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280 blog posts
Sep 6, 2024

Firestore Request Delay tag for Google Tag Manager server container

Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.

Sep 5, 2024

Duplicate Transaction Checker variable for Google Tag Manager server container

Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.

Sep 5, 2024

Case study: Digital transformation agency records 15% less data loss with Stape

Find out how a digital transformation and IT consulting agency gained 15% more data with Stape server-side tracking

Sep 5, 2024

Google Merchant Center Lookup variable for Google Tag Manager server container

Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.

Sep 4, 2024

Days In Seconds variable for Google Tag Manager server container

Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.

Sep 4, 2024

Server-side Google Ads conversion tracking for BigCommerce

Discover how to optimize your advertising ROI by using server-side Google Ads tracking on your BigCommerce site. Get accurate data, bypass browser limits, and boost conversions!

Sep 3, 2024

How to improve web analytics data quality: challenges and solutions

Avoid common mistakes and follow tips so that you can get the full potential of web analytics to get more accurate reporting, drive informed decisions, and achieve your goals more effectively.

Aug 28, 2024

Optimize user data sent to Meta for better Match Quality

Learn how to optimize user data sent to Meta for better Match QualityI - from Stape experts

Aug 27, 2024

Meta CAPI for BigCommerce via server GTM

Learn how to set up server-side tagging for your BigCommerce site through Meta Events Manager.

Aug 23, 2024

Weather variable for server Google Tag Manager

Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.

Aug 23, 2024

Meta CAPI for a custom website via server GTM

Learn how to set up server-side tagging for your custom site through Meta Events Manager.

Aug 23, 2024

Meta CAPI for Magento via server GTM

Learn how to set up server-side tagging for your Magento site through Meta Events Manager.

Aug 23, 2024

Server-side tracking for Bloomreach

Discover how to leverage the combined power of server-side and client-side tracking for Bloomreach. Follow our latest blog post for a step-by-step guide on setting up server-side tracking on the Bloomreach platform.

Aug 23, 2024

Meta CAPI for Wordpress via server GTM

Learn how to set up server-side tagging for your WordPress site through Meta Events Manager.

Aug 23, 2024

Object Builder Variable for server Google Tag Manager

Stape has developed an Object Builder Variable for server GTM to create and organize data as JS objects. See our end-to-end guide to set it up in a few simple steps.

Aug 23, 2024

Meta CAPI for Shopify via server GTM

Learn how to set up server-side tagging for your Shopify store through Meta Events Manager.

Aug 22, 2024

Stape Analytics: measure the impact of your server-side tracking

Learn about Stape Analytics and its benefits. Use it to monitor the performance of your server-side tracking.

Aug 20, 2024

Case study: ASENTO measuring 62% more revenue for WoodUpp with server-side tracking

Discover how a Danish manufacturer reached revenue growth with Stape in our latest case study from ASENTO.

Aug 16, 2024

Case study: Scandinavian Biolabs amplifies Klaviyo revenues with server-side tracking

Discover how implementing server-side tracking with GTM improved Scandinavian Biolabs' ability to track user behavior and trigger effective email marketing automation.

Aug 16, 2024

Case Study: Immune and wellness supplements company has a 34% increase in conversions recorded with sGTM

Discover how a Slovenian company in the immune and wellness supplements niche recorded 32% more conversions using sGTM.

Aug 15, 2024

HTTP Lookup Variable for server Google Tag Manager

Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.

Aug 12, 2024

How to effectively use GTM Tools by Stape

Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.

Aug 5, 2024

How to use data to drive personalization

Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.

Jul 29, 2024

Server-side Google Analytics 4 for BigCommerce

Set up server-side GA4 tracking for your BigCommerce site in a few simple steps. This detailed guide works for those who already have GA4 installed and those who need to install it.

Jul 29, 2024

How to use pre-built GTM container templates for WooCommerce

Discover how to set up Stape's pre-built GTM container templates for WooCommerce Meta and Google Ads events, and GA4 tracking.

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