More gatewaysPricing

Yes we know the prices are kinda similar

Three main advantages of Meta Conversions API Gateway:

- easy setup
- works for multiple Pixels/domains in one BM

- may be cheaper than using sGTM for all sites (but it depends on the number of sites)

It works only for Meta. To set up server-side Google Analytics 4, Google Ads, TikTok events API, etc., you must use other methods like server Google Tag Manager.

The CAPIG depends on Meta web pixel events to trigger server-side events. It tracks all events captured by Meta Pixel, and with CAPIG, you have the option to disable any events you prefer not to send server-side using CAPIG hub. To add new events to CAPIG, they must first be set up with Meta Pixel. Subsequently, CAPIG will automatically detect and capture these new events.