With SOC 2 certification, Stape ensures secure, private, and reliable server-side tracking.
Oct 23, 2024Stape joins TikTok as a badged Data Connectors Partner, enhancing your ability to measure, optimize, and track campaign performance for better results.
Oct 22, 2024Discover the latest update from Google: server-side tagging is now available for mobile apps in Google Tag Manager. Learn about its benefits and how to set it up.
Oct 14, 2024Chrome moves towards user-controlled third-party cookies, impacting online tracking. Get the latest on Privacy Sandbox and what this means for your analytics.
Sep 24, 2024Learn server-side tagging free with Stape Academy! Master GTM, GA4, Google Ads, Meta, TikTok, and get certified for your expertise.
Aug 6, 2024Find out what’s changing after Shopify’s Checkout Extensibility, upgrade deadlines, and how to upgrade if you are a Stape user.
Jul 22, 2024Learn about Google's expanded EU User Consent Policy, now covering Switzerland, and how Stape's solutions help you stay compliant with data protection laws.
Jul 19, 2024Prepare for Chrome's cookie updates. This guide explains server-side tracking, custom domains, and Cookie Keeper to prolong cookie lifetime and enhance privacy.
Jul 18, 2024Microsoft is encouraging users to implement Consent Mode with Universal Event Tracking to ensure compliance with GDPR and other privacy regulations.
Jun 27, 2024Find GA4's new lead events! This guide explains how to use events like working_lead and close_unconvert_lead, including key parameters for accurate lead tracking
Jun 12, 2024Google has updated the method for sending user data to the server-side Google Ads conversion tag. The checkbox "Include user-provided data" is no longer available.
May 31, 2024Learn Chrome's plan to deprecate third-party cookies with the Privacy Sandbox. This guide covers the timeline and what it means for web privacy and functionality.
May 13, 2024Learn more about Container quality status of your Google Tag Manager container and find issues in your tagging setup.
Mar 22, 2024Google Analytics' new key events improve conversion tracking, aligning metrics with Google Ads. Measure user actions and enhance cross-channel reporting.
Feb 7, 2024Stape achieves ISO 27001, HIPAA, and GDPR compliance, ensuring secure data handling and privacy. Trust Stape for reliable, compliant tracking solutions.
Feb 6, 2024In this news post we describe how you can use your server event match quality in order to see more conversions and also lower your cost per result.
Jan 31, 2024Scalable database that provides read, write, and sync data functions in server GTM container.
Dec 29, 2023Stape Monitoring alerts for tracking data loss: customize alerts for GA4, Facebook, etc., based on log conditions to prevent costly errors.
Dec 26, 2023Set up your server GTM custom domain using the same origin for better cookie handling & longer lifespan. Cloudflare/nginx setup guide included.
Nov 30, 2023Learn how to implement WhatsApp Conversion API to optimize Click to Message ad campaigns. Integrate data from multiple sources for better campaign insights.
Oct 10, 2023Safari blocks GTM and GA4! Learn how server-side tracking and Custom Loader bypass privacy restrictions to maintain accurate data collection.
May 2, 2023In this article we will describe what the DMA is, its main points, what challenges it brings and how server-side tracking can help.
