Marketing insights
How to fight and prevent ad fatigue in 2026?
Spot ad fatigue early, refresh creatives, add server-side tracking, and protect campaign performance.
By Maryna SemidubarskaJul 24, 2026
All articles
AI/MCP
AI that actually helps with measurement: Stape's AI Assistant and three free MCP servers
Stape's free MCP servers and AI Assistant bring AI into GTM, GA4, and server-side tracking. Here's what each tool does and when to reach for it.
By Manisha MistryJul 23, 2026
CMS
How to set up GTM on Shopify (all options explained)
Learn how to set up Google Tag Manager on Shopify for accurate ecommerce tracking, better data quality, and reliable analytics with this detailed guide.
By Tymofii SankovSep 17, 2026
AI/MCP
Claude MCP guide: use cases, setup & best practices
Claude MCP connects Claude to external tools, enabling automated reporting and cross-platform workflows. Learn how it works, the configuration, best practices.
By Uliana LesivAug 19, 2026
Playbooks & Free PDFs
eBook: server-side tracking, what it is and how to implement it
Get more complete conversion data and clearer ad results with Stape’s free eBook on server-side tracking.
By Maryna SemidubarskaJul 14, 2026
sGTM
Stitching users across sessions with Stape just got easier
Check out how Stape's Enricher power-up matches visitors using six identifiers and fills in missing data to boost Event Match Quality.
By Manisha MistryAug 31, 2026
CMS
Tracking Shopify draft orders with sGTM and Data Store: a complete guide
Draft order payments happen off-site and never get tracked. Learn how to attribute them using sGTM and Data Store for accurate Google Ads conversions.
By Luc NugterenJul 3, 2026
Playbooks & Free PDFs
Agency pitch template: how to sell server-side tracking to clients
Download the agency pitch template to promote server-side tracking with confidence: discovery questions, objection handling, proof points.
By Ira HolubovskaJun 29, 2026
GTM
Simple tracking testing with Google Tag Manager Environments
Learn what Google Tag Manager Environments is and how to use Custom Loader with GTM Environments to test server-side tracking.
By Mykhailo ZernovJun 23, 2026
Affiliate platforms
How to track affiliate conversions and pay partners correctly
Affiliate tracking connects partner clicks with sales, leads, payouts, and ROI using links, pixels, server-side tracking, and CRM data.
By Maryna SemidubarskaAug 4, 2026
Marketing insights
Martech tools, solutions, and trends for 2026
Martech tools that help teams track campaigns, manage customer data, automate messages, and improve reporting.
By Maryna SemidubarskaJun 15, 2026
CRM
Form tracking in 2026: why your numbers never match your CRM (and how to fix it)
Client-side form tracking breaks more than it works. Here's why your GA4 and CRM never match – and how server-side GTM fixes it for good.
By Josh SilverbauerJun 11, 2026
CMS
WooCommerce conversion tracking with server-side GTM
Set up WooCommerce server-side tracking with sGTM, Stape plugin, key store events, fixes, and platform checks.
By Maryna SemidubarskaOct 2, 2026
