Server-side tracking tools
In this blog post, we'll talk about tools that help you implement server-side tracking on your website, which can improve your website's performance and make it easier to analyze user behavior and conversions.
Oct 30, 2022Google Ads offline conversion using server GTM
Learn how to use the server Google Tag Manager to track and attribute offline sales back to your Google Ads campaigns.
Oct 25, 2022Actionable tips to improve Facebook conversion attribution
Looking to get the most out of your Facebook ads attribution? Look no further! These actionable tips will help you improve your Facebook conversion attribution with the help of server-side tracking.
Sep 30, 2022Mailgun tag for server Google Tag Manager
How to integrate Mailgun with your site using server Google Tag Manager container.
Sep 26, 2022Mixpanel tag for server Google Tag Manager
How to set up Mixpanel tag for server Google Tag Manager container
Sep 21, 2022How to anonymize user data in Google Analytics 4
In this article, I will cover removing personal identifiers from GA4 using stape power-up and manual implementation. This is an extension of our previous blog post, which covered how to use GA in a GDPR-compliant way.
Sep 16, 2022Rakuten server-to-server tracking
Rakuten's server-to-server tracking is a powerful way to keep track of your affiliate marketing performance. Here's how you can set it up using the server Google Tag Manager container.
Sep 15, 2022Ecooking, Obsidian Digital & Stape: Measuring 53 % more value in Google Ads with serverside tracking
Danish E-commerce company Ecooking and agency Obsidian Digital used Stape to increase measureable conversions in Google Ads by 53% - enabling growth by properly identifying profitable campaigns that were not looking so with limited tracking because of ITP and Adblockers.
Sep 6, 2022EU-owned proxy server for sGTM or how to use Google Analytics GDPR compliant way
Learn how to use Google Analytics in a GDPR-compliant way with our new 100% European server GTM hosting.
Aug 20, 2022Twitter conversion API tag for sGTM
In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.
Aug 18, 2022How to set up Refersion tag using Google Tag Manager
Want to improve your affiliate tracking? This blog post is for you! Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.
Aug 18, 2022How to set up Impact server to server conversion tracking
In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.
Aug 16, 2022Facebook offline conversion using server GTM
A step-by-step guide on how to send data to Facebook Offline Conversion using Server Google Tag Manager Container.
Jul 22, 2022Pinterest conversion API
Pinterest recently released a beta version of Pinterest Conversion API. Learn how to set up Pinterest CAPI using stape tag for server Google Tag Manager container.
Jul 19, 2022Facebook conversion API for ClickFunnels using server GTM
In this article, I will show the stape team approach to setting up Facebook conversion API for ClickFunnels. This is useful if you need accurate conversion tracking on Facebook.
Jul 2, 2022Server-side cross-domain tracking using Cookie reStore tag
Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.
Jun 6, 2022Send dataLayer push from server GTM to web GTM
Learn how to send datalayer push from server Google Tag Manager to web GTM using the stape’s Data Client and Data Tag.
May 23, 2022Outbrain server-to-server tracking using sGTM
The stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.
May 19, 2022Server-side GTM with multiple domains
In this blog post, I will try to cover all questions related to server-side tagging for multi-domains and show how to set up a multi-domain tagging server using stape.
May 9, 2022Troubleshooting server-side tagging using server GTM logs
Find out how to use server GTM Logs to troubleshoot common problems with server-side tagging. This includes an example of a real-world issue we ran into, and the steps taken to solve it via the logs.
Apr 26, 2022Write data to Firestore from server Google Tag Manager
This blog post will show how to write data to Firestore from the server Google Tag Manager container. I’ll also show how to use the Firestore Writer tag and Firestore Lookup variable to enrich server-side data.
Apr 23, 2022Read data from Google Sheet to server Google Tag Manager
How to read data from a Google Sheet and use it inside your server-side Google Tag Manager setup.
Apr 16, 2022Write data from server Google Tag Manager to Google Sheets
In this blog post, I will show you how to write data from a server-side Google Tag Manager container to a Google Sheets.
Apr 9, 2022How to connect Google Service Account to stape
Learn how to create a Google Service Account and connect it to your stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.
Apr 3, 2022How to set up Snapchat Conversion API using server Google Tag Manager
Want to learn how to set up the Snapchat Conversion API using server Google Tag Manager? Look no further! In this blog post, I will talk about everything you need to know.