Playbooks & Free PDFs
eBook: server-side tracking, what it is and how to implement it
Get more complete conversion data and clearer ad results with Stape’s free eBook on server-side tracking.
By Maryna SemidubarskaJul 14, 2026
All articles
sGTM
Stitching users across sessions with Stape just got easier
Check out how Stape's Enricher power-up matches visitors using six identifiers and fills in missing data to boost Event Match Quality.
By Manisha MistryAug 31, 2026
CMS
Tracking Shopify draft orders with sGTM and Data Store: a complete guide
Draft order payments happen off-site and never get tracked. Learn how to attribute them using sGTM and Data Store for accurate Google Ads conversions.
By Luc NugterenJul 3, 2026
Playbooks & Free PDFs
Agency pitch template: how to sell server-side tracking to clients
Download the agency pitch template to promote server-side tracking with confidence: discovery questions, objection handling, proof points.
By Ira HolubovskaJun 29, 2026
GTM
Simple tracking testing with Google Tag Manager Environments
Learn what Google Tag Manager Environments is and how to use Custom Loader with GTM Environments to test server-side tracking.
By Mykhailo ZernovJun 23, 2026
Affiliate platforms
How to track affiliate conversions and pay partners correctly
Affiliate tracking connects partner clicks with sales, leads, payouts, and ROI using links, pixels, server-side tracking, and CRM data.
By Maryna SemidubarskaAug 4, 2026
Marketing insights
Martech tools, solutions, and trends for 2026
Martech tools that help teams track campaigns, manage customer data, automate messages, and improve reporting.
By Maryna SemidubarskaJun 15, 2026
CRM
Form tracking in 2026: why your numbers never match your CRM (and how to fix it)
Client-side form tracking breaks more than it works. Here's why your GA4 and CRM never match – and how server-side GTM fixes it for good.
By Josh SilverbauerJun 11, 2026
CMS
WooCommerce conversion tracking with server-side GTM
Set up WooCommerce server-side tracking with sGTM, Stape plugin, key store events, fixes, and platform checks.
By Maryna SemidubarskaOct 2, 2026
CMS
How to set up same origin server-side GTM on Webflow with Cloudflare
Learn how to configure same origin server-side GTM on Webflow using Cloudflare proxy and workers for first-party cookies and better tracking accuracy.
By Lars FriisJun 1, 2026
CMS
Debugging Shopify tracking with web and server GTM: a complete guide
Debug Shopify tracking issues with web and server GTM, validate consent states, fix Sandbox problems, and verify GA4 and ad events.
By Luc NugterenMay 29, 2026
Gateways
Google Tag Gateway: what, why, and when
Google Tag Gateway (GTG) moves GA4 and Google Ads requests to first-party tracking. Explore 3 setup options and compare GTG with server-side GTM.
By Manisha MistryMay 27, 2026
For agencies
Server-side tracking for agencies: best practices for smooth client setups
Agencies can make server-side tracking easier with Stape to deliver with a clear process for setup, QA, reporting, and client account management.
By Maryna SemidubarskaSep 2, 2026
