Learn what you can do to fix “failed” status in your Google Tag Manager tags and what are the reasons for this issue.
Jul 25, 2024Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
Jul 22, 2024Discover how to set up Stape's pre-built GTM container templates. Simplify server-side tracking setup and enhance data collection.
Jul 19, 2024Learn what Protected Audience API is, how it changes online advertising and how first-party data can help.
Jul 18, 2024Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.
Jul 17, 2024Learn about Stape's BigCommerce app benefits and how to set it up for server-side GTM in a few straightforward steps.
Jul 16, 2024Learn what you can do to fix “Still running” status in your Google Tag Manager tags and what are the reasons for this issue.
Jul 12, 2024Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
Jul 10, 2024Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.
Jul 4, 2024Learn about Enhanced Conversions in Google Analytics 4 and Google Ads: what they are, tracking setup guide, usage tips, key benefits, and common questions answered.
Jun 26, 2024Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.
Jun 21, 2024Learn how to retarget customers without cookies successfully and what cookieless retargeting strategies are worth trying.
Jun 13, 2024Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.
Jun 12, 2024Learn how to target customers without cookies successfully and what cookieless targeting strategies are worth giving a try.
Jun 10, 2024If you’re wondering why the Google Ads audience is much smaller than GA4 audience and what to do with this - here’s how to fix a decline in your Google Ads (AdWords) remarketing audiences.
Jun 7, 2024Discover what Unassigned and not set Traffic means in Google Analytics 4, how to prevent it, and strategies to resolve it.
Jun 5, 2024Explore the transition to cookieless social media and Google Ads, targeting, and retargeting without cookies. Learn how to leverage first-party data, adopt privacy-focused approaches, and implement server-side tracking for seamless adaptation.
May 28, 2024Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.
May 28, 2024Find out what Stape, as an alternative to Google Cloud Platform (GCP), has to offer for server-side GTM hosting.
May 20, 2024Find out what Stape: as an alternative to Google Cloud Platform (GCP) has to offer for server GTM hosting
May 16, 2024Find out about several improvements that came from the switch to Google Tag Manager Tracking hosted by Stape.
May 13, 2024In this blog post we’ll talk about how to use Webgains tag and describe the main points of the setup.
May 9, 2024Master all types of data and make the most of 0, 1st, 2nd, and 3rd party data in the upcoming cookieless future. Find the best tips on handling 1st party data.
Apr 30, 2024Learn how to send lead ads data from the CRM to Meta Conversion API using Facebook lead tag for server GTM.
Apr 22, 2024This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.
