Mar 22, 2024

Google Analytics key events

On March 21, Google introduced an update that changes the way measurements are conducted in Google Analytics. Find out about the key events - a significant aspect of this update.

Feb 7, 2024

Stape has ISO 27001, HIPAA and GDPR compliance

Stape has obtained ISO 27001, HIPAA and GDPR compliance. Find out more about the significance of these certifications for the company and how they reflect Stape's dedication to quality management, data security, and privacy.

Feb 6, 2024

New update of Facebook Event Match Quality

In this news post we describe how you can use your server event match quality in order to see more conversions and also lower your cost per result.

Jan 31, 2024

Stape store

Scalable database that provides read, write, and sync data functions in server GTM container.

Dec 29, 2023

Monitoring feature

The new monitoring feature from Stape will allow you to be notified of any anomalies or tracking issues as soon as possible. This feature is available to all Stape sGTM hosting users with Business, Enterprise and Custom plans.

Dec 27, 2023

[GA4] Enhanced conversions and Protected Audience API

In this article we will uncover what are Enhanced Conversions and Protected Audience API and discuss their use cases.

Dec 26, 2023

A new way to set up a custom domain in server GTM

Google has recently changed the preferred way of mapping a custom domain for the server Google Tag Manager container. Instead of using a subdomain (like they encourage using the same origin (like

Nov 30, 2023

WhatsApp Conversion API

In this guide find out how to set up WhatsApp conversion API and what is needed for the successful implementation.

Oct 10, 2023

Safari Update: GTM, Google Analytics and Google Ads scripts are blocked in Incognito mode

With the latest update of Safari, Google Tag Manager, Google Analytics, and Google Ads scripts will be blocked in Incognito mode and when Advanced tracking protection is on, but server-side tracking is a solution.

May 2, 2023

Digital Markets Act (DMA): What You Need to Know

In this article we will describe what the DMA is, its main points, what challenges it brings and how server-side tracking can help.

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