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<title><![CDATA[Stape Blog and News]]></title>
<description><![CDATA[Learn what is server-side tracking is and why you should implement it on your website.]]></description>
<link>https://stape.io</link>
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<link>https://stape.io</link>
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<lastBuildDate>Wed, 11 Mar 2026 09:48:00 +0000</lastBuildDate>
<pubDate>Wed, 11 Mar 2026 09:57:10 +0000</pubDate>
<item>
<title><![CDATA[Server-side Google Analytics 4 for BigCommerce]]></title>
<link>https://stape.io/blog/server-side-tracking-for-bigcommerce</link>
<description><![CDATA[Learn how to connect GA4 to your BigCommerce store using server-side tracking. Ensure precise data collection and seamless event tracking.]]></description>
<pubDate>Mon, 29 Jul 2024 13:44:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-tracking-for-bigcommerce</guid>
<content:encoded><![CDATA[Learn how to connect GA4 to your BigCommerce store using server-side tracking. Ensure precise data collection and seamless event tracking.]]></content:encoded>
</item>
<item>
<title><![CDATA[New customer tracking with sGTM and Stape Store: a complete guide]]></title>
<link>https://stape.io/blog/customer-tracking-stape-store</link>
<description><![CDATA[Accurately track new vs. returning customers with server-side GTM and Stape Store. Build a first-party identity system and improve Meta & Google Ads bidding.]]></description>
<pubDate>Wed, 04 Mar 2026 13:19:02 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/customer-tracking-stape-store</guid>
<content:encoded><![CDATA[Accurately track new vs. returning customers with server-side GTM and Stape Store. Build a first-party identity system and improve Meta & Google Ads bidding.]]></content:encoded>
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<item>
<title><![CDATA[How to prove server-side tracking ROI to clients and stakeholders]]></title>
<link>https://stape.io/blog/prove-server-side-tracking-roi</link>
<description><![CDATA[Show server-side tracking ROI to clients with clear guardrails, before/after or A/B methods, and proof layers in Stape Analytics, GA4, and ad platforms.]]></description>
<pubDate>Thu, 26 Feb 2026 15:39:06 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/prove-server-side-tracking-roi</guid>
<content:encoded><![CDATA[Show server-side tracking ROI to clients with clear guardrails, before/after or A/B methods, and proof layers in Stape Analytics, GA4, and ad platforms.]]></content:encoded>
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<item>
<title><![CDATA[18.26% increase in Google Ads conversions with Click ID cookies using server-side tracking | Lars Friis]]></title>
<link>https://stape.io/blog/google-ads-conversions-uplift-case-study</link>
<description><![CDATA[See how Lars Friis recovered 5-20% Google Ads conversions by extending click ID cookie lifespan using server-side tracking with Stape.]]></description>
<pubDate>Fri, 20 Feb 2026 09:45:26 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-ads-conversions-uplift-case-study</guid>
<content:encoded><![CDATA[See how Lars Friis recovered 5-20% Google Ads conversions by extending click ID cookie lifespan using server-side tracking with Stape.]]></content:encoded>
</item>
<item>
<title><![CDATA[Fix inconsistent event IDs caused by GTM tag sequencing]]></title>
<link>https://stape.io/blog/gtm-tag-sequencing-event-id-fix</link>
<description><![CDATA[Fix unique event ID mismatches by syncing IDs via the dataLayer. Ensure consistent deduplication across tags to increase your Meta Event Match Quality score.]]></description>
<pubDate>Wed, 18 Feb 2026 11:42:34 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/gtm-tag-sequencing-event-id-fix</guid>
<content:encoded><![CDATA[Fix unique event ID mismatches by syncing IDs via the dataLayer. Ensure consistent deduplication across tags to increase your Meta Event Match Quality score.]]></content:encoded>
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<item>
<title><![CDATA[67.9% drop in Direct Traffic: how Danish eCommerce restored attribution | Stape Care]]></title>
<link>https://stape.io/blog/fixing-marketing-attribution-case-study</link>
<description><![CDATA[See how our client improved Total Revenue by +37.5% and Average Purchase Revenue per user by +184 % using server-side tracking with Stape.]]></description>
<pubDate>Fri, 13 Feb 2026 09:59:40 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/fixing-marketing-attribution-case-study</guid>
<content:encoded><![CDATA[See how our client improved Total Revenue by +37.5% and Average Purchase Revenue per user by +184 % using server-side tracking with Stape.]]></content:encoded>
</item>
<item>
<title><![CDATA[Understanding AI browser tracking: marketer and analyst guide]]></title>
<link>https://stape.io/blog/ai-browser-tracking</link>
<description><![CDATA[AI browsers mimic Chrome, skewing your data. Check tracking challenges and why identifying AI-driven traffic often remains uncertain.]]></description>
<pubDate>Fri, 06 Feb 2026 12:26:31 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/ai-browser-tracking</guid>
<content:encoded><![CDATA[AI browsers mimic Chrome, skewing your data. Check tracking challenges and why identifying AI-driven traffic often remains uncertain.]]></content:encoded>
</item>
<item>
<title><![CDATA[100% orders tracked, +55% conversions, +56% revenue: 3 case studies on server-side tracking]]></title>
<link>https://stape.io/blog/retail-data-transformation-server-side-case-study</link>
<description><![CDATA[3 brands restored conversion data in Google Ads and Meta with server-side tracking on Stape. Results: 100% orders tracked, +55% conversions, +56% revenue]]></description>
<pubDate>Fri, 06 Feb 2026 13:52:46 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/retail-data-transformation-server-side-case-study</guid>
<content:encoded><![CDATA[3 brands restored conversion data in Google Ads and Meta with server-side tracking on Stape. Results: 100% orders tracked, +55% conversions, +56% revenue]]></content:encoded>
</item>
<item>
<title><![CDATA[98% revenue tracked: how Jespers Planteskole recovered lost order data]]></title>
<link>https://stape.io/blog/tracking-accuracy-increased-for-jespers-planteskole-case-study</link>
<description><![CDATA[Jespers Planteskole reached 97–98% of revenue tracked with order data sent to GA4 and Meta through a server Google Tag Manager container.]]></description>
<pubDate>Fri, 30 Jan 2026 11:31:20 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/tracking-accuracy-increased-for-jespers-planteskole-case-study</guid>
<content:encoded><![CDATA[Jespers Planteskole reached 97–98% of revenue tracked with order data sent to GA4 and Meta through a server Google Tag Manager container.]]></content:encoded>
</item>
<item>
<title><![CDATA[Ad tags & Click tags: everything you need to know about ad tracking]]></title>
<link>https://stape.io/blog/ad-tag-and-click-tag</link>
<description><![CDATA[Ad tags & Click tags are components in digital advertising, used to track user interactions with ads and enable the delivery of targeted content.]]></description>
<pubDate>Mon, 26 Jan 2026 11:49:28 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/ad-tag-and-click-tag</guid>
<content:encoded><![CDATA[Ad tags & Click tags are components in digital advertising, used to track user interactions with ads and enable the delivery of targeted content.]]></content:encoded>
</item>
<item>
<title><![CDATA[10% to 85% of leads tracked: how Finobo improved lead tracking with server-side tracking and Meta Conversions API]]></title>
<link>https://stape.io/blog/leads-increase-for-finobo-case-study</link>
<description><![CDATA[Finobo increased tracked leads from 10% to 85% after switching to server-side tracking and sending lead events through Meta Conversions API.]]></description>
<pubDate>Fri, 23 Jan 2026 14:14:27 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/leads-increase-for-finobo-case-study</guid>
<content:encoded><![CDATA[Finobo increased tracked leads from 10% to 85% after switching to server-side tracking and sending lead events through Meta Conversions API.]]></content:encoded>
</item>
<item>
<title><![CDATA[sGTM vs Gateways: what to choose and why]]></title>
<link>https://stape.io/blog/sgtm-vs-gateways</link>
<description><![CDATA[sGTM gives full control across platforms, while Gateways offer a platform-focused setup for Google, Meta, TikTok, Snapchat.]]></description>
<pubDate>Tue, 20 Jan 2026 13:34:27 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/sgtm-vs-gateways</guid>
<content:encoded><![CDATA[sGTM gives full control across platforms, while Gateways offer a platform-focused setup for Google, Meta, TikTok, Snapchat.]]></content:encoded>
</item>
<item>
<title><![CDATA[3x lower sGTM costs: Stape vs. Google Cloud Run for Shopify | Analyzify]]></title>
<link>https://stape.io/blog/stape-vs-google-cloud-run-for-shopify-case-study</link>
<description><![CDATA[Stape vs Google Cloud Run for Shopify sGTM: Analyzify’s October 2025 comparison shows ~3x lower cost per 10k GA4 page_view requests with Stape.]]></description>
<pubDate>Mon, 19 Jan 2026 14:16:31 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/stape-vs-google-cloud-run-for-shopify-case-study</guid>
<content:encoded><![CDATA[Stape vs Google Cloud Run for Shopify sGTM: Analyzify’s October 2025 comparison shows ~3x lower cost per 10k GA4 page_view requests with Stape.]]></content:encoded>
</item>
<item>
<title><![CDATA[Advanced bot traffic guide: filtering, prevention, and blocking]]></title>
<link>https://stape.io/blog/bot-filtering-blocking</link>
<description><![CDATA[Read about the main types of bot traffic, the most effective ways to prevent it, and how Stape can help you to minimize its effect.]]></description>
<pubDate>Thu, 15 Jan 2026 13:19:35 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/bot-filtering-blocking</guid>
<content:encoded><![CDATA[Read about the main types of bot traffic, the most effective ways to prevent it, and how Stape can help you to minimize its effect.]]></content:encoded>
</item>
<item>
<title><![CDATA[Track CLTV conversions for lead generation with Google Sheets Reader]]></title>
<link>https://stape.io/blog/cltv-conversions-tracking-for-lead-generation</link>
<description><![CDATA[CLTV Conversions Tracking for Lead Generation measures the long-term value of leads, helping optimize marketing efforts and refine conversion strategies.]]></description>
<pubDate>Fri, 09 Jan 2026 11:44:27 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/cltv-conversions-tracking-for-lead-generation</guid>
<content:encoded><![CDATA[CLTV Conversions Tracking for Lead Generation measures the long-term value of leads, helping optimize marketing efforts and refine conversion strategies.]]></content:encoded>
</item>
<item>
<title><![CDATA[Piano Analytics server-side tracking configuration guide]]></title>
<link>https://stape.io/blog/piano-analytics-server-side-tracking-guide</link>
<description><![CDATA[Recover lost data and improve site performance by moving Piano Analytics to server-side GTM. Learn how to configure the Stape Piano Analytics Client and Tag.]]></description>
<pubDate>Wed, 07 Jan 2026 11:34:04 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/piano-analytics-server-side-tracking-guide</guid>
<content:encoded><![CDATA[Recover lost data and improve site performance by moving Piano Analytics to server-side GTM. Learn how to configure the Stape Piano Analytics Client and Tag.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up Eulerian with server GTM]]></title>
<link>https://stape.io/blog/how-to-set-up-eulerian-with-server-gtm</link>
<description><![CDATA[Install the Eulerian template in GTM, configure the tag, add GA4 triggers, and send events through your Stape-hosted server container.]]></description>
<pubDate>Mon, 05 Jan 2026 13:12:36 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-set-up-eulerian-with-server-gtm</guid>
<content:encoded><![CDATA[Install the Eulerian template in GTM, configure the tag, add GA4 triggers, and send events through your Stape-hosted server container.]]></content:encoded>
</item>
<item>
<title><![CDATA[Server-side tracking for iGaming industry]]></title>
<link>https://stape.io/blog/server-side-tracking-for-igaming</link>
<description><![CDATA[Server-side tracking for iGaming is a powerful iGaming tracking solution that boosts data accuracy, bypasses ad blockers, and provides insights.]]></description>
<pubDate>Wed, 24 Dec 2025 11:47:32 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-tracking-for-igaming</guid>
<content:encoded><![CDATA[Server-side tracking for iGaming is a powerful iGaming tracking solution that boosts data accuracy, bypasses ad blockers, and provides insights.]]></content:encoded>
</item>
<item>
<title><![CDATA[Website tracking and analytics audit made easy]]></title>
<link>https://stape.io/blog/website-audit</link>
<description><![CDATA[Get a free website audit with Stape using Website Tracking Checker to find tracking issues and improve site performance.]]></description>
<pubDate>Mon, 22 Dec 2025 14:24:38 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/website-audit</guid>
<content:encoded><![CDATA[Get a free website audit with Stape using Website Tracking Checker to find tracking issues and improve site performance.]]></content:encoded>
</item>
<item>
<title><![CDATA[Digital Omnibus: What you need to know & steps before rollout]]></title>
<link>https://stape.io/blog/digital-omnibus-explanation</link>
<description><![CDATA[End of cookie consent fatigue? The Digital Omnibus unifies EU data laws and introduces automated consent via browsers. Check why you need server-side tracking.]]></description>
<pubDate>Fri, 19 Dec 2025 10:10:21 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/digital-omnibus-explanation</guid>
<content:encoded><![CDATA[End of cookie consent fatigue? The Digital Omnibus unifies EU data laws and introduces automated consent via browsers. Check why you need server-side tracking.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to configure the MCP Server for Google Analytics 4]]></title>
<link>https://stape.io/blog/mcp-server-for-google-analytics</link>
<description><![CDATA[Simplify the GA4 management and data reporting with Stape’s solution. Find out how to implement the GA4 MCP Server in a few minutes.]]></description>
<pubDate>Wed, 17 Dec 2025 12:15:46 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/mcp-server-for-google-analytics</guid>
<content:encoded><![CDATA[Simplify the GA4 management and data reporting with Stape’s solution. Find out how to implement the GA4 MCP Server in a few minutes.]]></content:encoded>
</item>
<item>
<title><![CDATA[39% lower Google Ads CPA and 9+ Meta Match Quality with server-side tracking | Transparent Digital Services]]></title>
<link>https://stape.io/blog/transparent-digital-services-server-side-tracking-case-study</link>
<description><![CDATA[A skincare brand fixed missing events, reached match quality 9, and recorded 4,512 GA4 purchases after moving to server-side tracking by Stape.]]></description>
<pubDate>Tue, 16 Dec 2025 14:19:08 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/transparent-digital-services-server-side-tracking-case-study</guid>
<content:encoded><![CDATA[A skincare brand fixed missing events, reached match quality 9, and recorded 4,512 GA4 purchases after moving to server-side tracking by Stape.]]></content:encoded>
</item>
<item>
<title><![CDATA[20 tools every marketing agency should know]]></title>
<link>https://stape.io/blog/tools-for-marketing-agency</link>
<description><![CDATA[Explore the top 20 digital marketing agency tools for 2026 to optimize campaigns, improve efficiency, and deliver stronger results for clients' growth.]]></description>
<pubDate>Wed, 10 Dec 2025 14:02:13 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/tools-for-marketing-agency</guid>
<content:encoded><![CDATA[Explore the top 20 digital marketing agency tools for 2026 to optimize campaigns, improve efficiency, and deliver stronger results for clients' growth.]]></content:encoded>
</item>
<item>
<title><![CDATA[TikTok Ads conversion tracking: cost and conversion rate insights]]></title>
<link>https://stape.io/blog/tiktok-conversion-tracking</link>
<description><![CDATA[Learn what you need to know about TikTok conversion tracking: cost, metrics, types of ads, how to configure and optimize, and how to track offline conversions.]]></description>
<pubDate>Mon, 08 Dec 2025 12:38:26 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/tiktok-conversion-tracking</guid>
<content:encoded><![CDATA[Learn what you need to know about TikTok conversion tracking: cost, metrics, types of ads, how to configure and optimize, and how to track offline conversions.]]></content:encoded>
</item>
<item>
<title><![CDATA[What are conversion lift studies? CLS and MMM explained]]></title>
<link>https://stape.io/blog/conversion-lift-studies-and-mmm</link>
<description><![CDATA[Conversion lift studies use test and control groups to measure real incremental lift from ads. Learn how CLS works with MMM and server-side tracking to guide budgets.]]></description>
<pubDate>Wed, 03 Dec 2025 15:05:04 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/conversion-lift-studies-and-mmm</guid>
<content:encoded><![CDATA[Conversion lift studies use test and control groups to measure real incremental lift from ads. Learn how CLS works with MMM and server-side tracking to guide budgets.]]></content:encoded>
</item>
<item>
<title><![CDATA[Meta's profit-based campaign optimization: use cases and setup]]></title>
<link>https://stape.io/blog/meta-profit-based-campaign-optimization</link>
<description><![CDATA[Profit optimization in Meta Ads helps scale campaigns more accurately by accounting for hidden costs like taxes and returns. Learn to set it up with server-side GTM.]]></description>
<pubDate>Tue, 02 Dec 2025 13:12:43 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/meta-profit-based-campaign-optimization</guid>
<content:encoded><![CDATA[Profit optimization in Meta Ads helps scale campaigns more accurately by accounting for hidden costs like taxes and returns. Learn to set it up with server-side GTM.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to fix GTM tags not firing with the All Pages trigger]]></title>
<link>https://stape.io/blog/first-touch-issue-tags-not-firing</link>
<description><![CDATA[If your tags don't fire at first touch, you risk losing UTM parameters and click IDs. Learn what may cause this issue and how to detect and fix it.]]></description>
<pubDate>Mon, 01 Dec 2025 14:20:11 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/first-touch-issue-tags-not-firing</guid>
<content:encoded><![CDATA[If your tags don't fire at first touch, you risk losing UTM parameters and click IDs. Learn what may cause this issue and how to detect and fix it.]]></content:encoded>
</item>
<item>
<title><![CDATA[Track Google Ads Conversions using Data Manager API]]></title>
<link>https://stape.io/blog/google-ads-conversions-tracking-with-data-manager-api</link>
<description><![CDATA[Google Data Manager API is a tool for the management and integration of first-party data within Google Ads. It simplifies data sending by using a direct API call.]]></description>
<pubDate>Wed, 26 Nov 2025 14:32:12 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-ads-conversions-tracking-with-data-manager-api</guid>
<content:encoded><![CDATA[Google Data Manager API is a tool for the management and integration of first-party data within Google Ads. It simplifies data sending by using a direct API call.]]></content:encoded>
</item>
<item>
<title><![CDATA[Beyond the basics: unexpected server-side tracking wins from real projects]]></title>
<link>https://stape.io/blog/interesting-server-side-tracking-use-cases</link>
<description><![CDATA[Explore how server-side tracking can boost performance: faster sites, cleaner data, higher ROI, and more thoughtful insights from every customer interaction.]]></description>
<pubDate>Fri, 21 Nov 2025 11:10:54 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/interesting-server-side-tracking-use-cases</guid>
<content:encoded><![CDATA[Explore how server-side tracking can boost performance: faster sites, cleaner data, higher ROI, and more thoughtful insights from every customer interaction.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to improve Klaviyo event tracking: a guide to better data collection]]></title>
<link>https://stape.io/blog/improve-data-collection-for-klaviyo</link>
<description><![CDATA[Learn about Klaviyo tracking with Anonymous ID, and improve data accuracy. Receive up to 40% more added-to-cart events.]]></description>
<pubDate>Thu, 20 Nov 2025 12:00:13 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/improve-data-collection-for-klaviyo</guid>
<content:encoded><![CDATA[Learn about Klaviyo tracking with Anonymous ID, and improve data accuracy. Receive up to 40% more added-to-cart events.]]></content:encoded>
</item>
<item>
<title><![CDATA[What is marketing mix modeling? MMM decoded]]></title>
<link>https://stape.io/blog/marketing-mix-modeling-mmm</link>
<description><![CDATA[Marketing mix modeling uses aggregated data to measure channel impact, plan budgets, and forecast sales in a privacy-safe way.]]></description>
<pubDate>Mon, 17 Nov 2025 14:28:59 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/marketing-mix-modeling-mmm</guid>
<content:encoded><![CDATA[Marketing mix modeling uses aggregated data to measure channel impact, plan budgets, and forecast sales in a privacy-safe way.]]></content:encoded>
</item>
<item>
<title><![CDATA[Web tracking explained: infographics]]></title>
<link>https://stape.io/blog/web-tracking-hierarchy</link>
<description><![CDATA[The full web tracking process explained: from user actions and tracking layers to Conversions API, data flow, compliance, and main marketing KPIs.]]></description>
<pubDate>Thu, 13 Nov 2025 15:43:50 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/web-tracking-hierarchy</guid>
<content:encoded><![CDATA[The full web tracking process explained: from user actions and tracking layers to Conversions API, data flow, compliance, and main marketing KPIs.]]></content:encoded>
</item>
<item>
<title><![CDATA[Send data from Salesforce to platform you need with Stape's app]]></title>
<link>https://stape.io/blog/salesforce-connector</link>
<description><![CDATA[Stape's Conversion Tracking app sends lead updates and online/offline conversions from Salesforce to your chosen platform, helping improve audience targeting.]]></description>
<pubDate>Mon, 10 Nov 2025 12:39:26 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/salesforce-connector</guid>
<content:encoded><![CDATA[Stape's Conversion Tracking app sends lead updates and online/offline conversions from Salesforce to your chosen platform, helping improve audience targeting.]]></content:encoded>
</item>
<item>
<title><![CDATA[mare interno: accurate e-commerce tracking with Stape server-side setup]]></title>
<link>https://stape.io/blog/ga4-data-discrepancies-fixed-case-study</link>
<description><![CDATA[mare interno fixed tracking issues between EC-CUBE and GA4 with Stape, getting clear, reliable data without extra tech work.]]></description>
<pubDate>Mon, 10 Nov 2025 13:40:37 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/ga4-data-discrepancies-fixed-case-study</guid>
<content:encoded><![CDATA[mare interno fixed tracking issues between EC-CUBE and GA4 with Stape, getting clear, reliable data without extra tech work.]]></content:encoded>
</item>
<item>
<title><![CDATA[Make your A/B tests smarter with server-side tracking]]></title>
<link>https://stape.io/blog/server-side-ab-testing</link>
<description><![CDATA[Improve your marketing with server-side A/B testing. Collect accurate data and achieve better results by implementing server-side tracking for your experiments.]]></description>
<pubDate>Thu, 06 Nov 2025 09:55:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-ab-testing</guid>
<content:encoded><![CDATA[Improve your marketing with server-side A/B testing. Collect accurate data and achieve better results by implementing server-side tracking for your experiments.]]></content:encoded>
</item>
<item>
