Stape blog

• sGTM

  Server-side tracking doesn't stay fixed: how to maintain, monitor, and debug after launch

  Deploying server-side tracking is just the start. Learn how to keep your client's data accurate over time with a repeatable three-step troubleshooting loop.

  By Manisha MistrySep 2, 2026

• Ad platforms

  Advertising in ChatGPT: how to track ChatGPT ads’ performance

  Find out how hybrid tracking with Stape helps measure performance more accurately if you are running campaigns with ChatGPT ads.

  By Uliana LesivNov 13, 2026

• sGTM

  Set up Google Tag Manager in 5 minutes

  Set up Google Tag Manager in 5 minutes, step by step: configure server & web containers and create GTM tags using a free Setup Wizard tool.

  By Uliana LesivSep 28, 2026

• Ad platforms

  Facebook tracking guide for 2026

  In our end-to-end guide on Facebook ads find out how you can track ad campaign performance in 2026 and what tracking strategies to try.

  By Uliana LesivSep 29, 2026

All articles

• Marketing insights

  Facebook Ads for healthcare: how to adapt conversion tracking to Meta restrictions

  Understand Meta's healthcare data-sharing restrictions, audit your tracking, and learn how server-side tracking helps control what you send to Meta.

  By Tymofii SankovNov 12, 2026

• AI/MCP

  Comprehensive guide to Lovable analytics: the easiest way to add Google Analytics, GTM, and Meta CAPI

  Learn how to add Google Analytics, Google Tag Manager, and Meta CAPI to your Lovable app with Stape server-side tracking and MCP servers.

  By Ieva DubrickeNov 11, 2026

• AI/MCP

  Base44 analytics setup in 3 prompts: GA4, GTM, and Meta CAPI done by Stape MCP

  Learn how to set up GA4, GTM, and Meta CAPI for your Base44 app using Stape MCP servers in just a few simple prompts

  By Ieva DubrickeNov 9, 2026

• Privacy

  CIPA compliance for publishers: data tracking guide

  CIPA tracking risks include data interception and third-party data sharing. Learn how audits, consent controls, and server-side tracking help reduce them.

  By Uliana LesivNov 5, 2026

• Marketing insights

  GDPR and Google Analytics 4 - all-in-one expert guide

  Learn whether Google Analytics 4 is GDPR compliant, what data GA4 collects, how Consent Mode works, and what to change for a safer setup.

  By Tymofii SankovNov 4, 2026

• Marketing insights

  MCP servers for marketers: 8 best options

  Compare 8 MCP servers for marketers and check their features, setup needs, costs, and account access.

  By Maryna SemidubarskaOct 27, 2026

• CRM

  Salesforce and Facebook Conversions API integration guide

  Send Salesforce lead updates and offline sales to Meta Conversions API. Compare setup options, follow the steps, and check that your data reaches Meta.

  By Maryna SemidubarskaOct 23, 2026

• Ad platforms

  Everyone's talking about Google Data Manager: do you really need it?

  Google Data Manager is a tool for sending first-party data to Google Ads. Learn how its UI and API work with server-side tracking and Customer Match.

  By Manisha MistryOct 22, 2026

• CMS

  Shopify same-origin tracking: checkout limits and fixes

  Shopify checkout blocks same-origin tracking requests. Learn why and how a hybrid setup solves this problem.

  By Uliana Lesiv, Dan MurovOct 19, 2026

• Marketing insights

  Server-side tracking events and conferences worth attending

  Compare top server-side tracking, analytics, and measurement events, including Stape Relay, MeasureCamp, SUPERWEEK, and Google events.

  By Maryna SemidubarskaOct 16, 2026

• Playbooks & Free PDFs

  Server-side tracking setup checklist: from first step to launch

  Download the checklist and follow a clear setup path for server-side tracking with Stape – from preparation and sGTM setup to integrations, testing, and launch.

  By Uliana Lesiv, Mariia AkrybaiOct 15, 2026

• Ad platforms

  We analyzed 50+ Facebook server-side tracking setups: 7 biggest findings

  What can 50+ real-world Meta tracking setups teach us? Explore the patterns we observed and practical recommendations for better server-side tracking.

  By Tymofii SankovOct 14, 2026

• CMS

  Complete Nuvemshop conversion tracking guide: how to set up the Nuvemshop app

  Set up Nuvemshop conversion tracking with Stape. Connect your store to web and server-side GTM, enrich data, and improve tracking reliability.

  By Mykhailo ZernovOct 6, 2026