For agencies
How to add server-side tracking as a service at your agency
Learn how to turn server-side tracking into an agency service that includes audits, implementation, and ongoing support.
By Josh SilverbauerOct 1, 2026
All articles
sGTM
To deduplicate or not to deduplicate...That's the question
Event deduplication prevents duplicate conversions from browser and server events. Learn when you need it for Meta, LinkedIn, Google Ads, and more.
By Manisha MistrySep 30, 2026
AI/MCP
How to track AI traffic with Stape
Identify traffic from AI tools and bots, set up the AI Traffic Detection power-up, and send AI traffic data to GA4, Matomo, and other analytics tools.
By Uliana LesivSep 29, 2026
Marketing insights
Best Shopify apps to grow your store in 2026
Explore the best Shopify apps for tracking, marketing, reviews, shipping, and more. Compare practical benefits and pricing to find what fits your store.
By Tymofii SankovSep 28, 2026
Marketing insights
ROAS vs POAS: which metric to use?
ROAS measures ad revenue, while POAS measures profit. Compare both formulas and see how Stape helps you send revenue and profit data to ad platforms.
By Maryna SemidubarskaSep 25, 2026
CMS
Shopify tracking: debunking common myths and misconceptions
Debunk 4 Shopify tracking myths and learn how to track checkout events with Custom Web Pixels, automate GTM setup, customize data, and debug checkout.
By Uliana LesivOct 19, 2026
Use cases
Multi-domain tracking: five best practices to make it work
Multi-domain tracking means tracking visitors, consent, and conversions across more than one domain. Five practices to set it up correctly, step by step.
By Luc NugterenSep 16, 2026
CMS
Shopify Customer Events explained & setup guide
Learn how Shopify Customer Events work, set up apps and custom pixels, connect Customer Events with GTM, and extend your setup with server-side tracking.
By Tymofii SankovSep 15, 2026
CRM
Tracking lead quality from CRM to GA4
A form submission is step one, not the whole story. See how to connect website enquiries with CRM updates to measure lead quality and sales outcomes in GA4.
By Usman QureshiSep 14, 2026
CRM
Guide to ActiveCampaign conversion tracking & Meta integration
Set up ActiveCampaign conversion tracking – GDPR-compliant site and event tracking. Create a high-end Facebook Ads and Lead Ads integration.
By Uliana LesivSep 11, 2026
GTM
CMP not pushing consent update event to dataLayer: how to fix
Learn how to detect missing consent update events in GTM and push consent changes to the dataLayer using the Google Consent Mode Listener tag.
By Uliana LesivSep 9, 2026
Marketing insights
Server-side tracking myths busted: what you actually need to know
Discover how accessible server-side tracking has become and how Stape makes setup, maintenance, and getting measurable results easier.
By Tymofii SankovSep 4, 2026
Marketing insights
Common server-side tracking misconceptions agencies should address before implementation
Server-side tracking misconceptions agencies should clear up before implementation – covering ad blockers, consent, cookie lifetimes, and conversion recovery in detail.
By Josh SilverbauerSep 3, 2026
