Stape joins TikTok as a badged Data Connectors Partner, enhancing your ability to measure, optimize, and track campaign performance for better results.
Oct 22, 2024Discover the latest update from Google: server-side tagging is now available for mobile apps in Google Tag Manager. Learn about its benefits and how to set it up.
Oct 14, 2024Find out about the changes towards third-party cookies from Google and how these updates may impact your tracking.
Sep 24, 2024Whether you're new to server-side tracking or looking to sharpen your skills, Stape Academy will guide you through everything — from setting up server GTM to integrating platforms like Google Analytics, Google Ads, Meta, TikTok, and more.
Aug 6, 2024Find out what’s changing after Shopify’s Checkout Extensibility, upgrade deadlines, and how to upgrade if you are a Stape user.
Jul 22, 2024Learn about Google's expanded EU User Consent Policy, now covering Switzerland, and how Stape's solutions help you stay compliant with data protection laws.
Jul 19, 2024Find out how to prepare for a future without third-party cookies after the implementation of Chrome's Privacy Sandbox.
Jul 18, 2024Microsoft is encouraging users to implement Consent Mode with Universal Event Tracking to ensure compliance with GDPR and other privacy regulations.
Jun 27, 2024Google Analytics 4 has expanded the list of recommended events for leads to measure the complete lead generation funnel. Find out the full list of lead generation events and parameters.
Jun 12, 2024Google has updated the method for sending user data to the server-side Google Ads conversion tag. The checkbox "Include user-provided data" is no longer available.
May 31, 2024Find out about timeline of third-party cookie deprecation and learn what actions you need to take.
May 13, 2024Learn more about Container quality status of your Google Tag Manager container and find issues in your tagging setup.
Mar 22, 2024On March 21, Google introduced an update that changes the way measurements are conducted in Google Analytics. Find out about the key events - a significant aspect of this update.
Feb 7, 2024Stape has obtained ISO 27001, HIPAA and GDPR compliance. Find out more about the significance of these certifications for the company and how they reflect Stape's dedication to quality management, data security, and privacy.
Feb 6, 2024In this news post we describe how you can use your server event match quality in order to see more conversions and also lower your cost per result.
Jan 31, 2024Scalable database that provides read, write, and sync data functions in server GTM container.
Dec 29, 2023The new monitoring feature from Stape will allow you to be notified of any anomalies or tracking issues as soon as possible. This feature is available to all Stape sGTM hosting users with Business, Enterprise and Custom plans.
Dec 27, 2023In this article we will uncover what are Enhanced Conversions and Protected Audience API and discuss their use cases.
Dec 26, 2023Google has recently changed the preferred way of mapping a custom domain for the server Google Tag Manager container. Instead of using a subdomain (like sgtm.example.com) they encourage using the same origin (like example.com/sgtm).
Nov 30, 2023In this guide find out how to set up WhatsApp conversion API and what is needed for the successful implementation.
Oct 10, 2023With the latest update of Safari, Google Tag Manager, Google Analytics, and Google Ads scripts will be blocked in Incognito mode and when Advanced tracking protection is on, but server-side tracking is a solution.
May 2, 2023In this article we will describe what the DMA is, its main points, what challenges it brings and how server-side tracking can help.
