Learn how eCommerce KPIs help improve every stage of your eCommerce funnel. Track key metrics to boost performance and drive more conversions.
Handyhand and HappyHelper used advanced server-side webhook tracking with Obsidian and Stape for accurate attribution and reliable cross-device tracking.
Measure what matters. Learn how to track digital marketing performance using KPIs, clean data, and tools like GA4 and server-side tracking.
Find out what conversion tracking is, how to set it up, and how to improve results using server-side tools by Stape.
Discover essential tips for data quality improvement and learn how to improve data integrity to ensure accurate, reliable, and consistent information.
Lead acquisition process includes defining your audience, nurturing leads, and measuring performance. Check guide for specialists looking to convert more customers.
Discover effective customer data marketing strategies to collect valuable insights, personalize campaigns, and drive business growth.
Optimize your marketing spend in 2025 by using clean tracking, data-driven attribution, and smart budget rules to cut waste and increase ROAS.
Server-side tracking helped Lars Friis’ client track 36% more conversions in Google Ads compared to Shopify's Google App. Check how the result was achieved.
Compare top GTM certifications in 2025 like Stape Academy, MeasureSchool, CXL, and Google Skillshop. See what each teaches, who it’s for, and if it’s worth it.
Setting up Consent Management with Axeptio and GTM includes creating a banner, integrating Axeptio with the server GTM, and adding the banner to the website.
Learn how Google Tag Gateway and Stape Gateway work together to provide the most robust, privacy-safe, first-party tracking setup available.
Discover how Forward Media implemented server-side tracking for Atasun Optik (part of EssilorLuxottica) to improve data reliability and increase Meta Ads conversions by 93%
CDP collects behavior data across tools. CRM tracks contacts and deals. Use both to get full customer insights and improve marketing and sales.
A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.
Amazon Advertising for 2025: features, ad types, costs & strategies to succeed.
Check out LinkedIn conversion tracking methods, including Insight Tag and Conversions API. Learn how to set up, optimize data accuracy, and improve campaign performance.
Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.
Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.
Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.
Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.