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Aug 16, 2024

Case Study: Immune and wellness supplements company has a 34% increase in conversions recorded with sGTM

Discover how a Slovenian company in the immune and wellness supplements niche recorded 32% more conversions using sGTM.

Aug 15, 2024

HTTP Lookup Variable for server Google Tag Manager

Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.

Aug 12, 2024

How to effectively use GTM Tools by Stape

Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.

Aug 5, 2024

How to use data to drive personalization

Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.

Jul 29, 2024

Server-side Google Analytics 4 for BigCommerce

Set up server-side GA4 tracking for your BigCommerce site in a few simple steps. This detailed guide works for those who already have GA4 installed and those who need to install it.

Jul 29, 2024

How to use pre-built GTM container templates for WooCommerce

Discover how to set up Stape's pre-built GTM container templates for WooCommerce Meta and Google Ads events, and GA4 tracking.

Jul 29, 2024

Consent Management in Microsoft (Bing)

Learn how to set up consent mode for tracking Bing Ads conversions.

Jul 26, 2024

Tag status “failed” in GTM: the reasons and solutions

Learn what you can do to fix “failed” status in your Google Tag Manager tags and what are the reasons for this issue.

Jul 25, 2024

How to reduce JavaScript files of GTM in PageSpeed Insights

Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.

Jul 22, 2024

How to use pre-built GTM container templates for your Shopify store

Discover how to set up Stape's pre-built GTM container templates. Simplify server-side tracking setup and enhance data collection.

Jul 19, 2024

What is Protected Audience API?

Learn what Protected Audience API is, how it changes online advertising and how first-party data can help.

Jul 18, 2024

DNS configuration for custom domain for server-side tracking

Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.

Jul 17, 2024

Server-side GTM app for BigCommerce

Learn about Stape's BigCommerce app benefits and how to set it up for server-side GTM in a few straightforward steps.

Jul 16, 2024

Tag status “still running” in GTM: the reasons and solutions

Learn what you can do to fix “Still running” status in your Google Tag Manager tags and what are the reasons for this issue.

Jul 12, 2024

How server-side tracking affects paid campaign attribution

Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.

Jul 10, 2024

How to set up Piwik Pro Tag using server Google Tag Manager

Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.

Jul 4, 2024

GA4 and enhanced conversions Google Ads Tracking setup guide

Learn about Enhanced Conversions in Google Analytics 4 and Google Ads: what they are, tracking setup guide, usage tips, key benefits, and common questions answered.

Jun 26, 2024

Why is Google Tag Manager preview mode not working?

Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.

Jun 21, 2024

Cookieless retargeting: how to retarget in a cookieless world

Learn how to retarget customers without cookies successfully and what cookieless retargeting strategies are worth trying.

Jun 13, 2024

Case Study: Finnish 🇫🇮 sustainability leader measures 25% more conversions with sGTM

Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.

Jun 12, 2024

Cookieless targeting: how does it work?

Learn how to target customers without cookies successfully and what cookieless targeting strategies are worth giving a try.

Jun 10, 2024

Decline in Google Ads remarketing audiences

If you’re wondering why the Google Ads audience is much smaller than GA4 audience and what to do with this - here’s how to fix a decline in your Google Ads (AdWords) remarketing audiences.

Jun 7, 2024

Unassigned and not set traffic source in GA4

Discover what Unassigned and not set Traffic means in Google Analytics 4, how to prevent it, and strategies to resolve it.

Jun 5, 2024

Cookieless advertising: strategies and solutions

Explore the transition to cookieless social media and Google Ads, targeting, and retargeting without cookies. Learn how to leverage first-party data, adopt privacy-focused approaches, and implement server-side tracking for seamless adaptation.

May 28, 2024

Write data to BigQuery from Google Analytics 4

Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.

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