Discover how a Slovenian company in the immune and wellness supplements niche recorded 32% more conversions using sGTM.
Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.
Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.
Set up server-side GA4 tracking for your BigCommerce site in a few simple steps. This detailed guide works for those who already have GA4 installed and those who need to install it.
Discover how to set up Stape's pre-built GTM container templates for WooCommerce Meta and Google Ads events, and GA4 tracking.
Learn how to set up consent mode for tracking Bing Ads conversions.
Learn what you can do to fix “failed” status in your Google Tag Manager tags and what are the reasons for this issue.
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
Discover how to set up Stape's pre-built GTM container templates. Simplify server-side tracking setup and enhance data collection.
Learn what Protected Audience API is, how it changes online advertising and how first-party data can help.
Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.
Learn about Stape's BigCommerce app benefits and how to set it up for server-side GTM in a few straightforward steps.
Learn what you can do to fix “Still running” status in your Google Tag Manager tags and what are the reasons for this issue.
Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.
Learn about Enhanced Conversions in Google Analytics 4 and Google Ads: what they are, tracking setup guide, usage tips, key benefits, and common questions answered.
Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.
Learn how to retarget customers without cookies successfully and what cookieless retargeting strategies are worth trying.
Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.
Learn how to target customers without cookies successfully and what cookieless targeting strategies are worth giving a try.
If you’re wondering why the Google Ads audience is much smaller than GA4 audience and what to do with this - here’s how to fix a decline in your Google Ads (AdWords) remarketing audiences.
Discover what Unassigned and not set Traffic means in Google Analytics 4, how to prevent it, and strategies to resolve it.
Explore the transition to cookieless social media and Google Ads, targeting, and retargeting without cookies. Learn how to leverage first-party data, adopt privacy-focused approaches, and implement server-side tracking for seamless adaptation.
Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.
