Stape
Contact salesTry for free

Hot articles

must-read!

Stape's Conversion Tracking CRM Apps: use cases and benefits

Stape's CRM apps for CRMs automatically send lead statuses updates from CRM to platforms such as Meta and Google Ads, improving campaign performance and audience targeting.

Uliana Lesiv

Uliana Lesiv

Oct 31, 2025

Latest articles

Digital Omnibus: What you need to know & steps before rollout

End of cookie consent fatigue? The Digital Omnibus unifies EU data laws and introduces automated consent via browsers. Check why you need server-side tracking.

Uliana Lesiv

Uliana Lesiv

Dec 19, 2025

How to configure the MCP Server for Google Analytics 4

Simplify the GA4 management and data reporting with Stape’s solution. Find out how to implement the GA4 MCP Server in a few minutes.

Uliana Lesiv

Uliana Lesiv

Dec 17, 2025

Skincare brand cuts Google Ads CPA by 39% and boosts Meta Match Quality to 9+ with server-side tracking

A skincare brand fixed missing events, reached match quality 9, and recorded 4,512 GA4 purchases after moving to server-side tracking by Stape.

Maryna Semidubarska

Maryna Semidubarska

Dec 16, 2025

20 tools every marketing agency should know

Explore the top 20 digital marketing agency tools for 2026 to optimize campaigns, improve efficiency, and deliver stronger results for clients' growth.

Liudmyla Kharchenko

Liudmyla Kharchenko

Dec 10, 2025

TikTok Ads conversion tracking: cost and conversion rate insights

Learn what you need to know about TikTok conversion tracking: cost, metrics, types of ads, how to configure and optimize, and how to track offline conversions.

Tymofii Sankov

Tymofii Sankov

Dec 8, 2025

What are conversion lift studies? CLS and MMM explained

Conversion lift studies use test and control groups to measure real incremental lift from ads. Learn how CLS works with MMM and server-side tracking to guide budgets.

Maryna Semidubarska

Maryna Semidubarska

Dec 4, 2025

Meta's profit-based campaign optimization: use cases and setup

Profit optimization in Meta Ads helps scale campaigns more accurately by accounting for hidden costs like taxes and returns. Learn to set it up with server-side GTM.

Uliana Lesiv

Uliana Lesiv

Dec 3, 2025

How to fix GTM tags not firing with the All Pages trigger

If your tags don't fire at first touch, you risk losing UTM parameters and click IDs. Learn what may cause this issue and how to detect and fix it.

Mykhailo Zernov

Mykhailo Zernov

Dec 2, 2025

Track Google Ads Conversions using Data Manager API

Google Data Manager API is a tool for the management and integration of first-party data within Google Ads. It simplifies data sending by using a direct API call.

Uliana Lesiv

Uliana Lesiv

Nov 27, 2025

Beyond the basics: unexpected server-side tracking wins from real projects

Explore how server-side tracking can boost performance: faster sites, cleaner data, higher ROI, and more thoughtful insights from every customer interaction.

Liudmyla Kharchenko

Liudmyla Kharchenko

Nov 21, 2025

How to improve Klaviyo event tracking: a guide to better data collection

Learn about Klaviyo tracking with Anonymous ID, and improve data accuracy. Receive up to 40% more added-to-cart events.

Dan Murov

Dan Murov

Nov 20, 2025

What is marketing mix modeling? MMM decoded

Marketing mix modeling uses aggregated data to measure channel impact, plan budgets, and forecast sales in a privacy-safe way.

Maryna Semidubarska

Maryna Semidubarska

Nov 17, 2025

Web tracking explained: infographics

The full web tracking process explained: from user actions and tracking layers to Conversions API, data flow, compliance, and main marketing KPIs.

Maryna Semidubarska

Maryna Semidubarska

Nov 13, 2025

Send data from Salesforce to platform you need with Stape's app

Stape's Conversion Tracking app sends lead updates and online/offline conversions from Salesforce to your chosen platform, helping improve audience targeting.

Uliana Lesiv

Uliana Lesiv

Nov 11, 2025

mare interno: accurate e-commerce tracking with Stape server-side setup

mare interno fixed tracking issues between EC-CUBE and GA4 with Stape, getting clear, reliable data without extra tech work.

Liudmyla Kharchenko

Liudmyla Kharchenko

Nov 10, 2025

Make your A/B tests smarter with server-side tracking

Improve your marketing with server-side A/B testing. Collect accurate data and achieve better results by implementing server-side tracking for your experiments.

Liudmyla Kharchenko

Liudmyla Kharchenko

Nov 6, 2025

Leonardo Pose created Breadcrumb tracking methods to track users across multiple sessions and devices

Find out Leonardo Pose’s Breadcrumb data tracking method, and what role Stape's power-ups play in shaping this methodology.

Uliana Lesiv

Uliana Lesiv

Nov 4, 2025

Stape Store use cases: how it supports your tracking needs

Stape Store is a built-in database for sGTM users that helps with duplicate checks, cross-domain tracking, POAS, CDP setup, and data storage.

Mykhailo Zernov

Mykhailo Zernov

Nov 3, 2025

Send data to required platform from Zoho CRM with Stape's app

Stape Conversion Tracking app sends lead status updates and online/offline conversions from Zoho CRM to the platform you need for better audience targeting.

Uliana Lesiv

Uliana Lesiv

Oct 29, 2025

Report HighLevel Opportunity statuses to required platform with Stape

Automatically send HighLevel CRM statuses to required platforms with Stape's app. Improve campaigns, target high-intent audiences, and track offline conversions.

Uliana Lesiv

Uliana Lesiv

Oct 27, 2025

New ways to improve conversion rate

The main way to improve CRO is to fix how you track. Clean, reliable data helps ads learn faster and show to people ready to buy.

Maryna Semidubarska

Maryna Semidubarska

Oct 23, 2025

Try Stape for all things server-side