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Benefits of server-side tracking

Server-side tagging improves tracking accuracy, data control, and page speed while reducing ad blocker impact. Future-proof your tracking with first-party data.

Ivanna Holubovska

Ivanna Holubovska

Jan 12, 2022

Latest articles

Attribution tracking guide | Stape

Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.

Liudmyla Kharchenko

Liudmyla Kharchenko

Apr 11, 2025

10 tips how to optimize Facebook Ads for better performance in 2025

Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2025.

Oksana Pochapska

Oksana Pochapska

Apr 7, 2025

How to achieve 100% accurate tracking on Shopify with sGTM and Stape Store

Ensure 100% tracking accuracy on Shopify with sGTM and Stape. Don’t miss a conversion + improve attribution for better marketing insights.

Vlad Kononov

Vlad Kononov

Apr 3, 2025

How to integrate Facebook Pixel with a web GTM container

Discover how to set up Facebook Pixel and GTM integration using Stape’s Meta Pixel tag. See the benefits of a tag that will become a part of Meta ad campaigns optimization.

Uliana Lesiv

Uliana Lesiv

Apr 2, 2025

How to set up AdRoll tag using server GTM

Discover how you can set up AdRoll integration with your website in a few simple steps. Track standard events and set custom ones to meet the needs.

Uliana Lesiv

Uliana Lesiv

Mar 31, 2025

How to set up Sendlane tag using server GTM

Learn how to configure the Sendlane tag for server GTM using a tag developed by Stape. Set up events tracking and adding contacts to the lists and start benefiting from server-side tracking.

Uliana Lesiv

Uliana Lesiv

Mar 27, 2025

How to set up Adtraction tag using server GTM

Check out how you can easily set up Adtraction integration with your website using a tag developed by Stape.

Uliana Lesiv

Uliana Lesiv

Mar 27, 2025

You've sent potentially violating personal data to Meta: what to do

Learn how to fix the issue of sending potentially violating personal data to Meta. Stay compliant with privacy laws and protect user data.

Liudmyla Kharchenko

Liudmyla Kharchenko

Mar 25, 2025

Spotify ads | pros and cons and how much cost?

Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.

Oksana Pochapska

Oksana Pochapska

Mar 24, 2025

Case study: ZweiDigital agency boosts ads performance with Meta CAPI and Stape’s services

Learn how ZweiDigital improved data tracking with Stape and Meta Conversions API integration, boosting data accuracy and marketing performance.

Oksana Pochapska

Oksana Pochapska

Mar 18, 2025

Case study: ZweiDigital with Herzlack achieved 37% ROAS increase and 20% CPA reduction with Stape

Find out how ZweiDigital and Herzlack improved campaign efficiency with Stape, increasing ROAS and lowering CPA.

Oksana Pochapska

Oksana Pochapska

Mar 18, 2025

Case study: Hide and Seek agency boosts ad tracking with Stape’s services

Check how server-side tracking and Meta Conversions API helped Hide and Seek’s clients achieve precise data collection.

Uliana Lesiv

Uliana Lesiv

Mar 17, 2025

Marketing Data Enrichment

Enhance your marketing strategy with data enrichment. Improve targeting, personalization, and decision-making with enriched customer insights.

Oksana Pochapska

Oksana Pochapska

Mar 14, 2025

Stape Chrome Extension

Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!

Alex Held

Alex Held

Mar 14, 2025

GTM best practices and tracking tags for 2025

Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.

Uliana Lesiv

Uliana Lesiv

Mar 14, 2025

How to set up Admitad tag using server GTM

Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.

Uliana Lesiv

Uliana Lesiv

Mar 11, 2025

What should marketers expect from Snapchat Ads?

Read about Snapchat advertising and why it is a good alternative to the most popular platforms. Check which type of ad better fits your needs.

Tymofii Sankov

Tymofii Sankov

Mar 7, 2025

Using Stape SDKs for server-side tracking

Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.

Alex Held

Alex Held

Mar 5, 2025

What is Conversions API? How does it work & most popular platforms

Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.

Oksana Pochapska

Oksana Pochapska

Mar 5, 2025

Case study: Eyk platform optimizes tracking with Stape’s server-side integration

Discover how Eyk collaborated with Stape’s team to reach the best server-side tracking solution.

Ivanna Holubovska

Ivanna Holubovska

Feb 27, 2025

Targeted advertising: what is and how to improve?

This guide explains effective strategies for identifying the right audience, optimizing your ads, and achieving better results.

Oksana Pochapska

Oksana Pochapska

Feb 26, 2025

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