Discover how cross-device tracking works and why it matters for marketers.
Learn how to implement Snowplow tracking via sGTM to optimize your data collection process. Get accurate insights with server-side tracking.
Check out how to set up the pre-built GTM container templates to complete the server-side tracking setup for your PrestaShop website and speed up the setup for Meta, GA4, and Google Ads.
Learn why the server GTM container does not get requests and how to fix it.
Check out why you need to track Profit on Ad Spend and how to set it up in a few simple steps using Stape Store.
Learn how to configure webhooks in Shopify Flow to send recurring subscription purchase events to Google Analytics 4 via server-side GTM.
Find out about PrestaShop module benefits and how to configure it in a few simple steps with Stape.
Complete guide on cookie banners - get answers to key questions: who should add it, why, and how to create a cookie banner.
Set up server-side tracking for Google Ads and Google Analytics 4 effortlessly. Bypass ad blockers, extend cookie lifetime, and enhance ad performance with Google Tag Gateway.
Find out how Stape’s hosting helped Vakulski-Group reach a 22% conversion increase for a client Lingopie.
Learn how Stape’s partner Tanu Agency helped achieve LEDWINKEL-Online a 90% data accuracy rise with server-side tracking.
Learn how the Peak Metrics company records 20% data recovery with server-side tracking
Ensure search bots can adequately index your server-side Google Tag Manager container with Stape's Open Container for Bot Index power-up. Improve SEO visibility and control what bots can access.
Boost your server-side tracking with Stape's Request Delay power-up. Delay data requests up to 1500 minutes for better timing in Google Tag Manager.
Optimize your server-side tracking by adding User IDs to sGTM events using Stape's power-up. This will improve your data precision and analysis.
Find out the use cases of Schedule power-up by Stape and schedule request sending easily.
Check the use case for XML to JSON power-up by Stape and convert webhook’s data in XML easily.
If you want to switch to cookieless tracking, check the comparison of the most common methods and choose the one that works for you.
Discover how to easily format phone numbers to the E.164 standard, improving data consistency across your marketing and analytics platforms.
Discover how to implement the Klaviyo Lookup variable in Google Tag Manager server container to retrieve valuable user information based on 'kx' cookies.
Read how global privacy laws like GDPR, CCPA, and others affect user tracking strategies. Learn how server-side tracking with Stape can help with complaint tracking.
Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.
Decode and interpret Consent Mode v2 strings with a Consent Parser variable for server Google Tag Manager.
Find out the use cases of File Proxy power-up by Stape. Bonus: configure it in two simple steps.
Explore privacy tips and best practices for Facebook event matching. Ensure GDPR compliance, optimize match quality, and navigate iOS privacy changes.
