Release notes for Stape

What’s new:

1. Setup Wizard update https://stape.io/gtm-setup-wizard 

This release features several improvements to Setup Wizard capabilities, including a new container creation flow, OpenAI and Microsoft CAPI destinations, and updated Setup Wizard page.

2. New Data Store features https://stape.io/solutions/data-store 

• Auto-sync - set up an automatic import schedule for your collection to be updated with data from an external CSV source (available for Enterprise plans and higher).
• Import mode - choose whether you wish to merge or replace data when importing. 
• Sync fail notification - receive an email when the sync fails.
• Documents counter - view the number of documents in the collection.

3. sGTM container & Signals Gateway usage forecast.

Use a new field in your sGTM container / Signals Gateway settings to view the projected number of requests expected through the end of the billing cycle. If the projected usage reaches 100%, we will notify you via email.

4. Gateways UI update https://stape.io/gateways 

All Gateways have been consolidated into a single page and one menu item in the Stape App.

5. Power-up list UI update https://stape.io/solutions/category/power-ups 

The Power-up list in the Stape App has received a visual update.

6. Miscellaneous UX optimizations.

We’ve introduced several smaller changes throughout our services to make for a smoother user experience, such as improving the loading speed of the container list.

7. 28 minor bug fixes.

What’s new:

1. Grand Stape redesign.

We’re introducing major changes to the look and feel of our website:

• Stape website - we’ve updated pages, menus, banners, forms, and fonts https://stape.io/
• Blog - we’ve improved visuals, navigation, structure, and more https://stape.io/blog
• Website Tracking Checker - we’ve redesigned the report generated by Tracking Checker https://stape.io/website-tracking-checker 

 2. Create Stape container via GTM auth https://stape.io/helpdesk/documentation/create-server-container-in-stape#container-configuration-automatically-with-google-auth

There’s now a new way to create a container on Stape: sign in with Google, create a server GTM container (or pick an existing one), and a new Stape container will be created with the chosen container’s configuration.

3. Renaming of Stape Store & Stape Analytics features https://stape.io/solutions/data-store, https://stape.io/solutions/stape-analytics 

With this change, the Stape Store feature is now called Data Store, and the Stape Analytics feature is now Requests Analytics.

4. 16 minor bug fixes.

What’s new:

1. New power-up - AI Traffic Detection https://stape.io/solutions/ai-traffic-detection 

We’ve released a new power-up that allows automatic detection of AI traffic by adding X-User-AI and X-User-AI-Name headers to each request.

2. Custom Loader & Cookie Keeper UI/UX redesign https://stape.io/solutions/custom-gtm-loader, https://stape.io/solutions/cookie-keeper 

Global UX/UI redesign to streamline our most popular power-ups and make their use more intuitive. 

3. Minor Stape app UI/UX update https://app.stape.io/ 

Now changing the Container name & Config happens inline rather than on a separate page.

4. 14 minor bug fixes.

What’s new:

1. New MCP in Stape AI Assistant https://stape.io/solutions/ai-assistant 

We’ve added a new Google Ads MCP server to Stape AI Assistant.

2. Minor Stape Setup Wizard UI/UX update https://stape.io/gtm-setup-wizard 

3.  Minor Google Data Manager API UX improvements https://stape.io/solutions/data-manager-api-connection 

4. 12 minor bug fixes and website UI/UX improvements.

What’s new:

1. CSV Export in Stape Store https://stape.io/helpdesk/documentation/stape-store-feature 

We’re rolling out a long-awaited feature for Stape Store – CSV export for collections.

2. Setup Assistant changes and improvements https://stape.io/helpdesk/documentation/setup-assistant-overview 

We’re renaming Setup Assistant to Setup Wizard and introducing several technical fixes and enhancements to its functionality, such as automatic GTM account selection during server setup and an improved site scanning.

3. AI Assistant update https://stape.io/helpdesk/documentation/ai-assistant-overview 

We’re releasing several UI\UX improvements for AI Assistant that will allow us to provide you with a better experience. 

4. Updated free sGTM containers limit logic https://stape.io/helpdesk/knowledgebase/how-many-free-containers

We’re changing the free containers limit. In addition to the previously available 5 free container slots, users will now get +2 free container slots for every purchased sGTM container subscription. 

5. The Enricher power-up is now available starting from the PRO plan https://stape.io/helpdesk/documentation/enricher-power-up 

6. New Google Ads MCP app available https://stape.io/apps#mcp 

We’ve added Google Ads MCP to the list of our MCP servers.

7. 21 minor bug fixes and UI/UX improvements.

What’s new:

1. Huge Setup Assistant update https://stape.io/gtm-set-up-assistant 

We’ve released the first major phase of the Setup Assistant 2.0 update. It features a redesigned look, new capabilities, and UX improvements.

2. EUR currency can now be used in Stape Global https://stape.io/helpdesk/documentation/billing-currency-for-global-accounts 

We will now charge those Global users who are located in the euro zone in EUR. The price will remain the same, just converted into a different currency. This update will only affect new users whose billing details weren’t added before August 16. All locations where this applies have been adjusted accordingly.

3. Klaviyo app now available in Connections  https://stape.io/helpdesk/documentation/connections-feature   

Klaviyo app is now available in the Connections tab of sGTM containers/gateways.

4. Minor Account Switcher improvements https://stape.io/helpdesk/documentation/how-to-switch-between-accounts 

We’re improving the UX in the Account Switcher modal and fixing some UI/UX issues.

