With iOS 26, Apple is significantly strengthening user privacy in Safari, and it's going to impact how digital marketers and analysts track users online.
| Advanced Fingerprinting Protection | Stripping Tracking Parameters |
|---|---|
| Safari will begin adding noise to browser APIs commonly used for fingerprinting. This makes these APIs return slightly different results each time, reducing the ability to identify devices based on fingerprint data uniquely. | Safari may expand link tracking protection beyond Private Browsing in iOS 26, though Apple has only officially confirmed stripping in Private mode, Mail, and Messages so far. |
Including parameters like Google’s gclid and Meta’s fbclid, which are often used for ad attribution.
This has understandably raised concerns across the measurement and ad tech communities. However, a few key points are worth noting:
We'll keep monitoring the situation and provide updates as the stable release of iOS 26 becomes available. Now is a good time to review your tracking setup to stay ahead of privacy-focused browser changes.
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