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November 27, 2021

How to easily maintain Facebook Test ID in your Google Tag Manager Server container

We've all faced the inconvenience of managing Facebook Test ID. Here's how you can utilize the lookup table variable for this!

November 26, 2021

Benefits of stape hosting for Google Tag Manager server

Hosting your server Google Tag Manager on stape is the best way to set up server-side tagging. Here's why...

October 23, 2021

How to create data layer for server-side Google Tag Manager

Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.

October 22, 2021

What platforms support Google Tag Manager server-side tagging

Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.

October 08, 2021

How much does server GTM cost and why Stape is cheaper than Google Cloud’s App Engine

What cost can you expect for server Google Tag Manager hosted on Google Cloud? Is it a good idea to use a test environment on the productions site. Why stape’s hosting for server GTM is cheaper and how we secure our user’s data.

September 30, 2021

Facebook Conversions API Gateway. The easiest way to implement FB CAPI?

Facebook Conversion API Gateway is FB’s newest approach in setting up Conversion API and looks like it’s the easiest one. It is required to have Amazon AWS (only AWS for now) for hosting server events. FB CAPIG receives events from the browser and sends them to the Conversions API. With FB CAPIG, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Conversions API Gateway. Multiple pixels work only if they are located under the same Facebook Business Manager.

September 20, 2021

Debug incoming webhooks in Google Tag Manager server preview

One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.

September 16, 2021

Avoid Google Tag Manager blocking by Adblockers

Find out how to use server-side tracking with Google Tag Manager and avoid being blocked by AdBlocker.

September 11, 2021

Send data from CRM to Facebook conversion API using webhooks

The Facebook conversion API is a powerful tool that allows you to track your website’s visitors and their activity on your site. This data can then be used to create custom audiences, test out different versions of ads, or even provide insights into who might be interested in the product. The most popular way of integrating Facebook conversion API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.

September 07, 2021

Facebook conversion API errors and how to fix it

Setting up the Facebook conversion API may be confusing. But after you did the tremendous job of moving FB tracking to the server and think that job is done, you might log in to your events manager the next day and see red and yellow warnings. In this blog post, I will describe the most popular Facebook conversion API errors and warnings. Plus, share some tips on how to fix it.

September 06, 2021

Create a user profile and track website activity in Klaviyo using server Google Tag Manager

Email marketing is one of the most important aspects of any eCommerce site. It’s essential to keep your database updated and track user activities on-site in order to make sure that you are targeting an accurate audience with relevant content, which will lead them back into purchasing from your online store. So how do you keep your Klaviyo user profiles updated? This guide will show how to create a new customer profile and track website activity in Klaviyo with the help of the server Google Tag Manager.

August 28, 2021

How to set up TikTok Events API

n 2021, TikTok is the hottest social media app with over 1 billion monthly active users. That is why most marketers decide to bring it into their advertising strategies. People use TikTok on their mobile phones more than anywhere else. For quite a while, only Facebook was talking about Apple’s recent privacy updates. Only this time, new iOS tracking restrictions will also apply to TikTok ads. Because of the iOS restriction, TikTok custom audiences and events do not include people who opted out of tracking in iOS 14.

August 26, 2021

How to connect your site with Hubspot using server-side tracking

HubSpot is an excellent tool for marketers. One of the best features I like about HubSpot is having customer data collected in a single place. It allows tracking your campaign success and customer journey without any problems. It is no secret that one of the crucial customer data sources is the website. But creating a complete user persona one step before the purchase can be challenging, especially without the HubSpot integration. Fortunately, we can help you find a way around it.

August 20, 2021

Third-party cookies are about to expire. Will server-side tracking help?

By the end of 2024, Chrome and Chrome-based browsers will be done with third-party cookies. Safari and Firefox already implemented Intelligent Tracking Algorithms that can block trackers. That leads to the next point: digital advertising methods that rely on third-party cookies to target consumers might become ineffective or even stop working altogether. This change in how advertisers track users will hurt many publishers and ad networks that rely on these third-party companies to display ads and collect data from site visitors to understand their audience. In this blog post, I will explain what a third-party cookie is, why it matters, and how server-side tracking can help businesses transit to the world without third-party cookies.

August 16, 2021

Facebook Event Match Quality – What it is and how to increase it

Using Facebook conversion API, you can send events from your server to the Facebook server. Server-side tracking with configured custom subdomain helps to bypass ad blockers, ITPs, and iOS 14 restrictions.

