What is Google Tag Assistant and how to use it
In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.
May 26, 2023Your tagging server is out of date and no longer supported. Solution.
In this article find out how to solve a problem: your tagging server is out of date and no longer supported.
May 24, 2023How to set up Klaviyo for Shopify via server Google Tag Manager
Learn how to set up Klaviyo for your Shopify store using the server Google Tag Manager container.
May 19, 2023How Onyx Cookware measured 115% more value in Google Ads
In this article find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via stape and how it led to a great outcome in Google Ads.
May 16, 2023How to easily add user agent and geo data to server Google Tag Manager
Learn about how you can use the User Agent Info and GEO Headers power-ups for improved server-side tagging.
Apr 18, 2023Meta Conversions API Gateway vs. Conversion API
Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversion API with their use cases.
Apr 18, 2023Google Analytics 4 Advanced tag for sGTM
In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.
Apr 13, 2023How to increase first-party cookie lifetime set by a third-party IP (Safari 16.4 and ITP update)
Learn how you can use Stape's Cookie Keeper to increase first-party cookie lifetime set by third-party IPs in Safari 16.4 and other browsers using ITP.
Apr 3, 2023Comparison of Facebook Conversions API setup options
This guide will describe top setup options of Facebook Conversions API: via server Google Tag Manager, via Gateway, via plugin for Shopify or Wordpress, etc.
Mar 30, 2023Facebook conversion API for WordPress
Learn how to quickly and easily set up Facebook conversion API for WordPress using the stape GTM server-side plugin.
Mar 28, 2023Server-side Google Analytics 4 for WordPress
In this guide, find out how to set up server-side Google Analytics 4 for WordPress using GTM server-side plugin by stape.
Mar 20, 2023Facebook conversion API for Shopify
In this guide find out how to set up Facebook conversion API for Shopify using stape server Google Tag Manager app for Shopify.
Mar 15, 2023Server-side Google Analytics 4 for Shopify
Learn how to set up server-side Google Analytics 4 for Shopify using the Stape server GTM app. Unlock more profound insights into your customer's journey and drive better conversions.
Mar 10, 2023Server-side tagging for Shopify
Learn how to easily set up and manage server-side tagging for your Shopify store using the powerful features of the Stape Server GTM app.
Feb 28, 2023What is cookieless tracking
In this article you will find out if tracking without cookies is possible and how to make your tracking secured and accurate.
Feb 20, 2023How to set up Xandr tag using server Google Tag Manager
Find out how to set up Xandr tag using Google Tag Manager and how to take advantage in your advertising campaign.
Feb 6, 2023Safari ITP update limits cookies to 7 days for responses from 3rd party IPs
Learn how the new Safari ITP limitation of cookie lifetime based on the IP address works, what it means for web advertising and analytics, and how you can deal with it with the help of stape.
Jan 5, 2023How to set up Instagram Conversion API
In this blog post you can find out how to set up Instagram Conversion API and its benefits.
Jan 4, 2023What are webhooks and their use in server-side tracking
In this blog post, we will talk about webhooks, their use, and their benefit in server-side tracking.
Dec 30, 2022Facebook Conversion API vs. Facebook Pixel
Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.
Dec 20, 2022Ways of offline conversion tracking
In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
Dec 15, 2022Why does your agency need to start implementing server-side tagging for clients
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
Dec 1, 2022How Chrome’s 3rd party cookies blocking impacts the future of online marketing
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
Nov 23, 2022Server-side tracking tools
In this blog post, we'll talk about tools that help you implement server-side tracking on your website, which can improve your website's performance and make it easier to analyze user behavior and conversions.
Oct 30, 2022Google Ads offline conversion using server GTM
Learn how to use the server Google Tag Manager to track and attribute offline sales back to your Google Ads campaigns.