Find GA4's new lead events! This guide explains how to use events like working_lead and close_unconvert_lead, including key parameters for accurate lead tracking
Jun 12, 2024Google has updated the method for sending user data to the server-side Google Ads conversion tag. The checkbox "Include user-provided data" is no longer available.
Jun 12, 2024Join our live webinar to learn how to set up Google Ads conversion tracking for your Shopify store. Save your spot for June 27th at 5:00 PM CET.
Jun 10, 2024Here you can find photos and a description of how Stape visited Copenhagen for MeasureCamp 2024.
May 31, 2024Learn Chrome's plan to deprecate third-party cookies with the Privacy Sandbox. This guide covers the timeline and what it means for web privacy and functionality.
May 13, 2024Learn more about Container quality status of your Google Tag Manager container and find issues in your tagging setup.
Mar 29, 2024On April 3rd and April 4th Meta is hosting an one-hour session, where you can discover how to set up the Conversions API on your own, without the need for expensive development assistance or any other tools.
Mar 25, 2024Here you can find photos and a description of how Stape visited Helsinki for MeasureCamp 2024.
Mar 22, 2024Google Analytics' new key events improve conversion tracking, aligning metrics with Google Ads. Measure user actions and enhance cross-channel reporting.
Feb 11, 2024Stape attended Superweek Analytics Summit for the first time! Find out how it went and what the presentation was about.
Feb 7, 2024Stape achieves ISO 27001, HIPAA, GDPR and DORA compliance, ensuring secure data handling and privacy. Trust Stape for reliable, compliant tracking solutions.
Jan 31, 2024Scalable database that provides read, write, and sync data functions in server GTM container.
Dec 29, 2023Stape Monitoring alerts for tracking data loss: customize alerts for GA4, Facebook, etc., based on log conditions to prevent costly errors.
Dec 26, 2023Set up your server GTM custom domain using the same origin for better cookie handling & longer lifespan. Cloudflare/nginx setup guide included.
Nov 30, 2023Learn how to implement WhatsApp Conversion API to optimize Click to Message ad campaigns. Integrate data from multiple sources for better campaign insights.
Oct 10, 2023Safari blocks GTM and GA4! Learn how server-side tracking and Custom Loader bypass privacy restrictions to maintain accurate data collection.
Sep 27, 2023We will explore the benefits of the Meta Conversions API Gateway for Meta Advertisers and provide information on how to improve...
May 2, 2023In this article we will describe what the DMA is, its main points, what challenges it brings and how server-side tracking can help.
