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Google Tag Gateway: what, why, and when
Google Tag Gateway (GTG) moves GA4 and Google Ads requests to first-party tracking. Explore 3 setup options and compare GTG with server-side GTM.
Manisha Mistry
May 27, 2026
Josh Silverbauer
Jun 11, 2026
Latest articles
Building a real-time "new-vs-returning" filter with server-side tracking | Nextlane Agency
See how Nextlane Agency dynamically updated Customer Match lists with a server-side pipeline, protecting new-customer acquisition and lowering future CPA.
Bryan van Bergen
Jul 9, 2026
Stitching users across sessions with Stape just got easier
Check out how Stape's Enricher power-up matches visitors using six identifiers and fills in missing data to boost Event Match Quality.
Manisha Mistry
Jul 7, 2026
Tracking Shopify draft orders with sGTM and Stape Store: a complete guide
Draft order payments happen off-site and never get tracked. Learn how to attribute them using sGTM and Stape Store for accurate Google Ads conversions.
Luc Nugteren
Jul 3, 2026
Agency pitch template: how to sell server-side tracking to clients
Download the agency pitch template to promote server-side tracking with confidence: discovery questions, objection handling, proof points.
Ira Holubovska
Jun 29, 2026
25–35% tracking accuracy improvement for OMRON Healthcare EMEA | Hellenic Technologies
See how Hellenic Technologies helped OMRON Healthcare EMEA achieve 50%+ consent opt-in rates across European markets with iubenda and Google Consent Mode v2.
Patrick Abedin
Jun 24, 2026
Simple tracking testing with Google Tag Manager Environments
Learn what Google Tag Manager Environments is and how to use Custom Loader with GTM Environments to test server-side tracking.
Mykhailo Zernov
Jun 23, 2026
How to track affiliate conversions and pay partners correctly
Affiliate tracking connects partner clicks with sales, leads, payouts, and ROI using links, pixels, server-side tracking, and CRM data.
Maryna Semidubarska
Jun 22, 2026
Martech tools, solutions, and trends for 2026
Martech tools that help teams track campaigns, manage customer data, automate messages, and improve reporting.
Maryna Semidubarska
Jun 15, 2026
14.3% lower CPA: eliminating "phantom ROAS" for a luxury hotel group with server-side tracking | Stape Care
Discover how a luxury hotel group recovered 43 missed bookings and automated 13% cancellation retractions to align Smart Bidding with real revenue.
Oleksii Stozhka
Jun 11, 2026
WooCommerce conversion tracking with server-side GTM
Set up WooCommerce server-side tracking with sGTM, Stape plugin, key store events, fixes, and platform checks.
Maryna Semidubarska
Jun 8, 2026
How to set up same origin server-side GTM on Webflow with Cloudflare
Learn how to configure same origin server-side GTM on Webflow using Cloudflare proxy and workers for first-party cookies and better tracking accuracy.
Lars Friis
Jun 1, 2026
Debugging Shopify tracking with web and server GTM: a complete guide
Debug Shopify tracking issues with web and server GTM, validate consent states, fix Sandbox problems, and verify GA4 and ad events.
Luc Nugteren
May 29, 2026
Server-side tracking for agencies: best practices for smooth client setups
Agencies can make server-side tracking easier with Stape to deliver with a clear process for setup, QA, reporting, and client account management.
Maryna Semidubarska
May 26, 2026
7 extra services every marketing agency should offer in 2026
Extra services agencies can offer in 2026: server-side tracking with Stape, analytics, AI implementation, and CRM/CMS integrations.
Maryna Semidubarska
May 20, 2026
EMQ 9 and Meta CPA reduced by over 50% with server-side tracking | 1900film
See how 1900film reached an EMQ score of 9 and reduced Meta CPA by over 50% using Stape's server-side tracking infrastructure.
Daria Rubanka
May 18, 2026
Integrate Facebook with Odoo for automated lead tracking
Stape provides free solutions to integrate Facebook with the Odoo website. Automate lead and webhooks sending from CRM to Meta when the lead stage changes.
Uliana Lesiv
May 15, 2026
From blind spots to 38% attribution recovery: a healthcare tracking overhaul | Stape Care
How a healthcare client cut unassigned GA4 traffic from 41% to 3.3% with server-side tracking, Consent Mode, and Stape power-ups.
Alina Zatyshna
May 14, 2026
Advertising in ChatGPT: how to track ChatGPT ads’ performance
Find out how hybrid tracking with Stape helps measure performance more accurately if you are running campaigns with ChatGPT ads.
Uliana Lesiv
May 7, 2026
Turn your Merchant Center feed into a tracking goldmine
Find out how to use the Stape Merchant Center Lookup variable to enrich server-side GTM events and boost your ad performance without touching website code.
Nicolai Hesselholdt
May 4, 2026
Subdomain, same-origin, or default? How to pick the right server-side domain
Server-side GTM domain options explained: default, subdomain, and same-origin, with differences in cookies, Safari ITP impact, and tracking performance.
Manisha Mistry
Apr 30, 2026
Purchase event data loss fixed with server-side tracking | Peak Metrics
See how Peak Metrics fixed Purchase event data loss and aligned GA4 conversion data with real transactions using server-side tracking hosted on Stape.
Matteo Boscolo
Apr 30, 2026