In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.
May 26, 2023In this article find out how to solve a problem: your tagging server is out of date and no longer supported.
May 24, 2023Learn how to set up Klaviyo for your Shopify store using the server Google Tag Manager container.
May 19, 2023In this article find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via stape and how it led to a great outcome in Google Ads.
May 16, 2023Learn about how you can use the User Agent Info and GEO Headers power-ups for improved server-side tagging.
Apr 18, 2023Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversion API with their use cases.
Apr 18, 2023In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.
Apr 13, 2023Learn how you can use Stape's Cookie Keeper to increase first-party cookie lifetime set by third-party IPs in Safari 16.4 and other browsers using ITP.
Apr 3, 2023This guide will describe top setup options of Facebook Conversions API: via server Google Tag Manager, via Gateway, via plugin for Shopify or Wordpress, etc.
Mar 30, 2023Learn how to quickly and easily set up Facebook conversion API for WordPress using the stape GTM server-side plugin.
Mar 28, 2023In this guide, find out how to set up server-side Google Analytics 4 for WordPress using GTM server-side plugin by stape.
Mar 20, 2023In this guide find out how to set up Facebook conversion API for Shopify using stape server Google Tag Manager app for Shopify.
Mar 15, 2023Learn how to set up server-side Google Analytics 4 for Shopify using the Stape server GTM app. Unlock more profound insights into your customer's journey and drive better conversions.
Mar 10, 2023Learn how to easily set up and manage server-side tagging for your Shopify store using the powerful features of the Stape Server GTM app.
Feb 28, 2023In this article you will find out if tracking without cookies is possible and how to make your tracking secured and accurate.
Feb 20, 2023Find out how to set up Xandr tag using Google Tag Manager and how to take advantage in your advertising campaign.
Feb 6, 2023Learn how the new Safari ITP limitation of cookie lifetime based on the IP address works, what it means for web advertising and analytics, and how you can deal with it with the help of stape.
Jan 5, 2023In this blog post you can find out how to set up Instagram Conversion API and its benefits.
Jan 4, 2023In this blog post, we will talk about webhooks, their use, and their benefit in server-side tracking.
Dec 30, 2022Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.
Dec 20, 2022In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
Dec 15, 2022If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
Dec 1, 2022Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
Nov 23, 2022In this blog post, we'll talk about tools that help you implement server-side tracking on your website, which can improve your website's performance and make it easier to analyze user behavior and conversions.
Oct 30, 2022Learn how to use the server Google Tag Manager to track and attribute offline sales back to your Google Ads campaigns.