June 24, 2021

How To Prepare Your Facebook Campaigns for the iOS 14 Privacy Update

The latest Apple announcement had many marketers worried about how to prepare their Facebook campaigns for iOS 14. The new mobile operating system limited the ability to use third-party cookies — a significant feature for most marketing and advertising campaigns. That means that marketers will have to find alternative methods for measuring conversions, tracking data, and using good old pixels on the websites. This blog post will explain what advertisers should expect from the iOS 14 update and explore how to prepare Facebook campaigns and set up tracking so that all your efforts are not in vain.

June 04, 2021

Facebook Conversion API for Unbounce

Accurate tracking is getting more problematic because of privacy restrictions. With Apple’s iOS 14 update, users will be asked to opt out of or opt in for tracking on iOS devices. Studies show that around 90% of users will choose to opt out of tracking. It means that tracking pixels won’t work for 90% of iOS users. This article will describe how to set up the Facebook Conversions API for Unbounce so that Facebook and Instagram tracking still work accurately.

June 01, 2021

Send Telegram notifications using Google Tag Manager Server container

Checking conversions inside Google Analytics can be time-consuming. So what is the best way to send information about user activity on your site or orders from specific traffic sources? We created a Telegram tag for the Google Tag Manager Server container that can send notifications about user actions on the website to the Telegram channel. We also have a similar tag for Slack notifications. The Telegram tag for the Google Tag Manager server container allows receiving real-time Telegram notifications on every conversion and user action on the site. The notifications can be sent to multiple recipients.

June 01, 2021

Send Slack Notifications Using Google Tag Manager Server Container

We created a tag for the Google Tag Manager server container that sends a notification to Slack. With the help of this tag, you can send any information about user actions on your site to the Slack channel. This tag allows adding variables, such as product and user information, inside the notification. You can notify your team about a new purchase, abandoned cart, or a new quote request from clients. One of the use cases of this tag is to send notifications to the sales team Slack channel about new orders immediately. You can also use this tag to monitor your site stability.

May 31, 2021

How to integrate ActiveCampaign with the website using Google Tag Manager Server container

We created an ActiveCampaign tag for the Google Tag Manager server container to help connect websites with ActiveCampaign. The benefit of using this tag for the server container is that you can fully integrate your website with ActiveCampaign without the help from developers. Now, you can set up the integration using the Google Tag Manager Server container. The ActiveCampaign tag for the Google Tag Manager server container allows tracking events, creating or updating contacts, or both.

May 16, 2021

Connect your website to Mailchimp using Google Tag Manager server container

We created a Mailchimp tag for the Google Tag Manager server container to help you connect your site to Mailchimp. This tag allows you to utilize the Google Tag Manager server container to track events, create and update contacts or even do both simultaneously. The main benefit of using this tag is that you can add new users. Previously, it was only possible with the help of backend developers. It means that you can connect your site to Mailchimp using Google Tag Manager. No developers required.

May 09, 2021

Facebook conversion API for Shopify

Facebook spent a lot of effort pushing marketers and site owners to implement FB Conversion API. If you run advertising on Facebook, you’ve likely already heard about Facebook conversion API and why it’s essential to implement it to make your tracking more accurate because of iOS 14, AdBlockers, and ITP. So how can you implement it? In this guide, I want to show you how to set up a Facebook conversion API for Shopify using the Google Tag Manager Server container. This method allows setting up server-side tracking using GTM web, server container, and GA4 or Data Tags to send data from web to server. The main benefit of this method is that it works for the customized websites or non-standard events where the Native Facebook app is not helpful.

May 08, 2021

Set up Klaviyo website event tracking using server Google Tag Manager

Klaviyo has extensive pre-setup integrations for websites built using popular CMS (like Shopify or woo-commerce). But what if you want to track additional events or have a custom site? In this case, there are two options: set up tasks for the developers or send website events through the server Google Tag Manager. This guide will show how to use a server GTM container to set up Klaviyo website event tracking.

April 18, 2021

Facebook Conversion API for Bigcommerce

In this article, I want to show you how to set up a Facebook conversion API on BigCommerce. This method works for the Stencil theme and optimized one-page checkout. Recently, one of our clients asked to move all his Facebook events to the server-side. We were not able to find a pre-built solution and had to design everything from scratch.

April 17, 2021

Integrate Klaviyo with your website using Google Tag Manager Server container

Klaviyo Tag for the Google Tag Manager server container is a custom tag that will help you to add new users, send events and parameters from your site to Klaviyo. With this tag, you don’t need to ask your developers to set up the integration. Using this custom tag for the Google Tag Manager server container, you can integrate Klaviyo using the server container events and parameters. The power of Klaviyo cannot be underestimated when it comes to how much revenue it can make for your business, which is why we want you to know about this latest development from us.

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