Apr 18, 2023

Google Analytics 4 Advanced tag for sGTM

In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.

Apr 13, 2023

How to increase first-party cookie lifetime set by a third-party IP (Safari 16.4 and ITP update)

Learn how you can use Stape's Cookie Keeper to increase first-party cookie lifetime set by third-party IPs in Safari 16.4 and other browsers using ITP.

Apr 11, 2023

Google Tag Manager server-side container: client, request, transformation, tag, trigger, variable, event data, etc.

Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.

Apr 3, 2023

Comparison of Facebook Conversions API setup options

This guide will describe top setup options of Facebook Conversions API: via server Google Tag Manager, via Gateway, via plugin for Shopify or Wordpress, etc.

Mar 30, 2023

Facebook conversion API for WordPress

Learn how to quickly and easily set up Facebook conversion API for WordPress using the stape GTM server-side plugin.

Mar 28, 2023

Server-side Google Analytics 4 for WordPress

In this guide, find out how to set up server-side Google Analytics 4 for WordPress using GTM server-side plugin by stape.

Mar 20, 2023

Facebook conversion API for Shopify

In this guide find out how to set up Facebook conversion API for Shopify using stape server Google Tag Manager app for Shopify.

Mar 15, 2023

Server-side Google Analytics 4 for Shopify

Learn how to set up server-side Google Analytics 4 for Shopify using the Stape server GTM app. Unlock more profound insights into your customer's journey and drive better conversions.

Mar 10, 2023

Server-side tagging for Shopify

Learn how to easily set up and manage server-side tagging for your Shopify store using the powerful features of the Stape Server GTM app.

Feb 28, 2023

What is cookieless tracking

In this article you will find out if tracking without cookies is possible and how to make your tracking secured and accurate.

Feb 20, 2023

How to set up Xandr tag using server Google Tag Manager

Find out how to set up Xandr tag using Google Tag Manager and how to take advantage in your advertising campaign.

Feb 6, 2023

Safari ITP update limits cookies to 7 days for responses from 3rd party IPs

Learn how the new Safari ITP limitation of cookie lifetime based on the IP address works, what it means for web advertising and analytics, and how you can deal with it with the help of stape.

Jan 5, 2023

How to set up Instagram Conversion API

In this blog post you can find out how to set up Instagram Conversion API and its benefits.

Jan 4, 2023

What are webhooks and their use in server-side tracking

In this blog post, we will talk about webhooks, their use, and their benefit in server-side tracking.

Dec 30, 2022

Facebook Conversion API vs. Facebook Pixel

Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.

Dec 20, 2022

Ways of offline conversion tracking

In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.

Dec 15, 2022

Why does your agency need to start implementing server-side tagging for clients

If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.

Dec 1, 2022

How Chrome’s 3rd party cookies blocking impacts the future of online marketing

Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.

Nov 23, 2022

Server-side tracking tools

In this blog post, we'll talk about tools that help you implement server-side tracking on your website, which can improve your website's performance and make it easier to analyze user behavior and conversions.

Oct 30, 2022

Google Ads offline conversion using server GTM

Learn how to use the server Google Tag Manager to track and attribute offline sales back to your Google Ads campaigns.

Oct 25, 2022

Actionable tips to improve Facebook conversion attribution

Looking to get the most out of your Facebook ads attribution? Look no further! These actionable tips will help you improve your Facebook conversion attribution with the help of server-side tracking.

Sep 30, 2022

Mailgun tag for server Google Tag Manager

How to integrate Mailgun with your site using server Google Tag Manager container.

Sep 26, 2022

Mixpanel tag for server Google Tag Manager

How to set up Mixpanel tag for server Google Tag Manager container

Sep 21, 2022

How to anonymize user data in Google Analytics 4

In this article, I will cover removing personal identifiers from GA4 using stape power-up and manual implementation. This is an extension of our previous blog post, which covered how to use GA in a GDPR-compliant way.

Sep 16, 2022

Rakuten server-to-server tracking

Rakuten's server-to-server tracking is a powerful way to keep track of your affiliate marketing performance. Here's how you can set it up using the server Google Tag Manager container.

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