5. 26 minor bug fixes and improvements.

What’s new:

1. Domain Tracking Checker score inside Stape container https://stape.io/website-tracking-checker 

Users with paid sGTM containers (Pro plan and higher) will see a new section in their Stape container menu, showcasing the quality of their tracking setup. They will see the general container score, domain scores, personalized improvement suggestions, and links to full extended reports (they will also receive those by email).

2. Account switcher https://stape.io/login 

You are now able to quickly switch between multiple Stape accounts without logging out and entering your credentials each time. Account switcher is available in your account settings menu (click your account name in the upper-right corner) and works similarly to account selection in Google. It greatly simplifies work for users who have multiple accounts, or accounts across different zones (Global and EU). 

3. Manage containers in the Pending status https://stape.io/login 

You can now delete and edit settings for containers in the Pending/Waiting for config statuses, so you won’t have to wait for a status change or need aid from the support team to edit or delete containers with errors.

4. Premade alerts in Monitoring https://stape.io/solutions/monitoring 

In the Monitoring feature of newly created containers, you will now find two premade alerts that you can enable without configuring them yourself: “No requests received in 1h” and “No purchases in 24h”.

5. Minor Stape app UX update.

6. Bot detection power-up update https://stape.io/solutions/bot-detection 

We’ve removed the "Block web GTM load” option from the power-up.

7. 27 minor bug fixes.

What’s new:

1. Google Data Manager API Connection improvements https://stape.io/solutions/data-manager-api-connection 

We’ve made it easier to create and manage connections with a catalogue of linked accounts.

2. Increase in the Request Delay power-up’s maximum limit https://stape.io/solutions/request-delay 

We have raised the maximum request delay limit from 1,500 to 2,000 minutes.

3. UI/UX improvements inside the Stape app https://stape.io/login 

• Updated texts and hints for Custom Domain and Custom Loader features to make them more helpful and consistent. Also made other minor UI changes to make using these features more intuitive.
• Added a new “Request feature” option to the Support section (the question mark button in the top-right corner).
• Improved design for the Personal Manager section.
• Improved the auto-upgrade UI and notifications.

4. 22 minor bug fixes.

What’s new:

1. New apps available https://stape.io/apps#crm

We've added Odoo and Klaviyo to our list of CRM apps.

2. Logs feature update https://stape.io/solutions/logs 

We have added the ability to filter logs by time and timezone.

3. Changes to subscription cancellation.

Cancelling an active paid sGTM hosting subscription is now available only with email confirmation.

4. Changes to free containers/gateways.

To prevent service abuse, the user can now create up to 5 free sGTM containers or Signals Gateways per account. If you’ve previously created more than 5 containers/gateways, they will not be affected by this update. 

5. Stape app design updates https://stape.io/login 

We’ve made minor UI changes in AI Assistant and updated the CDN section visuals for some containers. 

6. 27 minor bug fixes.

What’s new:

1. New Payment Link feature https://stape.io/helpdesk/documentation/share-payment-link 

Payment Link allows you to generate a secure temporary link to send to the person responsible for payment in your organization (such as your finance or accounting manager). They’ll be able to open the link to fill in the billing information and add a payment method, without having to log in to any Stape accounts.

We’ve also done UI/UX improvements for the Billing page in your Stape account - it is now separated into subsections for easier navigation.

2. New AI Assistant feature https://stape.io/helpdesk/documentation/how-to-use-ai-assistant 

We’re releasing our very own AI chat called AI Assistant. It can help you perform simple tasks within the Stape ecosystem and connected Google services – analyze data in GA4, create/modify/delete variables and templates in Google Tag Manager, analyze containers, etc.

AI Assistant is currently in Beta, so please refer to our guide to learn about its limitations and how to use it.

3. Enricher power-up improvement https://stape.io/solutions/enricher-power-up 

We’ve added an option to choose the Enrichment mode - either automatic (enabled by default) or semi-automatic. This allows you to control how the collected data is used in tags.

We’ve also added Enricher power-up to the Pricing Calculator so that you can account for it when selecting a subscription plan. 

4. Block Request by IP power-up improvement https://stape.io/solutions/block-request-by-ip 

We’ve added an option to block loading of JavaScript libraries from your sGTM container (for requests originating from the IP addresses you’ve defined in the block list).

5. Logs feature update https://stape.io/solutions/logs 

We have added the ability to search by custom event name. You can now enter any event name in the ‘Event Type’ search field. We plan to separate these fields in the future and also make further improvements to the log search.

6. 19 minor bug fixes.

What’s new:

1. New apps in Stape catalogs https://stape.io/apps 

We’ve added Odoo, Shopware, and Drupal apps to Stape catalogs.

2. Launch Stape Analytics automatically when Custom Loader is enabled.

We’ve noticed that most of our clients use these two features simultaneously. So from now on, Stape Analytics will activate automatically once you turn on Custom Loader. Don’t worry, it’s free, and you can disable it at any time.

3. Pricing calculator improvement https://stape.io/price 

We’ve updated the calculation logic for the Number of sGTM clients parameter.

4. Stape Store search improvements https://stape.io/solutions/stape-store 

A small update adding the ability to search by Created and Updated at parameters.

5. Logs improvement https://stape.io/solutions/logs 

We have added a new Log Type column to logs’ detailed view screen. 

6. Partners Directory improvements https://stape.io/partner-directory 

Several UI updates based on the feedback we’ve received.