<title><![CDATA[Leonardo Pose created Breadcrumb tracking methods to track users across multiple sessions and devices]]></title>
<link>https://stape.io/blog/track-users-across-multiple-sessions-breadcrumb-method</link>
<description><![CDATA[Find out Leonardo Pose’s Breadcrumb data tracking method, and what role Stape's power-ups play in shaping this methodology.]]></description>
<pubDate>Tue, 04 Nov 2025 09:15:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/track-users-across-multiple-sessions-breadcrumb-method</guid>
<content:encoded><![CDATA[Find out Leonardo Pose’s Breadcrumb data tracking method, and what role Stape's power-ups play in shaping this methodology.]]></content:encoded>
</item>
<item>
<title><![CDATA[Stape Store use cases: how it supports your tracking needs]]></title>
<link>https://stape.io/blog/stape-store-use-cases</link>
<description><![CDATA[Stape Store is a built-in database for sGTM users that helps with duplicate checks, cross-domain tracking, POAS, CDP setup, and data storage.]]></description>
<pubDate>Mon, 03 Nov 2025 08:11:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/stape-store-use-cases</guid>
<content:encoded><![CDATA[Stape Store is a built-in database for sGTM users that helps with duplicate checks, cross-domain tracking, POAS, CDP setup, and data storage.]]></content:encoded>
</item>
<item>
<title><![CDATA[Stape's Conversion Tracking CRM Apps: use cases and benefits]]></title>
<link>https://stape.io/blog/send-data-stape-conversion-tracking-crm-apps-guide</link>
<description><![CDATA[Stape's CRM apps for CRMs automatically send lead statuses updates from CRM to platforms such as Meta and Google Ads, improving campaign performance and audience targeting.]]></description>
<pubDate>Fri, 31 Oct 2025 08:32:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/send-data-stape-conversion-tracking-crm-apps-guide</guid>
<content:encoded><![CDATA[Stape's CRM apps for CRMs automatically send lead statuses updates from CRM to platforms such as Meta and Google Ads, improving campaign performance and audience targeting.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/invio-dati-stape-conversione-monitoraggio-crm-guide-applicazioni" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Send data to required platform from Zoho CRM with Stape's app]]></title>
<link>https://stape.io/blog/meta-zoho-crm-conversion-tracking-app</link>
<description><![CDATA[Stape Conversion Tracking app sends lead status updates and online/offline conversions from Zoho CRM to the platform you need for better audience targeting.]]></description>
<pubDate>Wed, 29 Oct 2025 07:59:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/meta-zoho-crm-conversion-tracking-app</guid>
<content:encoded><![CDATA[Stape Conversion Tracking app sends lead status updates and online/offline conversions from Zoho CRM to the platform you need for better audience targeting.]]></content:encoded>
</item>
<item>
<title><![CDATA[Report HighLevel Opportunity statuses to required platform with Stape]]></title>
<link>https://stape.io/blog/integrate-meta-highlevel-crm-conversion-tracking-app</link>
<description><![CDATA[Automatically send HighLevel CRM statuses to required platforms with Stape's app. Improve campaigns, target high-intent audiences, and track offline conversions.]]></description>
<pubDate>Mon, 27 Oct 2025 09:01:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/integrate-meta-highlevel-crm-conversion-tracking-app</guid>
<content:encoded><![CDATA[Automatically send HighLevel CRM statuses to required platforms with Stape's app. Improve campaigns, target high-intent audiences, and track offline conversions.]]></content:encoded>
</item>
<item>
<title><![CDATA[New ways to improve conversion rate]]></title>
<link>https://stape.io/blog/conversion-rate-optimisation-hack</link>
<description><![CDATA[The main way to improve CRO is to fix how you track. Clean, reliable data helps ads learn faster and show to people ready to buy.]]></description>
<pubDate>Thu, 23 Oct 2025 07:45:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/conversion-rate-optimisation-hack</guid>
<content:encoded><![CDATA[The main way to improve CRO is to fix how you track. Clean, reliable data helps ads learn faster and show to people ready to buy.]]></content:encoded>
</item>
<item>
<title><![CDATA[Send Pipedrive Deal statuses to required platform with Stape's app]]></title>
<link>https://stape.io/blog/pipedrive-crm-conversion-tracking-app</link>
<description><![CDATA[Transfer data on Deals from Pipedrive to any platform using the Stape Conversion Tracking app. Fuel Meta algorithms, improve campaigns, and track offline conversions.]]></description>
<pubDate>Wed, 22 Oct 2025 07:07:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/pipedrive-crm-conversion-tracking-app</guid>
<content:encoded><![CDATA[Transfer data on Deals from Pipedrive to any platform using the Stape Conversion Tracking app. Fuel Meta algorithms, improve campaigns, and track offline conversions.]]></content:encoded>
</item>
<item>
<title><![CDATA[How Google Tag Manager's preview mode helps you check and debug tags]]></title>
<link>https://stape.io/blog/gtm-preview-mode-and-debugging</link>
<description><![CDATA[Google Tag Manager's preview and debug mode lets you test tags before they go live. It shows which tags fire, what data is sent, and if any errors appear so that you can fix issues fast.]]></description>
<pubDate>Tue, 21 Oct 2025 11:02:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/gtm-preview-mode-and-debugging</guid>
<content:encoded><![CDATA[Google Tag Manager's preview and debug mode lets you test tags before they go live. It shows which tags fire, what data is sent, and if any errors appear so that you can fix issues fast.]]></content:encoded>
</item>
<item>
<title><![CDATA[HubSpot app by Stape: report data from CRM to the platforms you need]]></title>
<link>https://stape.io/blog/hubspot-crm-conversion-tracking-app</link>
<description><![CDATA[Send Contact status updates to platforms such as Meta & Google Ads and track offline conversions. Set up the Stape Conversions Tracking app for HubSpot.]]></description>
<pubDate>Mon, 20 Oct 2025 11:47:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/hubspot-crm-conversion-tracking-app</guid>
<content:encoded><![CDATA[Send Contact status updates to platforms such as Meta & Google Ads and track offline conversions. Set up the Stape Conversions Tracking app for HubSpot.]]></content:encoded>
</item>
<item>
<title><![CDATA[24% more Google Ads conversions from a 4.5-month A/B test: server-side GTM vs client-side | seoplus+]]></title>
<link>https://stape.io/blog/sgtm-seoplus-marketing-measurement</link>
<description><![CDATA[Using Stape Analytics, seoplus+ compared client vs server GTM, recovering + 24% conversions, improving tracking accuracy and marketing performance.]]></description>
<pubDate>Mon, 13 Oct 2025 08:35:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/sgtm-seoplus-marketing-measurement</guid>
<content:encoded><![CDATA[Using Stape Analytics, seoplus+ compared client vs server GTM, recovering + 24% conversions, improving tracking accuracy and marketing performance.]]></content:encoded>
</item>
<item>
<title><![CDATA[How GTM & gtag Use Service Workers for Analytics]]></title>
<link>https://stape.io/blog/gtm-and-gtag-service-workers</link>
<description><![CDATA[Discover the two types of Service Workers used in GTM setups: server-side GTM and googletagmanager.com, and how they handle GA4 and Ads data requests.]]></description>
<pubDate>Fri, 10 Oct 2025 07:47:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/gtm-and-gtag-service-workers</guid>
<content:encoded><![CDATA[Discover the two types of Service Workers used in GTM setups: server-side GTM and googletagmanager.com, and how they handle GA4 and Ads data requests.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/gtm-e-gtag-service-workers" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Configure Amazon server-side tracking with Conversions API]]></title>
<link>https://stape.io/blog/amazon-server-side-tracking-conversions-api</link>
<description><![CDATA[Amazon Conversions API is a useful solution to track data more accurately. Find out how to configure Amazon server-side tracking using Stape's tag.]]></description>
<pubDate>Thu, 09 Oct 2025 12:57:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/amazon-server-side-tracking-conversions-api</guid>
<content:encoded><![CDATA[Amazon Conversions API is a useful solution to track data more accurately. Find out how to configure Amazon server-side tracking using Stape's tag.]]></content:encoded>
</item>
<item>
<title><![CDATA[What are the /set_cookie requests in server-side Google Tag Manager (GTM)?]]></title>
<link>https://stape.io/blog/set-cookie-requests-in-gtm</link>
<description><![CDATA[/set_cookie requests in GTM manage first- and third-party cookies. Learn how they work and why they’re essential for server-side tagging.]]></description>
<pubDate>Mon, 06 Oct 2025 11:54:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/set-cookie-requests-in-gtm</guid>
<content:encoded><![CDATA[/set_cookie requests in GTM manage first- and third-party cookies. Learn how they work and why they’re essential for server-side tagging.]]></content:encoded>
</item>
<item>
<title><![CDATA[2.2% more GCLIDs recovered on Safari iOS 26 with Query Replacer | Lars Friis]]></title>
<link>https://stape.io/blog/recover-gclids-safari-ios-26</link>
<description><![CDATA[Lars Friis helped his client recover 2.2% more Google Click IDs lost to Safari iOS 26 by using Stape’s solution Query Replacer.]]></description>
<pubDate>Tue, 30 Sep 2025 14:13:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/recover-gclids-safari-ios-26</guid>
<content:encoded><![CDATA[Lars Friis helped his client recover 2.2% more Google Click IDs lost to Safari iOS 26 by using Stape’s solution Query Replacer.]]></content:encoded>
</item>
<item>
<title><![CDATA[Set up Google Ads conversion tracking for Shopify]]></title>
<link>https://stape.io/blog/google-ads-conversion-tracking-for-shopify</link>
<description><![CDATA[Configure Google Ads conversion tracking for a Shopify store using the standard client-based approach or more modern server-side tracking technology.]]></description>
<pubDate>Wed, 24 Sep 2025 09:58:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-ads-conversion-tracking-for-shopify</guid>
<content:encoded><![CDATA[Configure Google Ads conversion tracking for a Shopify store using the standard client-based approach or more modern server-side tracking technology.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to solve the error in Facebook CAPI: “API calls from the server require an appsecret_proof argument”]]></title>
<link>https://stape.io/blog/api-calls-from-the-server-require-appsecret-proof-argument</link>
<description><![CDATA[Learn what App Secret Proof is, why it's important, and how to implement it in your GTM Server-Side setup to resolve errors.]]></description>
<pubDate>Fri, 12 Sep 2025 12:13:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/api-calls-from-the-server-require-appsecret-proof-argument</guid>
<content:encoded><![CDATA[Learn what App Secret Proof is, why it's important, and how to implement it in your GTM Server-Side setup to resolve errors.]]></content:encoded>
</item>
<item>
<title><![CDATA[Set up Google Tag Manager and GTM tags in 5 minutes]]></title>
<link>https://stape.io/blog/google-tag-manager-setup</link>
<description><![CDATA[Learn about GTM setup step by step: configure server & web containers and create GTM tags in 5 minutes using a free Setup Assistant tool.]]></description>
<pubDate>Wed, 10 Sep 2025 10:22:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-tag-manager-setup</guid>
<content:encoded><![CDATA[Learn about GTM setup step by step: configure server & web containers and create GTM tags in 5 minutes using a free Setup Assistant tool.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/configurazione-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to run and track ads on Wix]]></title>
<link>https://stape.io/blog/wix-ads</link>
<description><![CDATA[You can run ads on Wix with AdSense, affiliates, or sponsored content. Track results using web and server-side tools to see what is really profitable.]]></description>
<pubDate>Mon, 08 Sep 2025 14:47:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/wix-ads</guid>
<content:encoded><![CDATA[You can run ads on Wix with AdSense, affiliates, or sponsored content. Track results using web and server-side tools to see what is really profitable.]]></content:encoded>
</item>
<item>
<title><![CDATA[Step-by-step guide on Microsoft Conversion API integration]]></title>
<link>https://stape.io/blog/guide-microsoft-conversion-api-integration</link>
<description><![CDATA[Microsoft has launched its official Conversion API, making it possible to set up server-side tracking for the platform. Find out how to do it using Stape's tag.]]></description>
<pubDate>Fri, 05 Sep 2025 12:44:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/guide-microsoft-conversion-api-integration</guid>
<content:encoded><![CDATA[Microsoft has launched its official Conversion API, making it possible to set up server-side tracking for the platform. Find out how to do it using Stape's tag.]]></content:encoded>
</item>
<item>
<title><![CDATA[Setup Assistant: what it is, how to set up, and its benefits]]></title>
<link>https://stape.io/blog/setup-assistant-by-stape</link>
<description><![CDATA[With Stape's Setup Assistant, you can easily create personalized GTM templates for free. Find out more about the tool and its benefits.]]></description>
<pubDate>Sun, 31 Aug 2025 09:45:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/setup-assistant-by-stape</guid>
<content:encoded><![CDATA[With Stape's Setup Assistant, you can easily create personalized GTM templates for free. Find out more about the tool and its benefits.]]></content:encoded>
</item>
<item>
<title><![CDATA[Meta CAPI for Salla via server GTM]]></title>
<link>https://stape.io/blog/meta-capi-for-salla-via-server-gtm</link>
<description><![CDATA[Find out how to configure server-side tagging for your Salla site with server Google Tag Manager.]]></description>
<pubDate>Fri, 29 Aug 2025 11:07:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/meta-capi-for-salla-via-server-gtm</guid>
<content:encoded><![CDATA[Find out how to configure server-side tagging for your Salla site with server Google Tag Manager.]]></content:encoded>
</item>
<item>
<title><![CDATA[Safari click ID removal: recover attribution with server-side tracking]]></title>
<link>https://stape.io/blog/safari-removes-click-identifiers-solution</link>
<description><![CDATA[In September 2025, Safari plans to remove GCLID parameters from URLs in standard browsing mode. Server-side tracking can help to make your tracking accurate.]]></description>
<pubDate>Thu, 28 Aug 2025 14:45:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/safari-removes-click-identifiers-solution</guid>
<content:encoded><![CDATA[In September 2025, Safari plans to remove GCLID parameters from URLs in standard browsing mode. Server-side tracking can help to make your tracking accurate.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/safari-elimina-identificadores-de-clic-solucion" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/safari-supprime-les-identifiants-de-clic-solution" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/safari-rimuove-gli-identificatori-di-clic-soluzione" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to build a tagging strategy for reliable tracking]]></title>
<link>https://stape.io/blog/website-analytics-tagging-strategy</link>
<description><![CDATA[Build an analytics tagging strategy by using consistent event names, complete details, and server delivery to keep data clear and make ads more profitable.]]></description>
<pubDate>Fri, 22 Aug 2025 12:42:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/website-analytics-tagging-strategy</guid>
<content:encoded><![CDATA[Build an analytics tagging strategy by using consistent event names, complete details, and server delivery to keep data clear and make ads more profitable.]]></content:encoded>
</item>
<item>
<title><![CDATA[Set up automatic Google Customer Match Lists]]></title>
<link>https://stape.io/blog/customer-list-google-ads</link>
<description><![CDATA[Find out more about the Customer List in Google Ads, and how to set up automatic Google Customer Match Lists using server GTM or CRM/CMS app.]]></description>
<pubDate>Thu, 14 Aug 2025 11:11:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/customer-list-google-ads</guid>
<content:encoded><![CDATA[Find out more about the Customer List in Google Ads, and how to set up automatic Google Customer Match Lists using server GTM or CRM/CMS app.]]></content:encoded>
</item>
<item>
<title><![CDATA[Twitch advertising: how it works, pricing, and strategies for 2026]]></title>
<link>https://stape.io/blog/twitch-ads</link>
<description><![CDATA[Twitch ads run during live streams to reach young, engaged viewers. Learn formats, costs, targeting, and how to set up high-performing campaigns.]]></description>
<pubDate>Wed, 13 Aug 2025 07:32:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/twitch-ads</guid>
<content:encoded><![CDATA[Twitch ads run during live streams to reach young, engaged viewers. Learn formats, costs, targeting, and how to set up high-performing campaigns.]]></content:encoded>
</item>
<item>
<title><![CDATA[Essential eCommerce KPIs to measure and maximize performance]]></title>
<link>https://stape.io/blog/ecommerce-kpis</link>
<description><![CDATA[Learn how eCommerce KPIs help improve every stage of your eCommerce funnel. Track key metrics to boost performance and drive more conversions.]]></description>
<pubDate>Tue, 12 Aug 2025 10:42:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/ecommerce-kpis</guid>
<content:encoded><![CDATA[Learn how eCommerce KPIs help improve every stage of your eCommerce funnel. Track key metrics to boost performance and drive more conversions.]]></content:encoded>
</item>
<item>
<title><![CDATA[50% increase in tracked events: webhooks setup for HandyHand and HappyHelper | Obsidian Digital]]></title>
<link>https://stape.io/blog/webhooks-advanced-tracking-handyhand-happyhelper</link>
<description><![CDATA[Handyhand and HappyHelper used advanced server-side webhook tracking with Obsidian and Stape for accurate attribution and reliable cross-device tracking.]]></description>
<pubDate>Mon, 11 Aug 2025 06:27:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/webhooks-advanced-tracking-handyhand-happyhelper</guid>
<content:encoded><![CDATA[Handyhand and HappyHelper used advanced server-side webhook tracking with Obsidian and Stape for accurate attribution and reliable cross-device tracking.]]></content:encoded>
</item>
<item>
<title><![CDATA[Digital marketing effectiveness: key KPIs and tools for 2026]]></title>
<link>https://stape.io/blog/measure-marketing-effectiveness-and-impact</link>
<description><![CDATA[Measure what matters. Learn how to track digital marketing performance using KPIs, clean data, and tools like GA4 and server-side tracking.]]></description>
<pubDate>Wed, 06 Aug 2025 08:38:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/measure-marketing-effectiveness-and-impact</guid>
<content:encoded><![CDATA[Measure what matters. Learn how to track digital marketing performance using KPIs, clean data, and tools like GA4 and server-side tracking.]]></content:encoded>
</item>
<item>
<title><![CDATA[22 Questions on conversion tracking]]></title>
<link>https://stape.io/blog/conversion-tracking-faq</link>
<description><![CDATA[Find out what conversion tracking is, how to set it up, and how to improve results using server-side tools by Stape.]]></description>
<pubDate>Mon, 04 Aug 2025 07:19:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/conversion-tracking-faq</guid>
<content:encoded><![CDATA[Find out what conversion tracking is, how to set it up, and how to improve results using server-side tools by Stape.]]></content:encoded>
</item>
<item>
<title><![CDATA[Proven strategies to improve data quality and integrity]]></title>
<link>https://stape.io/blog/improve-data-quality-and-integrity</link>
<description><![CDATA[Discover essential tips for data quality improvement and learn how to improve data integrity to ensure accurate, reliable, and consistent information.]]></description>
<pubDate>Wed, 30 Jul 2025 04:16:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/improve-data-quality-and-integrity</guid>
<content:encoded><![CDATA[Discover essential tips for data quality improvement and learn how to improve data integrity to ensure accurate, reliable, and consistent information.]]></content:encoded>
</item>
<item>
<title><![CDATA[Lead acquisition guide: how to get quality leads]]></title>
<link>https://stape.io/blog/lead-acquisition</link>
<description><![CDATA[Lead acquisition process includes defining your audience, nurturing leads, and measuring performance. Check guide for specialists looking to convert more customers.]]></description>
<pubDate>Mon, 21 Jul 2025 07:18:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/lead-acquisition</guid>
<content:encoded><![CDATA[Lead acquisition process includes defining your audience, nurturing leads, and measuring performance. Check guide for specialists looking to convert more customers.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to collect and use customer data for marketing]]></title>
<link>https://stape.io/blog/customer-data-collection</link>
<description><![CDATA[Discover effective customer data marketing strategies to collect valuable insights, personalize campaigns, and drive business growth.]]></description>
<pubDate>Wed, 16 Jul 2025 08:40:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/customer-data-collection</guid>
<content:encoded><![CDATA[Discover effective customer data marketing strategies to collect valuable insights, personalize campaigns, and drive business growth.]]></content:encoded>
</item>
<item>
<title><![CDATA[Marketing spend optimization: smart ways to cut waste and improve results]]></title>
<link>https://stape.io/blog/marketing-spend-optimization</link>
<description><![CDATA[Optimize your marketing spend in 2026 by using clean tracking, data-driven attribution, and smart budget rules to cut waste and increase ROAS.]]></description>
<pubDate>Mon, 14 Jul 2025 09:17:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/marketing-spend-optimization</guid>
<content:encoded><![CDATA[Optimize your marketing spend in 2026 by using clean tracking, data-driven attribution, and smart budget rules to cut waste and increase ROAS.]]></content:encoded>
</item>
<item>
<title><![CDATA[36% more conversions with server-side Google Ads tracking for Shopify | Lars Friis]]></title>
<link>https://stape.io/blog/increase-conversions-google-ads-case-study</link>
<description><![CDATA[Server-side tracking helped Lars Friis’ client track 36% more conversions in Google Ads compared to Shopify's Google App. Check how the result was achieved.]]></description>
<pubDate>Thu, 10 Jul 2025 08:24:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/increase-conversions-google-ads-case-study</guid>
<content:encoded><![CDATA[Server-side tracking helped Lars Friis’ client track 36% more conversions in Google Ads compared to Shopify's Google App. Check how the result was achieved.]]></content:encoded>
</item>
<item>
<title><![CDATA[Google Tag Manager certifications: which ones are worth it?]]></title>
<link>https://stape.io/blog/google-tag-manager-certification</link>
<description><![CDATA[Compare top GTM certifications in 2025 like Stape Academy, MeasureSchool, CXL, and Google Skillshop. See what each teaches, who it's for, and if it's worth it.]]></description>
<pubDate>Tue, 08 Jul 2025 05:22:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-tag-manager-certification</guid>
<content:encoded><![CDATA[Compare top GTM certifications in 2025 like Stape Academy, MeasureSchool, CXL, and Google Skillshop. See what each teaches, who it's for, and if it's worth it.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to configure consent management using GTM and Axeptio]]></title>
<link>https://stape.io/blog/consent-management-gtm-axeptio</link>
