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Forward Media helped Atasun Optik track 93% more conversions

Discover how Forward Media implemented server-side tracking for Atasun Optik (part of EssilorLuxottica) to improve data reliability and increase Meta Ads conversions by 93%

Uliana Lesiv

Uliana Lesiv

Jul 2, 2025

CDP vs CRM: what’s the real difference and when to use both

CDP collects behavior data across tools. CRM tracks contacts and deals. Use both to get full customer insights and improve marketing and sales.

Maryna Semidubarska

Maryna Semidubarska

Jun 27, 2025

Google Tag Manager consultant: what they do and when to hire one

A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.

Maryna Semidubarska

Maryna Semidubarska

Jun 25, 2025

What's new in Amazon advertising for 2025?

Amazon Advertising for 2025: features, ad types, costs & strategies to succeed.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jun 24, 2025

LinkedIn conversion tracking explained

In this article, we show how to configure LinkedIn conversion tracking with the Insights Tag and share a tip on how to improve tracking accuracy with CAPI.

Uliana Lesiv

Uliana Lesiv

Jun 24, 2025

Facebook ads for real estate: advanced 2025 guide

Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.

Maryna Semidubarska

Maryna Semidubarska

Jun 17, 2025

Tracking cookies explained for beginners (with free cookie checker)

Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jun 11, 2025

Google Tag Gateway explained

Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.

Uliana Lesiv

Uliana Lesiv

Jun 10, 2025

Marketing ROI: calculation, benchmarks, and strategies to improve it

Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.

Maryna Semidubarska

Maryna Semidubarska

May 27, 2025

How to configure consent management using GTM and iubenda

Configuring Consent Management with iubenda and GTM includes activating iubenda, integrating it with GTM, and setting up a server container.

Uliana Lesiv

Uliana Lesiv

May 26, 2025

Guide on Microsoft Bing Ads + improvement tips

Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.

Uliana Lesiv

Uliana Lesiv

May 22, 2025

Customer data analytics guide for 2025

Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.

Maryna Semidubarska

Maryna Semidubarska

May 15, 2025

Data validation techniques in server-side tagging

Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.

Oksana Pochapska

Oksana Pochapska

May 14, 2025

Who can benefit from Snapchat Ads (with examples)

Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.

Tymofii Sankov

Tymofii Sankov

May 7, 2025

Optimize customer data management with server-side tracking

Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.

Oksana Pochapska

Oksana Pochapska

May 6, 2025

How to set up the Stape MCP server

Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.

Uliana Lesiv

Uliana Lesiv

May 2, 2025

How to configure the MCP Server for Google Tag Manager

Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.

Uliana Lesiv

Uliana Lesiv

May 2, 2025

Discover all the nuances of ROS and how to improve it

Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process. Become a ROS expert with us.

Tymofii Sankov

Tymofii Sankov

Apr 28, 2025

Digital marketing analytics explained: what you need to know in 2025

Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2025.

Liudmyla Kharchenko

Liudmyla Kharchenko

Apr 25, 2025

Advanced eCommerce performance analytics for 2025

Discover top strategies and tools in this 2025 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.

Oksana Pochapska

Oksana Pochapska

Apr 24, 2025

How to Improve PPC Performance | Guide for 2025

Boost your PPC performance in 2025 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.

Oksana Pochapska

Oksana Pochapska

Apr 23, 2025

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