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Academy

Free online training platform for server-side tagging, available to all Stape users.

What you get
  • learn about server-side tagging in details
  • enhance your tracking setup
  • boost campaign performance
  • ensure compliance
  • earn a certificate to showcase your skills
Who is it for
Digital marketeers, data tracking experts, business owners and everyone who is looking to sharpen their skills in data tracking.

Courses

Server-side tagging with Stape

Everything you need to know about server-side tagging with Stape - from configuring containers and mapping domains to integrating with Google Analytics, Google Ads, Meta and other platforms.


This course includes practical examples, hands-on exercises, and knowledge quizzes to reinforce your learning.

What you will learn:


📽 How to configure and send data to server GTM
📽 Techniques to extend cookie lifetime

📽 How to set up GA4, Google Ads and Meta with server-side tagging

📽 How to connect TikTok, Klaviyo and other platforms

📽 Bonus tips and techniques for advanced server-side tagging

Enroll for free

Boost your Facebook campaigns with Meta CAPIG (coming soon)

Learn how to boost your Meta campaigns with Meta Conversions API. Video guides on the setup process and event match quality improvements. 
Plus, discover how to maximize conversions with Meta CAPI for CRM.
Certification and discussion space included.

Server-side tracking for CMS (coming soon)

Learn how to simplify server-side tracking setup depending on your CMS - Shopify, Wordpress, Magento, BigCommerce, Wix, PrestaShop. Video guides on the setup process, pre-made templates and tips to enhance your setup even more. Certification and discussion space included.

Webinar recordings, discussion spaces and more

Access video guides on server-side tracking. Learn at your own pace, engage with the community, and explore new tools, tips, and articles.

Go to Academy

Speakers

Ira Holubovska

Co-founder at Stape

Dan Murovtsev

Data Tracking Lead