Consent Settings for server GTM tags
Understand how to modify the behavior of server Google Tag Manager tags depending on the consent state in web Google Tag Manager.
Apr 16, 2024Case Study: Rooza Online Marketing A/B testing client- and server-side tracking with a Dutch Research Institute
Explore Rooza's A/B testing case study on tracking methods with a Dutch Research Institute.
Updated Apr 19, 2024Profit Over Ad Spend based tracking for Google Ads and Google Analytics
Learn how to send value to Google Ads and Google Analytics to enable Profit Over Ad Spend based campaigns.
Apr 12, 2024Update to IPv6 for Facebook events with Stape
Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.
Apr 11, 2024DataLemon & Selectika: Onboarding Boost and Cost Savings
Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.
Apr 2, 2024Make your tracking HIPAA-compliant
Learn how to make your tracking HIPAA compliant using server-side tracking and Stape Anonymizer power-up.
Mar 25, 2024Adform tag for server-side Google Tag Manager
Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.
Mar 14, 2024Filtering spam in GA4 with Stape's Bot detection power-up
Learn easy steps to identify and filter out spam traffic in GA4 using Stape's bot detection power-up, ensuring cleaner, more reliable analytics.
Updated Mar 21, 2024Building a custom CDP and enriching event data using server-side GTM
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
Updated Mar 15, 2024Guide to debugging and monitoring server-side tracking configuration
Discover tips for efficient debugging and monitoring server-side tracking setups, ensuring accurate data collection.
Feb 19, 2024Case Study: Danish Market-leader improves Google Ads-measurability by 17%
In this article Obsidian Digital explored the implementation of server-side tagging and it resulted in significant gains for Workwear Group.
Updated Mar 14, 2024CJ server-to-server tracking using server Google Tag Manager
Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!
Jan 29, 2024The impact of third-party cookie deprecation on affiliate marketing
Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.
Jan 11, 2024Server-to-server tracking in server Google Tag Manager
Learn how to set up server-to-server (s2s) tracking in the server Google Tag Manager, as well as its benefits and possibilities.
Updated Feb 8, 2024Google Consent Mode V2
Learn about Google Consent Mode v2 platform and whether it impacts server-side tracking.
Updated Jan 24, 2024Case Study: MecShopping doubled from 24% to 50% with user tracking consent
Check out how MecShopping took advantage of Server-Side tracking and obtained doubled results thanks to Consent Mode.
Updated Jan 24, 2024Case study: Decathlon Italy increases conversion rate of Facebook Ads campaigns and optimizes customer journey thanks to GA4 and Server-Side Tracking
Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and Server-Side Tracking.
Updated Nov 17, 2023Accessing original user IP when using Own CDN
A guide on how deal with IP addresses when using Own CDN.
Updated Jan 15, 2024Server-side consent management with sGTM and Cookiebot
Here, we will show how to set up consent management for server-side Google Analytics 4 and Facebook conversion API.
Updated Apr 15, 2024Microsoft Ads (Bing) Offline Conversion tracking
A step-by-step guide on how to send data to Microsoft Ads (Bing) Offline Conversion using Server Google Tag Manager Container.
Updated Mar 21, 2024Cookieless GA4 tracking using server GTM
This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.
Nov 6, 2023Yahoo Conversion API using server Google Tag Manager
In this blog post we’ll talk about how to use Yahoo Conversion API and describe the main points of the setup.
Updated Jan 24, 2024Case Study: 88% increase in conversion campaigns for Farmasave e-commerce through server-side tracking
Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.
Updated Jan 24, 2024Case Study: Fondo per l’Ambiente Italiano (FAI) achieves a +128% increase in memberships from digital advertising thanks to the implementation of GA4
Find out how FAI achieves +128% increase from digital advertising thanks to server implementation of Google Analytics 4.
Oct 31, 2023Server to server Voyado tracking using server Google Tag Manager
In this article, we'll walk you through setting up the server-to-server Voyado tracking using server Google Tag Manager.