How to set up GoHighLevel tag using server GTM

In this article, we will guide you through setting up GoHighLevel tracking using server GTM. To configure the GoHighLevel tag, you will need to:

1. Set up a server GTM container.
2. Configure data sending from the web to the server GTM container (with the help of Google Analytics 4 or Data Tag/Data Client.
3. Add the GoHighLevel tag from the GTM template gallery.
4. Configure the tag. Now, you can set up the creation of new contacts, but you will be able to configure event tracking in the future.
5. Add the trigger to a tag.
6. Test the setup.

Keep on reading for more details on each step.

What is the GoHighLevel tag for server GTM?

The GoHighLevel tag enables CRM integration with Google Tag Manager. With its help, you can create new contacts, and in the future, you will also be able to track events.

The benefits of GoHighLevel tag

As the GoHighLevel tag works on the server GTM container, it provides a lot of benefits, among which are:

• Accurate data. Track the data that is less affected by browser restrictions and ad blockers.
• Extended cookie lifetime. It provides more precise data collected as the data isn't impacted by restrictions such as ITP.
• Improved website page load time. The tags will be loaded on the server instead of the visitor's browsers.

What you need to set up the GoHighLevel tag

Before configuring the GoHighLevel tag, you will need to:

• Have a server Google Tag Manager container.
• Send data flow from the web to the server GTM container. You can use Google Analytics 4 or Data Tag/Data Client to do it.

How to set up the GoHighLevel tag

1. Add GoHighLevel tag from the template gallery. To do it, go to your server GTM container → Templates → in the "Tag Templates" section, click "Search Gallery" → find "Go HighLevel by Stape" → click "Add to workspace".

2. Create a new tag. Go to the section "Tags" → click "New" → choose as the tag type "Go HighLevel by Stape".

3. Configure the tag.

3.1 Location API Key - you can find the API key by going to the Setting section of your account → Business info → below in the Company Data copy API key. Check GoHighLevel's documentation on Agency & Location API Keys for more details.

3.2 Contact - set up creating new contacts in this section. Phone number or email are required for creating a contact but you can also collect other data such as first- and last-name, address, and other parameters listed in GoHighLevel documentation.

Here is an example of a configured tag:

4. Add a trigger for a tag.

5. Test the tag configuration. Trigger the event in both web and server GTM containers. If you face any problems with tag configuration, see the detailed guide on debugging and monitoring.

To sum up

Setting up the GoHighLevel tag in server GTM provides many benefits, including precise data tracking, setting first-party cookies, and quicker website load. The tag allows you to create new contacts and, in the future, track events. The configuration process requires just the API Key and filling in the contact section, and it shouldn't take much time to complete.