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Nov 28, 2024

[Live Webinar] Server-side tracking done right: best practices with Stape

Join our live webinar on how to set up server-side tracking in Stape. Save your spot for December 12 at 5:00 PM CET.

Nov 5, 2024

MeasureCamp Dubai 2024

Check out photos and a recap of Stape's visit to MeasureCamp 2024 in Dubai.

Nov 5, 2024

[Stape x Meta Webinar] Reach more valuable leads: Meta Conversions API for CRM

Find out how to reach more valuable leads with Meta Conversions API for CRM integration.

Oct 30, 2024

Stape visits and speaks at Social Ads Conference 2024

Check out photos and a recap of Stape's visit to Social Ads Conference 2024

Oct 23, 2024

Stape is a badged TikTok Data Connectors Partner

Stape joins TikTok as a badged Data Connectors Partner, enhancing your ability to measure, optimize, and track campaign performance for better results.

Oct 22, 2024

[Google updates] Server-side tagging available for mobile apps

Discover the latest update from Google: server-side tagging is now available for mobile apps in Google Tag Manager. Learn about its benefits and how to set it up.

Oct 14, 2024

Chrome is moving towards a new experience that lets people make an informed choice with respect to third-party cookies

Find out about the changes towards third-party cookies from Google and how these updates may impact your tracking.

Oct 12, 2024

MeasureCamp Warsaw 2024

MeasureCamp Warsaw took place on October 12 at the Google Hub, and the Stape team was there to attend the event!

Sep 24, 2024

Stape Academy: free online course on server-side tagging!

Whether you're new to server-side tracking or looking to sharpen your skills, Stape Academy will guide you through everything — from setting up server GTM to integrating platforms like Google Analytics, Google Ads, Meta, TikTok, and more.

Sep 11, 2024

[Stape x Obsidian Webinar] Klaviyo server-side tracking for Shopify: boosting e-commerce revenue

Learn how to set up Klaviyo server-side tagging for Shopify and boost e-commerce revenue with advanced data-tracking.

Sep 6, 2024

Stape at European Agency Performance Summit 2024 from Meta

We were really excited to visit Meta Agency Performance Summit 2024! And we would like to share this journey with you.

Aug 12, 2024

[Stape Webinar] Enhanced conversions tracking - step-by-step setup for GA4 and Google Ads

Our live webinar to learn how to set up GA4 and Google Ads enhanced conversions, including best practices and the latest updates from Google.

Aug 6, 2024

Shopify Checkout Extensibility upgrade

Find out what’s changing after Shopify’s Checkout Extensibility, upgrade deadlines, and how to upgrade if you are a Stape user.

Jul 22, 2024

Google expands EU user consent policy to Switzerland from July 31, 2024

Learn about Google's expanded EU User Consent Policy, now covering Switzerland, and how Stape's solutions help you stay compliant with data protection laws.

Jul 19, 2024

Third-party cookie will be blocked in Chrome versions as part of Privacy Sandbox

Find out how to prepare for a future without third-party cookies after the implementation of Chrome's Privacy Sandbox.

Jul 18, 2024

Microsoft requires UET consent mode for GDPR compliance

Microsoft is encouraging users to implement Consent Mode with Universal Event Tracking to ensure compliance with GDPR and other privacy regulations.

Jul 10, 2024

[Stape & Meta Webinar] Conversion API Gateway vs. server GTM: what to use, why and when

On July 25th we had a live webinar where you were able to learn the difference between Meta CAPI and Meta CAPIG.

Jun 27, 2024

[GA4] New recommended events: lead generation

Google Analytics 4 has expanded the list of recommended events for leads to measure the complete lead generation funnel. Find out the full list of lead generation events and parameters.

Jun 12, 2024

[GAds] Checkbox "Include user-provided data” is no longer available in server-side Google Ads conversion tag in sGTM

Google has updated the method for sending user data to the server-side Google Ads conversion tag. The checkbox "Include user-provided data" is no longer available.

Jun 12, 2024

[Stape Webinar] Google Ads Conversion Tracking for Shopify - Advanced Server-Side Setup

Join our live webinar to learn how to set up Google Ads conversion tracking for your Shopify store. Save your spot for June 27th at 5:00 PM CET.

Jun 10, 2024

MeasureCamp Copenhagen 2024

Here you can find photos and a description of how Stape visited Copenhagen for MeasureCamp 2024.

May 31, 2024

Google Chrome: Cookie deprecation starting in early 2025

Find out about timeline of third-party cookie deprecation and learn what actions you need to take.

May 13, 2024

GTM container quality: your website`s tags diagnostics

Learn more about Container quality status of your Google Tag Manager container and find issues in your tagging setup.

Mar 29, 2024

Webinar from Meta: Set up Conversions API Gateway with Stape!

On April 3rd and April 4th Meta is hosting an one-hour session, where you can discover how to set up the Conversions API on your own, without the need for expensive development assistance or any other tools.

Mar 25, 2024

MeasureCamp Helsinki 2024

Here you can find photos and a description of how Stape visited Helsinki for MeasureCamp 2024.

Try Stape for all things server-sideright now!