<description><![CDATA[Setting up Consent Management with Axeptio and GTM includes creating a banner, integrating Axeptio with the server GTM, and adding the banner to the website.]]></description>
<pubDate>Fri, 04 Jul 2025 07:22:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/consent-management-gtm-axeptio</guid>
<content:encoded><![CDATA[Setting up Consent Management with Axeptio and GTM includes creating a banner, integrating Axeptio with the server GTM, and adding the banner to the website.]]></content:encoded>
</item>
<item>
<title><![CDATA[Google Tag Gateway + Stape Gateway: first-party tagging setup]]></title>
<link>https://stape.io/blog/google-tag-gateway-gtg-with-stape</link>
<description><![CDATA[Learn how Google Tag Gateway and Stape Gateway work together to provide the most robust, privacy-safe, first-party tracking setup available.]]></description>
<pubDate>Thu, 03 Jul 2025 12:11:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-tag-gateway-gtg-with-stape</guid>
<content:encoded><![CDATA[Learn how Google Tag Gateway and Stape Gateway work together to provide the most robust, privacy-safe, first-party tracking setup available.]]></content:encoded>
</item>
<item>
<title><![CDATA[93% more conversions attributed to Meta ads | Forward Media Turkey]]></title>
<link>https://stape.io/blog/increase-meta-conversions-case-study</link>
<description><![CDATA[Discover how Forward Media implemented server-side tracking for Atasun Optik (part of EssilorLuxottica) to improve data reliability and increase Meta Ads conversions by 93%]]></description>
<pubDate>Wed, 02 Jul 2025 07:18:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/increase-meta-conversions-case-study</guid>
<content:encoded><![CDATA[Discover how Forward Media implemented server-side tracking for Atasun Optik (part of EssilorLuxottica) to improve data reliability and increase Meta Ads conversions by 93%]]></content:encoded>
</item>
<item>
<title><![CDATA[CDP vs CRM: what’s the real difference and when to use both]]></title>
<link>https://stape.io/blog/cdp-vs-crm</link>
<description><![CDATA[CDP collects behavior data across tools. CRM tracks contacts and deals. Use both to get full customer insights and improve marketing and sales.]]></description>
<pubDate>Fri, 27 Jun 2025 14:23:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/cdp-vs-crm</guid>
<content:encoded><![CDATA[CDP collects behavior data across tools. CRM tracks contacts and deals. Use both to get full customer insights and improve marketing and sales.]]></content:encoded>
</item>
<item>
<title><![CDATA[Google Tag Manager consultant: what they do and when to hire one]]></title>
<link>https://stape.io/blog/google-tag-manager-expert</link>
<description><![CDATA[A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.]]></description>
<pubDate>Wed, 25 Jun 2025 10:09:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-tag-manager-expert</guid>
<content:encoded><![CDATA[A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.]]></content:encoded>
</item>
<item>
<title><![CDATA[What's new in Amazon advertising for 2026?]]></title>
<link>https://stape.io/blog/amazon-advertising</link>
<description><![CDATA[Amazon Advertising for 2026: features, ad types, costs & strategies to succeed.]]></description>
<pubDate>Tue, 24 Jun 2025 14:16:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/amazon-advertising</guid>
<content:encoded><![CDATA[Amazon Advertising for 2026: features, ad types, costs & strategies to succeed.]]></content:encoded>
</item>
<item>
<title><![CDATA[LinkedIn conversion tracking explained]]></title>
<link>https://stape.io/blog/linkedin-conversion-tracking</link>
<description><![CDATA[Check out LinkedIn conversion tracking methods, including Insight Tag and Conversions API. Learn how to set up, optimize data accuracy, and improve campaign performance.]]></description>
<pubDate>Tue, 24 Jun 2025 11:27:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/linkedin-conversion-tracking</guid>
<content:encoded><![CDATA[Check out LinkedIn conversion tracking methods, including Insight Tag and Conversions API. Learn how to set up, optimize data accuracy, and improve campaign performance.]]></content:encoded>
</item>
<item>
<title><![CDATA[Facebook ads for real estate: advanced 2026 guide]]></title>
<link>https://stape.io/blog/real-estate-facebook-ads</link>
<description><![CDATA[Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.]]></description>
<pubDate>Tue, 17 Jun 2025 09:54:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/real-estate-facebook-ads</guid>
<content:encoded><![CDATA[Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.]]></content:encoded>
</item>
<item>
<title><![CDATA[Tracking cookies explained for beginners (with free cookie checker)]]></title>
<link>https://stape.io/blog/tracking-cookies</link>
<description><![CDATA[Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.]]></description>
<pubDate>Wed, 11 Jun 2025 08:55:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/tracking-cookies</guid>
<content:encoded><![CDATA[Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.]]></content:encoded>
</item>
<item>
<title><![CDATA[Google Tag Gateway explained]]></title>
<link>https://stape.io/blog/what-is-google-tag-gateway</link>
<description><![CDATA[Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.]]></description>
<pubDate>Tue, 10 Jun 2025 14:11:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/what-is-google-tag-gateway</guid>
<content:encoded><![CDATA[Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.]]></content:encoded>
</item>
<item>
<title><![CDATA[A guide on how to set up Google Ads conversion tracking in 2026]]></title>
<link>https://stape.io/blog/google-ads-conversion-tracking</link>
<description><![CDATA[Google Ads conversion tracking records user actions after they click on an ad. Learn how to configure it in our guide and optimize your ads today.]]></description>
<pubDate>Wed, 28 May 2025 09:59:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-ads-conversion-tracking</guid>
<content:encoded><![CDATA[Google Ads conversion tracking records user actions after they click on an ad. Learn how to configure it in our guide and optimize your ads today.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/google-ads-conversion-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/google-ads-conversion-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/google-ads-conversion-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/suivi-des-conversions-google-ads" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/google-ads-seguimiento-de-conversiones" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Server-side tagging guide: benefits and tools to use]]></title>
<link>https://stape.io/blog/server-side-tagging</link>
<description><![CDATA[Server-side tagging sends data via a cloud server, reducing browser data loss and boosting privacy compliance. In this article, we will explain this type of tracking in detail.]]></description>
<pubDate>Tue, 27 May 2025 10:50:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-tagging</guid>
<content:encoded><![CDATA[Server-side tagging sends data via a cloud server, reducing browser data loss and boosting privacy compliance. In this article, we will explain this type of tracking in detail.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/tagging-lato-server" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/marcacao-do-lado-do-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/server-side-tagging" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/taggage-cote-serveur" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/etiquetado-del-lado-del-servidor" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Marketing ROI: calculation, benchmarks, and strategies to improve it]]></title>
<link>https://stape.io/blog/increase-marketing-roi</link>
<description><![CDATA[Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.]]></description>
<pubDate>Tue, 27 May 2025 08:24:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/increase-marketing-roi</guid>
<content:encoded><![CDATA[Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to configure consent management using GTM and iubenda]]></title>
<link>https://stape.io/blog/set-up-consent-management-gtm-iubenda</link>
<description><![CDATA[Configuring Consent Management with iubenda and GTM includes activating iubenda, integrating it with GTM, and setting up a server container.]]></description>
<pubDate>Mon, 26 May 2025 09:14:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/set-up-consent-management-gtm-iubenda</guid>
<content:encoded><![CDATA[Configuring Consent Management with iubenda and GTM includes activating iubenda, integrating it with GTM, and setting up a server container.]]></content:encoded>
</item>
<item>
<title><![CDATA[Guide on Microsoft Bing Ads + improvement tips]]></title>
<link>https://stape.io/blog/bing-ads</link>
<description><![CDATA[Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.]]></description>
<pubDate>Thu, 22 May 2025 10:41:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/bing-ads</guid>
<content:encoded><![CDATA[Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.]]></content:encoded>
</item>
<item>
<title><![CDATA[Customer data analytics guide for 2026]]></title>
<link>https://stape.io/blog/customer-data-analytics</link>
<description><![CDATA[Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.]]></description>
<pubDate>Thu, 15 May 2025 08:57:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/customer-data-analytics</guid>
<content:encoded><![CDATA[Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/analisi-dei-dati-dei-clienti" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/guia-de-analise-de-dados-do-cliente" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/customer-data-analytics" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/analyse-des-donnees-clients" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/analisis-de-datos-de-clientes" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Data validation techniques in server-side tagging]]></title>
<link>https://stape.io/blog/data-validation-techniques</link>
<description><![CDATA[Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.]]></description>
<pubDate>Wed, 14 May 2025 10:13:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/data-validation-techniques</guid>
<content:encoded><![CDATA[Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.]]></content:encoded>
</item>
<item>
<title><![CDATA[Who can benefit from Snapchat Ads (with examples)]]></title>
<link>https://stape.io/blog/benefit-from-snapchat-ads-for-businesses</link>
<description><![CDATA[Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.]]></description>
<pubDate>Wed, 07 May 2025 07:31:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/benefit-from-snapchat-ads-for-businesses</guid>
<content:encoded><![CDATA[Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.]]></content:encoded>
</item>
<item>
<title><![CDATA[Optimize customer data management with server-side tracking]]></title>
<link>https://stape.io/blog/customer-data-management</link>
<description><![CDATA[Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.]]></description>
<pubDate>Tue, 06 May 2025 18:38:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/customer-data-management</guid>
<content:encoded><![CDATA[Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up the Stape MCP server]]></title>
<link>https://stape.io/blog/stape-mcp-server-configuration</link>
<description><![CDATA[Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.]]></description>
<pubDate>Fri, 02 May 2025 10:10:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/stape-mcp-server-configuration</guid>
<content:encoded><![CDATA[Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/stape-mcp-server-configurazione" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/stape-mcp-server-configuracao" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to configure the MCP Server for Google Tag Manager]]></title>
<link>https://stape.io/blog/mcp-server-for-google-tag-manager</link>
<description><![CDATA[Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.]]></description>
<pubDate>Fri, 02 May 2025 09:52:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/mcp-server-for-google-tag-manager</guid>
<content:encoded><![CDATA[Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.]]></content:encoded>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/mcp-server-for-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/serveur-mcp-pour-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/servidor-mcp-para-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Tips to pitch server-side tracking to clients and stakeholders]]></title>
<link>https://stape.io/blog/how-to-pitch-server-side-tracking</link>
<description><![CDATA[If you are looking for a way to pitch server-side tracking, check Stape's guide. We provide real-world examples, benefits, and tips to make your case.]]></description>
<pubDate>Thu, 01 May 2025 07:41:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-pitch-server-side-tracking</guid>
<content:encoded><![CDATA[If you are looking for a way to pitch server-side tracking, check Stape's guide. We provide real-world examples, benefits, and tips to make your case.]]></content:encoded>
</item>
<item>
<title><![CDATA[Discover all the nuances of ROS and how to improve it]]></title>
<link>https://stape.io/blog/return-on-sales-ros</link>
<description><![CDATA[Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process. Become a ROS expert with us.]]></description>
<pubDate>Mon, 28 Apr 2025 08:28:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/return-on-sales-ros</guid>
<content:encoded><![CDATA[Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process. Become a ROS expert with us.]]></content:encoded>
</item>
<item>
<title><![CDATA[Digital marketing analytics explained: what you need to know in 2026]]></title>
<link>https://stape.io/blog/digital-marketing-analytics</link>
<description><![CDATA[Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2026.]]></description>
<pubDate>Fri, 25 Apr 2025 14:14:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/digital-marketing-analytics</guid>
<content:encoded><![CDATA[Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2026.]]></content:encoded>
</item>
<item>
<title><![CDATA[Advanced eCommerce performance analytics for 2026]]></title>
<link>https://stape.io/blog/ecommerce-performance-analytics</link>
<description><![CDATA[Discover top strategies and tools in this 2026 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.]]></description>
<pubDate>Thu, 24 Apr 2025 10:59:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/ecommerce-performance-analytics</guid>
<content:encoded><![CDATA[Discover top strategies and tools in this 2026 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to improve PPC performance | Guide for 2026]]></title>
<link>https://stape.io/blog/improve-ppc-performance</link>
<description><![CDATA[Boost your PPC performance in 2026 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.]]></description>
<pubDate>Wed, 23 Apr 2025 14:13:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/improve-ppc-performance</guid>
<content:encoded><![CDATA[Boost your PPC performance in 2026 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.]]></content:encoded>
</item>
<item>
<title><![CDATA[Tracking iframe done right]]></title>
<link>https://stape.io/blog/iframe-tracking</link>
<description><![CDATA[Learn how to track events within iframes and resolve common tracking challenges. Discover effective methods for using GTM, Web APIs, and custom scripts to track iframe interactions.]]></description>
<pubDate>Thu, 17 Apr 2025 11:09:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/iframe-tracking</guid>
<content:encoded><![CDATA[Learn how to track events within iframes and resolve common tracking challenges. Discover effective methods for using GTM, Web APIs, and custom scripts to track iframe interactions.]]></content:encoded>
</item>
<item>
<title><![CDATA[Attribution tracking guide]]></title>
<link>https://stape.io/blog/attribution-tracking</link>
<description><![CDATA[Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.]]></description>
<pubDate>Fri, 11 Apr 2025 10:47:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/attribution-tracking</guid>
<content:encoded><![CDATA[Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.]]></content:encoded>
</item>
<item>
<title><![CDATA[10 tips how to optimize Facebook Ads for better performance in 2026]]></title>
<link>https://stape.io/blog/facebook-ad-optimization</link>
<description><![CDATA[Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2026.]]></description>
<pubDate>Mon, 07 Apr 2025 14:29:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/facebook-ad-optimization</guid>
<content:encoded><![CDATA[Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2026.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to achieve 100% accurate tracking on Shopify with sGTM and Stape Store]]></title>
<link>https://stape.io/blog/accurate-shopify-tracking-stape-sgtm</link>
<description><![CDATA[Ensure 100% tracking accuracy on Shopify with sGTM and Stape. Don’t miss a conversion + improve attribution for better marketing insights.]]></description>
<pubDate>Thu, 03 Apr 2025 14:36:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/accurate-shopify-tracking-stape-sgtm</guid>
<content:encoded><![CDATA[Ensure 100% tracking accuracy on Shopify with sGTM and Stape. Don’t miss a conversion + improve attribution for better marketing insights.]]></content:encoded>
</item>
<item>
<title><![CDATA[Is it possible to configure server-side tracking for Bing/Microsoft Ads?]]></title>
<link>https://stape.io/blog/bing-server-side-tracking</link>
<description><![CDATA[Microsoft Ads server-side tracking isn't currently possible to set up. However, markets can partly implement Bing server-side tracking for offline conversions.]]></description>
<pubDate>Thu, 03 Apr 2025 07:47:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/bing-server-side-tracking</guid>
<content:encoded><![CDATA[Microsoft Ads server-side tracking isn't currently possible to set up. However, markets can partly implement Bing server-side tracking for offline conversions.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to integrate Facebook Pixel with a web GTM container]]></title>
<link>https://stape.io/blog/add-facebook-pixel-gtm</link>
<description><![CDATA[Discover how to set up Facebook Pixel and GTM integration using Stape’s Meta Pixel tag. See the benefits of a tag that will become a part of Meta ad campaigns optimization.]]></description>
<pubDate>Wed, 02 Apr 2025 11:44:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/add-facebook-pixel-gtm</guid>
<content:encoded><![CDATA[Discover how to set up Facebook Pixel and GTM integration using Stape’s Meta Pixel tag. See the benefits of a tag that will become a part of Meta ad campaigns optimization.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up AdRoll tag using server GTM]]></title>
<link>https://stape.io/blog/adroll-server-side-tracking</link>
<description><![CDATA[Discover how you can set up AdRoll integration with your website in a few simple steps. Track standard events and set custom ones to meet the needs.]]></description>
<pubDate>Mon, 31 Mar 2025 08:40:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/adroll-server-side-tracking</guid>
<content:encoded><![CDATA[Discover how you can set up AdRoll integration with your website in a few simple steps. Track standard events and set custom ones to meet the needs.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up Sendlane tag using server GTM]]></title>
<link>https://stape.io/blog/sendlane-server-side-tracking</link>
<description><![CDATA[Learn how to configure the Sendlane tag for server GTM using a tag developed by Stape. Set up events tracking and adding contacts to the lists and start benefiting from server-side tracking.]]></description>
<pubDate>Thu, 27 Mar 2025 13:21:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/sendlane-server-side-tracking</guid>
<content:encoded><![CDATA[Learn how to configure the Sendlane tag for server GTM using a tag developed by Stape. Set up events tracking and adding contacts to the lists and start benefiting from server-side tracking.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up Adtraction tag using server GTM]]></title>
<link>https://stape.io/blog/adtraction-server-side-tracking</link>
<description><![CDATA[Check out how you can easily set up Adtraction integration with your website using a tag developed by Stape.]]></description>
<pubDate>Thu, 27 Mar 2025 12:34:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/adtraction-server-side-tracking</guid>
<content:encoded><![CDATA[Check out how you can easily set up Adtraction integration with your website using a tag developed by Stape.]]></content:encoded>
</item>
<item>
<title><![CDATA[You've sent potentially violating personal data to Meta: what to do]]></title>
<link>https://stape.io/blog/fix-personal-data-violations-meta</link>
<description><![CDATA[Learn how to fix the issue of sending potentially violating personal data to Meta. Stay compliant with privacy laws and protect user data.]]></description>
<pubDate>Tue, 25 Mar 2025 09:49:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/fix-personal-data-violations-meta</guid>
<content:encoded><![CDATA[Learn how to fix the issue of sending potentially violating personal data to Meta. Stay compliant with privacy laws and protect user data.]]></content:encoded>
</item>
<item>
<title><![CDATA[Spotify ads | pros and cons and how much cost?]]></title>
<link>https://stape.io/blog/spotify-ads-pros-and-cons-cost</link>
<description><![CDATA[Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.]]></description>
<pubDate>Mon, 24 Mar 2025 08:22:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/spotify-ads-pros-and-cons-cost</guid>
<content:encoded><![CDATA[Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.]]></content:encoded>
</item>
<item>
<title><![CDATA[Significant reduction in hosting costs with server-side tracking | ZweiDigital]]></title>
<link>https://stape.io/blog/case-study-stape-transformed-tracking-for-zweidigital</link>
<description><![CDATA[Learn how ZweiDigital  improved data tracking with Stape and Meta Conversions API integration, boosting data accuracy and marketing performance.]]></description>
<pubDate>Tue, 18 Mar 2025 04:42:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/case-study-stape-transformed-tracking-for-zweidigital</guid>
<content:encoded><![CDATA[Learn how ZweiDigital  improved data tracking with Stape and Meta Conversions API integration, boosting data accuracy and marketing performance.]]></content:encoded>
</item>
<item>
<title><![CDATA[37% ROAS increase and 20% CPA reduction with Stape | ZweiDigital]]></title>
<link>https://stape.io/blog/herzlack-meta-tracking-optimization</link>
<description><![CDATA[Find out how ZweiDigital and Herzlack improved campaign efficiency with Stape, increasing ROAS and lowering CPA.]]></description>
<pubDate>Tue, 18 Mar 2025 04:25:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/herzlack-meta-tracking-optimization</guid>
<content:encoded><![CDATA[Find out how ZweiDigital and Herzlack improved campaign efficiency with Stape, increasing ROAS and lowering CPA.]]></content:encoded>
</item>
<item>
<title><![CDATA[15% to 30% more complete data in Meta Events Manager | Hide and Seek]]></title>
<link>https://stape.io/blog/hide-and-seek-implemented-server-side-tracking-with-stape</link>
<description><![CDATA[Check how server-side tracking and Meta Conversions API helped Hide and Seek’s clients achieve precise data collection.]]></description>
<pubDate>Mon, 17 Mar 2025 08:30:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/hide-and-seek-implemented-server-side-tracking-with-stape</guid>
<content:encoded><![CDATA[Check how server-side tracking and Meta Conversions API helped Hide and Seek’s clients achieve precise data collection.]]></content:encoded>
</item>
<item>
<title><![CDATA[Marketing Data Enrichment]]></title>
<link>https://stape.io/blog/marketing-data-enrichment</link>
<description><![CDATA[Enhance your marketing strategy with data enrichment. Improve targeting, personalization, and decision-making with enriched customer insights.]]></description>
