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How to set up server-side tracking
Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.
By Ivanna HolubovskaJul 2, 2026
Ad performance
Increase ROAS from paid campaigns
Stape helps recover lost conversion signals, enrich event data, and send cleaner data to ad platforms so campaigns can optimize with better inputs.
Benefits
Give ad platforms better data to optimize campaigns
Understand campaign performance
Restore visibility into traffic sources and user journeys, so you can better evaluate channels, creatives, and spend efficiency.
Improve conversion attribution
Send more complete online and offline conversion data to ad platforms, so purchases, leads, and CRM events are easier to attribute.
Grow remarketing audiences
Recover more users lost to tracking restrictions, helping build larger and more reliable remarketing and custom audiences.
Improve targeting and bidding
Feed ad platforms cleaner, more consistent signals so algorithms can optimize delivery, bidding, and targeting more effectively.
Best guides to improve ad performance
BlogUse cases
Profit on Ad Spend: why it matters and how to set it up via Stape
Profit on Ad Spend tracking with Stape optimizes ad performance. Learn how to set it up for accurate profit-based analytics in Google Ads and GA4.
By Alex HeldNov 3, 2025
Ad platforms
Ad tracking guide for 2026
See how you can boost your advertising monitoring in 2026. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.
By Uliana LesivSep 9, 2026
Analytics platforms
Avoid the harmful impact of ad blockers on your website tracking code
Overcome GA4 ad blocks with adblock detection bypass via Stape’s Custom Loader. Encrypt requests for accurate tracking. Measure data recovery with Requests Analytics.
By Ivanna HolubovskaJun 26, 2026
Average results upon switch to server-side tracking
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%Conversions recovered
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%CPA reduction
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%ROAS increase
Case studies
Trusted by tracking experts and growing teams
OMRON Healthcare EMEA was losing data due to tracking restrictions. With Stape, it captured 20–30% more events, improved attribution precision by 20–30%, and increased conversion tracking reliability by 15–25%.
30%
More user events captured
ApriL Parfumerie replaced a complex Google Cloud tracking setup with Stape. Server-side tracking reduced data loss and increased conversions tracked by Meta Ads by 40–50%.
50%
More conversions tracked
Around 20% of Herzlack’s sales were not tracked. With Stape, the setup increased ROAS by 37%, reduced CPA by 20%, and improved Event Match Quality by 10%.
37%
Increase in ROAS
The Stape setup for Handyhand and HappyHelper captured completed services and final payments, increasing measured marketplace events by over 50%.
50%
Increase in tracked events
Finobo increased measured leads from 10–15% to 80–85% with server-side tracking through Stape and Meta Conversions API.
8.5x
more leads tracked
FAQ
