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Benefits of server-side tracking

Server-side tagging improves tracking accuracy, data control, and page speed while reducing ad blocker impact. Future-proof your tracking with first-party data.

Ivanna Holubovska

Ivanna Holubovska

Jan 12, 2022

Latest articles

How to set up the Stape MCP server

Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.

Uliana Lesiv

Uliana Lesiv

May 2, 2025

How to configure the MCP Server for Google Tag Manager

Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.

Uliana Lesiv

Uliana Lesiv

May 2, 2025

Tips to pitch server-side tracking to stakeholders

If you are looking for a way to pitch server-side tracking, check Stape's guide. We provide real-world examples, benefits, and tips to make your case.

Uliana Lesiv

Uliana Lesiv

May 1, 2025

Discover all the nuances of ROS and how to improve it

Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process. Become a ROS expert with us.

Tymofii Sankov

Tymofii Sankov

Apr 28, 2025

Digital marketing analytics explained: what you need to know in 2025

Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2025.

Liudmyla Kharchenko

Liudmyla Kharchenko

Apr 25, 2025

Advanced eCommerce Performance Analytics for 2025

Discover top strategies and tools in this 2025 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.

Oksana Pochapska

Oksana Pochapska

Apr 24, 2025

How to Improve PPC Performance | Guide for 2025

Boost your PPC performance in 2025 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.

Oksana Pochapska

Oksana Pochapska

Apr 23, 2025

Tracking iframe done right

Learn how to track events within iframes and resolve common tracking challenges. Discover effective methods for using GTM, Web APIs, and custom scripts to track iframe interactions.

Alex Held

Alex Held

Apr 17, 2025

Attribution tracking guide

Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.

Liudmyla Kharchenko

Liudmyla Kharchenko

Apr 11, 2025

10 tips how to optimize Facebook Ads for better performance in 2025

Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2025.

Oksana Pochapska

Oksana Pochapska

Apr 7, 2025

How to achieve 100% accurate tracking on Shopify with sGTM and Stape Store

Ensure 100% tracking accuracy on Shopify with sGTM and Stape. Don’t miss a conversion + improve attribution for better marketing insights.

Vlad Kononov

Vlad Kononov

Apr 3, 2025

How to integrate Facebook Pixel with a web GTM container

Discover how to set up Facebook Pixel and GTM integration using Stape’s Meta Pixel tag. See the benefits of a tag that will become a part of Meta ad campaigns optimization.

Uliana Lesiv

Uliana Lesiv

Apr 2, 2025

How to set up AdRoll tag using server GTM

Discover how you can set up AdRoll integration with your website in a few simple steps. Track standard events and set custom ones to meet the needs.

Uliana Lesiv

Uliana Lesiv

Mar 31, 2025

How to set up Sendlane tag using server GTM

Learn how to configure the Sendlane tag for server GTM using a tag developed by Stape. Set up events tracking and adding contacts to the lists and start benefiting from server-side tracking.

Uliana Lesiv

Uliana Lesiv

Mar 27, 2025

How to set up Adtraction tag using server GTM

Check out how you can easily set up Adtraction integration with your website using a tag developed by Stape.

Uliana Lesiv

Uliana Lesiv

Mar 27, 2025

You've sent potentially violating personal data to Meta: what to do

Learn how to fix the issue of sending potentially violating personal data to Meta. Stay compliant with privacy laws and protect user data.

Liudmyla Kharchenko

Liudmyla Kharchenko

Mar 25, 2025

Spotify ads | pros and cons and how much cost?

Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.

Oksana Pochapska

Oksana Pochapska

Mar 24, 2025

ZweiDigital agency boosts ads performance with Meta CAPI and Stape’s services

Learn how ZweiDigital improved data tracking with Stape and Meta Conversions API integration, boosting data accuracy and marketing performance.

Oksana Pochapska

Oksana Pochapska

Mar 18, 2025

ZweiDigital with Herzlack achieved 37% ROAS increase and 20% CPA reduction with Stape

Find out how ZweiDigital and Herzlack improved campaign efficiency with Stape, increasing ROAS and lowering CPA.

Oksana Pochapska

Oksana Pochapska

Mar 18, 2025

Hide and Seek agency boosts ad tracking with Stape’s services

Check how server-side tracking and Meta Conversions API helped Hide and Seek’s clients achieve precise data collection.

Uliana Lesiv

Uliana Lesiv

Mar 17, 2025

Marketing Data Enrichment

Enhance your marketing strategy with data enrichment. Improve targeting, personalization, and decision-making with enriched customer insights.

Oksana Pochapska

Oksana Pochapska

Mar 14, 2025

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