<pubDate>Fri, 14 Mar 2025 15:19:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/marketing-data-enrichment</guid>
<content:encoded><![CDATA[Enhance your marketing strategy with data enrichment. Improve targeting, personalization, and decision-making with enriched customer insights.]]></content:encoded>
</item>
<item>
<title><![CDATA[Chrome extension GTM Helper by Stape: key features and use cases]]></title>
<link>https://stape.io/blog/stape-chrome-extension</link>
<description><![CDATA[Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!]]></description>
<pubDate>Fri, 14 Mar 2025 14:57:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/stape-chrome-extension</guid>
<content:encoded><![CDATA[Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/estensione-chrome-di-stape" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/extensao-stape-no-chrome" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/stape-chrome-extension" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/extension-de-chrome-stape" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/stape-chrome-extension" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[GTM best practices and tracking tags for 2026]]></title>
<link>https://stape.io/blog/gtm-best-practices-and-tracking-tags</link>
<description><![CDATA[Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.]]></description>
<pubDate>Fri, 14 Mar 2025 14:02:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/gtm-best-practices-and-tracking-tags</guid>
<content:encoded><![CDATA[Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up Admitad tag using server GTM]]></title>
<link>https://stape.io/blog/admitad-gtm-tag-setup</link>
<description><![CDATA[Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.]]></description>
<pubDate>Tue, 11 Mar 2025 09:25:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/admitad-gtm-tag-setup</guid>
<content:encoded><![CDATA[Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.]]></content:encoded>
</item>
<item>
<title><![CDATA[What should marketers expect from Snapchat Ads?]]></title>
<link>https://stape.io/blog/snapchat-ads-explained</link>
<description><![CDATA[Read about Snapchat advertising and why it is a good alternative to the most popular platforms. Check which type of ad better fits your needs.]]></description>
<pubDate>Fri, 07 Mar 2025 10:50:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/snapchat-ads-explained</guid>
<content:encoded><![CDATA[Read about Snapchat advertising and why it is a good alternative to the most popular platforms. Check which type of ad better fits your needs.]]></content:encoded>
</item>
<item>
<title><![CDATA[Using Stape SDKs for server-side tracking]]></title>
<link>https://stape.io/blog/stape-sdk</link>
<description><![CDATA[Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.]]></description>
<pubDate>Wed, 05 Mar 2025 15:02:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/stape-sdk</guid>
<content:encoded><![CDATA[Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.]]></content:encoded>
</item>
<item>
<title><![CDATA[What is Conversions API? How does it work & most popular platforms]]></title>
<link>https://stape.io/blog/conversions-api-explained</link>
<description><![CDATA[Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.]]></description>
<pubDate>Wed, 05 Mar 2025 12:09:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/conversions-api-explained</guid>
<content:encoded><![CDATA[Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.]]></content:encoded>
</item>
<item>
<title><![CDATA[How Eyk integrated Stape to give eCommerce teams control over attribution data]]></title>
<link>https://stape.io/blog/eyk-integrated-server-side-tracking-from-stape</link>
<description><![CDATA[Discover how Eyk collaborated with Stape’s team to reach the best server-side tracking solution.]]></description>
<pubDate>Thu, 27 Feb 2025 07:00:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/eyk-integrated-server-side-tracking-from-stape</guid>
<content:encoded><![CDATA[Discover how Eyk collaborated with Stape’s team to reach the best server-side tracking solution.]]></content:encoded>
</item>
<item>
<title><![CDATA[Targeted advertising: what is and how to improve?]]></title>
<link>https://stape.io/blog/improve-targeted-advertising</link>
<description><![CDATA[This guide explains effective strategies for identifying the right audience, optimizing your ads, and achieving better results.]]></description>
<pubDate>Wed, 26 Feb 2025 15:49:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/improve-targeted-advertising</guid>
<content:encoded><![CDATA[This guide explains effective strategies for identifying the right audience, optimizing your ads, and achieving better results.]]></content:encoded>
</item>
<item>
<title><![CDATA[Marketing attribution models: which one to choose in 2026]]></title>
<link>https://stape.io/blog/marketing-attribution-models</link>
<description><![CDATA[In this post, you will learn how choosing the right marketing attribution model in 2026 can help you optimize cross-channel attribution for better ROI.]]></description>
<pubDate>Wed, 26 Feb 2025 12:10:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/marketing-attribution-models</guid>
<content:encoded><![CDATA[In this post, you will learn how choosing the right marketing attribution model in 2026 can help you optimize cross-channel attribution for better ROI.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up GoHighLevel tag using server GTM]]></title>
<link>https://stape.io/blog/gohighlevel-gtm-tag-setup</link>
<description><![CDATA[Check a convenient way to set up GoHighLevel tracking using the server GTM tag developed by Stape. Read a guide on how you can start creating new contacts in no time.]]></description>
<pubDate>Wed, 26 Feb 2025 09:20:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/gohighlevel-gtm-tag-setup</guid>
<content:encoded><![CDATA[Check a convenient way to set up GoHighLevel tracking using the server GTM tag developed by Stape. Read a guide on how you can start creating new contacts in no time.]]></content:encoded>
</item>
<item>
<title><![CDATA[Step-by-step guide to deleting a GTM container]]></title>
<link>https://stape.io/blog/delete-google-tag-manager-container</link>
<description><![CDATA[Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.]]></description>
<pubDate>Mon, 24 Feb 2025 15:22:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/delete-google-tag-manager-container</guid>
<content:encoded><![CDATA[Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up Salesforce tag using server GTM]]></title>
<link>https://stape.io/blog/salesforce-gtm-tag-setup</link>
<description><![CDATA[Find out how you can set up lead events tracking using the Salesforce tag for server GTM developed by Stape.]]></description>
<pubDate>Mon, 24 Feb 2025 09:19:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/salesforce-gtm-tag-setup</guid>
<content:encoded><![CDATA[Find out how you can set up lead events tracking using the Salesforce tag for server GTM developed by Stape.]]></content:encoded>
</item>
<item>
<title><![CDATA[Data trends in digital marketing for 2026]]></title>
<link>https://stape.io/blog/digital-marketing-data-trends</link>
<description><![CDATA[Explore key 2026 digital marketing trends like first-party tracking, offline data, trust building, etc., plus common challenges and solutions to choose from.]]></description>
<pubDate>Wed, 19 Feb 2025 09:45:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/digital-marketing-data-trends</guid>
<content:encoded><![CDATA[Explore key 2026 digital marketing trends like first-party tracking, offline data, trust building, etc., plus common challenges and solutions to choose from.]]></content:encoded>
</item>
<item>
<title><![CDATA[What is first-party data and how to use it?]]></title>
<link>https://stape.io/blog/first-party-data</link>
<description><![CDATA[Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.]]></description>
<pubDate>Tue, 18 Feb 2025 12:11:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/first-party-data</guid>
<content:encoded><![CDATA[Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.]]></content:encoded>
</item>
<item>
<title><![CDATA[Why are there no alternatives to Stape?]]></title>
<link>https://stape.io/blog/stape-alternatives</link>
<description><![CDATA[In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.]]></description>
<pubDate>Mon, 17 Feb 2025 10:06:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/stape-alternatives</guid>
<content:encoded><![CDATA[In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.]]></content:encoded>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/stape-alternatives" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to set up PipeDrive tag using server GTM]]></title>
<link>https://stape.io/blog/pipedrive-gtm-tag-setup</link>
<description><![CDATA[Configure contacts and leads tracking in a couple of minutes with the help of PipeDrive tag for server Google Tag Manager.]]></description>
<pubDate>Mon, 17 Feb 2025 09:07:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/pipedrive-gtm-tag-setup</guid>
<content:encoded><![CDATA[Configure contacts and leads tracking in a couple of minutes with the help of PipeDrive tag for server Google Tag Manager.]]></content:encoded>
</item>
<item>
<title><![CDATA[What is Signals Gateway & Setup Guide]]></title>
<link>https://stape.io/blog/what-is-signals-gateway</link>
<description><![CDATA[Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.]]></description>
<pubDate>Mon, 03 Feb 2025 18:30:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/what-is-signals-gateway</guid>
<content:encoded><![CDATA[Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.]]></content:encoded>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/was-ist-ein-signals-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/cos-e-signals-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/what-is-signals-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/what-is-signals-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/what-is-signals-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/what-is-signals-gateway" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to improve Google Ads performance in 2026]]></title>
<link>https://stape.io/blog/improve-google-ads-performance</link>
<description><![CDATA[Improve Google Ads performance with Stape's tutorial. Check Google Ads optimization strategies you should try in 2026 and boost your ad campaigns.]]></description>
<pubDate>Mon, 03 Feb 2025 08:46:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/improve-google-ads-performance</guid>
<content:encoded><![CDATA[Improve Google Ads performance with Stape's tutorial. Check Google Ads optimization strategies you should try in 2026 and boost your ad campaigns.]]></content:encoded>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/verbessern-sie-die-performance-von-google-ads" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/migliorare-prestazioni-google-ads" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/melhorar-o-desempenho-do-google-ads" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/improve-google-ads-performance" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/improve-google-ads-performance" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to set up Google Ads Conversion Adjustments tag via server GTM]]></title>
<link>https://stape.io/blog/google-ads-conversion-adjustment</link>
<description><![CDATA[Learn how to use the Google Ads Conversion Adjustments tag in server GTM to adjust conversions for returns or cancellations. Follow our step-by-step setup guide.]]></description>
<pubDate>Fri, 31 Jan 2025 09:19:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-ads-conversion-adjustment</guid>
<content:encoded><![CDATA[Learn how to use the Google Ads Conversion Adjustments tag in server GTM to adjust conversions for returns or cancellations. Follow our step-by-step setup guide.]]></content:encoded>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/google-ads-conversion-anpassung" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/google-ads-conversion-adjustment" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/google-ads-conversion-adjustment" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/google-ads-conversion-adjustment" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/google-ads-conversion-adjustment" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to set up Yelp Conversions API tag using server GTM]]></title>
<link>https://stape.io/blog/yelp-gtm-tag-setup</link>
<description><![CDATA[Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.]]></description>
<pubDate>Tue, 28 Jan 2025 12:12:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/yelp-gtm-tag-setup</guid>
<content:encoded><![CDATA[Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up ShareASale tag using server GTM]]></title>
<link>https://stape.io/blog/shareasale-gtm-tag-setup</link>
<description><![CDATA[Check how you can set up ShareASale conversion tracking with GTM using Stape’s tag. Enjoy accurate data tracking, high security and more benefits that server-side tracking provides.]]></description>
<pubDate>Mon, 27 Jan 2025 11:10:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/shareasale-gtm-tag-setup</guid>
<content:encoded><![CDATA[Check how you can set up ShareASale conversion tracking with GTM using Stape’s tag. Enjoy accurate data tracking, high security and more benefits that server-side tracking provides.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up Quora CAPI tag using server GTM]]></title>
<link>https://stape.io/blog/set-up-quora-tag-using-server-gtm</link>
<description><![CDATA[Find out the benefits of a Quora Conversions API tag and get a guide on setting it up in a few simple steps.]]></description>
<pubDate>Fri, 17 Jan 2025 15:33:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/set-up-quora-tag-using-server-gtm</guid>
<content:encoded><![CDATA[Find out the benefits of a Quora Conversions API tag and get a guide on setting it up in a few simple steps.]]></content:encoded>
</item>
<item>
<title><![CDATA[Personally Identifiable Information (PII) data explained]]></title>
<link>https://stape.io/blog/personally-identifiable-information</link>
<description><![CDATA[Discover what PII is, and how you can ensure compliance with data privacy regulations, safeguarding customer trust and protecting your business from legal risks.]]></description>
<pubDate>Fri, 17 Jan 2025 13:58:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/personally-identifiable-information</guid>
<content:encoded><![CDATA[Discover what PII is, and how you can ensure compliance with data privacy regulations, safeguarding customer trust and protecting your business from legal risks.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up Nextdoor CAPI tag using server GTM]]></title>
<link>https://stape.io/blog/nextdoor-server-side-tracking</link>
<description><![CDATA[Check Stape’s Nextdoor CAPI to set up accurate data tracking and effectively optimize campaign performance.]]></description>
<pubDate>Fri, 17 Jan 2025 12:20:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/nextdoor-server-side-tracking</guid>
<content:encoded><![CDATA[Check Stape’s Nextdoor CAPI to set up accurate data tracking and effectively optimize campaign performance.]]></content:encoded>
</item>
<item>
<title><![CDATA[Facebook tracking guide for 2026]]></title>
<link>https://stape.io/blog/facebook-tracking</link>
<description><![CDATA[Check our end-to-end guide on Facebook ads conversion tracking. Find out how you can track ad campaign performance in 2026 and what tracking strategies to try.]]></description>
<pubDate>Thu, 16 Jan 2025 11:38:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/facebook-tracking</guid>
<content:encoded><![CDATA[Check our end-to-end guide on Facebook ads conversion tracking. Find out how you can track ad campaign performance in 2026 and what tracking strategies to try.]]></content:encoded>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/facebook-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/monitoraggio-facebook" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/facebook-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/facebook-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/facebook-tracking" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Third-party cookies: detailed guide & news, insights for 2026]]></title>
<link>https://stape.io/blog/third-party-cookies</link>
<description><![CDATA[Learn what third-party cookies are, how they impact digital marketing, and how to manage them in a privacy-conscious world with alternatives and compliance tips.]]></description>
<pubDate>Thu, 16 Jan 2025 09:24:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/third-party-cookies</guid>
<content:encoded><![CDATA[Learn what third-party cookies are, how they impact digital marketing, and how to manage them in a privacy-conscious world with alternatives and compliance tips.]]></content:encoded>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/drittanbieter-cookies" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/cookie-terze-parti" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/cookies-de-terceiros" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/third-party-cookies" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/third-party-cookies" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Facebook Lead Ads: guide for 2026]]></title>
<link>https://stape.io/blog/facebook-lead-ads</link>
<description><![CDATA[Working on your lead generation with Facebook Lead Ads in 2026? Check out this simple guide to get started, optimize your ads, and stay privacy-friendly!]]></description>
<pubDate>Mon, 13 Jan 2025 09:06:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/facebook-lead-ads</guid>
<content:encoded><![CDATA[Working on your lead generation with Facebook Lead Ads in 2026? Check out this simple guide to get started, optimize your ads, and stay privacy-friendly!]]></content:encoded>
</item>
<item>
<title><![CDATA[Avoid the harmful impact of ad blockers on your website tracking code]]></title>
<link>https://stape.io/blog/bypass-adblock-detection</link>
<description><![CDATA[Overcome GA4 ad blocks with adblock detection bypass via Stape’s Custom Loader. Encrypt requests for accurate tracking. Measure data recovery with Stape Analytics.]]></description>
<pubDate>Wed, 08 Jan 2025 15:34:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/bypass-adblock-detection</guid>
<content:encoded><![CDATA[Overcome GA4 ad blocks with adblock detection bypass via Stape’s Custom Loader. Encrypt requests for accurate tracking. Measure data recovery with Stape Analytics.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/bypass-rilevamento-adblock" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/contornar-a-detecao-do-adblock" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/bypass-adblock-detection" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/evitar-deteccion-de-adblock" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/bypass-adblock-detection" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Ad tracking guide for 2026]]></title>
<link>https://stape.io/blog/ad-tracking</link>
<description><![CDATA[See how you can boost your advertising monitoring in 2026. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.]]></description>
<pubDate>Wed, 08 Jan 2025 08:43:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/ad-tracking</guid>
<content:encoded><![CDATA[See how you can boost your advertising monitoring in 2026. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/ad-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/ad-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/ad-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/ad-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/ad-tracking" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Digital Operational Resilience Act (DORA) explained]]></title>
<link>https://stape.io/blog/dora-regulation</link>
<description><![CDATA[Learn about the Digital Operational Resilience Act regulation (DORA) and its impact on digital resilience. This guide explains the DORA and its requirements.]]></description>
<pubDate>Thu, 19 Dec 2024 15:32:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/dora-regulation</guid>
<content:encoded><![CDATA[Learn about the Digital Operational Resilience Act regulation (DORA) and its impact on digital resilience. This guide explains the DORA and its requirements.]]></content:encoded>
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<item>
<title><![CDATA[Google’s first-party mode vs. server-side tracking]]></title>
<link>https://stape.io/blog/google-first-party-mode-vs-server-side-tracking</link>
<description><![CDATA[See the detailed guide on Google’s first-party mode, its benefits, how it differs from server-side tracking, and how you can set up first-party mode.]]></description>
<pubDate>Wed, 18 Dec 2024 08:44:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-first-party-mode-vs-server-side-tracking</guid>
<content:encoded><![CDATA[See the detailed guide on Google’s first-party mode, its benefits, how it differs from server-side tracking, and how you can set up first-party mode.]]></content:encoded>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/google-first-party-mode-vs-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/modalita-first-party-google-vs-monitoraggio-lato-server" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/google-first-party-mode-vs-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/google-first-party-mode-vs-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/google-first-party-mode-vs-server-side-tracking" type="text/html"></atom:link>
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<title><![CDATA[30% less data loss for a Swiss fresh pet food brand | Optimize With Data]]></title>
<link>https://stape.io/blog/optimize-with-data-records-up-to-fifteen-percent-less-data-loss-for-a-swiss-leading-fresh-pet-food-industry-brand</link>
<description><![CDATA[Find out how Stape partner Optimize With Data measures up to 30% more data gain for a Swiss fresh pet food company.]]></description>
<pubDate>Mon, 09 Dec 2024 13:05:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/optimize-with-data-records-up-to-fifteen-percent-less-data-loss-for-a-swiss-leading-fresh-pet-food-industry-brand</guid>
<content:encoded><![CDATA[Find out how Stape partner Optimize With Data measures up to 30% more data gain for a Swiss fresh pet food company.]]></content:encoded>
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<title><![CDATA[30.7% more reported conversions in Meta Ads, plus lower cost per purchase | Optimize With Data]]></title>
<link>https://stape.io/blog/thirty-percent-conversions-growth-with-stape-partner-optimize-with-data</link>
<description><![CDATA[Check out how Stape partner Optimize With Data records 30% conversions increase for a European e-commerce mentorship company.]]></description>
<pubDate>Mon, 09 Dec 2024 12:40:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/thirty-percent-conversions-growth-with-stape-partner-optimize-with-data</guid>
<content:encoded><![CDATA[Check out how Stape partner Optimize With Data records 30% conversions increase for a European e-commerce mentorship company.]]></content:encoded>
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<title><![CDATA[40% reduction in Direct Traffic for Zumnorde | Projecter]]></title>
<link>https://stape.io/blog/zumnorde-achieves-40-per-cent-reduction-in-direct-traffic-projecter-case-study</link>
<description><![CDATA[Discover how server-side tagging improved data attribution: 40% reduction in Direct revenue for accurate channel tracking, +9% Google Ads revenue, and +13% Email Marketing revenue.]]></description>
<pubDate>Mon, 02 Dec 2024 10:41:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/zumnorde-achieves-40-per-cent-reduction-in-direct-traffic-projecter-case-study</guid>
