Discover effective customer data marketing strategies to collect valuable insights, personalize campaigns, and drive business growth.
Liudmyla Kharchenko
Jul 16, 2025
Optimize your marketing spend in 2025 by using clean tracking, data-driven attribution, and smart budget rules to cut waste and increase ROAS.
Maryna Semidubarska
Jul 14, 2025
Server-side tracking helped Lars Friis’ client track 36% more conversions in Google Ads compared to Shopify's Google App. Check how the result was achieved.
Uliana Lesiv
Jul 10, 2025
Compare top GTM certifications in 2025 like Stape Academy, MeasureSchool, CXL, and Google Skillshop. See what each teaches, who it’s for, and if it’s worth it.
Maryna Semidubarska
Jul 8, 2025
Setting up Consent Management with Axeptio and GTM includes creating a banner, integrating Axeptio with the server GTM, and adding the banner to the website.
Uliana Lesiv
Jul 4, 2025
Learn how Google Tag Gateway and Stape Gateway work together to provide the most robust, privacy-safe, first-party tracking setup available.
Faris
Jul 3, 2025
Discover how Forward Media implemented server-side tracking for Atasun Optik (part of EssilorLuxottica) to improve data reliability and increase Meta Ads conversions by 93%
Uliana Lesiv
Jul 2, 2025
CDP collects behavior data across tools. CRM tracks contacts and deals. Use both to get full customer insights and improve marketing and sales.
Maryna Semidubarska
Jun 27, 2025
A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.
Maryna Semidubarska
Jun 25, 2025
Amazon Advertising for 2025: features, ad types, costs & strategies to succeed.
Liudmyla Kharchenko
Jun 24, 2025
Check out LinkedIn conversion tracking methods, including Insight Tag and Conversions API. Learn how to set up, optimize data accuracy, and improve campaign performance.
Uliana Lesiv
Jun 24, 2025
Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.
Maryna Semidubarska
Jun 17, 2025
Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.
Liudmyla Kharchenko
Jun 11, 2025
Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.
Uliana Lesiv
Jun 10, 2025
Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.
Maryna Semidubarska
May 27, 2025
Configuring Consent Management with iubenda and GTM includes activating iubenda, integrating it with GTM, and setting up a server container.
Uliana Lesiv
May 26, 2025
Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.
Uliana Lesiv
May 22, 2025
Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.
Maryna Semidubarska
May 15, 2025
Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.
Oksana Pochapska
May 14, 2025
Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.
Tymofii Sankov
May 7, 2025
Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
Oksana Pochapska
May 6, 2025
