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Your partner in server-side tagging excellence

About us

Stape is all-in-one platform for server-side tagging. We saw firsthand how challenging it was to set up server-side tracking without proper guides or tools. So, we took matters into our own hands and built lots of solutions that make server-side tracking simple.

Our team created a powerful infrastructure packed with custom scripts, tags, gateways, plugins and apps to make server-side tracking easier for marketers and website owners alike. We offer unbeatable pricing, an array of powerful features, human 24/7 support you can count on, and top-level security — everything you need for hassle-free server-side tracking.

Our journey

Company timeline

  • June 2021

    Founded

  • July 2022

    Reached 10 000 customers

  • August 2022

    EU hosting for server Google Tag Manager was deployed

  • January 2023

    New product Meta Conversions API was launched

  • January 2024

    Obtained ISO, SOC2, HIPAA, GDPR compliances

  • July 2024

    Reached 100 000 customers

  • August 2024

    Team grew to 50 people

  • October 2024

    New product Stape Gateway was launched

  • November 2024

    Snapchat Conversions API and TikTok Events API Gateways were launched

  • February 2025

    Meta Signals Gateway was launched

June 2021

Founded

July 2022

Reached 10 000 customers

August 2022

EU hosting for server Google Tag Manager was deployed

January 2023

New product Meta Conversions API was launched

January 2024

Obtained ISO, SOC2, HIPAA, GDPR compliances

July 2024

Reached 100 000 customers

August 2024

Team grew to 50 people

October 2024

New product Stape Gateway was launched

November 2024

Snapchat Conversions API and TikTok Events API Gateways were launched

February 2025

Meta Signals Gateway was launched

Did you know?

Stape doesn’t have any investors and is completely self-funded. 
We’ve built everything from the ground up, which means we're fully focused on delivering the best for our customers — no outside pressure, just innovation and quality you can trust.

Numbers matter

So here are a few important ones

65k+

Containers deployed

45k+

CAPIGs

100 000+

Clients

300+

Partners

25+

Server zones

Empowering 
the tracking community with open-source and free tools

Plugins

all free

Implement server-side tracking to your platforms

Go to plugins

70+ Templates

leaders

Biggest collaborator in GTM community gallery

Go to templates
GTM

GTM Tools

keep growing

Robust capabilities for managing containers, workspaces, tags, triggers, and variables in GTM

Go to GTM Tools

Stape Academy

insightful

Free online training platform for server-side tagging

Go to academy

Meet us offline

We work not only behind the scenes — we're out there, too! Stape’s team regularly attends conferences and industry events all over the world, connecting with the community, sharing insights, and staying at the forefront of the latest trends in server-side tracking.

Come say hi and let’s boost your business with innovative server-side solutions!

Stape Media Kit

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Here you'll find our official logos, brand guidelines, and everything you need to accurately represent our brand.

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