7. Helpdesk article rating https://stape.io/helpdesk

We want to ensure that our guides and FAQs are indeed helpful. So, we’ve added a Was this article helpful? questionnaire at the end of every helpdesk article, where you can leave your feedback. Don’t hesitate to let us know what you think!

8. 29 minor bug fixes and blog and design improvements in the Stape app.

What’s new:

1. Enricher power-up https://stape.io/solutions/enricher-power-up 

This new power-up automatically saves selected data points (first and last names, address, email, etc.) from incoming requests. When a new request comes in with missing fields, Enricher checks its stored dataset and fills in the gaps using previously collected data.

2. Site performance improvements https://stape.io/ 

We’ve implemented several changes on the Stape website to improve its speed.

3. 20 minor bug fixes and blog and helpdesk UX enhancements.

What’s new:

1. Export Logs to your cloud platform https://stape.io/solutions/logs 

Now you can configure automatic log export to GCP, AWS, or a cloud storage provider of your choice. Log export to cloud is available exclusively for Enterprise plans and above. 

2. Log monitoring improvements.

We have added several new filters for the Logs UI, including:

• Google connection types.
• Meta connection types.
• Microsoft Offline Conversion as a new platform in the outgoing logs section.

3.  UI updates.

As part of our continuing efforts to improve the look and feel of our services, in this release, we have updated:

• Modal windows across the Stape app.
• Menu and footer of the Stape website.
• Screenshots for the Media-kit page.

4. 36 minor bug fixes.

What’s new:

1. Smart Pause for products that exceed their usage limits.

This update involves sGTM containers and Signals Gateways with paid subscriptions. If they exceed their usage limit by 10%, they will be paused until either their owner upgrades to a higher plan or a new billing period starts. 

Accounts on Business plan or higher will enjoy a one-time 30-day grace period instead of a full product shutdown. You will have a month to upgrade your subscription while your container/gateway remains active. You can also enable autoupgrade so that your subscription will be automatically upgraded to a higher plan if you exceed the limits. Read more.

We’ve also made a few tweaks to our overlimit logic to ensure that products are not disabled on weekends and that at least 3 business days pass from the date of overlimit before pausing.

2. Feature updates.

• Request Delay power-up: we’ve updated the power-up for faster and more stable performance.
• GEO Headers power-up: we’ve introduced a new X-Geo-Country-Name header. Previously, only a 2-letter country code was available (e.g., "US"); now you also get the full country name (e.g., "United States") via the new header.
• Logs feature: we’ve added a new Microsoft Ads Offline filter for Platforms.
• sGTM Preview Header config power-up: we’ve added the option to add the header only for specific /path or /ip.

3. Reimagined partner pages https://stape.io/partner + https://stape.io/partner-directory 

We have updated the UI/UX of our partner pages. Now it’s easier to find the information you’re looking for, and the overall experience is much smoother.

4. 20 minor bug fixes.

What’s new:

1. Statements for Partner accounts.

We have released a new feature called Statements, necessary for audits and inspections. Now, Partner accounts will automatically receive information about the monthly balance and payments. Statement documents are available in the Earnings → Payouts menu, and will be sent to Partners' email addresses on a monthly basis.

2. Performance improvements in the Stape app https://app.stape.io/  

We have resolved key performance bottlenecks, which allowed us to optimize the loading speed for users with high-usage accounts.

3. API documentation cleanup (Global, EU)

We’ve reviewed our API documentation to ensure that it only includes relevant endpoints.

4. Ability to choose a plan for disabled CAPI Gateways.

Users can now purchase subscriptions for disabled CAPIGs to trigger redeployment and plan updates.

5. Minor UI improvements for Blog, Helpdesk, and User Space.

We’ve introduced small quality-of-life updates to the look of several interface elements throughout our sites.

6. 23 minor bug fixes.

    What’s new:

1. Billing for Agency and Partner accounts.

Our Agencies and Partners will see a new Billing tab in their Admin space. With this menu, they can:

• Select to pay for their sub-accounts’ subscriptions. Instead of those sub-account owners tracking numerous renewal dates and separate payments, billing is funneled through the Agency / Partner account, making it predictable and easy to manage.
• Enter and manage their billing information.
• View their invoice history – showing both the invoices paid through the Agency / Partner account’s billing and those paid by separate sub-accounts.

2. Consolidated invoicing https://stape.io/helpdesk/documentation/consolidated-invoicing-standard 

Standard accounts can now pay for all their subscriptions through a single consolidated invoice, streamlining the billing process. 

This same feature also enables billing for Agency and Partner accounts, since their payment for sub-accounts’ subscriptions is done with a single invoice.

3. Meta Audience sGTM connection https://stape.io/solutions/meta-connection

This new connection automates the process of syncing user data to Meta Audiences directly from your server-side Google Tag Manager container.

4. Tracking Checker API https://stape.io/helpdesk/documentation/website-tracking-checker-api 

This API gives Partners direct access to the data behind Stape’s Website Tracking Checker. Instead of manually running scans through the web interface, you can send an API request and receive the full scan results in JSON format.

5. Pricing page redesign https://stape.io/price

As part of our efforts to improve the quality of our UI/UX, we’ve given the pricing page a new look and cleaner structure.

6. 30 minor bug fixes.

    What’s new:

1. Improved CSV export of Incoming Logs https://stape.io/solutions/logs 

We’ve updated the CSV export for Incoming Logs to include missing metadata fields, such as IP, Host, User-Agent, bot detection scores, and full geographic data. 

