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271 blog posts
Jan 17, 2025

How to set up Quora CAPI tag using server GTM

Find out the benefits of a Quora Conversions API tag and get a guide on setting it up in a few simple steps.

Jan 17, 2025

Personally Identifiable Information (PII) data explained

Discover what PII is, and how you can ensure compliance with data privacy regulations, safeguarding customer trust and protecting your business from legal risks.

Jan 17, 2025

How to set up Nextdoor CAPI tag using server GTM

Check Stape’s Nextdoor CAPI to set up accurate data tracking and effectively optimize campaign performance.

Jan 16, 2025

Facebook tracking guide for 2025

Check our end-to-end guide on Facebook ads conversion tracking. Find out how you can track ad campaign performance in 2025 and what tracking strategies to try.

Jan 16, 2025

Third-party cookies: detailed guide & news, insights for 2025

Guide to third-party cookies in 2025: understand their role, privacy concerns, and what changes to expect in online tracking.

Jan 13, 2025

Facebook Lead Ads: guide for 2025

Working on your lead generation with Facebook Lead Ads in 2025? Check out this simple guide to get started, optimize your ads, and stay privacy-friendly!

Jan 8, 2025

Avoid the harmful impact of ad blockers on Google Analytics 4 tracking code

Discover how Stape’s solution helps you track more accurately despite smarter and advanced ad blockers, ensuring reliable data of GA4.

Jan 8, 2025

Ad tracking guide for 2025

See how you can boost your advertising monitoring in 2025. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.

Dec 19, 2024

Digital Operational Resilience Act (DORA) explained

Learn about the Digital Operational Resilience Act regulation (DORA) and its impact on digital resilience. This guide explains the DORA and its requirements.

Dec 18, 2024

Google’s first-party mode vs. server-side tracking

See the detailed guide on Google’s first-party mode, its benefits, how it differs from server-side tracking, and how you can set up first-party mode.

Dec 9, 2024

Case study: Optimize With Data records up to 30% less data loss for a Swiss leading fresh pet food industry brand

Find out how Stape partner Optimize With Data measures up to 30% more data gain for a Swiss fresh pet food company.

Dec 9, 2024

Case study: 30% conversions increase for a European e-commerce mentoring program with Stape | Optimize With Data

Check out how Stape partner Optimize With Data records 30% conversions increase for a European e-commerce mentorship company.

Dec 2, 2024

Case study: Zumnorde achieves a 40% reduction in Direct Traffic with server-side tagging | Projecter

Discover how server-side tagging improved data attribution: 40% reduction in Direct revenue for accurate channel tracking, +9% Google Ads revenue, and +13% Email Marketing revenue.

Dec 2, 2024

Why are UTM parameters removed, and how can you fix it?

Learn why the UTM parameter can be removed and how to eliminate the problem in three straightforward steps.

Nov 21, 2024

TikTok Events API Gateway vs Events API: which to choose?

Check out the comparison of TikTok Events API and TikTok Events API Gateway. Learn which option is best for server-side tracking and integration with TikTok’s platform.

Nov 21, 2024

Pub/sub push subscriptions explained & setup guide

Learn how to configure Pub/Sub push subscriptions and listen to messages with GTM in a guide from Stape.

Nov 18, 2024

Snap Conversions API Gateway vs. Conversion API

Check out the comparison between Snap CAPI Gateway and server GTM setup of Snapchat CAPI. Choose which one you should use to set up server-side tracking.

Nov 18, 2024

Case study: cost-effective server-side hosting for efficient data management | Clickr Media

Find out how Stape’s partner Clickr Media optimized their data management with server-side hosting.

Nov 15, 2024

Meta CAPI for PrestaShop via server GTM

Check out how to set up server-side tagging for your PrestaShop site with server Google Tag Manager.

Nov 15, 2024

Meta CAPI for Wix via server GTM

Discover how to set up server-side tagging for your Wix site with server Google Tag Manager.

Nov 13, 2024

How to use pre-built GTM container templates for BigCommerce

Check out this quick guide on how to set up and use pre-built GTM templates for your BigCommerce website. These templates will simplify the server-side configuration for top platforms: Google Analytics 4, Google Ads,and Meta.

Nov 13, 2024

How to use pre-built GTM container templates for Magento

Find out how you can easily set up and use pre-built GTM container templates for Magento. Bonus: Stape’s features and power-ups help boost your tracking.

Nov 13, 2024

How to set up consent management using GTM and Didomi

Discover how to set up consent management for Google Analytics 4 and Facebook Conversions API with Didomi.

Nov 7, 2024

Case study: faster and more secure data collection | Social Zense

Stape partner Social Zense increased data collection speed and security with server-side tagging tools.

Nov 6, 2024

Understanding Stape power-ups: key features and how to use

Explore Stape power-ups, their key features, and practical uses to improve server-side tracking. Discover what settings will fit your perfect setup best.

Try Stape for all things server-sideright now!