Analytics Summit for the first time! Find out how it went and what the presentation was about.

Feb 7, 2024

Stape has ISO 27001, HIPAA and GDPR compliance

Stape has obtained ISO 27001, HIPAA and GDPR compliance. Find out more about the significance of these certifications for the company and how they reflect Stape's dedication to quality management, data security, and privacy.

Feb 6, 2024

New update of Facebook Event Match Quality

In this news post we describe how you can use your server event match quality in order to see more conversions and also lower your cost per result.

Jan 31, 2024

Stape store

Scalable database that provides read, write, and sync data functions in server GTM container.

Dec 29, 2023

Monitoring feature

The new monitoring feature from Stape will allow you to be notified of any anomalies or tracking issues as soon as possible. This feature is available to all Stape sGTM hosting users with Business, Enterprise and Custom plans.

Dec 27, 2023

[GA4] Enhanced conversions and Protected Audience API

In this article we will uncover what are Enhanced Conversions and Protected Audience API and discuss their use cases.

Host your GTM server at Staperight now!