Server-side tagging improves tracking accuracy, data control, and page speed while reducing ad blocker impact. Future-proof your tracking with first-party data.
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Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.
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Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.
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Google Ads conversion tracking records user actions after they click on an ad. Learn how to configure it in our guide and optimize your ads today.
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Server-side tagging sends data via a cloud server, reducing browser data loss and boosting privacy compliance. In this article, we will explain this type of tracking in detail.
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Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.
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Configuring Consent Management with Iubenda and GTM includes activating Iubenda, integrating it with GTM, and setting up a server container.
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Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.
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Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.
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Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.
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Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.
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Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
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Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.
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Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.
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If you are looking for a way to pitch server-side tracking, check Stape's guide. We provide real-world examples, benefits, and tips to make your case.
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Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process. Become a ROS expert with us.
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Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2025.
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Discover top strategies and tools in this 2025 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.
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Boost your PPC performance in 2025 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.
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Learn how to track events within iframes and resolve common tracking challenges. Discover effective methods for using GTM, Web APIs, and custom scripts to track iframe interactions.
Alex Held
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Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.
Liudmyla Kharchenko
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Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2025.
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