Check the main trends (such as first-party tracking, offline data collection, and building trust) in digital marketing and the challenges you may face in 2025. Bonus: list of the solutions to find the one that suits your needs.
Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.
In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.
Configure contacts and leads tracking in a couple of minutes with the help of PipeDrive tag for server Google Tag Manager.
Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.
Improve Google Ads performance with Stape’s tutorial. Check Google Ads optimization strategies you should try in 2025 and boost your ad campaigns.
Learn how to effectively adjust conversions in Google Ads to track your campaign performance more accurately.
Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.
Check how you can set up ShareASale conversion tracking with GTM using Stape’s tag. Enjoy accurate data tracking, high security and more benefits that server-side tracking provides.
Find out the benefits of a Quora Conversions API tag and get a guide on setting it up in a few simple steps.
Discover what PII is, and how you can ensure compliance with data privacy regulations, safeguarding customer trust and protecting your business from legal risks.
Check Stape’s Nextdoor CAPI to set up accurate data tracking and effectively optimize campaign performance.
Check our end-to-end guide on Facebook ads conversion tracking. Find out how you can track ad campaign performance in 2025 and what tracking strategies to try.
Guide to third-party cookies in 2025: understand their role, privacy concerns, and what changes to expect in online tracking.
Working on your lead generation with Facebook Lead Ads in 2025? Check out this simple guide to get started, optimize your ads, and stay privacy-friendly!
Discover how Stape’s solution helps you track more accurately despite smarter and advanced ad blockers, ensuring reliable data of GA4.
See how you can boost your advertising monitoring in 2025. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.
Learn about the Digital Operational Resilience Act regulation (DORA) and its impact on digital resilience. This guide explains the DORA and its requirements.
See the detailed guide on Google’s first-party mode, its benefits, how it differs from server-side tracking, and how you can set up first-party mode.
Find out how Stape partner Optimize With Data measures up to 30% more data gain for a Swiss fresh pet food company.
Check out how Stape partner Optimize With Data records 30% conversions increase for a European e-commerce mentorship company.
Discover how server-side tagging improved data attribution: 40% reduction in Direct revenue for accurate channel tracking, +9% Google Ads revenue, and +13% Email Marketing revenue.
Learn why the UTM parameter can be removed and how to eliminate the problem in three straightforward steps.
Check out the comparison of TikTok Events API and TikTok Events API Gateway. Learn which option is best for server-side tracking and integration with TikTok’s platform.
Learn how to configure Pub/Sub push subscriptions and listen to messages with GTM in a guide from Stape.
