WordPress plugin

Server-side tagging is a strong tracking solution that you can now deploy on your WordPress website thanks to the GTM server-side plugin. This plugin allows to quickly and easily add Google Tag Manager tags to your WordPress site without any coding knowledge or technical expertise. With its wide range of features and benefits, our GTM server-side plugin is an invaluable resource for anyone looking to maximize their online presence through effective marketing strategies.

Features of server-side tracking for WordPress:

Here are some brief possibilities of our Wordpress plugin:

1. WP plugin can either insert GTM script on all website pages or work with other WP plugins that insert GTM script on the website.

2. Sends e-commerce data and user data to the data layer.

3. Sends Purchase and Refund webhook to the server GTM container.

Benefits of server-side tracking for WordPress:

• Increases the lifetime of cookies when using a custom domain for the server Google Tag Manager container.
• When the custom loader is activated, the tracking accuracy improves.
• Simplifies the process of installing GTM script and providing e-commerce and user data.

Useful links

1. Server-side tagging for WordPress

2. How to set up server-side Google Analytics and Facebook CAPI for WordPress and WooComemrce

3. Facebook conversion API for WordPress