<content:encoded><![CDATA[Discover how server-side tagging improved data attribution: 40% reduction in Direct revenue for accurate channel tracking, +9% Google Ads revenue, and +13% Email Marketing revenue.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/zumnorde-logra-una-reduccion-del-40-por-ciento-en-el-caso-del-proyectista-de-trafico-directo" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/zumnorde-realise-une-etude-de-cas-sur-la-reduction-de-40-per-cent-du-trafic-routier-direct" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="tr" href="https://stape.io/tr/blog/zumnorde-dogrudan-trafikte-yuzde-40-azalma-sagladi-projecter-vaka-calismasi" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/zumnorde-erzielt-40-prozent-reduktion-im-direkten-verkehr-projecter-case-study" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/zumnorde-behaalt-40-per-cent-reductie-in-direct-verkeer-projecter-case-study" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/zumnorde-ottiene-una-riduzione-del-40-per-cento-del-traffico-diretto-projecter-case-study" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/zumnorde-consegue-uma-reducao-de-40-por-cento-no-trafego-direto-projecter-case-study" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/zumnorde-dosyahaie-40-vidsotkove-skorochennia-pryamoho-trafiku-projecter-case-study" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ja" href="https://stape.io/ja/blog/zumnorde-achieves-40-per-cent-reduction-in-direct-traffic-projecter-case-study" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/blog/zumnorde-achieves-40-per-cent-reduction-in-direct-traffic-projecter-case-study" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/blog/zumnorde-achieves-40-per-cent-reduction-in-direct-traffic-projecter-case-study" type="text/html"></atom:link>
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<item>
<title><![CDATA[Why are UTM parameters removed, and how can you fix it?]]></title>
<link>https://stape.io/blog/avoid-utm-parameter-removal</link>
<description><![CDATA[Fix UTM parameter removal. Use server-side GTM to transform custom parameters back to UTMs. Improve campaign tracking and GA4 accuracy.]]></description>
<pubDate>Mon, 02 Dec 2024 09:18:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/avoid-utm-parameter-removal</guid>
<content:encoded><![CDATA[Fix UTM parameter removal. Use server-side GTM to transform custom parameters back to UTMs. Improve campaign tracking and GA4 accuracy.]]></content:encoded>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/entfernen-von-utm-parametern-vermeiden" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/evitare-rimozione-parametri-utm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/avoid-utm-parameter-removal" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/avoid-utm-parameter-removal" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/avoid-utm-parameter-removal" type="text/html"></atom:link>
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<item>
<title><![CDATA[Pub/sub push subscriptions explained & setup guide]]></title>
<link>https://stape.io/blog/pub-sub-push-subscriptions</link>
<description><![CDATA[Simplify your data management! Use Pub/Sub push subscriptions with server GTM to automate data flow and improve tracking. We'll show you how to set it all up.]]></description>
<pubDate>Thu, 21 Nov 2024 09:39:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/pub-sub-push-subscriptions</guid>
<content:encoded><![CDATA[Simplify your data management! Use Pub/Sub push subscriptions with server GTM to automate data flow and improve tracking. We'll show you how to set it all up.]]></content:encoded>
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<title><![CDATA[Cost-effective server-side hosting for efficient data management | Clickr Media]]></title>
<link>https://stape.io/blog/cost-effective-server-side-hosting-clickr-media-case</link>
<description><![CDATA[Find out how Stape’s partner Clickr Media optimized their data management with server-side hosting.]]></description>
<pubDate>Mon, 18 Nov 2024 12:13:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/cost-effective-server-side-hosting-clickr-media-case</guid>
<content:encoded><![CDATA[Find out how Stape’s partner Clickr Media optimized their data management with server-side hosting.]]></content:encoded>
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<title><![CDATA[Meta CAPI for PrestaShop via server GTM]]></title>
<link>https://stape.io/blog/meta-capi-for-prestashop-via-server-gtm</link>
<description><![CDATA[Check out how to set up server-side tagging for your PrestaShop site with server Google Tag Manager.]]></description>
<pubDate>Fri, 15 Nov 2024 11:26:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/meta-capi-for-prestashop-via-server-gtm</guid>
<content:encoded><![CDATA[Check out how to set up server-side tagging for your PrestaShop site with server Google Tag Manager.]]></content:encoded>
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<title><![CDATA[Meta CAPI for Wix via server GTM]]></title>
<link>https://stape.io/blog/meta-capi-for-wix-via-server-gtm</link>
<description><![CDATA[Discover how to set up server-side tagging for your Wix site with server Google Tag Manager.]]></description>
<pubDate>Fri, 15 Nov 2024 09:21:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/meta-capi-for-wix-via-server-gtm</guid>
<content:encoded><![CDATA[Discover how to set up server-side tagging for your Wix site with server Google Tag Manager.]]></content:encoded>
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<title><![CDATA[Faster and more secure data collection | Social Zense]]></title>
<link>https://stape.io/blog/faster-and-more-secure-data-collection-for-social-zense</link>
<description><![CDATA[Stape partner Social Zense increased data collection speed and security with server-side tagging tools.]]></description>
<pubDate>Thu, 07 Nov 2024 08:53:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/faster-and-more-secure-data-collection-for-social-zense</guid>
<content:encoded><![CDATA[Stape partner Social Zense increased data collection speed and security with server-side tagging tools.]]></content:encoded>
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<item>
<title><![CDATA[Understanding Stape power-ups: key features and how to use]]></title>
<link>https://stape.io/blog/understanding-stape-power-ups-key-features-uses</link>
<description><![CDATA[Explore Stape power-ups, their key features, and practical uses to improve server-side tracking. Discover what settings will fit your perfect setup best.]]></description>
<pubDate>Wed, 06 Nov 2024 11:16:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/understanding-stape-power-ups-key-features-uses</guid>
<content:encoded><![CDATA[Explore Stape power-ups, their key features, and practical uses to improve server-side tracking. Discover what settings will fit your perfect setup best.]]></content:encoded>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/understanding-stape-power-ups-key-features-uses" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/verstehen-stape-power-ups-key-features-verwendet" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/capire-stape-power-up-chiave-caratteristiche-utilizzi" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/compreender-a-utilizacao-das-funcionalidades-chave-da-funcionalidade-de-potencia-da-fita" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/entender-las-caracteristicas-que-utiliza-stape-power-ups-key" type="text/html"></atom:link>
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<item>
<title><![CDATA[Server-side GTM for single-page applications (SPAs)]]></title>
<link>https://stape.io/blog/server-side-gtm-for-single-page-applications</link>
<description><![CDATA[Track SPAs accurately with server-side GTM! Learn how to set up pageview tracking, handle events, and optimize data collection for GA4 and GTM.]]></description>
<pubDate>Fri, 01 Nov 2024 13:38:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-gtm-for-single-page-applications</guid>
<content:encoded><![CDATA[Track SPAs accurately with server-side GTM! Learn how to set up pageview tracking, handle events, and optimize data collection for GA4 and GTM.]]></content:encoded>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/serverseitige-gtm-fur-single-page-anwendungen" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/gtm-lato-server-per-applicazioni-a-pagina-singola" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/server-side-gtm-for-single-page-applications" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/server-side-gtm-for-single-page-applications" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/server-side-gtm-for-single-page-applications" type="text/html"></atom:link>
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<title><![CDATA[Server-side tagging for Wix]]></title>
<link>https://stape.io/blog/wix-app-for-server-google-tag-manager</link>
<description><![CDATA[Wix is a leading platform for creating websites. Learn how to set up Stape Conversion Tracking app for server-side tracking to enhance data accuracy and improve tracking.]]></description>
<pubDate>Wed, 30 Oct 2024 10:37:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/wix-app-for-server-google-tag-manager</guid>
<content:encoded><![CDATA[Wix is a leading platform for creating websites. Learn how to set up Stape Conversion Tracking app for server-side tracking to enhance data accuracy and improve tracking.]]></content:encoded>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/wix-app-for-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/wix-app-fur-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/wix-app-per-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/wix-app-para-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/wix-app-para-servidor-google-tag-manager" type="text/html"></atom:link>
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<item>
<title><![CDATA[Cross-device tracking explained: what is it and how it works]]></title>
<link>https://stape.io/blog/cross-device-tracking</link>
<description><![CDATA[Click on <BannerAnimation>Scan your site</BannerAnimation> to use our Website Tracking Checker and get a detailed report on how to fix tracking issues and boost performance.]]></description>
<pubDate>Tue, 22 Oct 2024 07:58:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/cross-device-tracking</guid>
<content:encoded><![CDATA[Click on <BannerAnimation>Scan your site</BannerAnimation> to use our Website Tracking Checker and get a detailed report on how to fix tracking issues and boost performance.]]></content:encoded>
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<title><![CDATA[Snowplow tracking integration with server Google Tag Manager]]></title>
<link>https://stape.io/blog/snowplow-tracking-with-sgtm-container</link>
<description><![CDATA[Learn how to implement Snowplow tracking via sGTM to optimize your data collection process. Get accurate insights with server-side tracking.]]></description>
<pubDate>Fri, 18 Oct 2024 13:48:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/snowplow-tracking-with-sgtm-container</guid>
<content:encoded><![CDATA[Learn how to implement Snowplow tracking via sGTM to optimize your data collection process. Get accurate insights with server-side tracking.]]></content:encoded>
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<title><![CDATA[Server GTM container is not receiving requests - reasons and fixes]]></title>
<link>https://stape.io/blog/server-gtm-container-is-not-receiving-requests-solution</link>
<description><![CDATA[Server GTM preview empty? Fix tracking issues caused by transport URL, GA4 conflicts, or CORS/CSP settings with this troubleshooting guide.]]></description>
<pubDate>Fri, 11 Oct 2024 13:10:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-gtm-container-is-not-receiving-requests-solution</guid>
<content:encoded><![CDATA[Server GTM preview empty? Fix tracking issues caused by transport URL, GA4 conflicts, or CORS/CSP settings with this troubleshooting guide.]]></content:encoded>
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<title><![CDATA[Profit on Ad Spend: why it matters and how to set it up via Stape]]></title>
<link>https://stape.io/blog/profit-on-ad-spend-why-it-matters-and-how-to-set-it-up-via-stape-store</link>
<description><![CDATA[Profit on Ad Spend tracking with Stape optimizes ad performance. Learn how to set it up for accurate profit-based analytics in Google Ads and GA4.]]></description>
<pubDate>Thu, 10 Oct 2024 13:50:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/profit-on-ad-spend-why-it-matters-and-how-to-set-it-up-via-stape-store</guid>
<content:encoded><![CDATA[Profit on Ad Spend tracking with Stape optimizes ad performance. Learn how to set it up for accurate profit-based analytics in Google Ads and GA4.]]></content:encoded>
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<title><![CDATA[Setting up webhooks via the Shopify Flow app]]></title>
<link>https://stape.io/blog/setting-up-webhooks-via-the-shopify-flow-app</link>
<description><![CDATA[Learn how to configure webhooks in Shopify Flow to send recurring subscription purchase events to Google Analytics 4 via server-side GTM.]]></description>
<pubDate>Thu, 10 Oct 2024 08:21:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/setting-up-webhooks-via-the-shopify-flow-app</guid>
<content:encoded><![CDATA[Learn how to configure webhooks in Shopify Flow to send recurring subscription purchase events to Google Analytics 4 via server-side GTM.]]></content:encoded>
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<title><![CDATA[PrestaShop module for server Google Tag Manager]]></title>
<link>https://stape.io/blog/prestashop-module-for-server-google-tag-manager</link>
<description><![CDATA[Set up server-side tracking for your PrestaShop store with Stape’s GTM module. It bypasses ad blockers, enriches data, and ensures accurate tracking.]]></description>
<pubDate>Wed, 09 Oct 2024 14:43:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/prestashop-module-for-server-google-tag-manager</guid>
<content:encoded><![CDATA[Set up server-side tracking for your PrestaShop store with Stape’s GTM module. It bypasses ad blockers, enriches data, and ensures accurate tracking.]]></content:encoded>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/prestashop-module-for-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/prestashop-modul-fur-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/prestashop-modulo-per-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/modulo-prestashop-para-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/prestashop-module-para-servidor-google-tag-manager" type="text/html"></atom:link>
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<item>
<title><![CDATA[Cookie banner: all-in-one guide]]></title>
<link>https://stape.io/blog/cookie-banner-all-in-one-guide</link>
<description><![CDATA[Cookie banners are essential for GDPR, CPRA, and LGPD compliance. Learn how to create a cookie banner, ensure consent, and protect your website from fines.]]></description>
<pubDate>Wed, 09 Oct 2024 13:17:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/cookie-banner-all-in-one-guide</guid>
<content:encoded><![CDATA[Cookie banners are essential for GDPR, CPRA, and LGPD compliance. Learn how to create a cookie banner, ensure consent, and protect your website from fines.]]></content:encoded>
</item>
<item>
<title><![CDATA[Stape Gateway: simplify server-side tracking for GA4 & Google Ads]]></title>
<link>https://stape.io/blog/what-is-stape-gateway</link>
<description><![CDATA[Simplify GA4 & Google Ads server-side tracking with Stape Gateway. Bypass ad blockers, extend cookies, and enhance data accuracy without complex setups.]]></description>
<pubDate>Wed, 09 Oct 2024 08:24:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/what-is-stape-gateway</guid>
<content:encoded><![CDATA[Simplify GA4 & Google Ads server-side tracking with Stape Gateway. Bypass ad blockers, extend cookies, and enhance data accuracy without complex setups.]]></content:encoded>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/qu-est-ce-que-stape-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/was-ist-stape-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/cos-e-stape-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/configuracao-stape-gateway-vs-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/que-es-stape-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/what-is-stape-gateway" type="text/html"></atom:link>
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<title><![CDATA[22% conversions increase for Lingopie | Vakulski-Group]]></title>
<link>https://stape.io/blog/twenty-two-percent-conversions-increase</link>
<description><![CDATA[Find out how Stape’s hosting helped Vakulski-Group reach a 22% conversion increase for a client Lingopie.]]></description>
<pubDate>Mon, 07 Oct 2024 07:41:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/twenty-two-percent-conversions-increase</guid>
<content:encoded><![CDATA[Find out how Stape’s hosting helped Vakulski-Group reach a 22% conversion increase for a client Lingopie.]]></content:encoded>
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<title><![CDATA[90% data accuracy rise for a Dutch lighting company | Tanu Agency]]></title>
<link>https://stape.io/blog/ninety-percent-data-accuracy-rise-for-a-dutch-company</link>
<description><![CDATA[Learn how Stape’s partner Tanu Agency helped achieve LEDWINKEL-Online a 90% data accuracy rise with server-side tracking.]]></description>
<pubDate>Thu, 03 Oct 2024 07:48:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/ninety-percent-data-accuracy-rise-for-a-dutch-company</guid>
<content:encoded><![CDATA[Learn how Stape’s partner Tanu Agency helped achieve LEDWINKEL-Online a 90% data accuracy rise with server-side tracking.]]></content:encoded>
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<title><![CDATA[20% of data recovered from tracking prevention | Peak Metrics]]></title>
<link>https://stape.io/blog/twenty-percent-of-data-recovered-from-tracking-prevention</link>
<description><![CDATA[Learn how server-side tracking with Stape helped Peak Metrics recover data blocked by ad blockers and ITP. See the impact on data volume and accuracy.]]></description>
<pubDate>Fri, 27 Sep 2024 12:34:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/twenty-percent-of-data-recovered-from-tracking-prevention</guid>
<content:encoded><![CDATA[Learn how server-side tracking with Stape helped Peak Metrics recover data blocked by ad blockers and ITP. See the impact on data volume and accuracy.]]></content:encoded>
</item>
<item>
<title><![CDATA[Open Container for Bot Index power-up]]></title>
<link>https://stape.io/blog/open-container-for-bot-index-power-up-from-stape</link>
<description><![CDATA[Fix search engine indexing issues! Stape's Open Container power-up lets bots access your server-side GTM scripts for better SEO.]]></description>
<pubDate>Thu, 26 Sep 2024 09:21:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/open-container-for-bot-index-power-up-from-stape</guid>
<content:encoded><![CDATA[Fix search engine indexing issues! Stape's Open Container power-up lets bots access your server-side GTM scripts for better SEO.]]></content:encoded>
</item>
<item>
<title><![CDATA[Delay requests for better timing in server Google Tag Manager]]></title>
<link>https://stape.io/blog/delay-requests-with-stape-power-up</link>
<description><![CDATA[Boost your server-side tracking with Stape's Request Delay power-up. Delay data requests up to 1500 minutes for better timing in Google Tag Manager.]]></description>
<pubDate>Thu, 26 Sep 2024 08:02:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/delay-requests-with-stape-power-up</guid>
<content:encoded><![CDATA[Boost your server-side tracking with Stape's Request Delay power-up. Delay data requests up to 1500 minutes for better timing in Google Tag Manager.]]></content:encoded>
</item>
<item>
<title><![CDATA[Add user IDs to the sGTM events data with Stape’s power-up]]></title>
<link>https://stape.io/blog/add-user-ids-to-the-sgtm-events-data-with-stape-power-up</link>
<description><![CDATA[Optimize your server-side tracking by adding User IDs to sGTM events using Stape's power-up. This will improve your data precision and analysis.]]></description>
<pubDate>Wed, 25 Sep 2024 13:56:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/add-user-ids-to-the-sgtm-events-data-with-stape-power-up</guid>
<content:encoded><![CDATA[Optimize your server-side tracking by adding User IDs to sGTM events using Stape's power-up. This will improve your data precision and analysis.]]></content:encoded>
</item>
<item>
<title><![CDATA[Schedule power-up: a handy way to collect data from the database]]></title>
<link>https://stape.io/blog/schedule-power-up-handy-way-to-collect-data-from-the-database</link>
<description><![CDATA[Find out the use cases of Schedule power-up by Stape and schedule request sending easily.]]></description>
<pubDate>Wed, 25 Sep 2024 11:24:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/schedule-power-up-handy-way-to-collect-data-from-the-database</guid>
<content:encoded><![CDATA[Find out the use cases of Schedule power-up by Stape and schedule request sending easily.]]></content:encoded>
</item>
<item>
<title><![CDATA[Auto convert of webhook’s data in XML to JSON with Stape’s power-up]]></title>
<link>https://stape.io/blog/auto-convert-of-webhooks-data-in-xml-to-json-with-stapes-power-up</link>
<description><![CDATA[Check the use case for XML to JSON power-up by Stape and convert webhook’s data in XML easily.]]></description>
<pubDate>Wed, 25 Sep 2024 10:47:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/auto-convert-of-webhooks-data-in-xml-to-json-with-stapes-power-up</guid>
<content:encoded><![CDATA[Check the use case for XML to JSON power-up by Stape and convert webhook’s data in XML easily.]]></content:encoded>
</item>
<item>
<title><![CDATA[Phone Number Formatter variable for Google Tag Manager container]]></title>
<link>https://stape.io/blog/phone-number-formatter-variable-for-google-tag-manager-container</link>
<description><![CDATA[Discover how to easily format phone numbers to the E.164 standard, improving data consistency across your marketing and analytics platforms.]]></description>
<pubDate>Mon, 23 Sep 2024 13:56:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/phone-number-formatter-variable-for-google-tag-manager-container</guid>
<content:encoded><![CDATA[Discover how to easily format phone numbers to the E.164 standard, improving data consistency across your marketing and analytics platforms.]]></content:encoded>
</item>
<item>
<title><![CDATA[Klaviyo Lookup variable for Google Tag Manager server container]]></title>
<link>https://stape.io/blog/klaviyo-lookup-variable-for-google-tag-manager-server-container</link>
<description><![CDATA[Discover how to implement the Klaviyo Lookup variable in Google Tag Manager server container to retrieve valuable user information based on 'kx' cookies.]]></description>
<pubDate>Mon, 23 Sep 2024 13:09:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/klaviyo-lookup-variable-for-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[Discover how to implement the Klaviyo Lookup variable in Google Tag Manager server container to retrieve valuable user information based on 'kx' cookies.]]></content:encoded>
</item>
<item>
<title><![CDATA[How global data privacy laws affect user tracking strategies]]></title>
<link>https://stape.io/blog/how-global-data-privacy-laws-affect-user-tracking-strategies</link>
<description><![CDATA[Read how global privacy laws like GDPR, CCPA, and others affect user tracking strategies. Learn how server-side tracking with Stape can help with complaint tracking.]]></description>
<pubDate>Fri, 20 Sep 2024 13:23:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-global-data-privacy-laws-affect-user-tracking-strategies</guid>
<content:encoded><![CDATA[Read how global privacy laws like GDPR, CCPA, and others affect user tracking strategies. Learn how server-side tracking with Stape can help with complaint tracking.]]></content:encoded>
</item>
<item>
<title><![CDATA[Top cloud databases for server GTM explained]]></title>
<link>https://stape.io/blog/top-cloud-databases-for-server-gtm-explained</link>
<description><![CDATA[Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.]]></description>
<pubDate>Fri, 20 Sep 2024 09:13:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/top-cloud-databases-for-server-gtm-explained</guid>