2. 14 minor bug fixes.

    What’s new:

1. New Logs 2.0 and enhanced monitoring https://stape.io/news/simplified-logs-monitoring-update 

We’ve released a global rework of outgoing request logging, monitoring, and log display format. Key changes include:

• Logs are divided into two types instead of four: the remaining types are incoming requests and outgoing requests.
• Simplified Logs flow: incoming logs will be automatically logged, no additional configuration in the tag is required.
• General statistics in the Monitoring feature: a high-level overview of platform performance for requests sent from your server-side GTM.
• Logger tag update: the tag provides an option to send and store the request data in the Stape Store.

2. Redesign of the Stape app User Space https://app.stape.io 

We have completed the final minor updates of the User Space redesign.

3. Added South Africa in billing & partners.

You can now select South Africa when configuring billing or partnership with Stape.

4. 10 minor bug fixes.

    What’s new:

1. Website Tracking Checker improvements https://stape.io/website-tracking-checker 

We keep updating Tracking Checker’s functionality:

• Tracking loss estimates - under the Trackers detected section, you will now find our estimate of the number of users that go untracked due to your tracking setup issues, and how this affects your ad spend. Note: this section will be hidden if there is insufficient data for us to make an assessment. 
• How you stack against competitors - a new section comparing your report’s results with those of several of your competitors.
• Improvements of AI summary - we’ve tweaked our AI prompt to make the summary more concise and informative.

2. Continuation of the redesign https://app.stape.io/ 

We continue working on redesigning the Stape App. This time, we`ve updated the UI of sGTM, Stape Gateway, Signals Gateway, and CAPIG connections menus.

3. Minor website UI/UX improvements.

4. 11 minor bug fixes.

  What’s new:

1. Product Feed power-up was renamed to POAS Data Feed

https://stape.io/solutions/poas-data-feed

2. New “Resources” section in the Agency account menu.

This section provides easy access to referral links and presentations.

3. Footer redesign.

The footer now features a dynamic stand-up dog that appears when you scroll down, with an integrated sign-up form.

4. Minor website UI updates and 21 bug fixes.

  What’s new:

1. New ROAS Calculator https://stape.io/roas-calculator 

We’ve created a dedicated ROAS Calculator page so you can get instant results and discover your potential savings with server-side tracking. See what you can achieve with Stape for optimized performance.

2. Stape Analytics improvements https://stape.io/solutions/stape-analytics 

Modified the analytics logic to exclude technical events from the consent choice section, preventing them from skewing the displayed statistics.

3. Continuation of the redesign.

This release brings UI/UX improvements for:

• Setup Assistant
• Stape Store
• https://stape.io/ website
• User’s account settings

4. 14 minor bug fixes.

  What’s new:

1. Website Tracking Checker improvements https://stape.io/website-tracking-checker 

We keep updating Tracking Checker’s functionality:

• Sped up report generation by x2.
• Added AI summary - a new section that explains report results and suggests how to improve tracking setup.

2. Stape website, blog, and app UI/UX improvements.

3. 13 minor bug fixes.

  What’s new:

1. New Product Feed power-up https://stape.io/solutions/product-feed

We’re launching a new power-up designed for use in Profit on ad spend (POAS) tracking. It allows you to store your profit values securely on Stape’s server, easily accessible from your sGTM container for your whole tracking setup. 

Learn more about using Product Feed for POAS tracking.

2. Website Tracking Checker speed improvement https://stape.io/website-tracking-checker

We optimized Tracking Checker report generation, improving scanning speed by 2-3 times.

3. Automatic transition to Level 2 for Partner accounts https://stape.io/blog/would-you-like-to-become-a-stape-partner

We’ve improved the Partner account upgrade flow to allow Partners to automatically upgrade to Level 2 as soon as they satisfy the requirements for that.

4. Power-ups page redesign in User Space https://stape.io/helpdesk/documentation/how-to-activate-power-up

We continue to work on redesigning the User Space. This time, it's an update for the power-ups page - all power-ups have been updated to match the new UI and improve clarity and usability.

5. UI/UX updates for Stape’s website, User Space, and services.

• Added creation date & link to Stape for Website Tracking Checker reports and PDFs.
• Updated zone sorting for products in the User Space to display alphabetically.
• Added the Reset button in the sGTM container Logs feature.

6. 16 minor bug fixes.

  What’s new:

1. Setup Assistant updates https://stape.io/gtm-set-up-assistant 

• We’ve added the option to generate a setup template for Lead Generation websites. This update includes a new step where you can define the pages where your Lead and Schedule events should fire - simply enter the URLs of your Lead “Thank You” page and Schedule “Thank You” page, and Setup Assistant will generate the correct GTM events automatically.
• New Awin, Klaviyo, and Reddit tracking destinations.
• Improved user experience with “Where to find” links and hints for tricky parameters.
• When you choose the auto-import option, the thank-you page will clearly show the import status and any errors (if something goes wrong).

2. User space UI updates https://app.stape.io/ 

We continue to redesign the Stape app’s user space and introduce more UI improvements.

3. 20 minor bug fixes.

  What’s new:

1. Improvements for Partner accounts https://stape.io/helpdesk/documentation/stape-partner-account 

We’ve updated the UI of the Partner accounts’ Commissions menu - now it’s easier to understand what comprises the commission. 

Also, Partners can now update their billing and payout details directly in their account without contacting support. Updated company information still requires re-verification and re-signing of documents. Once approved, you will receive a confirmation email.

