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Sep 24, 2024

Stape Academy: free online course on server-side tagging!

Whether you're new to server-side tracking or looking to sharpen your skills, Stape Academy will guide you through everything — from setting up server GTM to integrating platforms like Google Analytics, Google Ads, Meta, TikTok, and more.

Aug 6, 2024

Shopify Checkout Extensibility upgrade

Find out what’s changing after Shopify’s Checkout Extensibility, upgrade deadlines, and how to upgrade if you are a Stape user.

Jul 22, 2024

Google expands EU user consent policy to Switzerland from July 31, 2024

Learn about Google's expanded EU User Consent Policy, now covering Switzerland, and how Stape's solutions help you stay compliant with data protection laws.

Jul 19, 2024

Third-party cookie will be blocked in Chrome versions as part of Privacy Sandbox

Find out how to prepare for a future without third-party cookies after the implementation of Chrome's Privacy Sandbox.

Jul 18, 2024

Microsoft requires UET consent mode for GDPR compliance

Microsoft is encouraging users to implement Consent Mode with Universal Event Tracking to ensure compliance with GDPR and other privacy regulations.

Jun 27, 2024

[GA4] New recommended events: lead generation

Google Analytics 4 has expanded the list of recommended events for leads to measure the complete lead generation funnel. Find out the full list of lead generation events and parameters.

Jun 12, 2024

[GAds] Checkbox "Include user-provided data” is no longer available in server-side Google Ads conversion tag in sGTM

Google has updated the method for sending user data to the server-side Google Ads conversion tag. The checkbox "Include user-provided data" is no longer available.

May 31, 2024

Google Chrome: Cookie deprecation starting in early 2025

Find out about timeline of third-party cookie deprecation and learn what actions you need to take.

May 13, 2024

GTM container quality: your website`s tags diagnostics

Learn more about Container quality status of your Google Tag Manager container and find issues in your tagging setup.

Mar 22, 2024

Google Analytics key events

On March 21, Google introduced an update that changes the way measurements are conducted in Google Analytics. Find out about the key events - a significant aspect of this update.

Feb 7, 2024

Stape has ISO 27001, HIPAA and GDPR compliance

Stape has obtained ISO 27001, HIPAA and GDPR compliance. Find out more about the significance of these certifications for the company and how they reflect Stape's dedication to quality management, data security, and privacy.

Feb 6, 2024

New update of Facebook Event Match Quality

In this news post we describe how you can use your server event match quality in order to see more conversions and also lower your cost per result.

Jan 31, 2024

Stape store

Scalable database that provides read, write, and sync data functions in server GTM container.

Dec 29, 2023

Monitoring feature

The new monitoring feature from Stape will allow you to be notified of any anomalies or tracking issues as soon as possible. This feature is available to all Stape sGTM hosting users with Business, Enterprise and Custom plans.

Dec 27, 2023

[GA4] Enhanced conversions and Protected Audience API

In this article we will uncover what are Enhanced Conversions and Protected Audience API and discuss their use cases.

Dec 26, 2023

A new way to set up a custom domain in server GTM

Google has recently changed the preferred way of mapping a custom domain for the server Google Tag Manager container. Instead of using a subdomain (like sgtm.example.com) they encourage using the same origin (like example.com/sgtm).

Nov 30, 2023

WhatsApp Conversion API

In this guide find out how to set up WhatsApp conversion API and what is needed for the successful implementation.

Oct 10, 2023

Safari is blocking Google Analytics, GTM, and Google Ads scripts: reasons and solutions

With the latest update of Safari, Google Tag Manager, Google Analytics, and Google Ads scripts will be blocked in Incognito mode and when Advanced tracking protection is on, but server-side tracking is a solution.

May 2, 2023

Digital Markets Act (DMA): What You Need to Know

In this article we will describe what the DMA is, its main points, what challenges it brings and how server-side tracking can help.

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