<content:encoded><![CDATA[Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.]]></content:encoded>
</item>
<item>
<title><![CDATA[Consent Parser variable for Google Tag Manager server container]]></title>
<link>https://stape.io/blog/consent-parser-variable-for-google-tag-manager-server-container</link>
<description><![CDATA[Decode and interpret Consent Mode v2 strings with a Consent Parser variable for server Google Tag Manager.]]></description>
<pubDate>Thu, 19 Sep 2024 10:25:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/consent-parser-variable-for-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[Decode and interpret Consent Mode v2 strings with a Consent Parser variable for server Google Tag Manager.]]></content:encoded>
</item>
<item>
<title><![CDATA[File Proxy for higher data control]]></title>
<link>https://stape.io/blog/file-proxy-for-higher-data-control</link>
<description><![CDATA[Find out the use cases of File Proxy power-up by Stape. Bonus: configure it in two simple steps.]]></description>
<pubDate>Tue, 17 Sep 2024 10:21:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/file-proxy-for-higher-data-control</guid>
<content:encoded><![CDATA[Find out the use cases of File Proxy power-up by Stape. Bonus: configure it in two simple steps.]]></content:encoded>
</item>
<item>
<title><![CDATA[95% tracking accuracy after fixing a 30% conversion data gap in Google Ads and GA4 | ROI Assist]]></title>
<link>https://stape.io/blog/roi-assist-achieves-a-thirty-three-percent-increase-in-facebook-ads-tracking-accuracy-with-stape-server-side-tracking</link>
<description><![CDATA[Learn how Stape partner ROI Assist helped their clients record a 33% growth in data accuracy with server-side tracking]]></description>
<pubDate>Thu, 12 Sep 2024 07:22:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/roi-assist-achieves-a-thirty-three-percent-increase-in-facebook-ads-tracking-accuracy-with-stape-server-side-tracking</guid>
<content:encoded><![CDATA[Learn how Stape partner ROI Assist helped their clients record a 33% growth in data accuracy with server-side tracking]]></content:encoded>
</item>
<item>
<title><![CDATA[Math variable for Google Tag Manager server container]]></title>
<link>https://stape.io/blog/math-variable-for-google-tag-manager-server-container</link>
<description><![CDATA[Perform calculations in server GTM. Use the Math variable to multiply, divide, add, or subtract values for ad spend, conversion adjustments, and custom metrics.]]></description>
<pubDate>Wed, 11 Sep 2024 11:23:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/math-variable-for-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[Perform calculations in server GTM. Use the Math variable to multiply, divide, add, or subtract values for ad spend, conversion adjustments, and custom metrics.]]></content:encoded>
</item>
<item>
<title><![CDATA[Pub/Sub Publish tag for Google Tag Manager server container]]></title>
<link>https://stape.io/blog/pub-sub-publish-tag-for-google-tag-manager-server-container</link>
<description><![CDATA[Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.]]></description>
<pubDate>Mon, 09 Sep 2024 14:54:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/pub-sub-publish-tag-for-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.]]></content:encoded>
</item>
<item>
<title><![CDATA[What is event tracking in GA4: a guide to boosting your data insights]]></title>
<link>https://stape.io/blog/what-is-event-tracking-in-ga4-a-guide-to-boosting-your-data-insights</link>
<description><![CDATA[GA4 event tracking helps monitor user interactions, analyze data, and optimize marketing strategies. Set up accurate data collection with ease!]]></description>
<pubDate>Mon, 09 Sep 2024 14:08:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/what-is-event-tracking-in-ga4-a-guide-to-boosting-your-data-insights</guid>
<content:encoded><![CDATA[GA4 event tracking helps monitor user interactions, analyze data, and optimize marketing strategies. Set up accurate data collection with ease!]]></content:encoded>
</item>
<item>
<title><![CDATA[User Data Extractor variable for Google Tag Manager server container]]></title>
<link>https://stape.io/blog/user-data-extractor-variable-for-google-tag-manager-server-container</link>
<description><![CDATA[User Data Extractor for sGTM captures personal details from server-side events, such as emails and phone numbers, boosting marketing and tracking.]]></description>
<pubDate>Mon, 09 Sep 2024 10:28:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/user-data-extractor-variable-for-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[User Data Extractor for sGTM captures personal details from server-side events, such as emails and phone numbers, boosting marketing and tracking.]]></content:encoded>
</item>
<item>
<title><![CDATA[End-to-end guide on data layer in Google Tag Manager]]></title>
<link>https://stape.io/blog/end-to-end-guide-on-data-layer-in-google-tag-manager</link>
<description><![CDATA[Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.]]></description>
<pubDate>Fri, 06 Sep 2024 14:48:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/end-to-end-guide-on-data-layer-in-google-tag-manager</guid>
<content:encoded><![CDATA[Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.]]></content:encoded>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/end-to-end-anleitung-zum-data-layer-in-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/guida-completa-al-data-layer-in-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/guia-completo-sobre-o-data-layer-no-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/end-to-end-guide-on-data-layer-in-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/end-to-end-guide-on-data-layer-in-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Firestore Request Delay tag for Google Tag Manager server container]]></title>
<link>https://stape.io/blog/firestore-request-delay-tag-for-google-tag-manager-server-container</link>
<description><![CDATA[Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.]]></description>
<pubDate>Fri, 06 Sep 2024 11:43:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/firestore-request-delay-tag-for-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.]]></content:encoded>
</item>
<item>
<title><![CDATA[Duplicate Transaction Checker variable for Google Tag Manager server container]]></title>
<link>https://stape.io/blog/duplicate-transaction-checker-variable-for-google-tag-manager-server-container</link>
<description><![CDATA[Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.]]></description>
<pubDate>Thu, 05 Sep 2024 11:27:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/duplicate-transaction-checker-variable-for-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.]]></content:encoded>
</item>
<item>
<title><![CDATA[15% less data loss for a digital transformation agency | BlueTree]]></title>
<link>https://stape.io/blog/digital-transformation-agency-records-fifteen-percent-more-data-gain-with-stape</link>
<description><![CDATA[Find out how a digital transformation and IT consulting agency gained 15% more data with Stape server-side tracking]]></description>
<pubDate>Thu, 05 Sep 2024 10:13:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/digital-transformation-agency-records-fifteen-percent-more-data-gain-with-stape</guid>
<content:encoded><![CDATA[Find out how a digital transformation and IT consulting agency gained 15% more data with Stape server-side tracking]]></content:encoded>
</item>
<item>
<title><![CDATA[Google Merchant Center Lookup variable for Google Tag Manager server container]]></title>
<link>https://stape.io/blog/google-merchant-center-lookup-variable-for-google-tag-manager-server-container</link>
<description><![CDATA[Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.]]></description>
<pubDate>Thu, 05 Sep 2024 07:34:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-merchant-center-lookup-variable-for-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.]]></content:encoded>
</item>
<item>
<title><![CDATA[Days In Seconds variable for Google Tag Manager server container]]></title>
<link>https://stape.io/blog/days-in-seconds-variable-for-google-tag-manager-server-container</link>
<description><![CDATA[Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.]]></description>
<pubDate>Wed, 04 Sep 2024 12:58:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/days-in-seconds-variable-for-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.]]></content:encoded>
</item>
<item>
<title><![CDATA[Server-side Google Ads conversion tracking for BigCommerce]]></title>
<link>https://stape.io/blog/server-side-google-ads-conversion-tracking-for-bigcommerce</link>
<description><![CDATA[BigCommerce is an eCommerce platform that helps businesses manage stores and optimize marketing with server-side Google Ads conversion tracking.]]></description>
<pubDate>Wed, 04 Sep 2024 11:19:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-google-ads-conversion-tracking-for-bigcommerce</guid>
<content:encoded><![CDATA[BigCommerce is an eCommerce platform that helps businesses manage stores and optimize marketing with server-side Google Ads conversion tracking.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to improve web analytics data quality: challenges and solutions]]></title>
<link>https://stape.io/blog/how-to-improve-web-analytics-data-quality-challenges-and-solutions</link>
<description><![CDATA[Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.]]></description>
<pubDate>Tue, 03 Sep 2024 09:28:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-improve-web-analytics-data-quality-challenges-and-solutions</guid>
<content:encoded><![CDATA[Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.]]></content:encoded>
</item>
<item>
<title><![CDATA[Meta CAPI for BigCommerce via server GTM]]></title>
<link>https://stape.io/blog/meta-capi-for-bigcommerce-via-server-gtm</link>
<description><![CDATA[Learn how to set up server-side tagging for your BigCommerce site through Meta Events Manager.]]></description>
<pubDate>Tue, 27 Aug 2024 09:37:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/meta-capi-for-bigcommerce-via-server-gtm</guid>
<content:encoded><![CDATA[Learn how to set up server-side tagging for your BigCommerce site through Meta Events Manager.]]></content:encoded>
</item>
<item>
<title><![CDATA[Weather variable for server Google Tag Manager]]></title>
<link>https://stape.io/blog/weather-variable-for-server-google-tag-manager</link>
<description><![CDATA[Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.]]></description>
<pubDate>Fri, 23 Aug 2024 15:25:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/weather-variable-for-server-google-tag-manager</guid>
<content:encoded><![CDATA[Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.]]></content:encoded>
</item>
<item>
<title><![CDATA[Meta CAPI for a custom website via server GTM]]></title>
<link>https://stape.io/blog/meta-capi-for-a-custom-website-via-server-gtm</link>
<description><![CDATA[Implement Meta CAPI for custom sites via server GTM. Step-by-step guide: server setup, data layer, templates, and testing. Boost data accuracy & ad tracking.]]></description>
<pubDate>Fri, 23 Aug 2024 14:35:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/meta-capi-for-a-custom-website-via-server-gtm</guid>
<content:encoded><![CDATA[Implement Meta CAPI for custom sites via server GTM. Step-by-step guide: server setup, data layer, templates, and testing. Boost data accuracy & ad tracking.]]></content:encoded>
</item>
<item>
<title><![CDATA[Meta CAPI for Magento 2 via server GTM]]></title>
<link>https://stape.io/blog/meta-capi-for-magento-via-server-gtm</link>
<description><![CDATA[Learn how to set up server-side tagging for your Magento 2 site through Meta Events Manager.]]></description>
<pubDate>Fri, 23 Aug 2024 14:24:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/meta-capi-for-magento-via-server-gtm</guid>
<content:encoded><![CDATA[Learn how to set up server-side tagging for your Magento 2 site through Meta Events Manager.]]></content:encoded>
</item>
<item>
<title><![CDATA[Server-side tracking for Bloomreach]]></title>
<link>https://stape.io/blog/server-side-tracking-for-bloomreach</link>
<description><![CDATA[Bloomreach is a platform that personalizes the eCommerce experience. Learn how to set up server-side tracking with GTM for better data accuracy and security.]]></description>
<pubDate>Fri, 23 Aug 2024 14:21:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-tracking-for-bloomreach</guid>
<content:encoded><![CDATA[Bloomreach is a platform that personalizes the eCommerce experience. Learn how to set up server-side tracking with GTM for better data accuracy and security.]]></content:encoded>
</item>
<item>
<title><![CDATA[Meta CAPI for Wordpress via server GTM]]></title>
<link>https://stape.io/blog/meta-capi-for-wordpress-via-server-gtm</link>
<description><![CDATA[WordPress server-side tracking with Stape’s GTM container templates ensures accurate data collection, ad-block resistance, and seamless event tracking setup.]]></description>
<pubDate>Fri, 23 Aug 2024 14:07:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/meta-capi-for-wordpress-via-server-gtm</guid>
<content:encoded><![CDATA[WordPress server-side tracking with Stape’s GTM container templates ensures accurate data collection, ad-block resistance, and seamless event tracking setup.]]></content:encoded>
</item>
<item>
<title><![CDATA[Object Builder Variable for server Google Tag Manager]]></title>
<link>https://stape.io/blog/object-builder-variable-for-server-google-tag-manager</link>
<description><![CDATA[Stape has developed an Object Builder Variable for server GTM to create and organize data as JS objects. See our end-to-end guide to set it up in a few simple steps.]]></description>
<pubDate>Fri, 23 Aug 2024 13:19:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/object-builder-variable-for-server-google-tag-manager</guid>
<content:encoded><![CDATA[Stape has developed an Object Builder Variable for server GTM to create and organize data as JS objects. See our end-to-end guide to set it up in a few simple steps.]]></content:encoded>
</item>
<item>
<title><![CDATA[Meta CAPI for Shopify via server GTM]]></title>
<link>https://stape.io/blog/meta-capi-for-shopify-via-server-gtm</link>
<description><![CDATA[Learn how to set up Facebook Conversions API for Shopify using Stape’s app. Step-by-step guide covering configuration, triggers, and verification.]]></description>
<pubDate>Fri, 23 Aug 2024 13:03:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/meta-capi-for-shopify-via-server-gtm</guid>
<content:encoded><![CDATA[Learn how to set up Facebook Conversions API for Shopify using Stape’s app. Step-by-step guide covering configuration, triggers, and verification.]]></content:encoded>
</item>
<item>
<title><![CDATA[Stape Analytics: measure the impact of your server-side tracking]]></title>
<link>https://stape.io/blog/stape-analytics-measure-the-impact-of-your-server-side-tracking</link>
<description><![CDATA[Analyze server-side tracking with Stape Analytics. Measure data recovery, ad block impact, and browser restrictions. Prove ROI and boost data accuracy.]]></description>
<pubDate>Thu, 22 Aug 2024 11:40:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/stape-analytics-measure-the-impact-of-your-server-side-tracking</guid>
<content:encoded><![CDATA[Analyze server-side tracking with Stape Analytics. Measure data recovery, ad block impact, and browser restrictions. Prove ROI and boost data accuracy.]]></content:encoded>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/stape-analytics-mesurer-l-impact-de-votre-serveur-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/stape-analytics-measure-the-impact-of-your-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/stape-analytics-misurare-l-impatto-del-vostro-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/stape-analytics-meca-o-impacto-do-rastreio-lateral-do-seu-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/stape-analytics-mida-el-impacto-de-su-servidor-de-seguimiento" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[62% more revenue for WoodUpp with server-side tracking | ASENTO]]></title>
<link>https://stape.io/blog/asento-measuring-62-per-cent-more-revenue-for-woodupp-with-server-side-tracking</link>
<description><![CDATA[Discover how a Danish manufacturer reached revenue growth with Stape in our case study from ASENTO.]]></description>
<pubDate>Tue, 20 Aug 2024 09:21:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/asento-measuring-62-per-cent-more-revenue-for-woodupp-with-server-side-tracking</guid>
<content:encoded><![CDATA[Discover how a Danish manufacturer reached revenue growth with Stape in our case study from ASENTO.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/asento-mide-62-por-cento-mas-ingresos-para-woodupp-con-seguimiento-del-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/asento-mesure-62-pour-cent-de-plus-de-revenus-pour-woodupp-avec-serveur-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="tr" href="https://stape.io/tr/blog/asento-woodupp-icin-sunucu-tarafi-takip-ile-yuzde-62-daha-fazla-gelir-olcuyor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/asento-misst-62-prozentig-mehr-umsatz-fur-woodupp-mit-serverseitigem-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/asento-meet-62-per-cent-meer-omzet-voor-woodupp-met-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/asento-misura-62-per-cento-piu-redditi-per-woodupp-con-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/asento-mede-62-por-cento-mais-receita-para-woodupp-com-rastreamento-do-lado-do-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/asento-serverne-vidstezhennia-dlia-woodupp-zbilshuie-dohid-na-62-vidsotky" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ja" href="https://stape.io/ja/blog/asento-measuring-62-per-cent-more-revenue-for-woodupp-with-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/blog/asento-measuring-62-per-cent-more-revenue-for-woodupp-with-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/blog/asento-measuring-62-per-cent-more-revenue-for-woodupp-with-server-side-tracking" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[91.84% more Measured Product Views with server-side tracking and Klaviyo integration | Obsidian Digital]]></title>
<link>https://stape.io/blog/case-study-scandinavian-biolabs-amplifies-klaviyo-revenues-with-server-side-tracking</link>
<description><![CDATA[Discover how implementing server-side tracking with GTM improved Scandinavian Biolabs' ability to track user behavior and trigger effective email marketing automation.]]></description>
<pubDate>Fri, 16 Aug 2024 11:32:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/case-study-scandinavian-biolabs-amplifies-klaviyo-revenues-with-server-side-tracking</guid>
<content:encoded><![CDATA[Discover how implementing server-side tracking with GTM improved Scandinavian Biolabs' ability to track user behavior and trigger effective email marketing automation.]]></content:encoded>
</item>
<item>
<title><![CDATA[34% more conversions recorded for immune and wellness supplements company | Measure Your Web]]></title>
<link>https://stape.io/blog/immune-supplements-company-records-34-percent-more-conversions-with-server-side-gtm</link>
<description><![CDATA[Discover how a Slovenian company in the immune and wellness supplements niche recorded 32% more conversions using sGTM.]]></description>
<pubDate>Fri, 16 Aug 2024 09:05:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/immune-supplements-company-records-34-percent-more-conversions-with-server-side-gtm</guid>
<content:encoded><![CDATA[Discover how a Slovenian company in the immune and wellness supplements niche recorded 32% more conversions using sGTM.]]></content:encoded>
</item>
<item>
<title><![CDATA[HTTP Lookup Variable for server Google Tag Manager]]></title>
<link>https://stape.io/blog/http-lookup-variable-for-server-google-tag-manager</link>
<description><![CDATA[Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.]]></description>
<pubDate>Thu, 15 Aug 2024 12:50:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/http-lookup-variable-for-server-google-tag-manager</guid>
<content:encoded><![CDATA[Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to effectively use GTM Tools by Stape]]></title>
<link>https://stape.io/blog/how-to-effectively-use-gtm-tools-by-stape</link>
<description><![CDATA[Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.]]></description>
<pubDate>Mon, 12 Aug 2024 11:30:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-effectively-use-gtm-tools-by-stape</guid>
<content:encoded><![CDATA[Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/come-utilizzare-efficacemente-gli-strumenti-gtm-di-stape" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-usar-efetivamente-as-gtm-tools-da-stape" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/how-to-effectively-use-gtm-tools-by-stape" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-usar-eficazmente-las-herramientas-de-gtm-de-stape" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/how-to-effectively-use-gtm-tools-by-stape" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to use data to drive personalization]]></title>
<link>https://stape.io/blog/how-to-use-data-to-drive-personalization</link>
<description><![CDATA[Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.]]></description>
<pubDate>Mon, 05 Aug 2024 19:21:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-use-data-to-drive-personalization</guid>
<content:encoded><![CDATA[Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.]]></content:encoded>
</item>
<item>
<title><![CDATA[Consent Management in Microsoft (Bing)]]></title>
<link>https://stape.io/blog/consent-management-in-microsoft-bing</link>
<description><![CDATA[Consent Management for Microsoft Ads ensures GDPR compliance. Learn how to implement Bing Ads conversion tracking with UET tags and consent mode.]]></description>
<pubDate>Mon, 29 Jul 2024 08:53:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/consent-management-in-microsoft-bing</guid>
<content:encoded><![CDATA[Consent Management for Microsoft Ads ensures GDPR compliance. Learn how to implement Bing Ads conversion tracking with UET tags and consent mode.]]></content:encoded>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/consent-management-in-microsoft-bing" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/gestion-du-consentement-microsoft-bing" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/consent-management-in-microsoft-bing" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/gestione-del-consenso-in-microsoft-bing" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/gestion-del-consentimiento-en-microsoft-bing" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Tag status “failed” in GTM: the reasons and solutions]]></title>
<link>https://stape.io/blog/tag-status-failed-in-gtm-reasons-and-solutions</link>
<description><![CDATA[Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.]]></description>
<pubDate>Fri, 26 Jul 2024 13:26:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/tag-status-failed-in-gtm-reasons-and-solutions</guid>
<content:encoded><![CDATA[Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.]]></content:encoded>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/fehler-beim-tag-status-in-gtm-ursachen-und-losungen" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/stato-tag-fallito-in-gtm-motivi-e-soluzioni" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/tag-status-failed-in-gtm-reasons-and-solutions" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/tag-status-failed-in-gtm-reasons-and-solutions" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/tag-status-failed-in-gtm-reasons-and-solutions" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to reduce JavaScript files of GTM in PageSpeed Insights]]></title>
<link>https://stape.io/blog/how-to-reduce-javascript-files-of-gtm-in-pagespeed-insights</link>
<description><![CDATA[Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.]]></description>
<pubDate>Thu, 25 Jul 2024 13:13:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-reduce-javascript-files-of-gtm-in-pagespeed-insights</guid>