2. New login option https://stape.io/login 

Additionally, we have introduced the Passkey Login, a faster and more secure way for users to access their accounts. During login, eligible users can authenticate with a single tap using a stored passkey, with seamless fallback to password + 2FA if needed. Users can manage their passkeys directly in Stape Account Settings.

3. Stape Analytics - added Bot Requests section https://stape.io/solutions/stape-analytics 

Bot Requests is a new interactive chart in Stape Analytics, enabling real-time visibility into bot-related traffic. It counts bot requests and helps identify anomalies faster. The feature is available to all users with Analytics enabled and works independently of the Bot Detection power-up. 

4. Data Manager connection - added DV360 support https://stape.io/solutions/data-manager-api-connection

This connection can now be used for the Google Display & Video 360 marketing platform tool.

5. Website Tracking Checker - Page Speed report improvements https://stape.io/website-tracking-checker 

We have integrated the PageSpeed Insights API with Tracking Checker to make Page Speed scoring even more precise.

6. Website UI/UX updates.

Among other improvements, we have made minor adjustments to the website’s main header menu to better reflect our integrations. We’ve also introduced changes to the Subscriptions screen to help users better understand pricing and savings.

7. 18 minor bug fixes.

  What’s new:

1. Redesign of the Stape app https://stape.io/login 

We’re improving the look and feel of our platform! When you log in to the User Space, you may notice:

• Updated main menu
• Redesigned headers across all products
• Updated styles and components
• New Create Product pages
• Refreshed product dashboards

Additionally, more updates for other elements are coming soon!

2. Redesign of the main navigation menu for the Stape website https://stape.io/ 

The main menu has been redesigned to simplify navigation and give a better overview of everything that Stape has to offer.

3. Overview of request usage for Agency and Partner accounts.

Owners of Agency and Partner accounts can now see the request usage of their containers on the Users tab.

4. Improvements for the GA4 ad block bypass on subdomains.

GA4 hashing will now work on subdomains of the main domain.

5. Website UI/UX updates and 23 bug fixes.

  What’s new:

1. Tracking Checker improvements https://stape.io/website-tracking-checker

We added a redirect notification - if the provided site can’t be scanned because of the redirect, we will now show the real scanned URL.

Several UI improvements have also been introduced.

2. Sign-up changes.

We activated the ability to sign up with the same email for Global and EU Stape accounts. We also improved the wording in some system emails for better clarity.

3. Salesforce app integration https://stape.io/solutions/salesforce-meta-leads-api 

We released the Conversion Tracking Salesforce app and added Salesforce to the list of available integrations for Meta Conversions API Gateways.

4. Minor website UI updates and 16 bug fixes.

  What’s new:

1. ClickID Restorer power-up https://stape.io/solutions/click-id-restorer

Stape has launched a new power-up that protects the accuracy of your tracking amid growing browser privacy restrictions. Safari and Brave browsers are stripping click identifiers (GCLID and MSCLKID) in Private mode, leading to the loss of conversion data and hurting campaign performance. Click ID Restorer automatically recovers these missing identifiers.

2. Improvements for the Stape Store feature https://stape.io/solutions/stape-store

We’ve added several long-requested capabilities for Stape Store. Now you can:

• Store several separate files inside folders called collections.
• Use multiple search conditions to filter through your database more precisely.
• Use bulk actions to edit or delete a bunch of files at once.
• Set a document’s time-to-live (TTL) to make the file temporary.

3. Tracking Checker UI/UX improvements https://stape.io/website-tracking-checker

A screenshot of the scanned site has been added to the Scan Report. Also, we’ve tweaked some under-the-hood magic to make the Checker’s results more precise.

4. Minor website UI/UX updates and 10 bug fixes.

  What’s new:

1. New Single Sign-On (SSO) feature https://stape.io/solutions/sso

SSO is a popular and long-requested feature that allows users to log in to the Stape app using their company email domain (through Google Workspace or another supported provider).

2. Stape Care service update https://stape.io/care

We’ve updated the flow of the Tracking Care service to eliminate a common point of confusion. 

Now it works like this: you submit a request for Stape Care → we contact you with a quote for you to approve and pay → we set everything up and provide two weeks of support and monitoring → only after that you will have an option to subscribe for the ongoing Care service if you need it.

3. Updates for the Data Manager API connection https://stape.io/solutions/data-manager-api-connection

We’ve added support for the Google Data Manager Events API via the Stape’s Data Manager API connection. Also, minor UI updates for the connection.

4. Website UI updates and 11 bug fixes.

  What’s new:

1. Changes in Stape API key management https://stape.io/helpdesk/documentation/stape-api  

New users can now manage the creation and deletion of their own Stape API keys - these are no longer created automatically. This change will not affect existing users, as legacy keys will continue to work as before. 

2. Custom Loader power-up - extended to work with the Salla app.

3. Minor website UX improvements and 15 bug fixes.

  What’s new:

1. New Setup Assistant feature (Beta) https://app.stape.io/setup-assistant  

Setup Assistant makes it much easier to configure data tracking in Google Tag Manager. It generates ready-to-use GTM container templates for the platforms you choose, and you can instantly import them into your web and server GTM containers. Learn more here: https://stape.io/blog/setup-assistant-by-stape 

2. Four new and updated power-ups:

• Block Requests by IP (New) https://stape.io/solutions/block-request-by-ip

Enter a list of IP addresses you wish to block, and the power-up will automatically prevent requests from those addresses from reaching your server Google Tag Manager.

