Free online training platform for server-side tagging, available to all Stape users.
Everything you need to know about server-side tagging with Stape - from configuring containers and mapping domains to integrating with Google Analytics, Google Ads, Meta and other platforms.
This course includes practical examples, hands-on exercises, and knowledge quizzes to reinforce your learning.
What you will learn:
📽 How to configure and send data to server GTM
📽 Techniques to extend cookie lifetime
📽 How to set up GA4, Google Ads and Meta with server-side tagging
📽 How to connect TikTok, Klaviyo and other platforms
📽 Bonus tips and techniques for advanced server-side tagging
Learn how to boost your Meta campaigns with Meta Conversions API. Video guides on the setup process and event match quality improvements. Plus, discover how to maximize conversions with Meta CAPI for CRM. Certification and discussion space included.
Learn how to simplify server-side tracking setup depending on your CMS - Shopify, Wordpress, Magento, BigCommerce, Wix, PrestaShop. Video guides on the setup process, pre-made templates and tips to enhance your setup even more. Certification and discussion space included.
Access video guides on server-side tracking. Learn at your own pace, engage with the community, and explore new tools, tips, and articles.
Go to Academy
Co-founder at Stape
Data Tracking Lead
“Thank you so much for such a comprehensive course. It helped to further understand the tips and tricks regarding server-side tagging.”
“Wonderful idea! Thank you so much for a learning path with certificate! Sure it will help me to boost my career and help evolve Stape as leading server-side tagging solution.”
“Wow! I have always loved Ira's tutorials on YouTube! Can't wait to have time to see all that!”
Academy is free for all the users who registered on Stape. Just log in or create a Stape account, click the top-right icon and then select Academy in the drop-down menu.
With over 7 hours of step-by-step video guides, you can take your time to explore additional materials in each lesson, pass quizzes, or skip the topics you're already confident in. It's entirely up to you how deep you want to dive into the course.
Watch 80% of the videos and pass the exams for Modules 1-6 to earn your certificate in the 'Claim a Certificate' section. Bonus videos and modules are optional and won’t be included in the exams.