<content:encoded><![CDATA[Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.]]></content:encoded>
</item>
<item>
<title><![CDATA[What is Protected Audience API?]]></title>
<link>https://stape.io/blog/what-is-protected-audience-api</link>
<description><![CDATA[GDPR enforcement intensifies, as Swedish DPA imposes fines for illicit EU to US data transfers via GA. Stape Europe offers a GDPR-compliant sGTM proxy.]]></description>
<pubDate>Fri, 19 Jul 2024 13:14:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/what-is-protected-audience-api</guid>
<content:encoded><![CDATA[GDPR enforcement intensifies, as Swedish DPA imposes fines for illicit EU to US data transfers via GA. Stape Europe offers a GDPR-compliant sGTM proxy.]]></content:encoded>
</item>
<item>
<title><![CDATA[DNS configuration for custom domain for server-side tracking]]></title>
<link>https://stape.io/blog/dns-configuration-for-custom-domain</link>
<description><![CDATA[Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.]]></description>
<pubDate>Thu, 18 Jul 2024 10:09:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/dns-configuration-for-custom-domain</guid>
<content:encoded><![CDATA[Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.]]></content:encoded>
</item>
<item>
<title><![CDATA[Stape Conversion Tracking app for BigCommerce]]></title>
<link>https://stape.io/blog/server-side-gtm-app-for-bigcommerce</link>
<description><![CDATA[Conversion Tracking app for BigCommerce: easily add GTM, Cookie Keeper, dataLayer events, and webhooks to your store. Enhance tracking accuracy and website performance.]]></description>
<pubDate>Wed, 17 Jul 2024 08:54:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-gtm-app-for-bigcommerce</guid>
<content:encoded><![CDATA[Conversion Tracking app for BigCommerce: easily add GTM, Cookie Keeper, dataLayer events, and webhooks to your store. Enhance tracking accuracy and website performance.]]></content:encoded>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/server-side-gtm-app-for-bigcommerce" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/server-side-gtm-app-for-bigcommerce" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/application-gtm-cote-serveur-pour-bigcommerce" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/applicazione-gtm-lato-server-per-big-commerce" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/servidor-gtm-app-para-bigcommerce" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Tag status “still running” in GTM: the reasons and solutions]]></title>
<link>https://stape.io/blog/tag-status-still-running-reasons-and-solutions</link>
<description><![CDATA[Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.]]></description>
<pubDate>Tue, 16 Jul 2024 09:52:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/tag-status-still-running-reasons-and-solutions</guid>
<content:encoded><![CDATA[Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.]]></content:encoded>
</item>
<item>
<title><![CDATA[How server-side tracking affects paid campaign attribution]]></title>
<link>https://stape.io/blog/how-server-side-tracking-affects-paid-campaign-attribution</link>
<description><![CDATA[Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.]]></description>
<pubDate>Fri, 12 Jul 2024 15:57:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-server-side-tracking-affects-paid-campaign-attribution</guid>
<content:encoded><![CDATA[Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up Piwik Pro Tag using server Google Tag Manager]]></title>
<link>https://stape.io/blog/how-to-set-up-piwik-pro-tag-using-server-google-tag-manager</link>
<description><![CDATA[Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.]]></description>
<pubDate>Wed, 10 Jul 2024 12:27:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-set-up-piwik-pro-tag-using-server-google-tag-manager</guid>
<content:encoded><![CDATA[Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up Enhanced Conversions for Google Ads and GA4]]></title>
<link>https://stape.io/blog/ga4-and-google-ads-enhanced-conversions-tracking-setup-guide</link>
<description><![CDATA[Discover the Enhanced Conversions in Google Analytics 4 and Google Ads, how to set them up, usage tips, benefits, and answers to common questions.]]></description>
<pubDate>Thu, 04 Jul 2024 09:51:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/ga4-and-google-ads-enhanced-conversions-tracking-setup-guide</guid>
<content:encoded><![CDATA[Discover the Enhanced Conversions in Google Analytics 4 and Google Ads, how to set them up, usage tips, benefits, and answers to common questions.]]></content:encoded>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/ga4-and-google-ads-enhanced-conversions-tracking-setup-guide" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/ga4-und-google-ads-enhanced-conversions-verfolgen-einrichten-leitfaden" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/guide-de-configuration-du-suivi-avance-des-conversions-google-ads-et-de-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/ga4-e-google-ads-enhanced-conversions-tracking-setup-guide" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/ga4-google-ads-conversiones-mejoradas-seguimiento-guia-de-configuracion" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Why is Google Tag Manager preview mode not working?]]></title>
<link>https://stape.io/blog/why-is-google-tag-manager-preview-mode-not-working</link>
<description><![CDATA[Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.]]></description>
<pubDate>Wed, 26 Jun 2024 11:11:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/why-is-google-tag-manager-preview-mode-not-working</guid>
<content:encoded><![CDATA[Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.]]></content:encoded>
</item>
<item>
<title><![CDATA[Cookieless retargeting: how to retarget in a cookieless world]]></title>
<link>https://stape.io/blog/cookieless-retargeting-how-to-retarget-in-a-cookieless-world</link>
<description><![CDATA[Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.]]></description>
<pubDate>Fri, 21 Jun 2024 14:24:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/cookieless-retargeting-how-to-retarget-in-a-cookieless-world</guid>
<content:encoded><![CDATA[Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.]]></content:encoded>
</item>
<item>
<title><![CDATA[25% increase in measured Google Ads conversions, clearer reporting for budget decisions | Paper Planes]]></title>
<link>https://stape.io/blog/finnish-sustainability-leader-measures-25-percent-more-conversions-with-server-gtm</link>
<description><![CDATA[Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.]]></description>
<pubDate>Thu, 13 Jun 2024 12:16:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/finnish-sustainability-leader-measures-25-percent-more-conversions-with-server-gtm</guid>
<content:encoded><![CDATA[Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.]]></content:encoded>
</item>
<item>
<title><![CDATA[Cookieless targeting: how does it work?]]></title>
<link>https://stape.io/blog/cookieless-targeting-how-does-it-work</link>
<description><![CDATA[Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.]]></description>
<pubDate>Wed, 12 Jun 2024 15:30:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/cookieless-targeting-how-does-it-work</guid>
<content:encoded><![CDATA[Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.]]></content:encoded>
</item>
<item>
<title><![CDATA[Decline in Google Ads remarketing audiences]]></title>
<link>https://stape.io/blog/decline-in-google-ads-remarketing-audiences</link>
<description><![CDATA[Discover why your Google Ads remarketing audience is shrinking and how to fix issues with consent settings, keywords, ad creatives, and tracking setup.]]></description>
<pubDate>Mon, 10 Jun 2024 13:20:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/decline-in-google-ads-remarketing-audiences</guid>
<content:encoded><![CDATA[Discover why your Google Ads remarketing audience is shrinking and how to fix issues with consent settings, keywords, ad creatives, and tracking setup.]]></content:encoded>
</item>
<item>
<title><![CDATA[Unassigned and not set traffic source in GA4]]></title>
<link>https://stape.io/blog/unassigned-and-not-set-traffic-source-in-ga4</link>
<description><![CDATA[Improve GA4 reporting accuracy and see how to identify and resolve Unassigned and not set traffic, including common causes like gtag initialization and timing.]]></description>
<pubDate>Fri, 07 Jun 2024 09:06:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/unassigned-and-not-set-traffic-source-in-ga4</guid>
<content:encoded><![CDATA[Improve GA4 reporting accuracy and see how to identify and resolve Unassigned and not set traffic, including common causes like gtag initialization and timing.]]></content:encoded>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/fonte-de-trafego-nao-atribuida-e-nao-definida-no-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/source-de-trafic-non-attribuee-et-non-definie-dans-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/sorgente-di-traffico-non-assegnata-e-non-impostata-in-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/unassigned-and-not-set-traffic-source-in-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/no-asignado-y-no-fijado-fuente-de-trafico-en-ga4" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Cookieless advertising: strategies and solutions]]></title>
<link>https://stape.io/blog/cookieless-advertising-strategies-and-solutions</link>
<description><![CDATA[Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.]]></description>
<pubDate>Wed, 05 Jun 2024 11:02:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/cookieless-advertising-strategies-and-solutions</guid>
<content:encoded><![CDATA[Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.]]></content:encoded>
</item>
<item>
<title><![CDATA[Write data to BigQuery from Google Analytics 4]]></title>
<link>https://stape.io/blog/write-data-to-bigquery-from-google-analytics-4</link>
<description><![CDATA[Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.]]></description>
<pubDate>Tue, 28 May 2024 08:59:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/write-data-to-bigquery-from-google-analytics-4</guid>
<content:encoded><![CDATA[Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.]]></content:encoded>
</item>
<item>
<title><![CDATA[Cookies, the GDPR, and the ePrivacy Directive]]></title>
<link>https://stape.io/blog/cookies-the-gdpr-and-the-eprivacy-directive</link>
<description><![CDATA[What cookies do and why they matter. How cookies are affected by the GDPR, CCPA, ePrivacy Directive and ePrivacy Regulation. Cookie compliance best practices.]]></description>
<pubDate>Tue, 28 May 2024 08:29:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/cookies-the-gdpr-and-the-eprivacy-directive</guid>
<content:encoded><![CDATA[What cookies do and why they matter. How cookies are affected by the GDPR, CCPA, ePrivacy Directive and ePrivacy Regulation. Cookie compliance best practices.]]></content:encoded>
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<title><![CDATA[Stape: an alternative to Google Cloud Platform (GCP) for server GTM hosting]]></title>
<link>https://stape.io/blog/stape-an-alternative-to-google-cloud-platform</link>
<description><![CDATA[Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.]]></description>
<pubDate>Mon, 20 May 2024 08:45:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/stape-an-alternative-to-google-cloud-platform</guid>
<content:encoded><![CDATA[Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/stape-un-alternativa-a-google-cloud-platform" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/stape-uma-alternativa-ao-google-cloud-platform" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/stape-an-alternative-to-google-cloud-platform" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/stape-une-alternative-a-google-cloud-platform" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/stape-una-alternativa-a-la-plataforma-cloud-de-google" type="text/html"></atom:link>
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<title><![CDATA[24% lower cost per purchase and 32% higher ROAS for SportSpar | ZweiDigital]]></title>
<link>https://stape.io/blog/zweridigital-with-sportspar-got-24-cost-reduction-and-32-improvement-of-roas</link>
<description><![CDATA[Learn how SportSpar used server-side GTM with Stape to achieve a 32% ROAS improvement. This case study details their Facebook Pixel and Conversions API setup.]]></description>
<pubDate>Thu, 16 May 2024 12:07:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/zweridigital-with-sportspar-got-24-cost-reduction-and-32-improvement-of-roas</guid>
<content:encoded><![CDATA[Learn how SportSpar used server-side GTM with Stape to achieve a 32% ROAS improvement. This case study details their Facebook Pixel and Conversions API setup.]]></content:encoded>
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<title><![CDATA[Webgains server-to-server conversion tracking]]></title>
<link>https://stape.io/blog/webgains-server-to-server-conversion-tracking</link>
<description><![CDATA[Webgains server-to-server tracking enables accurate conversion tracking through Stape's GTM container, improving affiliate campaign insights and ROI.]]></description>
<pubDate>Mon, 13 May 2024 09:17:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/webgains-server-to-server-conversion-tracking</guid>
<content:encoded><![CDATA[Webgains server-to-server tracking enables accurate conversion tracking through Stape's GTM container, improving affiliate campaign insights and ROI.]]></content:encoded>
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<title><![CDATA[Zero and first-party data explained]]></title>
<link>https://stape.io/blog/zero-party-vs-first-party-data</link>
<description><![CDATA[Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.]]></description>
<pubDate>Thu, 09 May 2024 07:55:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/zero-party-vs-first-party-data</guid>
<content:encoded><![CDATA[Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.]]></content:encoded>
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<title><![CDATA[Facebook Leads API for server Google Tag Manager]]></title>
<link>https://stape.io/blog/facebook-leads-tag-for-server-gtm</link>
<description><![CDATA[Optimize lead tracking with Facebook Leads API in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.]]></description>
<pubDate>Tue, 30 Apr 2024 08:39:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/facebook-leads-tag-for-server-gtm</guid>
<content:encoded><![CDATA[Optimize lead tracking with Facebook Leads API in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.]]></content:encoded>
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<title><![CDATA[22% cost reduction and 8.2 Event Manager rating | McGen Digital case study]]></title>
<link>https://stape.io/blog/mcgendigital-obtains-22-per-cent-cost-reduction-and-8-in-event-manager-rating</link>
<description><![CDATA[This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.]]></description>
<pubDate>Mon, 22 Apr 2024 09:08:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/mcgendigital-obtains-22-per-cent-cost-reduction-and-8-in-event-manager-rating</guid>
<content:encoded><![CDATA[This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.]]></content:encoded>
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<title><![CDATA[+3.8 percentage-point increase in returning users tracked in an A/B test: client-side only vs server-side tracking | dofollow]]></title>
<link>https://stape.io/blog/dofollow-testing-client-and-server-side-tracking</link>
<description><![CDATA[Explore dofollow's A/B testing case study on tracking methods with a Dutch Research Institute.]]></description>
<pubDate>Tue, 16 Apr 2024 14:10:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/dofollow-testing-client-and-server-side-tracking</guid>
<content:encoded><![CDATA[Explore dofollow's A/B testing case study on tracking methods with a Dutch Research Institute.]]></content:encoded>
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<title><![CDATA[Setting up profit on ad spend (POAS) tracking using AI]]></title>
<link>https://stape.io/blog/profit-over-ad-spend-based-tracking-for-google-ads-and-google-analytics</link>
<description><![CDATA[Achieve accurate ad profitability! Use server GTM and Firestore to track POAS, and this guide shows you how to set it up using AI.]]></description>
<pubDate>Mon, 15 Apr 2024 11:57:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/profit-over-ad-spend-based-tracking-for-google-ads-and-google-analytics</guid>
<content:encoded><![CDATA[Achieve accurate ad profitability! Use server GTM and Firestore to track POAS, and this guide shows you how to set it up using AI.]]></content:encoded>
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<title><![CDATA[Update to IPv6 for Facebook events with Stape]]></title>
<link>https://stape.io/blog/update-to-ipv6-for-facebook-events-with-stape</link>
<description><![CDATA[Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.]]></description>
<pubDate>Fri, 12 Apr 2024 09:11:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/update-to-ipv6-for-facebook-events-with-stape</guid>
<content:encoded><![CDATA[Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.]]></content:encoded>
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<title><![CDATA[50% faster onboarding and 60% lower infrastructure costs | DataLemon]]></title>
<link>https://stape.io/blog/datalemon-and-selectika-onboarding-boost-and-cost-savings</link>
<description><![CDATA[Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.]]></description>
<pubDate>Thu, 11 Apr 2024 08:42:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/datalemon-and-selectika-onboarding-boost-and-cost-savings</guid>
<content:encoded><![CDATA[Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.]]></content:encoded>
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<title><![CDATA[Make your tracking HIPAA-compliant]]></title>
<link>https://stape.io/blog/make-your-tracking-hipaa-compliant</link>
<description><![CDATA[HIPAA compliance for tracking: understand PHI, BAAs, and how Stape's server-side tracking and anonymization features enable secure analytics. Learn more.]]></description>
<pubDate>Tue, 02 Apr 2024 08:23:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/make-your-tracking-hipaa-compliant</guid>
<content:encoded><![CDATA[HIPAA compliance for tracking: understand PHI, BAAs, and how Stape's server-side tracking and anonymization features enable secure analytics. Learn more.]]></content:encoded>
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<title><![CDATA[Adform tag for server-side Google Tag Manager]]></title>
<link>https://stape.io/blog/adform-tag-for-server-side-google-tag-manager</link>
<description><![CDATA[Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.]]></description>
<pubDate>Mon, 25 Mar 2024 11:44:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/adform-tag-for-server-side-google-tag-manager</guid>
<content:encoded><![CDATA[Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.]]></content:encoded>
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<title><![CDATA[Filtering spam in GA4 using server-side GTM and Stape’s Bot Detection]]></title>
<link>https://stape.io/blog/filtering-spam-in-ga4-with-stape-bot-detection-power-up</link>
<description><![CDATA[Learn how to block referral spam in GA4 and protect your data with GTM server-side tagging and bot detection tools.]]></description>
<pubDate>Thu, 14 Mar 2024 09:57:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/filtering-spam-in-ga4-with-stape-bot-detection-power-up</guid>
<content:encoded><![CDATA[Learn how to block referral spam in GA4 and protect your data with GTM server-side tagging and bot detection tools.]]></content:encoded>
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<title><![CDATA[Building a custom CDP and enriching event data using server-side GTM]]></title>
<link>https://stape.io/blog/building-a-custom-cdp-and-enriching-event-data-using-server-side-gtm</link>
<description><![CDATA[This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.]]></description>
<pubDate>Tue, 05 Mar 2024 10:36:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/building-a-custom-cdp-and-enriching-event-data-using-server-side-gtm</guid>
<content:encoded><![CDATA[This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.]]></content:encoded>
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<title><![CDATA[Guide to debugging and monitoring server-side tracking configuration]]></title>
<link>https://stape.io/blog/guide-to-debugging-and-monitoring-server-side-tracking-configuration</link>
<description><![CDATA[Learn how to debug server-side tracking with Stape’s tools, including sGTM Debugger, logs, and monitoring, to ensure accurate and efficient data tracking.]]></description>
<pubDate>Mon, 26 Feb 2024 10:48:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/guide-to-debugging-and-monitoring-server-side-tracking-configuration</guid>
<content:encoded><![CDATA[Learn how to debug server-side tracking with Stape’s tools, including sGTM Debugger, logs, and monitoring, to ensure accurate and efficient data tracking.]]></content:encoded>
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<title><![CDATA[17% better Google Ads measurability for a Danish market leader | Obsidian Digital]]></title>
<link>https://stape.io/blog/danish-market-leader-improves-google-ads-measurability-by-17-percent</link>
<description><![CDATA[In this article Obsidian Digital explored the implementation of server-side tagging and it resulted in significant gains for Workwear Group.]]></description>
<pubDate>Mon, 19 Feb 2024 07:00:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/danish-market-leader-improves-google-ads-measurability-by-17-percent</guid>
<content:encoded><![CDATA[In this article Obsidian Digital explored the implementation of server-side tagging and it resulted in significant gains for Workwear Group.]]></content:encoded>
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<title><![CDATA[CJ server-to-server tracking using server Google Tag Manager]]></title>
<link>https://stape.io/blog/cj-server-to-server-tracking-using-sever-google-tag-manager</link>
<description><![CDATA[Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!]]></description>
<pubDate>Fri, 16 Feb 2024 15:27:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/cj-server-to-server-tracking-using-sever-google-tag-manager</guid>
<content:encoded><![CDATA[Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!]]></content:encoded>
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<title><![CDATA[The impact of third-party cookie deprecation on affiliate marketing]]></title>
<link>https://stape.io/blog/the-impact-of-third-party-cookie-deprecation-on-affiliate-marketing</link>
<description><![CDATA[Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.]]></description>
<pubDate>Mon, 29 Jan 2024 11:06:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/the-impact-of-third-party-cookie-deprecation-on-affiliate-marketing</guid>
<content:encoded><![CDATA[Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.]]></content:encoded>
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<title><![CDATA[Server-to-server tracking: what it is and how to set it up]]></title>
<link>https://stape.io/blog/server-to-server-tracking-in-server-google-tag-manager</link>
<description><![CDATA[Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.]]></description>
<pubDate>Thu, 11 Jan 2024 07:43:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-to-server-tracking-in-server-google-tag-manager</guid>
<content:encoded><![CDATA[Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/tracciamento-server-to-server-nel-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/rastreamento-servidor-para-servidor-no-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/server-to-server-tracking-in-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/suivi-serveur-a-serveur-dans-le-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/seguimiento-de-servidor-a-servidor-en-el-gestor-de-etiquetas-de-google" type="text/html"></atom:link>
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<title><![CDATA[Google Consent Mode V2]]></title>