• Ad Blocker Info (New) https://stape.io/solutions/ad-blocker-info

Enhance your sGTM setup with the ability to detect whether a user has an ad blocker enabled.

• Dedicated IP (Update) https://stape.io/solutions/dedicated-ip

Now available as a full-fledged power-up, Dedicated IP provides you with a static and unique IP address through which your Stape container will send all outgoing requests.

• Bot detection (Update) https://stape.io/solutions/bot-detection

The power-up can now block bot requests in sGTM, in addition to detecting them.

3. Data Manager API connection https://stape.io/solutions/data-manager-api-connection 

With this connection, you get access to the Data Manager API via Stape, which simplifies sending audience data to Google Ads and filling customer lists.

4. UI/UX improvements for the Stape website and blog, Tracking Checker, and the Microsoft Advertising connection.

5. 12 minor bug fixes.

  What’s new:

1. Personal Manager https://stape.io/helpdesk/knowledgebase/how-to-get-help-from-stape#personal-manager

Certain customers and partners will soon be assigned dedicated account managers, ready to answer questions and provide assistance. Personal Managers will be allocated to accounts with the sGTM Enterprise plan or higher, as well as Partner account owners and users.

If you are eligible, check out your Personal Manager by logging in to stape.io and clicking the question mark icon in the upper-right corner. 

Note: It will take us up to 2 weeks to fully implement this feature. If you don’t see the Personal Manager option available immediately, please check back later.

2. US Tax Billing.

Users on Global Stripe in specific states with the Company billing type can now be marked as tax-exempt and excluded from taxes. Please contact us at support@stape.io or via ticket for more information.

3. Partners - 14-day period for Yearly subscription payments. 

We’ve reduced the commission payout period for partners on annual plans from 60 days to 14 days.

4. Minor improvements for Tracking Checker and Custom Loader. 

5. 16 minor bug fixes.

  What’s new:

1. Multi-zone sGTM hosting https://stape.io/helpdesk/documentation/multi-zone-sgtm-container-hosting 

It’s now possible to host a single sGTM container with all Stape’s Global server zones, instead of selecting just one. Available for Business plans and higher.

2.  UI/UX Tracking Checker improvements https://stape.io/website-tracking-checker 

3. Numerous UI/UX improvements for the Stape website, blog, User Office, Custom Loader, and the payment process. 

4. 13 minor bug fixes.

  What’s new:

1. New parameters in the User Agent Info power-up https://stape.io/solutions/user-agent-info

The power-up will now also add the X-Device-Model and X-Device-Platform request headers to the incoming HTTP request in server GTM. 

2.  Google ADS API connector updated to v20.

3.  Tracking Checker scanner improvements.

4.  UI improvements on the website and in the User Office.

This includes visual updates to login forms, billing reports, and User Office UI elements.

5.  17 minor bug fixes

  What’s new:

1. Website Tracking Checker improvements https://stape.io/website-tracking-checker

• We've adjusted the Tracking Checker’s calculation formula. It now excludes categories where no trackers were detected. Now you get a more accurate and meaningful score, based only on relevant data.
• Additionally, the calculation formula has been adjusted to better account for websites with few trackers that are all client-side. It now gives such sites a more appropriate score.
• We’ve also renamed fields in Trackers and Suggestions to make their purpose easier to understand. Everything is now cleaner, more intuitive, and aligned with what matters most for your tracking setup.

2. Streamlined server GTM container creation for new users https://stape.io/gtm-server-hosting/create

On this page, a new user can create a Stape account and simultaneously host their first server GTM container. This saves time and helps avoid confusion for newcomers.

3. CSV export from Agency/Partner accounts

Users with Agency/Partner accounts can now export large amounts of data to CSV from their accounts.

4. 50+ minor UI/UX improvements and fixes

  What’s new:

1.  Stape Tracking Care service release https://stape.io/care

With this new subscription service, you can request assistance from one of Stape’s tracking specialists to aid you with your server-side tracking setup, management, and maintenance. Our experts will also gladly audit your existing tracking configurations or answer your questions in 1-on-1 format.

To use Tracking Care, log in to your Stape account and click Get Stape Care in your existing sGTM container or enable the service when purchasing a Stape subscription.

2.  Pricing Calculator update https://stape.io/price-server-google-tag-manager

Our Pricing Calculator feature now offers several modes to help you estimate the perfect pricing for a variety of use cases.

3.  Minor bugfixes and improvements

What’s new:

1. Agency and Partner accounts can now download the list of users in their accounts.

2. Tracking Checker fixes and improvements https://stape.io/website-tracking-checker

We’re polishing up Tracking Checker and have implemented several user suggestions.

3. Minor changes and bugfixes

What’s new:

1. Tracking Checker release https://stape.io/website-tracking-checker 

We’ve released a new exciting feature on our website called Tracking Checker. Enter your website URL - and get a comprehensive report on the quality of your tracking, analytics, ads, SEO, cookies, and more. Tracking Checker is free to use, so give it a try!

2. Email preferences https://app.stape.io/settings/notifications 

We’re improving our email communications with users. You can now manage your email preferences in your Account settings to customize which types of emails you’d like us to send you.

We’ve also tweaked our subscription banners to improve UX and make the process easier for you. With new banners you can subscribe for Stape product updates, data tracking tips, and news. 

3. Stape Gateway custom plan https://stape.io/price-gateway?product=stape-gateway 

You can now request us to create a custom subscription plan for Stape Gateway that will satisfy your business’ specific requirements.

