Naturally, customers research different options when choosing a server-side tracking solution. Some of the main points they pay attention to are global infrastructure and secure access. Let’s see what a popular Stape alternative—Google Cloud Platform (GCP)—offers. We hope this comparison helps you decide which Google Tag Manager hosting works best.
Google Cloud Platform is arguably the top Stape.io alternative customers consider. It is one of the most widely used platforms worldwide, trusted by countless users.
The platform offers various services, including computing, networking, storage, big data, machine learning, and management. This post will focus on the pros and cons of GCP's tagging server and Cloud Run.
Check out the advantages and disadvantages when choosing to work with the GCP:
| Pros | Cons |
| The default deployment of a GCP project with a single server is usually free but requires adding a credit card. | You can have only one test GCP environment for one billing account. You must also monitor the number of requests within the free tier limits. |
| Community. Google has extensive documentation and a large community, so you will likely find answers to most of your questions quickly. | There is no free support. If you need support, you must pay a support fee + % of the money you spend on servers. Waiting to get to human support can be time-consuming and painstaking. |
| Google services are highly scalable, automatically adjusting to traffic spikes without manual intervention. In other words, it can seamlessly handle large volumes events. | When traffic spikes unexpectedly, automatic scaling can raise expenses. As a result, no predictable pricing is available. A case when GCP runs out of servers for sGTM in specific regions during high season (Black Friday, Christmas, etc.) is possible, and if it happens, the server can't be scaled, and server-side tagging stops working. |
| It offers extensive controls and customization of the system. | Making the most of controls and customization features requires some technical expertise. You need to manually monitor, fix, and update the GCP settings in case of any issues. |
| Pay-as-you-go pricing model. This model can be beneficial for businesses with fluctuating traffic. | It could be pricey for startups and small businesses. Billing is challenging for agencies since each client must have their own GCP project and billing. |
| Security and compliance. GCP provides high security and data protection thanks to its extensive resources for maintaining global standards. | Security breaches are not 100% preventable, even with the cloud service provider from Google. |
| If you want the data about your website visitors to remain within the EU, you won't be able to achieve it with GCP. | |
| Although Google has servers in the EU, it is a US-based company, and the main headquarters can access any data stored in the old world. This is the price you pay for being a part of a global infrastructure. |
As one of the top players, GCP has many benefits beyond the major ones mentioned above. As with any other service, some drawbacks are naturally present. However, the competition is strong. Let's look at one alternative to Google Cloud Platform, which stands out among all other cloud providers.
Stape is considered the best Google Cloud alternative. It is the easiest solution for organizing server-side tracking and maintaining secure data processing. It reduces the technical barrier often associated with server-side tagging, making it understandable for everyone it may concern.
Stape has the right tools to set up server-side tracking quickly and effectively. You don't have to worry about your coding and tech skills, as the service is meant for marketers and business owners rather than tech guys.
Stop worrying about third-party cookies and relying on client-side JavaScript. We automated everything possible to make server-side tagging clear and comprehensive, even if you have zero tech background. Stape is called the best alternative to Google Cloud not in vain.
When you start working with Google Tag Manager, you can either keep hosting your server Google Tag Manager on the Google Cloud or move it to custom hosting. Hosting with Stape, one of the best Google Cloud alternatives, has a lot of advantages. We will share the most clear description of all the main features here.
- Anonymizer. With this power-up, you can remove or anonymize user data from Google Analytics 4.
- Cookie keeper. Extend cookies when a person uses any browser with the latest version of ITP, which shortens cookies' lifespans for responses from third-party IPs.
- Multi-domains. Payment plans starting from Business allow you to map several subdomains to one server container.
- Preview header. This power-up lets you see requests from the webhooks in the Google Tag Manager server container preview mode.
- Personal/ agency access and billing. You can either create a personal account or manage and create containers for clients via an agency account.
We also have a step-by-step guide on switching server GTM hosting from Google Cloud to Stape. If you are more of a visual type, here is a comprehensive comparison table to help you quickly grasp the differences.
Here’s a more visual comparison of Stape and Google Cloud Platform:
In a nutshell, Stape is one of the top alternatives to GCP. If you choose Stape instead of the famous cloud service provider, you can get the most out of server-side tracking while planning your budget accurately and accessing a robust community and support.
Of course, you may look at Stape alternatives. Still, by doing so, you are missing many of our benefits: attractive and predictable pricing, intuitive UI, high performance and fast setup, professional support 24/7, data protection, and cloud environments (servers) working under EU jurisdiction. Do not hesitate to try Stape for free to see what it can do for your business.
Stape has lots of tags for server GTM! Click on Try for free to register and check them all.
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