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Server-side tracking for WordPress

Server-side tracking for WordPress is a way to track conversions that don't rely on third-party cookies. It means that it can't be blocked by ad blockers, intelligent tracking prevention, and iOS 14 restrictions. The idea is to have all conversion data sent from browser and server (or only server), which makes conversion tracking more accurate. 

Benefits of Server-side tracking for WordPress:Copy link to this section

  1. WordPress plugin helps set up ss tracking
  2. Enhanced e-commerce integration
  3. Easily set up Facebook and Google Analytics server-side tracking

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