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271 blog posts
Nov 1, 2024

Server-side GTM for single-page applications (SPAs)

Set up server-side GTM for SPAs to improve tracking accuracy, boost performance, and bypass ad blockers.

Nov 1, 2024

GA4 and Google Ads server-side setup: Google Tag Gateway vs. server GTM

Find out what is common and different between Google Tag Gateway and server GTM setup of GA4 and Google Ads. Decide which one you should choose to set up server-side tracking.

Oct 30, 2024

Integrate Meta Conversions API with your CRM

Check out the advantages of CRM integration for Facebook conversion leads and the methods used to set up CRM connections. Bonus: list of Stape’s apps for convenient integration.

Oct 30, 2024

TikTok Events API Gateway: the simplest way to set up TikTok Events API

TikTok Events API Gateway is the most convenient way to set up server-side tracking for TikTok. Bypass ad blockers, boost ad effectiveness, and extend cookie lifespan for better tracking.

Oct 30, 2024

How to set up Meta Conversions API for HighLevel CRM with Stape’s app

Find out how you can configure Meta CAPI for HighLevel CRM in a few simple steps with the help of Stape’s app.

Oct 30, 2024

How to use pre-built GTM container templates for Wix app

Check out how to set up the pre-built GTM container templates to complete the server-side tracking setup for your Wix website and speed up the setup for Meta, GA4, and Google Ads.

Oct 30, 2024

Server-side tagging for Wix

Find out about Wix app benefits and how to configure it in a few simple steps with Stape.

Oct 30, 2024

How to set up Meta Conversions API for Pipedrive CRM with Stape’s app

Find out how to configure sending data from PipeDrive to Meta using the app developed by Stape.

Oct 30, 2024

How to set up Meta Conversions API for HubSpot CRM with Stape’s app

Check out how you can easily setup Meta CAPI for HubSpot CRM using Stape’s app.

Oct 30, 2024

How to set up Meta Conversions API for Zoho CRM with Stape’s app

Enrich Meta with data on Leads from Zoho CRM to boost ad performance. The Meta CAPI is a handy solution for this purpose.

Oct 22, 2024

Cross-device tracking explained: what is it and how it works

Discover how cross-device tracking works and why it matters for marketers.

Oct 18, 2024

Snowplow tracking integration with server Google Tag Manager

Learn how to implement Snowplow tracking via sGTM to optimize your data collection process. Get accurate insights with server-side tracking.

Oct 18, 2024

How to use pre-built GTM container templates for PrestaShop

Check out how to set up the pre-built GTM container templates to complete the server-side tracking setup for your PrestaShop website and speed up the setup for Meta, GA4, and Google Ads.

Oct 11, 2024

Server GTM container is not receiving requests - reasons and fixes

Learn why the server GTM container does not get requests and how to fix it.

Oct 10, 2024

Profit on Ad Spend: why it matters and how to set it up via Stape Store

Check out why you need to track Profit on Ad Spend and how to set it up in a few simple steps using Stape Store.

Oct 10, 2024

Setting up webhooks via the Shopify Flow app

Learn how to configure webhooks in Shopify Flow to send recurring subscription purchase events to Google Analytics 4 via server-side GTM.

Oct 9, 2024

PrestaShop module for server Google Tag Manager

Find out about PrestaShop module benefits and how to configure it in a few simple steps with Stape.

Oct 9, 2024

Cookie banner: all-in-one guide

Complete guide on cookie banners - get answers to key questions: who should add it, why, and how to create a cookie banner.

Oct 9, 2024

Google Tag Gateway: simplify server-side tracking for GA4 & Google Ads

Set up server-side tracking for Google Ads and Google Analytics 4 effortlessly. Bypass ad blockers, extend cookie lifetime, and enhance ad performance with Google Tag Gateway.

Oct 7, 2024

Case study: a 22% conversions increase for Lingopie | Vakulski-Group

Find out how Stape’s hosting helped Vakulski-Group reach a 22% conversion increase for a client Lingopie.

Oct 3, 2024

Case study: a 90% data accuracy rise for a Dutch lighting company with server-side tracking | Tanu Agency

Learn how Stape’s partner Tanu Agency helped achieve LEDWINKEL-Online a 90% data accuracy rise with server-side tracking.

Sep 27, 2024

Case study: 20% of data recovered from tracking prevention | Peak Metrics

Learn how the Peak Metrics company records 20% data recovery with server-side tracking

Sep 26, 2024

Open Container for Bot Index power-up

Ensure search bots can adequately index your server-side Google Tag Manager container with Stape's Open Container for Bot Index power-up. Improve SEO visibility and control what bots can access.

Sep 26, 2024

Delay requests for better timing in server Google Tag Manager

Boost your server-side tracking with Stape's Request Delay power-up. Delay data requests up to 1500 minutes for better timing in Google Tag Manager.

Sep 25, 2024

Add user IDs to the sGTM events data with Stape’s power-up

Optimize your server-side tracking by adding User IDs to sGTM events using Stape's power-up. This will improve your data precision and analysis.

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