What’s new:

1. New HelpDesk https://stape.io/helpdesk 

We’ve redesigned the HelpDesk to improve navigation and user experience. Now includes:

• A knowledgebase with answers to common questions about Stape and server-side tracking
• Step-by-step documentation for setup and configuration
• Pre-built GTM container templates (web & server) with detailed launch instructions

2. Stape Media Kit https://stape.io/media-kit 

Download high-quality Stape logos, brand colors, and style guidelines.  Perfect for partners, press, and anyone creating Stape-branded content.

3. New and improved search on stape.io

Quickly find the right resource with our improved search experience.  All articles are now structured into clear categories for easier navigation.

4. Stape registration via Google and Facebook 

You can now sign up using your Google or Facebook account.  This makes onboarding faster and eliminates the need to manage extra passwords.

5. Multiple Meta CAPIG/Signals Gateways per admin email 

Admins can now create multiple Meta CAPI Gateways or Signals Gateways using the same email.  This makes it easier to manage projects across clients, brands, or regions.

6. Meta CAPIG/Signals Gateway with multiple pixels 

You can now add multiple Meta or Signals pixels to a single Gateway when using the direct Meta flow.  This simplifies setup for multi-brand advertisers or those managing several ad accounts.

What’s new:

• Connection tab was added to Meta Signals Gateway and updated for sGTM containers.

What’s new:

• Stape Academy landing page: https://stape.io/academy 

What’s new:

• Meta’s Signals Gateway release: https://stape.io/meta-signals-gateway
• New pricing pages:

*https://stape.io/price

*https://stape.io/price-server-google-tag-manager

*https://stape.io/price-meta-signals-gateway

*https://stape.io/price-gateway

• New «Commissions» dashboard for Partner accounts.

What’s new:

• Entri integration for Custom Loader: automatically add custom domain to your container.
• Same-origin mode support for Analytics and ad block bypass scripts.
• Wix app now available at https://stape.io/apps#cms
• Pre-built Meta CAPI templates for server-side GTM are available for PrestaShop and Wix at https://stape.io/meta-capi-server-gtm
• Wix and PrestaShop apps are available platforms when setting up Custom Loader.

What’s new:

• New main slogan: «Stape is server-side tracking».
• Custom Loader update: GA4 ad block bypass which enables bypassing ad blockers’ impact on the GA4 tracking code.
• Prestashop module now available at https://stape.io/apps
• Partner commission for Gateways: TikTok and Snapchat Gateways - 50% commission till March 1st 2025, Meta and Stape Gateways - 10% commission.
• Gateway containers added to Demo account.

What’s new:

• TikTok eAPI Gateway release: https://stape.io/tiktok-events-api-gateway 

What’s new:

• Snapchat CAPI Gateway release: https://stape.io/snapchat-gateway 
• Google Ads and Google Sheets connections: Stape now handles oAuth tokens for these platforms right in the container settings.
• Request delay power-up update: now it is possible to delay requests from 1 minute to 1500 minutes.

What’s new:

• Stape Gateway release: https://stape.io/stape-gateway
• Meta Conversions API Gateway page redesign: https://stape.io/fb-capi-gateway
• Demo account release: https://stape.io/sign-up/demo
• Stape CDN is available from a free plan.

Fixed:

• Monitoring alerts for Meta CAPIG.
• Monitoring alerts for container pending upgrade for Slack.

What’s new:

• Zoho CRM app: new integration for CAPIGs.
• sGTM + Meta landing page: https://stape.io/meta-capi-server-gtm

Fixed:

• Pricing page: new calculator logic for custom plans.
• Solutions page: now all solutions are visible under one page.

What’s new:

• Updated custom loader script.
• Stape CDN is available only for paid plans.
• Custom loader supports the Stape BigCommerce app.
• Logs: LinkedIn is added to the Request Logs dropdown menu.
• Added the “Integrations” section to the CAPIG containers.

Fixed:

• Cookie Keeper power-up: adds a cookie to the domain without a dot (now with a dot).
• Stape Store feature: 500 error fixed for creating a file.

Promo site release:

• Apps page redesign: https://stape.io/apps
• Support team is available 24/7: https://help.stape.io/

New features:

• Stape Academy: We’ve introduced free online training courses specifically designed for Stape users, focusing on server-side tagging.
• Partner Account Enhancements: A new section showcasing the Stape presentation has been added to the Partner account.
• Partner Commission Opportunities: You can now earn commissions on Meta Conversion API Gateways as part of our partner program.
• Power-Design Tab Improvements: We’ve made enhancements to the power-design tab for a better user experience.

Added:

• Turkish language
• Analytcs section for Stape containers
• Ability to add CAPIG container to Agency/Partner account
• Ability to add promo codes for CAPIGs and other products
• Ability to unlink users in Agency/Partner account

Fixed:

• Mobile layout fixes
• Updated conditions of becoming a partner
• Updated design and flow of the sign up/ login/ forgot password pages
• Available languages logic: no 404 pages, when the page isn’t translated
• Stape Store: data is deleted when container is deleted
• H3 headers to table of contents

Added:

• New and updated Stape CAPIG container UI
• New and updated Stape sGTM Container UI
• Added button Try for free in the header of Promo site

Fixed:

• Fixed issue with CAPIG usage timing
• Fixed the amount of total requests for billing period displayed instead of recovered requests in the Billing period block
• Fixes in the container details and container list
• Removed autofill in a checkbox with marketing consent

Added:

• Redesign of the main page.
• New design of CDN options in user admin.
• Domain adding is simplified with new design and functionality.
• Cookie keeper update: stape_klaviyo_kx and stape_klaviyo_email cookies added.

