Stape
Search
Try for free

Marketing attribution models: which one to choose in 2025

In this post, you will learn how choosing the right marketing attribution model in 2025 can help you optimize cross-channel attribution for better ROI.

Liudmyla Kharchenko

Liudmyla Kharchenko

Feb 26, 2025

How to set up GoHighLevel tag using server GTM

Check a convenient way to set up GoHighLevel tracking using the server GTM tag developed by Stape. Read a guide on how you can start creating new contacts in no time.

Uliana Lesiv

Uliana Lesiv

Feb 26, 2025

Step-by-step guide to deleting a GTM container

Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.

Uliana Lesiv

Uliana Lesiv

Feb 24, 2025

How to set up Salesforce tag using server GTM

Find out how you can set up lead events tracking using the Salesforce tag for server GTM developed by Stape.

Uliana Lesiv

Uliana Lesiv

Feb 24, 2025

Data trends in digital marketing for 2025

Check the main trends (such as first-party tracking, offline data collection, and building trust) in digital marketing and the challenges you may face in 2025. Bonus: list of the solutions to find the one that suits your needs.

Uliana Lesiv

Uliana Lesiv

Feb 19, 2025

What is first-party data and how to use it?

Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.

Tymofii Sankov

Tymofii Sankov

Feb 18, 2025

Why are there no alternatives to Stape?

In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.

Liudmyla Kharchenko

Liudmyla Kharchenko

Feb 17, 2025

How to set up PipeDrive tag using server GTM

Configure contacts and leads tracking in a couple of minutes with the help of PipeDrive tag for server Google Tag Manager.

Uliana Lesiv

Uliana Lesiv

Feb 17, 2025

What is Signals Gateway & Setup Guide

Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.

Ivanna Holubovska

Ivanna Holubovska

Feb 3, 2025

How to Improve Google Ads Performance in 2025

Improve Google Ads performance with Stape’s tutorial. Check Google Ads optimization strategies you should try in 2025 and boost your ad campaigns.

Uliana Lesiv

Uliana Lesiv

Feb 3, 2025

How to set up Google Ads Conversion Adjustments tag via server GTM

Learn how to use the Google Ads Conversion Adjustments tag in server GTM to adjust conversions for returns or cancellations. Follow our step-by-step setup guide.

Alex Held

Alex Held

Jan 31, 2025

How to set up Yelp Conversions API tag using server GTM

Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.

Uliana Lesiv

Uliana Lesiv

Jan 28, 2025

How to set up ShareASale tag using server GTM

Check how you can set up ShareASale conversion tracking with GTM using Stape’s tag. Enjoy accurate data tracking, high security and more benefits that server-side tracking provides.

Uliana Lesiv

Uliana Lesiv

Jan 27, 2025

How to set up Quora CAPI tag using server GTM

Find out the benefits of a Quora Conversions API tag and get a guide on setting it up in a few simple steps.

Uliana Lesiv

Uliana Lesiv

Jan 17, 2025

Personally Identifiable Information (PII) data explained

Discover what PII is, and how you can ensure compliance with data privacy regulations, safeguarding customer trust and protecting your business from legal risks.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jan 17, 2025

How to set up Nextdoor CAPI tag using server GTM

Check Stape’s Nextdoor CAPI to set up accurate data tracking and effectively optimize campaign performance.

Uliana Lesiv

Uliana Lesiv

Jan 17, 2025

Facebook tracking guide for 2025

Check our end-to-end guide on Facebook ads conversion tracking. Find out how you can track ad campaign performance in 2025 and what tracking strategies to try.

Uliana Lesiv

Uliana Lesiv

Jan 16, 2025

Third-party cookies: detailed guide & news, insights for 2025

Learn what third-party cookies are, how they impact digital marketing, and how to manage them in a privacy-conscious world with alternatives and compliance tips.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jan 16, 2025

Facebook Lead Ads: guide for 2025

Working on your lead generation with Facebook Lead Ads in 2025? Check out this simple guide to get started, optimize your ads, and stay privacy-friendly!

Liudmyla Kharchenko

Liudmyla Kharchenko

Jan 13, 2025

Avoid the harmful impact of ad blockers on Google Analytics 4 tracking code

Bypass GA4 ad blocks & ITP with Stape's Custom Loader. Encrypt requests for accurate tracking. Use Stape Analytics to measure data recovery.

Ivanna Holubovska

Ivanna Holubovska

Jan 8, 2025

Ad tracking guide for 2025

See how you can boost your advertising monitoring in 2025. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.

Uliana Lesiv

Uliana Lesiv

Jan 8, 2025

Try Stape for all things server-sideright now!