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Dec 2, 2024

Case study: Zumnorde achieves a 40% reduction in Direct Traffic with server-side tagging | Projecter

Discover how server-side tagging improved data attribution: 40% reduction in Direct revenue for accurate channel tracking, +9% Google Ads revenue, and +13% Email Marketing revenue.

Nov 29, 2024

Why are UTM parameters removed, and how can you fix it?

Learn why the UTM parameter can be removed and how to eliminate the problem in three straightforward steps.

Nov 21, 2024

TikTok Events API Gateway vs Events API: which to choose?

Check out the comparison of TikTok Events API and TikTok Events API Gateway. Learn which option is best for server-side tracking and integration with TikTok’s platform.

Nov 21, 2024

Pub/sub push subscriptions explained & setup guide

Learn how to configure Pub/Sub push subscriptions and listen to messages with GTM in a guide from Stape.

Nov 18, 2024

Snap Conversions API Gateway vs. Conversion API

Check out the comparison between Snap CAPI Gateway and server GTM setup of Snapchat CAPI. Choose which one you should use to set up server-side tracking.

Nov 18, 2024

Case study: cost-effective server-side hosting for efficient data management | Clickr Media

Find out how Stape’s partner Clickr Media optimized their data management with server-side hosting.

Nov 15, 2024

Meta CAPI for PrestaShop via server GTM

Check out how to set up server-side tagging for your PrestaShop site with server Google Tag Manager.

Nov 15, 2024

Meta CAPI for Wix via server GTM

Discover how to set up server-side tagging for your Wix site with server Google Tag Manager.

Nov 13, 2024

How to use pre-built GTM container templates for BigCommerce

Check out this quick guide on how to set up and use pre-built GTM templates for your BigCommerce website. These templates will simplify the server-side configuration for top platforms: Google Analytics 4, Google Ads,and Meta.

Nov 13, 2024

How to use pre-built GTM container templates for Magento

Find out how you can easily set up and use pre-built GTM container templates for Magento. Bonus: Stape’s features and power-ups help boost your tracking.

Nov 13, 2024

How to set up consent management using GTM and Didomi

Discover how to set up consent management for Google Analytics 4 and Facebook conversion API with Didomi.

Nov 7, 2024

Case study: faster and more secure data collection | Social Zense

Stape partner Social Zense increased data collection speed and security with server-side tagging tools.

Nov 6, 2024

Understanding Stape power-ups: key features and how to use

Explore Stape power-ups, their key features, and practical uses to improve server-side tracking. Discover what settings will fit your perfect setup best.

Nov 1, 2024

Server-side GTM for single-page applications (SPAs)

Set up server-side GTM for SPAs to improve tracking accuracy, boost performance, and bypass ad blockers.

Nov 1, 2024

GA4 and Google Ads server-side setup: Google Tag Gateway vs. server GTM

Find out what is common and different between Google Tag Gateway and server GTM setup of GA4 and Google Ads. Decide which one you should choose to set up server-side tracking.

Oct 30, 2024

Integrate Meta Conversions API with your CRM

Check out the advantages of CRM integration for Facebook conversion leads and the methods used to set up CRM connections. Bonus: list of Stape’s apps for convenient integration.

Oct 30, 2024

TikTok Events API Gateway: the simplest way to set up TikTok Events API

TikTok Events API Gateway is the most convenient way to set up server-side tracking for TikTok. Bypass ad blockers, boost ad effectiveness, and extend cookie lifespan for better tracking.

Oct 30, 2024

How to set up Meta Conversions API for HighLevel CRM with Stape’s app

Find out how you can configure Meta CAPI for HighLevel CRM in a few simple steps with the help of Stape’s app.

Oct 30, 2024

How to use pre-built GTM container templates for Wix app

Check out how to set up the pre-built GTM container templates to complete the server-side tracking setup for your Wix website and speed up the setup for Meta, GA4, and Google Ads.

Oct 30, 2024

Server-side tagging for Wix

Find out about Wix app benefits and how to configure it in a few simple steps with Stape.

Oct 30, 2024

How to set up Meta Conversions API for Pipedrive CRM with Stape’s app

Find out how to configure sending data from PipeDrive to Meta using the app developed by Stape.

Oct 30, 2024

How to set up Meta Conversions API for HubSpot CRM with Stape’s app

Check out how you can easily setup Meta CAPI for HubSpot CRM using Stape’s app.

Oct 30, 2024

How to set up Meta Conversions API for Zoho CRM with Stape’s app

Enrich Meta with data on Leads from Zoho CRM to boost ad performance. The Meta CAPI is a handy solution for this purpose.

Oct 24, 2024

Snapchat CAPI Gateway: the fastest way to set up Snapchat CAPI

Implement server-side tracking with Snapchat Conversions API Gateway with no hassle. Overcome ad blockers, improve ad performance, and maximize cookie duration.

Oct 22, 2024

Cross-device tracking explained: what is it and how it works

Discover how cross-device tracking works and why it matters for marketers.

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