GTM
Shopify Customer Events explained & setup guide
Learn how Shopify Customer Events work, set up apps and custom pixels, connect Customer Events with GTM, and extend your setup with server-side tracking.
By Tymofii SankovSep 15, 2026
All articles
CRM
Tracking lead quality from CRM to GA4
A form submission is step one, not the whole story. See how to connect website enquiries with CRM updates to measure lead quality and sales outcomes in GA4.
By Usman QureshiSep 14, 2026
CRM
Guide to ActiveCampaign conversion tracking & Meta integration
Set up ActiveCampaign conversion tracking – GDPR-compliant site and event tracking. Create a high-end Facebook Ads and Lead Ads integration.
By Uliana LesivSep 11, 2026
GTM
CMP not pushing consent update event to dataLayer: how to fix
Learn how to detect missing consent update events in GTM and push consent changes to the dataLayer using the Google Consent Mode Listener tag.
By Uliana LesivSep 9, 2026
sGTM
Server-side tracking myths busted: what you actually need to know
Discover how accessible server-side tracking has become and how Stape makes setup, maintenance, and getting measurable results easier.
By Tymofii SankovSep 4, 2026
Marketing insights
Common server-side tracking misconceptions agencies should address before implementation
Server-side tracking misconceptions agencies should clear up before implementation – covering ad blockers, consent, cookie lifetimes, and conversion recovery in detail.
By Josh SilverbauerSep 3, 2026
sGTM
Server-side tracking doesn't stay fixed: how to maintain, monitor, and debug after launch
Deploying server-side tracking is just the start. Learn how to keep your client's data accurate over time with a repeatable three-step troubleshooting loop.
By Manisha MistrySep 2, 2026
Use cases
Practical prompts for AI Assistant: analyze tracking and analytics configurations
Check out ready-to-use prompts for Stape's AI Assistant to audit GTM containers, analyze GA4 data, fix Meta tracking issues, and configure power-ups.
By Alina ZatyshnaSep 1, 2026
Analytics platforms
GA4 IP anonymization: when and how to go beyond defaults
GA4 anonymizes IP addresses automatically, but some businesses need more control. Learn when additional IP anonymization is needed and how to configure it.
By Uliana LesivSep 8, 2026
Ad platforms
LINE Yahoo Conversion API for sGTM: step-by-step setup
Learn how to set up the LINE Yahoo Conversion API tag by Stape for sGTM. Improve conversion accuracy and user privacy for Display Ads.
By Ieva DubrickeAug 24, 2026
Analytics platforms
How to sync Requests Analytics to Google Sheets & Looker Studio
Pull your server-side recovery data into a live, auto-updating dashboard your clients can actually see. No manual exports, no shared logins.
By Alif MahmudAug 19, 2026
Analytics platforms
How to set up Google Analytics 4 tracking on Shopify
Set up Shopify GA4 tracking, eCommerce events, Google Ads links, data layers, and server-side tracking for more reliable data.
By Maryna SemidubarskaSep 17, 2026
GTM
AI in Google Tag Manager: give it access, not control
Learn how to safely connect AI to Google Tag Manager with six key controls – from permission scoping to consent verification – before you publish live.
By Luc NugterenAug 11, 2026
