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Free website
tracking
checker

Stape's Website Tracking Checker helps you analyze the tracking health of your website and provides insights on how to improve tracking quality for both web and server-side tracking.

Get overall score of tracking setup & tips on how to improve tracking configuration

How does tracking checker work

  1. Enter your website’s URL

    Feel free to scan any publicly accessible website URL.

  2. Let us do the magic

    It usually takes up to two minutes to get the results done.

  3. Get your current score

    Get an overview of the detected trackers and the score assigned to each tracker implementation.

  4. Check insights and recommended actions

    Receive detailed steps on improving your tracking — and follow them!

What outcomes can you expect from implementing our tracking recommendations?

40% more conversions tracked
35% better data quality
20% faster page speed & website performance

Use website scanner to check for tracking resources and follow the recommendations — improve data accuracy, increase ad ROI and website performance!

Make sure your tracking
works as it should

Our scanner focuses on these four key areas

Analytics

Check if you are following best practices for tracking purposes on analytics platforms like Google Analytics 4.

Advertising

Check how server-side tracking can enhance paid ads attribution and ROAS.

Cookies

Check that the cookie lifetime is optimal and that consent settings function correctly with our cookie scanner.

SEO

Check which tracking scripts are loaded on your page and how much they influence the website's page loading speed. With server-side tracking, some of them can definitely be removed with our free SEO checker.

Report example

Scroll down for step-by-step instructions to optimize your tracking, including videos, case studies, useful tips, and detailed benefits for each recommendation. Once you're finished, check the results again to see how much you've improved.

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Who can benefit from Website Tracking Checker?

Website Tracking Checker from Stape is ideal for website owners, digital marketers, developers, and businesses looking to ensure that their tracking setup is accurate, compliant, and optimized. Scanning for site tracking can be done to any publicly accessible website URL. Whether you’re tracking website performance or conversions, this tool helps improve the quality of your data collection and check health of website.

Can I trust score results?

Stape’s team has been deeply involved in server-side tracking since the beta version of server Google Tag Manager. As the largest contributor of templates to the GTM server gallery, we bring a wealth of expertise. We’re official partners with industry giants like Google, Meta, TikTok, Awin, and more. With over 150,000 customers already relying on our solutions, we know exactly what we’re doing and are committed to providing reliable, accurate tracking insights. Rest assured, with Stape, you can easily check website analytics.

My website has a bad score... what to do now?

If you checked your website health and it received a poor score, don’t worry! Website Tracking Checker will provide you with detailed recommendations on what needs to be fixed. These might include optimizing third-party scripts, improving cookie configurations, or addressing tracking errors. Follow the suggestions provided to enhance your website’s tracking setup, performance, and compliance.