Analytics platforms
How to set up Google Analytics 4: 2026 guide
See how to set up Google Analytics 4 step by step, verify tracking, and configure essential GA4 settings for accurate reports.
By Maryna SemidubarskaSep 15, 2026
All articles
Privacy
The data odyssey: why half of your hits never make it home
See why your data's trip from browser to CRM plays out like a mythological epic, and how first-party tagging keeps signals from getting lost at sea.
By Josh SilverbauerJul 31, 2026
Ad platforms
A practical guide to bot-proofing your ad bidding
Bot conversions train Google Ads and Meta to chase traffic that will never buy. Here's a layered, practical fix using sGTM and Stape.
By Luc NugterenJul 30, 2026
AI/MCP
How to configure the MCP Server for Google Ads
Simplify Google Ads management and campaign reporting with Stape’s Google Ads MCP server. Find out how to configure an MCP server in minutes.
By Mykhailo ZernovSep 4, 2026
Ad platforms
Google Ads offline conversion tracking via Google Sheets: no paid CRM needed
Set up Google Ads offline conversion tracking using web GTM, server GTM, Stape, and Google Sheets – no paid CRM, Zapier, or custom development required.
By Abdul KayiumJul 28, 2026
Marketing insights
How to fight and prevent ad fatigue in 2026?
Spot ad fatigue early, refresh creatives, add server-side tracking, and protect campaign performance.
By Maryna SemidubarskaJul 24, 2026
AI/MCP
AI that actually helps with measurement: Stape's AI Assistant and three free MCP servers
Stape's free MCP servers and AI Assistant bring AI into GTM, GA4, and server-side tracking. Here's what each tool does and when to reach for it.
By Manisha MistryJul 23, 2026
CMS
How to set up GTM on Shopify (all options explained)
Learn how to set up Google Tag Manager on Shopify for accurate ecommerce tracking, better data quality, and reliable analytics with this detailed guide.
By Tymofii SankovSep 17, 2026
AI/MCP
Claude MCP guide: use cases, setup & best practices
Claude MCP connects Claude to external tools, enabling automated reporting and cross-platform workflows. Learn how it works, the configuration, best practices.
By Uliana LesivAug 19, 2026
Playbooks & Free PDFs
eBook: server-side tracking, what it is and how to implement it
Get more complete conversion data and clearer ad results with Stape’s free eBook on server-side tracking.
By Maryna SemidubarskaJul 14, 2026
sGTM
Stitching users across sessions with Stape just got easier
Check out how Stape's Enricher power-up matches visitors using six identifiers and fills in missing data to boost Event Match Quality.
By Manisha MistryAug 31, 2026
CMS
Tracking Shopify draft orders with sGTM and Data Store: a complete guide
Draft order payments happen off-site and never get tracked. Learn how to attribute them using sGTM and Data Store for accurate Google Ads conversions.
By Luc NugterenJul 3, 2026
Playbooks & Free PDFs
Agency pitch template: how to sell server-side tracking to clients
Download the agency pitch template to promote server-side tracking with confidence: discovery questions, objection handling, proof points.
By Ira HolubovskaJun 29, 2026
