Sep 21, 2022

How to anonymize user data in Google Analytics 4

In this article, I will cover removing personal identifiers from GA4 using stape power-up and manual implementation. This is an extension of our previous blog post, which covered how to use GA in a GDPR-compliant way.

Sep 16, 2022

Rakuten server-to-server tracking

Rakuten's server-to-server tracking is a powerful way to keep track of your affiliate marketing performance. Here's how you can set it up using the server Google Tag Manager container.

Sep 15, 2022

Ecooking, Obsidian Digital & Stape: Measuring 53 % more value in Google Ads with serverside tracking

Danish E-commerce company Ecooking and agency Obsidian Digital used Stape to increase measureable conversions in Google Ads by 53% - enabling growth by properly identifying profitable campaigns that were not looking so with limited tracking because of ITP and Adblockers.

Sep 6, 2022

EU-owned proxy server for sGTM or how to use Google Analytics GDPR compliant way

Learn how to use Google Analytics in a GDPR-compliant way with our new 100% European server GTM hosting.

Aug 20, 2022

Twitter conversion API tag for sGTM

In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.

Aug 18, 2022

How to set up Refersion tag using Google Tag Manager

Want to improve your affiliate tracking? This blog post is for you! Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.

Aug 18, 2022

How to set up Impact server to server conversion tracking

In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.

Aug 16, 2022

Facebook offline conversion using server GTM

A step-by-step guide on how to send data to Facebook Offline Conversion using Server Google Tag Manager Container.

Jul 22, 2022

Pinterest conversion API

Pinterest recently released a beta version of Pinterest Conversion API. Learn how to set up Pinterest CAPI using stape tag for server Google Tag Manager container.

Jul 19, 2022

Facebook conversion API for ClickFunnels using server GTM

In this article, I will show the stape team approach to setting up Facebook conversion API for ClickFunnels. This is useful if you need accurate conversion tracking on Facebook.

Jul 2, 2022

Server-side cross-domain tracking using Cookie reStore tag

Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.

Jun 6, 2022

Send dataLayer push from server GTM to web GTM

Learn how to send datalayer push from server Google Tag Manager to web GTM using the stape’s Data Client and Data Tag.

May 23, 2022

Outbrain server-to-server tracking using sGTM

The stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.

May 19, 2022

Server-side GTM with multiple domains

In this blog post, I will try to cover all questions related to server-side tagging for multi-domains and show how to set up a multi-domain tagging server using stape.

May 9, 2022

Troubleshooting server-side tagging using server GTM logs

Find out how to use server GTM Logs to troubleshoot common problems with server-side tagging. This includes an example of a real-world issue we ran into, and the steps taken to solve it via the logs.

Apr 26, 2022

Write data to Firestore from server Google Tag Manager

This blog post will show how to write data to Firestore from the server Google Tag Manager container. I’ll also show how to use the Firestore Writer tag and Firestore Lookup variable to enrich server-side data.

Apr 23, 2022

Read data from Google Sheet to server Google Tag Manager

How to read data from a Google Sheet and use it inside your server-side Google Tag Manager setup.

Apr 16, 2022

Write data from server Google Tag Manager to Google Sheets

In this blog post, I will show you how to write data from a server-side Google Tag Manager container to a Google Sheets.

Apr 9, 2022

How to connect Google Service Account to stape

Learn how to create a Google Service Account and connect it to your stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.

Apr 3, 2022

How to set up Snapchat Conversion API using server Google Tag Manager

Want to learn how to set up the Snapchat Conversion API using server Google Tag Manager? Look no further! In this blog post, I will talk about everything you need to know.

Mar 23, 2022

SendGrid tag for server Google Tag Manager

Stape created a Sendgrid tag for the server Google Tag Manager container that simplifies Sendgrid integration. In this blog post, I want to show how to use the Sendgrid tag for sGTM.

Mar 18, 2022

How to send Twilio SMS using server Google Tag Manager

Stape created a Twillio tag for the server Google Tag Manage that helps to send SMS using sGTM. In this blog post, I will show how to use it.

Mar 15, 2022

Consent mode in server Google Tag Manager

In this guide, we want to talk about consent mode, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.

Mar 8, 2022

Extend cookie lifetime using server-side Google Tag Manager

Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.

Mar 8, 2022

Server-side tagging use cases

Google’s release of a new server-side container makes it easier than ever for companies to implement server-side tagging. Due to recent changes in the use of 3rd party cookies and tracking restrictions, it is highly recommended to replace client-side tracking with server one or use web and server tracking in parallel.

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