Fixed:

• Errors and typos in email templates.
• Table of content height in blog posts.

Added:

• Table of content to Blog posts.

Fixed:

• Bugs with CAA record validation.
• Monitoring feature: New rule display added.
• Issues with text editor in blog.
• Monitoring & Store features are no longer in Beta.

Added:

• Yearly plan commissions for Partners.
• Added sign status for Partner documents.

Fixed:

• It is possible to add sub users with the same container names.
• Partner flow of signatures improved.
• Disable not paid CAPIG after trial.
• Show partners badge without content page.

Added:

• Power-up icons are displayed near the container.
• New section: Connections. Stape will handle your oAuth tokens for listed platforms there.
• New and better Agency account UI.
• Support of consent mode to all main tags.

Added:

• SOC 2 compliance badge.
• Stape Digest mail: where we talk about the latest news.
• All customers’ invoices are now available in the Partner account.

Fixed:

• Issue with GA4 & Data client events in Monitoring feature.
• Asian translations of Solutions tags and categories.

Added:

• TV with feature announcements, ISO/HIPAA/GDPR badges, API for all standard accounts, Support levels to admin, 
• Updated: Solutions page, Hire us page, Pricing table, Partner onboarding process. 

Fixed:

• Stape Store escape URL path and parameters UI. 
• Preview header is disabled after 40 minutes. 
• Retry charge button.
• Redeploy of the containers ager adding Own CDN.

Added:

• SDK, Case studies section and banner, renewed pricing table with support levels and new features, “last updated” section in blog posts.

Fixed:

• Promo website fixes in mobile UI.

Added:

• New feature: Stape Store - a scalable NoSQL database that provides near-instantaneous read/write and sync functions of data in an sGTM container.
• New notice: Cookie keeper power-up may not work correctly if you disable User ID power-up.
• Now possible to filter logs by request url.
• When using Own CDN, a CNAME record must be added.

Fixed:

• Workspaces for partners/agencies are deleted and the users are transferred to dashboard.
• Monitoring feature: fixed content and dropdown menu.
• Updated Paypal information in Billing.
• X-Device-Bot when User agent power-up is enabled now.
• Transfer CAPI GW trial/subscriptions improvements.

Added:

• The new Monitoring power-up that allows tracking the performance and efficiency of your sGTM container and server-side tags.
• Anonymizer power-up added to Stape Global.
• Ability to filter container usage statistics by domain when using Multi-domain power-up.
• Ability to show two records A and AAAA.
• Ability to use custom data layer variable name in custom loader.

Fixed:

• The notifications are assigned to a new user when the user transfers the container.
• Now, it is possible to scroll request usage in the container.
• Users in the workspace without shared billing can now turn on power-ups.
• New cancel subscription reasons.
• The preview header is now switched off automatically after 30 mins.

Added:

• No card needed when creating CAPIG container.
• Partner commission for yearly plans.
• Japan region for CAPIG.
• Container identifier field to containers on user info page.

Fixed:

• Notifications about unsuccessful payment when updating the plan.
• Now autoupgrade button doesn’t work without a card.
• Two subscriptions per one container/capig.

Added:

• “Hello partner” table in the Partner account UI with detailed information about the income.
• New UI of tagging server URLs in the container settings + CDN improvements: new format of adding domains; domain limit added per container.
• New automatic payout request page and button for Partner accounts.
• Transfer CAPIG button: to share your CAPIG instance.

Fixed:

• Power-ups issues (with schedule requests/file proxy/preview header).
• Help link button in CAPIG setup banner design and link fixed.
• Cancellation of CAPIG subscription: now there are no error message.
• UI issues on new domain card: badges and design fixed.
• Yearly subscription issue with dates.

Added:

•  New partner dashboard.

Fixed:

• The UI of power-up pages.
• Custom domain duplicated error.
• Issue with editing a yearly subscription.
• Subscription cancel reason for CAPI Gateway subscriptions is mandatory.

Added:

• All billing countries are now available for app.eu.stape.io users.
• Updated power-ups UI.
• Ability to assign partners commissions using promo codes.
• Ability to convert standard accounts to agency accounts.

Fixed:

• Billing address autocorrection.
• Cancel reason is mandatory when a user cancels a subscription.

Added:

• Conversions API Gateway for Stape Europe
• News section on the site
• Products: Apps, plugins and extensions

Fixed:

• added payment screen after CAPIG registration
• mobile layout

Added:

• the ability to add additional billing emails inside the stape admin. 
• the ability to disable Anonimyser power-up.
• timeout period for terminating a session within stape application for the end user.

Fixed:

• the ability to add promo codes inside stape admin. 
• change password link. 
• show invoices for deleted containers. 

Added:

• added a new power-up open container for the bot index.
• added recent payouts and recent users section for partner accounts. 
• ability to create a container without the code. 
• ability to buy a yearly CAPIG subscription. 
• added XML to JSON power-up.
• ability to pay using Apple Pay. 
• added a new power-up User ID.

Fixed:

• fixed verification of failed custom domain verifications. 
• fixed ability to apply promo code.
• dashboard view for agency and partner accounts. 
• added new FPGCLGB, wbraid cookies to Cookie Keeper.