How to set up tagging server URL for server GTM
Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website or CRM) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container.
1645878720How to start with server-side tracking
If you are new to the server-side world, this blog post will help you. It will cover server-side tracking benefits, server gtm, different use cases, and the advantages of stape hosting.
1645183440Awin server-to-server tracking using server Google Tag Manager
In this blog post, I want to discuss how to set up Awin server-to-server tracking using server GTM and why server-to-server communication is necessary.
1644920880Server-side tagging vs client-side tagging
Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.
1644573720Server-side Google Tag Manager errors and how to fix them
Do you have trouble setting up your cloud server for sGTM? This blog post will help you troubleshoot the errors and get your tagging server running.
1644333780Taboola server-side tracking using server Google Tag Manager
Taboola's server-side integration has several advantages over pixel integrations, including more accurate results, faster website page speed, and better data control. This blog post will talk about how you can use the server Google Tag Manager to set up Taboola s2s integration.
1643652180What is Server-Side Tagging?
Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
1642756200How to use Facebook events if you cannot verify the domain
How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
1642000620Benefits of server-side tagging
There are many benefits to implementing server-side tagging. Find out what they are and how you can use them for your business or site.
1641659340How to switch server GTM hosting from Google Cloud to stape
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to stape.io.
1639504740Server-side tracking and GDPR
How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.
1638713520How to set up server-side affiliate tracking using server Google Tag Manager
Why you should set up server-side affiliate tracking. Plus, a step-by-step guide on how to set up server-side affiliate conversion tracking using server Google Tag Manager.
1638291300Track user source/medium flow using server Google Tag Manager
This post will cover using a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.
1638036180How to easily maintain Facebook Test ID in your Google Tag Manager Server container
We've all faced the inconvenience of managing Facebook Test ID. Here's how you can utilize the lookup table variable for this!
1637935680Benefits of stape hosting for Google Tag Manager server
Hosting your server Google Tag Manager on stape is the best way to set up server-side tagging. Here's why...
1634999940How to create data layer for server-side Google Tag Manager
Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.
1634913360What platforms support Google Tag Manager server-side tagging
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
1633680840How much does server GTM cost and why Stape is cheaper than Google Cloud’s App Engine
What cost can you expect for server Google Tag Manager hosted on Google Cloud? Is it a good idea to use a test environment on the productions site. Why stape’s hosting for server GTM is cheaper and how we secure our user’s data.
1633022700Facebook Conversions API Gateway. The easiest way to implement FB CAPI?
Facebook Conversion API Gateway is FB’s newest approach in setting up Conversion API and looks like it’s the easiest one. It is required to have Amazon AWS (only AWS for now) for hosting server events. FB CAPIG receives events from the browser and sends them to the Conversions API. With FB CAPIG, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Conversions API Gateway. Multiple pixels work only if they are located under the same Facebook Business Manager.
1632158160Debug incoming webhooks in Google Tag Manager server preview
One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.
1631781840Avoid Google Tag Manager blocking by Adblockers
Find out how to use server-side tracking with Google Tag Manager and avoid being blocked by AdBlocker.
1631343240Send data from CRM to Facebook conversion API using webhooks
The Facebook conversion API is a powerful tool that allows you to track your website’s visitors and their activity on your site. This data can then be used to create custom audiences, test out different versions of ads, or even provide insights into who might be interested in the product. The most popular way of integrating Facebook conversion API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.
1631035800Facebook conversion API errors and how to fix it
Setting up the Facebook conversion API may be confusing. But after you did the tremendous job of moving FB tracking to the server and think that job is done, you might log in to your events manager the next day and see red and yellow warnings. In this blog post, I will describe the most popular Facebook conversion API errors and warnings. Plus, share some tips on how to fix it.
1630921140Create a user profile and track website activity in Klaviyo using server Google Tag Manager
Email marketing is one of the most important aspects of any eCommerce site. It’s essential to keep your database updated and track user activities on-site in order to make sure that you are targeting an accurate audience with relevant content, which will lead them back into purchasing from your online store. So how do you keep your Klaviyo user profiles updated? This guide will show how to create a new customer profile and track website activity in Klaviyo with the help of the server Google Tag Manager.
1630152420How to set up TikTok Events API
In 2021, TikTok is the hottest social media app with over 1 billion monthly active users. That is why most marketers decide to bring it into their advertising strategies. People use TikTok on their mobile phones more than anywhere else. For quite a while, only Facebook was talking about Apple’s recent privacy updates. Only this time, new iOS tracking restrictions will also apply to TikTok ads. Because of the iOS restriction, TikTok custom audiences and events do not include people who opted out of tracking in iOS 14.