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Benefits of Stape hosting for server Google Tag Manager

Discover Stape's sGTM hosting advantages: power-ups for ad blocker bypass & data enrichment, auto-connect custom domains, autoscaling, API, and more.

Ira Holubovska

Ira Holubovska

Nov 26, 2021

Latest articles

Digital marketing effectiveness: key KPIs and tools for 2025

Measure what matters. Learn how to track digital marketing performance using KPIs, clean data, and tools like GA4 and server-side tracking.

Maryna Semidubarska

Maryna Semidubarska

Aug 6, 2025

22 Questions on conversion tracking

Find out what conversion tracking is, how to set it up, and how to improve results using server-side tools by Stape.

Maryna Semidubarska

Maryna Semidubarska

Aug 4, 2025

Proven strategies to improve data quality and integrity

Discover essential tips for data quality improvement and learn how to improve data integrity to ensure accurate, reliable, and consistent information.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jul 30, 2025

Lead acquisition guide: how to get quality leads

Lead acquisition process includes defining your audience, nurturing leads, and measuring performance. Check guide for specialists looking to convert more customers.

Uliana Lesiv

Uliana Lesiv

Jul 21, 2025

How to collect and use customer data for marketing

Discover effective customer data marketing strategies to collect valuable insights, personalize campaigns, and drive business growth.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jul 16, 2025

Marketing spend optimization: smart ways to cut waste and improve results

Optimize your marketing spend in 2025 by using clean tracking, data-driven attribution, and smart budget rules to cut waste and increase ROAS.

Maryna Semidubarska

Maryna Semidubarska

Jul 14, 2025

How server-side Google Ads tracking increased conversions by 36% on Shopify

Server-side tracking helped Lars Friis’ client track 36% more conversions in Google Ads compared to Shopify's Google App. Check how the result was achieved.

Uliana Lesiv

Uliana Lesiv

Jul 10, 2025

Google Tag Manager certifications: which ones are worth it?

Compare top GTM certifications in 2025 like Stape Academy, MeasureSchool, CXL, and Google Skillshop. See what each teaches, who it’s for, and if it’s worth it.

Maryna Semidubarska

Maryna Semidubarska

Jul 8, 2025

How to configure consent management using GTM and Axeptio

Setting up Consent Management with Axeptio and GTM includes creating a banner, integrating Axeptio with the server GTM, and adding the banner to the website.

Uliana Lesiv

Uliana Lesiv

Jul 4, 2025

Google Tag Gateway + Stape Gateway: first-party tagging setup

Learn how Google Tag Gateway and Stape Gateway work together to provide the most robust, privacy-safe, first-party tracking setup available.

Faris

Faris

Jul 3, 2025

Forward Media helped Atasun Optik track 93% more conversions

Discover how Forward Media implemented server-side tracking for Atasun Optik (part of EssilorLuxottica) to improve data reliability and increase Meta Ads conversions by 93%

Uliana Lesiv

Uliana Lesiv

Jul 2, 2025

CDP vs CRM: what’s the real difference and when to use both

CDP collects behavior data across tools. CRM tracks contacts and deals. Use both to get full customer insights and improve marketing and sales.

Maryna Semidubarska

Maryna Semidubarska

Jun 27, 2025

Google Tag Manager consultant: what they do and when to hire one

A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.

Maryna Semidubarska

Maryna Semidubarska

Jun 25, 2025

What's new in Amazon advertising for 2025?

Amazon Advertising for 2025: features, ad types, costs & strategies to succeed.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jun 24, 2025

LinkedIn conversion tracking explained

In this article, we show how to configure LinkedIn conversion tracking with the Insights Tag and share a tip on how to improve tracking accuracy with CAPI.

Uliana Lesiv

Uliana Lesiv

Jun 24, 2025

Facebook ads for real estate: advanced 2025 guide

Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.

Maryna Semidubarska

Maryna Semidubarska

Jun 17, 2025

Tracking cookies explained for beginners (with free cookie checker)

Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jun 11, 2025

Google Tag Gateway explained

Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.

Uliana Lesiv

Uliana Lesiv

Jun 10, 2025

A guide on how to set up Google Ads conversion tracking in 2025

Google Ads conversion tracking records user actions after they click on an ad. Learn how to configure it in our guide and optimize your ads today.

Tymofii Sankov

Tymofii Sankov

May 28, 2025

Server-side tagging guide: benefits and tools to use

Server-side tagging sends data via a cloud server, reducing browser data loss and boosting privacy compliance. In this article, we will explain this type of tracking in detail.

Maryna Semidubarska

Maryna Semidubarska

May 27, 2025

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