Server-side tagging improves tracking accuracy, data control, and page speed while reducing ad blocker impact. Future-proof your tracking with first-party data.
Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.
Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2025.
Ensure 100% tracking accuracy on Shopify with sGTM and Stape. Don’t miss a conversion + improve attribution for better marketing insights.
Discover how to set up Facebook Pixel and GTM integration using Stape’s Meta Pixel tag. See the benefits of a tag that will become a part of Meta ad campaigns optimization.
Discover how you can set up AdRoll integration with your website in a few simple steps. Track standard events and set custom ones to meet the needs.
Learn how to configure the Sendlane tag for server GTM using a tag developed by Stape. Set up events tracking and adding contacts to the lists and start benefiting from server-side tracking.
Check out how you can easily set up Adtraction integration with your website using a tag developed by Stape.
Learn how to fix the issue of sending potentially violating personal data to Meta. Stay compliant with privacy laws and protect user data.
Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.
Learn how ZweiDigital improved data tracking with Stape and Meta Conversions API integration, boosting data accuracy and marketing performance.
Find out how ZweiDigital and Herzlack improved campaign efficiency with Stape, increasing ROAS and lowering CPA.
Check how server-side tracking and Meta Conversions API helped Hide and Seek’s clients achieve precise data collection.
Enhance your marketing strategy with data enrichment. Improve targeting, personalization, and decision-making with enriched customer insights.
Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!
Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.
Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.
Read about Snapchat advertising and why it is a good alternative to the most popular platforms. Check which type of ad better fits your needs.
Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.
Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.
Discover how Eyk collaborated with Stape’s team to reach the best server-side tracking solution.
This guide explains effective strategies for identifying the right audience, optimizing your ads, and achieving better results.