Amazon Advertising for 2025: features, ad types, costs & strategies to succeed.
Liudmyla Kharchenko
Jun 24, 2025
In this article, we show how to configure LinkedIn conversion tracking with the Insights Tag and share a tip on how to improve tracking accuracy with CAPI.
Uliana Lesiv
Jun 24, 2025
Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.
Maryna Semidubarska
Jun 17, 2025
Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.
Liudmyla Kharchenko
Jun 11, 2025
Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.
Uliana Lesiv
Jun 10, 2025
Google Ads conversion tracking records user actions after they click on an ad. Learn how to configure it in our guide and optimize your ads today.
Tymofii Sankov
May 28, 2025
Server-side tagging sends data via a cloud server, reducing browser data loss and boosting privacy compliance. In this article, we will explain this type of tracking in detail.
Maryna Semidubarska
May 27, 2025
Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.
Maryna Semidubarska
May 27, 2025
Configuring Consent Management with iubenda and GTM includes activating iubenda, integrating it with GTM, and setting up a server container.
Uliana Lesiv
May 26, 2025
Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.
Uliana Lesiv
May 22, 2025
Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.
Maryna Semidubarska
May 15, 2025
Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.
Oksana Pochapska
May 14, 2025
Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.
Tymofii Sankov
May 7, 2025
Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
Oksana Pochapska
May 6, 2025
Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.
Uliana Lesiv
May 2, 2025
If you are looking for a way to pitch server-side tracking, check Stape's guide. We provide real-world examples, benefits, and tips to make your case.
Uliana Lesiv
May 1, 2025
Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process. Become a ROS expert with us.
Tymofii Sankov
Apr 28, 2025
Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2025.
Liudmyla Kharchenko
Apr 25, 2025
Discover top strategies and tools in this 2025 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.
Oksana Pochapska
Apr 24, 2025
Boost your PPC performance in 2025 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.
Oksana Pochapska
Apr 23, 2025
Learn how to track events within iframes and resolve common tracking challenges. Discover effective methods for using GTM, Web APIs, and custom scripts to track iframe interactions.
Alex Held
Apr 17, 2025
