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Google Tag Gateway: what, why, and when
Google Tag Gateway (GTG) moves GA4 and Google Ads requests to first-party tracking. Explore 3 setup options and compare GTG with server-side GTM.
Manisha Mistry
May 27, 2026
Josh Silverbauer
Jun 11, 2026
Latest articles
Server-side tracking myths busted: what you actually need to know
Discover how accessible server-side tracking has become and how Stape makes setup, maintenance, and getting measurable results easier.
Tymofii Sankov
Sep 4, 2026
Common server-side tracking misconceptions agencies should address before implementation
Server-side tracking misconceptions agencies should clear up before implementation – covering ad blockers, consent, cookie lifetimes, and conversion recovery in detail.
Josh Silverbauer
Sep 3, 2026
Server-side tracking doesn't stay fixed: how to maintain, monitor, and debug after launch
Deploying server-side tracking is just the start. Learn how to keep your client's data accurate over time with a repeatable three-step troubleshooting loop.
Manisha Mistry
Sep 2, 2026
Practical prompts for AI Assistant: analyze tracking and analytics configurations
Check out ready-to-use prompts for Stape's AI Assistant to audit GTM containers, analyze GA4 data, fix Meta tracking issues, and configure power-ups.
Alina Zatyshna
Sep 1, 2026
GA4 IP anonymization: when and how to go beyond defaults
GA4 anonymizes IP addresses automatically, but some businesses need more control. Learn when additional IP anonymization is needed and how to configure it.
Uliana Lesiv
Aug 26, 2026
LinkedIn’s Conversions API setup for richer B2B Fintech campaign data | Stape Care
See how a B2B fintech used LinkedInʼs Conversions API and server-side tracking via Stape to fix attribution gaps and get more quality leads.
Daria Rubanka
Aug 25, 2026
LINE Yahoo Conversion API for sGTM: step-by-step setup
Learn how to set up the LINE Yahoo Conversion API tag by Stape for sGTM. Improve conversion accuracy and user privacy for Display Ads.
Ieva Dubricke
Aug 24, 2026
How to sync Stape Analytics to Google Sheets & Looker Studio
Pull your server-side recovery data into a live, auto-updating dashboard your clients can actually see. No manual exports, no shared logins.
Alif Mahmud
Aug 19, 2026
How to set up Google Analytics 4 tracking on Shopify
Set up Shopify GA4 tracking, eCommerce events, Google Ads links, data layers, and server-side tracking for more reliable data.
Maryna Semidubarska
Sep 1, 2026
AI in Google Tag Manager: give it access, not control
Learn how to safely connect AI to Google Tag Manager with six key controls – from permission scoping to consent verification – before you publish live.
Luc Nugteren
Aug 11, 2026
How to audit Google Tag Manager setup for better data
Find duplicate events, missing data, consent issues, and server container errors in your Google Tag Manager setup.
Maryna Semidubarska
Sep 2, 2026
Pandectes cookie banner setup for Shopify: complete guide
Complete guide to configuring the Pandectes GDPR compliant banner. Set up Consent Mode v2 with the app and Google Tag Manager for the Shopify store.
Uliana Lesiv
Aug 7, 2026
How to fix “Cart data needs attention” in Google Ads for Shopify
Shopify triggers "Cart data needs attention" in Google Ads when Item IDs don't match Merchant Center. Here's how to fix it with Stape's Conversion Tracking app.
Abdul Kayium
Aug 5, 2026
Shopify data layer guide: what it is, why it matters & best setup methods
Learn how a Shopify data layer works, what variables it contains, and compare the best setup methods for accurate eCommerce tracking.
Tymofii Sankov
Aug 4, 2026
How to set up Google Analytics 4: 2026 guide
See how to set up Google Analytics 4 step by step, verify tracking, and configure essential GA4 settings for accurate reports.
Maryna Semidubarska
Aug 3, 2026
The data odyssey: why half of your hits never make it home
See why your data's trip from browser to CRM plays out like a mythological epic, and how first-party tagging keeps signals from getting lost at sea.
Josh Silverbauer
Jul 31, 2026
A practical guide to bot-proofing your ad bidding
Bot conversions train Google Ads and Meta to chase traffic that will never buy. Here's a layered, practical fix using sGTM and Stape.
Luc Nugteren
Jul 30, 2026
How to configure the MCP Server for Google Ads
Simplify Google Ads management and campaign reporting with Stape’s MCP server solution. Find out how to configure an MCP Server in minutes.
Mykhailo Zernov
Sep 4, 2026
Google Ads offline conversion tracking via Google Sheets: no paid CRM needed
Set up Google Ads offline conversion tracking using web GTM, server GTM, Stape, and Google Sheets – no paid CRM, Zapier, or custom development required.
Abdul Kayium
Jul 28, 2026
74% less developer involvement in tracking | TRKKN
See how TRKKN used Enhanced Tagging and Stape sGTM infrastructure to simplify tracking setup and improve data quality.
Jannik Lichte
Jul 27, 2026
How to fight and prevent ad fatigue in 2026?
Spot ad fatigue early, refresh creatives, add server-side tracking, and protect campaign performance.
Maryna Semidubarska
Jul 24, 2026