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Oct 22, 2024

Cross-device tracking explained: what is it and how it works

Discover how cross-device tracking works and why it matters for marketers.

Oct 18, 2024

Snowplow tracking integration with server Google Tag Manager

Learn how to implement Snowplow tracking via sGTM to optimize your data collection process. Get accurate insights with server-side tracking.

Oct 18, 2024

How to use pre-built GTM container templates for PrestaShop

Check out how to set up the pre-built GTM container templates to complete the server-side tracking setup for your PrestaShop website and speed up the setup for Meta, GA4, and Google Ads.

Oct 11, 2024

Server GTM container is not receiving requests - reasons and fixes

Learn why the server GTM container does not get requests and how to fix it.

Oct 10, 2024

Profit on Ad Spend: why it matters and how to set it up via Stape Store

Check out why you need to track Profit on Ad Spend and how to set it up in a few simple steps using Stape Store.

Oct 10, 2024

Setting up webhooks via the Shopify Flow app

Learn how to configure webhooks in Shopify Flow to send recurring subscription purchase events to Google Analytics 4 via server-side GTM.

Oct 9, 2024

PrestaShop module for server Google Tag Manager

Find out about PrestaShop module benefits and how to configure it in a few simple steps with Stape.

Oct 9, 2024

Cookie banner: all-in-one guide

Complete guide on cookie banners - get answers to key questions: who should add it, why, and how to create a cookie banner.

Oct 9, 2024

Google Tag Gateway: simplify server-side tracking for GA4 & Google Ads

Set up server-side tracking for Google Ads and Google Analytics 4 effortlessly. Bypass ad blockers, extend cookie lifetime, and enhance ad performance with Google Tag Gateway.

Oct 7, 2024

Case study: a 22% conversions increase for Lingopie | Vakulski-Group

Find out how Stape’s hosting helped Vakulski-Group reach a 22% conversion increase for a client Lingopie.

Oct 3, 2024

Case study: a 90% data accuracy rise for a Dutch lighting company with server-side tracking | Tanu Agency

Learn how Stape’s partner Tanu Agency helped achieve LEDWINKEL-Online a 90% data accuracy rise with server-side tracking.

Sep 27, 2024

Case study: 20% of data recovered from tracking prevention | Peak Metrics

Learn how the Peak Metrics company records 20% data recovery with server-side tracking

Sep 26, 2024

Open Container for Bot Index power-up

Ensure search bots can adequately index your server-side Google Tag Manager container with Stape's Open Container for Bot Index power-up. Improve SEO visibility and control what bots can access.

Sep 26, 2024

Delay requests for better timing in server Google Tag Manager

Boost your server-side tracking with Stape's Request Delay power-up. Delay data requests up to 1500 minutes for better timing in Google Tag Manager.

Sep 25, 2024

Add user IDs to the sGTM events data with Stape’s power-up

Optimize your server-side tracking by adding User IDs to sGTM events using Stape's power-up. This will improve your data precision and analysis.

Sep 25, 2024

Schedule power-up: a handy way to collect data from the database

Find out the use cases of Schedule power-up by Stape and schedule request sending easily.

Sep 25, 2024

Auto convert of webhook’s data in XML to JSON with Stape’s power-up

Check the use case for XML to JSON power-up by Stape and convert webhook’s data in XML easily.

Sep 24, 2024

Cookieless tracking methods: compared and explained

If you want to switch to cookieless tracking, check the comparison of the most common methods and choose the one that works for you.

Sep 23, 2024

Phone Number Formatter variable for Google Tag Manager container

Discover how to easily format phone numbers to the E.164 standard, improving data consistency across your marketing and analytics platforms.

Sep 23, 2024

Klaviyo Lookup variable for Google Tag Manager server container

Discover how to implement the Klaviyo Lookup variable in Google Tag Manager server container to retrieve valuable user information based on 'kx' cookies.

Sep 20, 2024

How global data privacy laws affect user tracking strategies

Read how global privacy laws like GDPR, CCPA, and others affect user tracking strategies. Learn how server-side tracking with Stape can help with complaint tracking.

Sep 20, 2024

Top cloud databases for server GTM explained

Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.

Sep 19, 2024

Consent Parser variable for Google Tag Manager server container

Decode and interpret Consent Mode v2 strings with a Consent Parser variable for server Google Tag Manager.

Sep 17, 2024

File Proxy for higher data control

Find out the use cases of File Proxy power-up by Stape. Bonus: configure it in two simple steps.

Sep 13, 2024

Privacy considerations and best practices for Facebook event matching

Explore privacy tips and best practices for Facebook event matching. Ensure GDPR compliance, optimize match quality, and navigate iOS privacy changes.

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