Starting from January 4th, 2024, Chrome has restricted third-party cookies for 1% of its Stable users. This move is part of a broader strategy to test the effectiveness of Privacy Sandbox APIs, aimed at reducing cross-site tracking while maintaining the functionality necessary for free online content and services.
The Privacy Sandbox initiative focuses on balancing user privacy with the need for functional online services. Third-party cookies have been instrumental in providing features like sign-in, fraud protection, and advertising, but they also enable cross-site tracking. Chrome's approach involves developing a range of privacy-focused APIs to replace the functionality of third-party cookies without compromising user privacy.
From early 2024, a growing number of Chrome users will experience the web without third-party cookies, even if their sites are not part of the Chrome-facilitated testing. This transition period allows developers to adapt to the new APIs and ensures a smoother phaseout process.
Chrome’s timeline indicates a significant shift in Q1 2025, with the start of the third-party cookie phaseout for all users. This gradual approach, in consultation with the CMA, aims to address any remaining competition concerns and ensure a fair transition for all stakeholders.
Stay informed about these changes and prepare to adapt to the new privacy-focused web landscape that Chrome is championing:
For more detailed information, visit official news and stay tuned for updates on this significant shift in web privacy and functionality.
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