Blog
Write data to Firestore from server Google Tag Manager
This blog post will show how to write data to Firestore from the server Google Tag Manager container. I’ll also show how to use the Firestore Writer tag and Firestore Lookup variable to enrich server-side data.
Apr 23, 2022Read data from Google Sheet to server Google Tag Manager
How to read data from a Google Sheet and use it inside your server-side Google Tag Manager setup.
Apr 16, 2022Write data from server Google Tag Manager to Google Sheets
In this blog post, I will show you how to write data from a server-side Google Tag Manager container to a Google Sheets.
Apr 9, 2022How to connect Google Service Account to stape
Learn how to create a Google Service Account and connect it to your stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.
Apr 3, 2022How to set up Snapchat Conversion API using server Google Tag Manager
Want to learn how to set up the Snapchat Conversion API using server Google Tag Manager? Look no further! In this blog post, I will talk about everything you need to know.
Mar 23, 2022SendGrid tag for server Google Tag Manager
Stape created a Sendgrid tag for the server Google Tag Manager container that simplifies Sendgrid integration. In this blog post, I want to show how to use the Sendgrid tag for sGTM.
Mar 18, 2022How to send Twilio SMS using server Google Tag Manager
Stape created a Twillio tag for the server Google Tag Manage that helps to send SMS using sGTM. In this blog post, I will show how to use it.
Mar 15, 2022Consent mode in server Google Tag Manager
In this guide, we want to talk about consent mode, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.
Mar 8, 2022Extend cookie lifetime using server-side Google Tag Manager
Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
Mar 8, 2022Server-side tagging use cases
Google’s release of a new server-side container makes it easier than ever for companies to implement server-side tagging. Due to recent changes in the use of 3rd party cookies and tracking restrictions, it is highly recommended to replace client-side tracking with server one or use web and server tracking in parallel.
Mar 2, 2022How to set up tagging server URL for server GTM
Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website or CRM) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container.
Feb 26, 2022How to start with server-side tracking
If you are new to the server-side world, this blog post will help you. It will cover server-side tracking benefits, server gtm, different use cases, and the advantages of stape hosting.
Feb 18, 2022Awin server-to-server tracking using server Google Tag Manager
Here you can find how to set up Awin, a global leader in affiliate marketing, server-to-server tracking using server GTM and why server-to-server communication is necessary.
Feb 15, 2022Server-side tagging vs client-side tagging
Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.
Feb 11, 2022Server-side Google Tag Manager errors and how to fix them
Do you have trouble setting up your cloud server container for Google Tag Manager? This blog post will help you troubleshoot the errors and get your tagging server running. Find out about the most popular errors with solutions and tips on how to fix them.
Feb 8, 2022Taboola server-side tracking using server Google Tag Manager
Taboola's server-side integration has several advantages over pixel integrations, including more accurate results, faster website page speed, and better data control. This blog post will talk about how you can use the server Google Tag Manager to set up Taboola s2s integration.
Jan 31, 2022What is Server-Side Tagging?
Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
Jan 21, 2022How to use Facebook events if you cannot verify the domain
How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
Jan 12, 2022Benefits of server-side tagging
There are many benefits to implementing server-side tagging. Find out what they are and how you can use them for your business or site.
Jan 8, 2022How to switch server GTM hosting from Google Cloud to stape
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to stape.io.
Dec 14, 2021Server-side tracking and GDPR
How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.
Dec 5, 2021How to set up server-side affiliate tracking using server Google Tag Manager
Why you should set up server-side affiliate tracking. Plus, a step-by-step guide on how to set up server-side affiliate conversion tracking using server Google Tag Manager.
Nov 30, 2021Track user source/medium flow using server Google Tag Manager
This post will cover using a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.
Nov 27, 2021How to easily maintain Facebook Test ID in your Google Tag Manager Server container
We've all faced the inconvenience of managing Facebook Test ID. Here's how you can utilize the lookup table variable for this!
Nov 26, 2021Benefits of stape hosting for Google Tag Manager server
Hosting your server Google Tag Manager on stape is the best way to set up server-side tagging. Here's why...