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Safari click ID removal: recover attribution with server-side tracking

In September 2025, Safari plans to remove GCLID parameters from URLs in standard browsing mode. Server-side tracking can help to make your tracking accurate.

Vlad Lykhodii

Vlad Lykhodii

Aug 28, 2025

Latest articles

Make your A/B tests smarter with server-side tracking

Improve your marketing with server-side A/B testing. Collect accurate data and achieve better results by implementing server-side tracking for your experiments.

Liudmyla Kharchenko

Liudmyla Kharchenko

Nov 6, 2025

Leonardo Pose created Breadcrumb tracking methods to track users across multiple sessions and devices

Find out Leonardo Pose’s Breadcrumb data tracking method, and what role Stape's power-ups play in shaping this methodology.

Uliana Lesiv

Uliana Lesiv

Nov 4, 2025

Stape Store use cases: how it supports your tracking needs

Stape Store is a built-in database for sGTM users that helps with duplicate checks, cross-domain tracking, POAS, CDP setup, and data storage.

Mykhailo Zernov

Mykhailo Zernov

Nov 3, 2025

Stape's Conversion Tracking CRM Apps: use cases and benefits

Stape's CRM apps for CRMs automatically send lead statuses updates from CRM to platforms such as Meta and Google Ads, improving campaign performance and audience targeting.

Uliana Lesiv

Uliana Lesiv

Oct 31, 2025

Send data to required platform from Zoho CRM with Stape's app

Stape Conversion Tracking app sends lead status updates and online/offline conversions from Zoho CRM to the platform you need for better audience targeting.

Uliana Lesiv

Uliana Lesiv

Oct 29, 2025

Report HighLevel Opportunity statuses to required platform with Stape

Automatically send HighLevel CRM statuses to required platforms with Stape's app. Improve campaigns, target high-intent audiences, and track offline conversions.

Uliana Lesiv

Uliana Lesiv

Oct 27, 2025

New ways to improve conversion rate

The main way to improve CRO is to fix how you track. Clean, reliable data helps ads learn faster and show to people ready to buy.

Maryna Semidubarska

Maryna Semidubarska

Oct 23, 2025

Send Pipedrive Deal statuses to required platform with Stape's app

Transfer data on Deals from Pipedrive to any platform using the Stape Conversion Tracking app. Fuel Meta algorithms, improve campaigns, and track offline conversions.

Uliana Lesiv

Uliana Lesiv

Oct 22, 2025

How Google Tag Manager's preview mode helps you check and debug tags

Google Tag Manager's preview and debug mode lets you test tags before they go live. It shows which tags fire, what data is sent, and if any errors appear so that you can fix issues fast.

Maryna Semidubarska

Maryna Semidubarska

Oct 21, 2025

HubSpot app by Stape: report data from CRM to the platforms you need

Send Contact status updates to platforms such as Meta & Google Ads and track offline conversions. Set up the Stape Conversions Tracking app for HubSpot.

Uliana Lesiv

Uliana Lesiv

Oct 20, 2025

How server-side GTM rocked marketing measurement for seoplus+ and boosted conversions by 24%

Using Stape Analytics, seoplus+ compared client vs server GTM, recovering + 24% conversions, improving tracking accuracy and marketing performance.

Anastasiia Chorna

Anastasiia Chorna

Oct 13, 2025

How GTM & gtag Use Service Workers for Analytics

Discover the two types of Service Workers used in GTM setups: server-side GTM and googletagmanager.com, and how they handle GA4 and Ads data requests.

Giovani Ortolani Barbosa

Giovani Ortolani Barbosa

Oct 10, 2025

Configure Amazon server-side tracking with Conversions API

Amazon Conversions API is a useful solution to track data more accurately. Find out how to configure Amazon server-side tracking using Stape's tag.

Uliana Lesiv

Uliana Lesiv

Oct 9, 2025

What are the /set_cookie requests in server-side Google Tag Manager (GTM)?

/set_cookie requests in GTM manage first- and third-party cookies. Learn how they work and why they’re essential for server-side tagging.

Giovani Ortolani Barbosa

Giovani Ortolani Barbosa

Oct 6, 2025

Lars Friis helped his client to recover +2.2% GCLIDs from Safari iOS 26 using Stape’s Query Replacer

Lars Friis helped his client recover 2.2% more Google Click IDs lost to Safari iOS 26 by using Stape’s solution Query Replacer.

Anastasiia Chorna

Anastasiia Chorna

Sep 30, 2025

Set up Google Ads conversion tracking for Shopify

Configure Google Ads conversion tracking for a Shopify store using the standard client-based approach or more modern server-side tracking technology.

Tymofii Sankov

Tymofii Sankov

Sep 24, 2025

How to solve the error in Facebook CAPI: “API calls from the server require an appsecret_proof argument”

Learn what App Secret Proof is, why it's important, and how to implement it in your GTM Server-Side setup to resolve errors.

Giovani Ortolani Barbosa

Giovani Ortolani Barbosa

Sep 12, 2025

Set up Google Tag Manager and GTM tags in 5 minutes

Learn about GTM setup step by step: configure server & web containers and create GTM tags in 5 minutes using a free Setup Assistant tool.

Uliana Lesiv

Uliana Lesiv

Sep 10, 2025

How to run and track ads on Wix

You can run ads on Wix with AdSense, affiliates, or sponsored content. Track results using web and server-side tools to see what is really profitable.

Maryna Semidubarska

Maryna Semidubarska

Sep 8, 2025

Step-by-step guide on Microsoft Conversion API integration

Microsoft has launched its official Conversion API, making it possible to set up server-side tracking for the platform. Find out how to do it using Stape's tag.

Uliana Lesiv

Uliana Lesiv

Sep 5, 2025

Setup Assistant: what it is, how to set up, and its benefits

With Stape’s Setup Assistant, you can easily create personalized GTM templates for free. Find out more about the tool and its benefits.

Uliana Lesiv

Uliana Lesiv

Aug 31, 2025

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