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Jul 19, 2024

What is Protected Audience API?

Learn what Protected Audience API is, how it changes online advertising and how first-party data can help.

Jul 18, 2024

DNS configuration for custom domain for server-side tracking

Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.

Jul 17, 2024

Server-side GTM app for BigCommerce

Learn about Stape's BigCommerce app benefits and how to set it up for server-side GTM in a few straightforward steps.

Jul 16, 2024

Tag status “still running” in GTM: the reasons and solutions

Learn what you can do to fix “Still running” status in your Google Tag Manager tags and what are the reasons for this issue.

Jul 12, 2024

How server-side tracking affects paid campaign attribution

Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.

Jul 10, 2024

How to set up Piwik Pro Tag using server Google Tag Manager

Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.

Jul 4, 2024

GA4 and Google Ads enhanced conversions tracking setup guide

Learn about Enhanced Conversions in Google Analytics 4 and Google Ads: what they are, tracking setup guide, usage tips, key benefits, and common questions answered.

Jun 26, 2024

Why Is Google Tag Manager Preview Mode Not Working?

Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.

Jun 21, 2024

Cookieless retargeting: how to retarget in a cookieless world

Learn how to retarget customers without cookies successfully and what cookieless retargeting strategies are worth trying.

Jun 13, 2024

Case Study: Finnish 🇫🇮 sustainability leader measures 25% more conversions with sGTM

Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.

Jun 12, 2024

Cookieless targeting: how does it work?

Learn how to target customers without cookies successfully and what cookieless targeting strategies are worth giving a try.

Jun 10, 2024

Decline in Google Ads Remarketing Audiences

If you’re wondering why the Google Ads audience is much smaller than GA4 audience and what to do with this - here’s how to fix a decline in your Google Ads (AdWords) remarketing audiences.

Jun 7, 2024

Unassigned and not set traffic source in GA4

Discover what Unassigned and not set Traffic means in Google Analytics 4, how to prevent it, and strategies to resolve it.

Jun 5, 2024

Cookieless Advertising: Strategies and Solutions

Explore the transition to cookieless social media and Google Ads, targeting, and retargeting without cookies. Learn how to leverage first-party data, adopt privacy-focused approaches, and implement server-side tracking for seamless adaptation.

May 28, 2024

Write data to BigQuery from Google Analytics 4

Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.

May 28, 2024

Cookies, the GDPR, and the ePrivacy Directive

Find out what Stape: as an alternative to Google Cloud Platform (GCP) has to offer for server GTM hosting

May 20, 2024

Stape: An Alternative to Google Cloud Platform (GCP) for Server GTM Hosting

Find out what Stape: as an alternative to Google Cloud Platform (GCP) has to offer for server GTM hosting

May 16, 2024

Case study: ZweiDigital with SportSpar got 24% Cost-per-Purchase reduction and 32% Improvement of ROAS

Find out about several improvements that came from the switch to Google Tag Manager Tracking hosted by Stape.

May 13, 2024

Webgains server-to-server conversion tracking

In this blog post we’ll talk about how to use Webgains tag and describe the main points of the setup.

May 9, 2024

Zero, First, and Third-Party Data: Explained for a Cookieless World

Master all types of data and make the most of 0, 1st, 2nd, and 3rd party data in the upcoming cookieless future. Find the best tips on handling 1st party data.

Apr 30, 2024

Facebook Leads Tag for sGTM

Learn how to send lead ads data from the CRM to Meta Conversion API using Facebook lead tag for server GTM.

Apr 22, 2024

Case Study: McGen Digital obtains 22% cost reduction and 8.2 in Event Manager rating

This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.

Apr 18, 2024

Consent Settings for server GTM tags

Understand how to modify the behavior of server Google Tag Manager tags depending on the consent state in web Google Tag Manager.

Apr 16, 2024

Case Study: Rooza Online Marketing A/B testing client- and server-side tracking with a Dutch Research Institute

Explore Rooza's A/B testing case study on tracking methods with a Dutch Research Institute.

Apr 15, 2024

Profit Over Ad Spend based tracking for Google Ads and Google Analytics

Learn how to send value to Google Ads and Google Analytics to enable Profit Over Ad Spend based campaigns.

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