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How to improve Google Ads performance in 2026
Improve Google Ads performance with Stape's tutorial. Check Google Ads optimization strategies you should try in 2026 and boost your ad campaigns.
Uliana Lesiv
Feb 17, 2026
Alex Held
Mar 19, 2026
Josh Silverbauer
Apr 17, 2026
Latest articles
Debugging Shopify tracking with web and server GTM: a complete guide
Debug Shopify tracking issues with web and server GTM, validate consent states, fix Sandbox problems, and verify GA4 and ad events.
Luc Nugteren
May 29, 2026
Google Tag Gateway: what, why, and when
Google Tag Gateway (GTG) moves GA4 and Google Ads requests to first-party tracking. Explore 3 setup options and compare GTG with server-side GTM.
Manisha Mistry
May 27, 2026
Server-side tracking for agencies: best practices for smooth client setups
Agencies can make server-side tracking easier with Stape to deliver with a clear process for setup, QA, reporting, and client account management.
Maryna Semidubarska
May 26, 2026
7 extra services every marketing agency should offer in 2026
Extra services agencies can offer in 2026: server-side tracking with Stape, analytics, AI implementation, and CRM/CMS integrations.
Maryna Semidubarska
May 20, 2026
EMQ 9 and Meta CPA reduced by over 50% with server-side tracking | 1900film
See how 1900film reached an EMQ score of 9 and reduced Meta CPA by over 50% using Stape's server-side tracking infrastructure.
Daria Rubanka
May 18, 2026
Integrate Facebook with Odoo for automated lead tracking
Stape provides free solutions to integrate Facebook with the Odoo website. Automate lead and webhooks sending from CRM to Meta when the lead stage changes.
Uliana Lesiv
May 15, 2026
From blind spots to 38% attribution recovery: a healthcare tracking overhaul | Stape Care
How a healthcare client cut unassigned GA4 traffic from 41% to 3.3% with server-side tracking, Consent Mode, and Stape power-ups.
Alina Zatyshna
May 14, 2026
Why website tracking breaks and how to detect issues early
Website tracking often breaks due to GTM snippet removal or fragile setup. Learn how to use Stape Monitoring and Logs to spot data loss and fix it fast.
Uliana Lesiv
May 8, 2026
Advertising in ChatGPT: how to track ChatGPT ads’ performance
Find out how hybrid tracking with Stape helps measure performance more accurately if you are running campaigns with ChatGPT ads.
Uliana Lesiv
May 7, 2026
Meta attribution inaccuracy troubleshooting and fixing
Meta attribution can be inaccurate due to missing fbc/fbp, cookie restrictions, ad blockers, or misconfigured setups. Learn how to troubleshoot and fix it.
Uliana Lesiv
May 6, 2026
Turn your Merchant Center feed into a tracking goldmine
Find out how to use the Stape Merchant Center Lookup variable to enrich server-side GTM events and boost your ad performance without touching website code.
Nicolai Hesselholdt
May 4, 2026
Subdomain, same-origin, or default? How to pick the right server-side domain
Server-side GTM domain options explained: default, subdomain, and same-origin, with differences in cookies, Safari ITP impact, and tracking performance.
Manisha Mistry
Apr 30, 2026
Purchase event data loss fixed with server-side tracking | Peak Metrics
See how Peak Metrics fixed Purchase event data loss and aligned GA4 conversion data with real transactions using server-side tracking hosted on Stape.
Matteo Boscolo
Apr 30, 2026
How to track Shopware conversions server-side with Stape
Don't lose data to ad blockers. Compare Shopware tracking options, use Stape’s free extension to automate GTM and server-side tracking for much higher ROAS.
Uliana Lesiv
Apr 22, 2026
Drupal module for server Google Tag Manager
Set up server-side tracking for a Drupal store with Stape’s GTM module. It bypasses ad blockers, enriches data, and ensures accurate tracking.
Mykhailo Zernov
Apr 20, 2026
Stripe purchase tracking via sGTM: a step-by-step guide
Track Stripe Checkout purchases using sGTM. Send complete revenue, user, and session data to GA4 and Meta without exposing your secret key.
Kristian Krogh Bang
Apr 16, 2026
How to maximize data quantity and quality with Stape & Piano in a privacy-first setup
Explore key data privacy, compliance, and security challenges, and discover practical solutions with Stape and Piano to optimize your data strategy.
Nicolas Hinternesch
Apr 15, 2026
Meta Omnichannel Ads playbook: requirements, setup, and best practices
Learn how to set up Meta Omnichannel Ads and track offline events
Uliana Lesiv
Apr 13, 2026
Fixing SaaS trial-to-paid attribution for Meta Ads with server-side tracking | Stape Care
Case study on fixing SaaS trial-to-paid attribution in Meta Ads using sGTM, webhooks, and Stape Store to connect purchases and improve EMQ.
Kostiantyn Kirnoz
Apr 2, 2026
Meta Custom Audiences guide: how to create and automate
Increase ROAS by targeting high-intent users with Meta Custom Audiences. Reach leads, work on retention, and use server-side tracking to ensure data accuracy.
Uliana Lesiv
May 14, 2026
Toolkit PDF-guide: what do you need to set up server-side tracking
Learn how to set up server-side tracking with a PDF-toolkit. Recover lost data, improve attribution, and get more accurate insights without technical complexity.
Anastasiia Chorna
Mar 31, 2026