June 06, 2022

Send dataLayer push from server GTM to web GTM

Learn how to send datalayer push from server Google Tag Manager to web GTM using the stape’s Data Client and Data Tag.

May 23, 2022

Outbrain server-to-server tracking using sGTM

The stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.

May 19, 2022

Server-side GTM with multiple domains

In this blog post, I will try to cover all questions related to server-side tagging for multi-domains and show how to set up a multi-domain tagging server using stape.

May 09, 2022

Troubleshooting server-side tagging using server GTM logs

Find out how to use server GTM Logs to troubleshoot common problems with server-side tagging. This includes an example of a real-world issue we ran into, and the steps taken to solve it via the logs.

April 26, 2022

Write data to Firestore from server Google Tag Manager

This blog post will show how to write data to Firestore from the server Google Tag Manager container. I’ll also show how to use the Firestore Writer tag and Firestore Lookup variable to enrich server-side data.

April 23, 2022

Read data from Google Sheet to server Google Tag Manager

How to read data from a Google Sheet and use it inside your server-side Google Tag Manager setup.

April 16, 2022

Write data from server Google Tag Manager to Google Sheets

In this blog post, I will show you how to write data from a server-side Google Tag Manager container to a Google Sheets.

April 09, 2022

How to connect Google Service Account to stape

Learn how to create a Google Service Account and connect it to your stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.

April 03, 2022

How to set up Snapchat Conversion API using server Google Tag Manager

Want to learn how to set up the Snapchat Conversion API using server Google Tag Manager? Look no further! In this blog post, I will talk about everything you need to know.

March 23, 2022

SendGrid tag for server Google Tag Manager

Stape created a Sendgrid tag for the server Google Tag Manager container that simplifies Sendgrid integration. In this blog post, I want to show how to use the Sendgrid tag for sGTM.

March 18, 2022

How to send Twilio SMS using server Google Tag Manager

Stape created a Twillio tag for the server Google Tag Manage that helps to send SMS using sGTM. In this blog post, I will show how to use it.

March 15, 2022

Consent mode in server Google Tag Manager

In this guide, we want to talk about consent mode, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.

March 08, 2022

Extend cookie lifetime using server-side Google Tag Manager

Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.

March 08, 2022

Server-side tagging use cases

Google’s release of a new server-side container makes it easier than ever for companies to implement server-side tagging. Due to recent changes in the use of 3rd party cookies and tracking restrictions, it is highly recommended to replace client-side tracking with server one or use web and server tracking in parallel.

March 02, 2022

How to set up tagging server URL for server GTM

Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website or CRM) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container.

February 18, 2022

Awin server-to-server tracking using server Google Tag Manager

In this blog post, I want to discuss how to set up Awin server-to-server tracking using server GTM and why server-to-server communication is necessary.

February 15, 2022

Server-side tagging vs client-side tagging

Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.

February 11, 2022

Server-side Google Tag Manager errors and how to fix them

Do you have trouble setting up your cloud server for sGTM? This blog post will help you troubleshoot the errors and get your tagging server running.

February 08, 2022

Taboola server-side tracking using server Google Tag Manager

Taboola's server-side integration has several advantages over pixel integrations, including more accurate results, faster website page speed, and better data control. This blog post will talk about how you can use the server Google Tag Manager to set up Taboola s2s integration.

January 31, 2022

What is Server-Side Tagging?

Wondering what server-side tagging is and how it works? This blog post will explore all that and more!

January 21, 2022

How to use Facebook events if you cannot verify the domain

How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.

January 12, 2022

Benefits of server-side tagging

There are many benefits to implementing server-side tagging. Find out what they are and how you can use them for your business or site.

January 08, 2022

How to switch server GTM hosting from Google Cloud to stape

There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to stape.io.

December 14, 2021

Server-side tracking and GDPR

How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.

December 05, 2021

How to set up server-side affiliate tracking using server Google Tag Manager

Why you should set up server-side affiliate tracking. Plus, a step-by-step guide on how to set up server-side affiliate conversion tracking using server Google Tag Manager.

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