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Jun 13, 2024

Case Study: Finnish 🇫🇮 sustainability leader measures 25% more conversions with sGTM

Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.

Jun 12, 2024

Cookieless targeting: how does it work?

Learn how to target customers without cookies successfully and what cookieless targeting strategies are worth giving a try.

Jun 10, 2024

Decline in Google Ads Remarketing Audiences

If you’re wondering why the Google Ads audience is much smaller than GA4 audience and what to do with this - here’s how to fix a decline in your Google Ads (AdWords) remarketing audiences.

Jun 7, 2024

Unassigned and not set traffic source in GA4

Discover what Unassigned and not set Traffic means in Google Analytics 4, how to prevent it, and strategies to resolve it.

Jun 5, 2024

Cookieless Advertising: Strategies and Solutions

Explore the transition to cookieless social media and Google Ads, targeting, and retargeting without cookies. Learn how to leverage first-party data, adopt privacy-focused approaches, and implement server-side tracking for seamless adaptation.

May 28, 2024

Write data to BigQuery from Google Analytics 4

Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.

May 28, 2024

Cookies, the GDPR, and the ePrivacy Directive

Find out what Stape: as an alternative to Google Cloud Platform (GCP) has to offer for server GTM hosting

May 20, 2024

Stape: An Alternative to Google Cloud Platform (GCP) for Server GTM Hosting

Find out what Stape: as an alternative to Google Cloud Platform (GCP) has to offer for server GTM hosting

May 16, 2024

Case study: ZweiDigital with SportSpar got 24% Cost-per-Purchase reduction and 32% Improvement of ROAS

Find out about several improvements that came from the switch to Google Tag Manager Tracking hosted by Stape.

May 13, 2024

Webgains server-to-server conversion tracking

In this blog post we’ll talk about how to use Webgains tag and describe the main points of the setup.

May 9, 2024

Zero, First, and Third-Party Data: Explained for a Cookieless World

Master all types of data and make the most of 0, 1st, 2nd, and 3rd party data in the upcoming cookieless future. Find the best tips on handling 1st party data.

Apr 30, 2024

Facebook Leads Tag for sGTM

Learn how to send lead ads data from the CRM to Meta Conversion API using Facebook lead tag for server GTM.

Apr 22, 2024

Case Study: McGen Digital obtains 22% cost reduction and 8.2 in Event Manager rating

This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.

Apr 18, 2024

Consent Settings for server GTM tags

Understand how to modify the behavior of server Google Tag Manager tags depending on the consent state in web Google Tag Manager.

Apr 16, 2024

Case Study: Rooza Online Marketing A/B testing client- and server-side tracking with a Dutch Research Institute

Explore Rooza's A/B testing case study on tracking methods with a Dutch Research Institute.

Apr 15, 2024

Profit Over Ad Spend based tracking for Google Ads and Google Analytics

Learn how to send value to Google Ads and Google Analytics to enable Profit Over Ad Spend based campaigns.

Apr 12, 2024

Update to IPv6 for Facebook events with Stape

Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.

Apr 11, 2024

DataLemon & Selectika: Onboarding Boost and Cost Savings

Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.

Apr 2, 2024

Make your tracking HIPAA-compliant

Learn how to make your tracking HIPAA compliant using server-side tracking and Stape Anonymizer power-up.

Mar 25, 2024

Adform tag for server-side Google Tag Manager

Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.

Mar 14, 2024

Filtering spam in GA4 with Stape's Bot detection power-up

Learn easy steps to identify and filter out spam traffic in GA4 using Stape's bot detection power-up, ensuring cleaner, more reliable analytics.

Mar 5, 2024

Building a custom CDP and enriching event data using server-side GTM

This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.

Feb 26, 2024

Guide to debugging and monitoring server-side tracking configuration

Discover tips for efficient debugging and monitoring server-side tracking setups, ensuring accurate data collection.

Feb 19, 2024

Case Study: Danish Market-leader improves Google Ads-measurability by 17%

In this article Obsidian Digital explored the implementation of server-side tagging and it resulted in significant gains for Workwear Group.

Feb 16, 2024

CJ server-to-server tracking using server Google Tag Manager

Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!

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