<link>https://stape.io/blog/google-consent-mode-v2</link>
<description><![CDATA[Learn about Google Consent Mode v2 platform and whether it impacts server-side tracking.]]></description>
<pubDate>Wed, 13 Dec 2023 11:55:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-consent-mode-v2</guid>
<content:encoded><![CDATA[Learn about Google Consent Mode v2 platform and whether it impacts server-side tracking.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/google-consent-mode-v2" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/modo-de-consentimento-do-google-v2" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/google-consent-mode-v2" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/google-consent-mode-v2" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/modo-de-consentimiento-de-google-v2" type="text/html"></atom:link>
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<title><![CDATA[50% of users tracked with consent, up from 24% after implementing server-side tracking | Tag Manager Italia]]></title>
<link>https://stape.io/blog/mecshopping-doubled-results-with-user-tracking-consent</link>
<description><![CDATA[Check out how MecShopping took advantage of server-side tracking and obtained doubled results thanks to Consent Mode.]]></description>
<pubDate>Tue, 05 Dec 2023 12:56:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/mecshopping-doubled-results-with-user-tracking-consent</guid>
<content:encoded><![CDATA[Check out how MecShopping took advantage of server-side tracking and obtained doubled results thanks to Consent Mode.]]></content:encoded>
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<title><![CDATA[Higher Facebook Ads conversion rate and lower cost per click with GA4 and server-side tracking | Tag Manager Italia]]></title>
<link>https://stape.io/blog/decathlon-italy-optimizes-customer-journey-thanks-to-ga4-and-server-side-tracking</link>
<description><![CDATA[Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and server-side tracking.]]></description>
<pubDate>Tue, 05 Dec 2023 12:47:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/decathlon-italy-optimizes-customer-journey-thanks-to-ga4-and-server-side-tracking</guid>
<content:encoded><![CDATA[Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and server-side tracking.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/decathlon-italia-optimiza-el-viaje-del-cliente-gracias-a-ga4-y-al-seguimiento-del-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/decathlon-italie-optimise-le-parcours-de-ses-clients-grace-a-ga4-et-au-suivi-cote-serveur" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="tr" href="https://stape.io/tr/blog/decathlon-italy-ga4-ve-sunucu-tarafi-takip-sayesinde-musteri-yolculugunu-optimize-ediyor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/decathlon-italien-optimiert-die-kundenreise-dank-ga4-und-server-seitigem-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/decathlon-italie-optimaliseert-klanttraject-dankzij-ga4-en-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/decathlon-italia-ottimizza-il-viaggio-del-cliente-grazie-a-ga4-e-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/decathlon-italia-optimiza-jornada-do-cliente-gracas-ao-ga4-e-ao-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/decathlon-italia-optimizuye-customer-journey-zavdyaky-ga4-ta-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ja" href="https://stape.io/ja/blog/decathlon-italy-optimizes-customer-journey-thanks-to-ga4-and-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/blog/decathlon-italy-optimizes-customer-journey-thanks-to-ga4-and-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/blog/decathlon-italy-optimizes-customer-journey-thanks-to-ga4-and-server-side-tracking" type="text/html"></atom:link>
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<title><![CDATA[Accessing original user IP when using Own CDN]]></title>
<link>https://stape.io/blog/accessing-original-user-ip-when-using-own-cdn</link>
<description><![CDATA[A guide on how deal with IP addresses when using Own CDN.]]></description>
<pubDate>Wed, 15 Nov 2023 12:37:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/accessing-original-user-ip-when-using-own-cdn</guid>
<content:encoded><![CDATA[A guide on how deal with IP addresses when using Own CDN.]]></content:encoded>
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<title><![CDATA[Microsoft Ads (Bing) Offline Conversions tracking]]></title>
<link>https://stape.io/blog/microsoft-ads-bing-offline-conversion-tracking</link>
<description><![CDATA[Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.]]></description>
<pubDate>Tue, 07 Nov 2023 10:33:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/microsoft-ads-bing-offline-conversion-tracking</guid>
<content:encoded><![CDATA[Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.]]></content:encoded>
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<title><![CDATA[Cookieless tracking GA4: explained and set up guide for 2026]]></title>
<link>https://stape.io/blog/cookieless-tracking-ga4</link>
<description><![CDATA[GA4 cookieless tracking is a method for measuring user interactions using event-based data modeling and AI/ML without relying on browser cookies.]]></description>
<pubDate>Mon, 06 Nov 2023 14:06:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/cookieless-tracking-ga4</guid>
<content:encoded><![CDATA[GA4 cookieless tracking is a method for measuring user interactions using event-based data modeling and AI/ML without relying on browser cookies.]]></content:encoded>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/blog/cookieless-tracking-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/blog/cookieless-tracking-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/cookieless-tracking-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/cookieless-tracking-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/cookieless-tracking-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ja" href="https://stape.io/ja/blog/cookieless-tracking-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/cookieless-tracking-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/cookieless-tracking-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/cookieless-tracking-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/cookieless-tracking-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="tr" href="https://stape.io/tr/blog/cookieless-tracking-ga4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/cookieless-tracking-ga4" type="text/html"></atom:link>
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<title><![CDATA[Yahoo Conversions API using server Google Tag Manager]]></title>
<link>https://stape.io/blog/yahoo-conversion-api-using-server-google-tag-manager</link>
<description><![CDATA[Set up Yahoo Conversion API with server GTM! This guide covers key parameters like Client ID and event details, plus handling yclid and yjr_yjad.]]></description>
<pubDate>Mon, 06 Nov 2023 11:24:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/yahoo-conversion-api-using-server-google-tag-manager</guid>
<content:encoded><![CDATA[Set up Yahoo Conversion API with server GTM! This guide covers key parameters like Client ID and event details, plus handling yclid and yjr_yjad.]]></content:encoded>
</item>
<item>
<title><![CDATA[88% more Facebook Ads conversions with Conversions API vs Pixel only | Tag Manager Italia]]></title>
<link>https://stape.io/blog/case-study-on-increase-in-conversion-campaigns-for-farmasave</link>
<description><![CDATA[Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.]]></description>
<pubDate>Wed, 01 Nov 2023 10:31:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/case-study-on-increase-in-conversion-campaigns-for-farmasave</guid>
<content:encoded><![CDATA[Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.]]></content:encoded>
</item>
<item>
<title><![CDATA[128% increase in new memberships for FAI, with 57% coming from Google Ads | Tag Manager Italia]]></title>
<link>https://stape.io/blog/case-study-on-ga4-and-google-ads-for-fai</link>
<description><![CDATA[Learn how FAI used GA4 and server-side GTM to achieve a 128% increase in memberships. This case study details their funnel system and optimized ad campaigns.]]></description>
<pubDate>Wed, 01 Nov 2023 09:08:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/case-study-on-ga4-and-google-ads-for-fai</guid>
<content:encoded><![CDATA[Learn how FAI used GA4 and server-side GTM to achieve a 128% increase in memberships. This case study details their funnel system and optimized ad campaigns.]]></content:encoded>
</item>
<item>
<title><![CDATA[Server to server Voyado tracking using server Google Tag Manager]]></title>
<link>https://stape.io/blog/server-to-server-voyado-tracking-using-server-google-tag-manager</link>
<description><![CDATA[Learn how to track cart changes, product views, and purchases in Voyado using sGTM. This article explains the Voyado tag setup and the benefits of cookies.]]></description>
<pubDate>Tue, 31 Oct 2023 10:02:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-to-server-voyado-tracking-using-server-google-tag-manager</guid>
<content:encoded><![CDATA[Learn how to track cart changes, product views, and purchases in Voyado using sGTM. This article explains the Voyado tag setup and the benefits of cookies.]]></content:encoded>
</item>
<item>
<title><![CDATA[Server-side Google Ads conversion tracking in Shopify]]></title>
<link>https://stape.io/blog/server-side-google-ads-conversion-tracking-in-shopify</link>
<description><![CDATA[Set up server-side Google Ads conversion tracking for your Shopify store with Stape's Conversion Tracking app, improving accuracy and overcoming cookie restrictions.]]></description>
<pubDate>Tue, 24 Oct 2023 09:23:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-google-ads-conversion-tracking-in-shopify</guid>
<content:encoded><![CDATA[Set up server-side Google Ads conversion tracking for your Shopify store with Stape's Conversion Tracking app, improving accuracy and overcoming cookie restrictions.]]></content:encoded>
</item>
<item>
<title><![CDATA[LinkedIn server-side tracking setup guide]]></title>
<link>https://stape.io/blog/linkedin-conversion-api-tag-for-server-google-tag-manager</link>
<description><![CDATA[Learn to set up LinkedIn server-side tracking using Google Tag Manager to ensure accurate data collection, prevent duplicate conversions, and capture offline actions. Optimize LinkedIn campaigns effortlessly.]]></description>
<pubDate>Wed, 11 Oct 2023 13:46:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/linkedin-conversion-api-tag-for-server-google-tag-manager</guid>
<content:encoded><![CDATA[Learn to set up LinkedIn server-side tracking using Google Tag Manager to ensure accurate data collection, prevent duplicate conversions, and capture offline actions. Optimize LinkedIn campaigns effortlessly.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/tag-api-conversioni-linkedin-per-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/tag-da-api-de-conversoes-do-linkedin-para-o-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/linkedin-conversion-api-tag-for-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/linkedin-conversion-api-tag-pour-serveur-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/etiqueta-api-de-conversion-de-linkedin-para-servidor-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[+251% conversions and 2.27x lower cost per result with Conversions API vs Pixel-only]]></title>
<link>https://stape.io/blog/case-study-comparing-facebook-pixel-and-facebook-capi</link>
<description><![CDATA[Discover the difference in Facebook ads results when using the Facebook Conversions API compared to Pixel-only tracking.]]></description>
<pubDate>Thu, 05 Oct 2023 13:14:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/case-study-comparing-facebook-pixel-and-facebook-capi</guid>
<content:encoded><![CDATA[Discover the difference in Facebook ads results when using the Facebook Conversions API compared to Pixel-only tracking.]]></content:encoded>
</item>
<item>
<title><![CDATA[100% more conversions and 56.64% lower CPA in Google Ads 360 with Floodlight tags set up for server-side tracking | New Path Digital]]></title>
<link>https://stape.io/blog/case-study-migrating-from-web-to-server-side-tracking</link>
<description><![CDATA[How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.]]></description>
<pubDate>Thu, 05 Oct 2023 13:06:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/case-study-migrating-from-web-to-server-side-tracking</guid>
<content:encoded><![CDATA[How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.]]></content:encoded>
</item>
<item>
<title><![CDATA[Google Tag, configuration and event settings variables in web GTM]]></title>
<link>https://stape.io/blog/google-tag-configuration-and-event-settings-variables</link>
<description><![CDATA[Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.]]></description>
<pubDate>Thu, 21 Sep 2023 07:18:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-tag-configuration-and-event-settings-variables</guid>
<content:encoded><![CDATA[Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.]]></content:encoded>
</item>
<item>
<title><![CDATA[Chrome disables third-party cookies for 1% of users in 2025]]></title>
<link>https://stape.io/blog/chrome-disables-third-party-cookies-for-1-percent-of-users-in-2024</link>
<description><![CDATA[Chrome is phasing out third-party cookies. Learn how this impacts online tracking & how server-side tracking with first-party cookies can help.]]></description>
<pubDate>Tue, 19 Sep 2023 07:51:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/chrome-disables-third-party-cookies-for-1-percent-of-users-in-2024</guid>
<content:encoded><![CDATA[Chrome is phasing out third-party cookies. Learn how this impacts online tracking & how server-side tracking with first-party cookies can help.]]></content:encoded>
</item>
<item>
<title><![CDATA[Conversions API Gateway: common mistakes and frequently asked questions]]></title>
<link>https://stape.io/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions</link>
<description><![CDATA[Discover how to make the most of your Meta Conversions API Gateway while sidestepping common errors and get answers to frequently asked questions.]]></description>
<pubDate>Fri, 15 Sep 2023 12:51:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions</guid>
<content:encoded><![CDATA[Discover how to make the most of your Meta Conversions API Gateway while sidestepping common errors and get answers to frequently asked questions.]]></content:encoded>
<atom:link rel="alternate" hreflang="ja" href="https://stape.io/ja/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="tr" href="https://stape.io/tr/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Leadfeeder IP-Enrich Variable for server Google Tag Manager]]></title>
<link>https://stape.io/blog/leadfeeder-ip-enrich-variable-for-server-google-tag-manager</link>
<description><![CDATA[We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.]]></description>
<pubDate>Fri, 01 Sep 2023 08:16:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/leadfeeder-ip-enrich-variable-for-server-google-tag-manager</guid>
<content:encoded><![CDATA[We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/leadfeeder-ip-enrich-variable-for-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/leadfeeder-ip-enrich-variable-for-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/leadfeeder-ip-enrich-variable-for-server-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Supabase Writer tag for server Google Tag Manager]]></title>
<link>https://stape.io/blog/supabase-writer-tag-for-server-google-tag-manager</link>
<description><![CDATA[Use the Supabase Writer tag to write data from sGTM to Supabase. Learn how to configure this tag for Insert or Upsert ops and enhance your app's functionality.]]></description>
<pubDate>Tue, 15 Aug 2023 11:44:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/supabase-writer-tag-for-server-google-tag-manager</guid>
<content:encoded><![CDATA[Use the Supabase Writer tag to write data from sGTM to Supabase. Learn how to configure this tag for Insert or Upsert ops and enhance your app's functionality.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/supabase-writer-tag-para-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/supabase-writer-tag-for-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/supabase-writer-tag-for-server-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Brevo Tag for server Google Tag Manager]]></title>
<link>https://stape.io/blog/brevo-tag-for-server-google-tag-manager</link>
<description><![CDATA[Learn how to track page view, events, link clicks, and identify the user with the Brevo tag for the server Google Tag Manager container.]]></description>
<pubDate>Wed, 09 Aug 2023 10:21:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/brevo-tag-for-server-google-tag-manager</guid>
<content:encoded><![CDATA[Learn how to track page view, events, link clicks, and identify the user with the Brevo tag for the server Google Tag Manager container.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/brevo-tag-for-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/brevo-tag-for-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/brevo-tag-for-server-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Reddit Conversion API Tag for server Google Tag Manager]]></title>
<link>https://stape.io/blog/reddit-conversion-api-tag-for-server-google-tag-manager</link>
<description><![CDATA[Reddit CAPI Tag for server GTM is a tool to track Reddit campaigns and optimize strategies with server-to-server integration for better performance insights.]]></description>
<pubDate>Tue, 01 Aug 2023 08:21:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/reddit-conversion-api-tag-for-server-google-tag-manager</guid>
<content:encoded><![CDATA[Reddit CAPI Tag for server GTM is a tool to track Reddit campaigns and optimize strategies with server-to-server integration for better performance insights.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/reddit-conversion-api-tag-for-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/reddit-conversion-api-tag-for-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/reddit-conversion-api-tag-for-server-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Type Сonvertor variable for Google Tag Manager server container]]></title>
<link>https://stape.io/blog/type-convertor-variable-for-google-tag-manager-server-container</link>
<description><![CDATA[Need to convert data types in server GTM? The Type Convertor Variable allows you to change strings, numbers, and more for better data processing and analysis.]]></description>
<pubDate>Fri, 28 Jul 2023 10:01:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/type-convertor-variable-for-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[Need to convert data types in server GTM? The Type Convertor Variable allows you to change strings, numbers, and more for better data processing and analysis.]]></content:encoded>
</item>
<item>
<title><![CDATA[Matomo tag for server Google Tag Manager]]></title>
<link>https://stape.io/blog/matomo-tag-for-server-google-tag-manager</link>
<description><![CDATA[Matomo server-side tracking tag for Google Tag Manager enhances privacy-focused analytics. Learn how to set it up with Stape for accurate and reliable data collection.]]></description>
<pubDate>Thu, 20 Jul 2023 07:05:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/matomo-tag-for-server-google-tag-manager</guid>
<content:encoded><![CDATA[Matomo server-side tracking tag for Google Tag Manager enhances privacy-focused analytics. Learn how to set it up with Stape for accurate and reliable data collection.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/matomo-tag-for-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/matomo-tag-for-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/matomo-tag-for-server-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[What are Transformations in server Google Tag Manager]]></title>
<link>https://stape.io/blog/what-are-transformations-in-server-google-tag-manager</link>
<description><![CDATA[Learn about server GTM Transformations and how they control data flow between clients and tags. This guide shows how to modify, add, or remove event parameters.]]></description>
<pubDate>Tue, 18 Jul 2023 10:03:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/what-are-transformations-in-server-google-tag-manager</guid>
<content:encoded><![CDATA[Learn about server GTM Transformations and how they control data flow between clients and tags. This guide shows how to modify, add, or remove event parameters.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/que-son-las-transformaciones-en-el-servidor-de-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/what-are-transformations-in-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/what-are-transformations-in-server-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Significant fines imposed by Swedish data protection agency for inadequate measures in Google Analytics use]]></title>
<link>https://stape.io/blog/inadequate-measures-in-google-analytics-use</link>
<description><![CDATA[Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.]]></description>
<pubDate>Tue, 04 Jul 2023 09:58:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/inadequate-measures-in-google-analytics-use</guid>
<content:encoded><![CDATA[Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.]]></content:encoded>
</item>
<item>
<title><![CDATA[Would you like to become a Stape partner?]]></title>
<link>https://stape.io/blog/would-you-like-to-become-a-stape-partner</link>
<description><![CDATA[Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.]]></description>
<pubDate>Fri, 23 Jun 2023 09:37:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/would-you-like-to-become-a-stape-partner</guid>
<content:encoded><![CDATA[Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/would-you-like-to-become-a-stape-partner" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/would-you-like-to-become-a-stape-partner" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/would-you-like-to-become-a-stape-partner" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/would-you-like-to-become-a-stape-partner" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/would-you-like-to-become-a-stape-partner" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/would-you-like-to-become-a-stape-partner" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/would-you-like-to-become-a-stape-partner" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Region-specific tags behavior in Google Tag Manager]]></title>
<link>https://stape.io/blog/region-specific-tags-behaviour-in-google-tag-manager</link>
<description><![CDATA[Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.]]></description>
<pubDate>Thu, 22 Jun 2023 08:45:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/region-specific-tags-behaviour-in-google-tag-manager</guid>
<content:encoded><![CDATA[Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/region-specific-tags-behaviour-in-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/region-specific-tags-behaviour-in-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/region-specific-tags-behaviour-in-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/region-specific-tags-behaviour-in-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/region-specific-tags-behaviour-in-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/region-specific-tags-behaviour-in-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/region-specific-tags-behaviour-in-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Private Multi Account Cluster for Conversions API Gateway]]></title>
<link>https://stape.io/blog/private-multi-account-cluster-for-conversions-api-gateway</link>
<description><![CDATA[Learn more about the benefits of the Private Multi Account Cluster for Conversions API Gateway by Stape.]]></description>
<pubDate>Wed, 21 Jun 2023 08:55:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/private-multi-account-cluster-for-conversions-api-gateway</guid>
<content:encoded><![CDATA[Learn more about the benefits of the Private Multi Account Cluster for Conversions API Gateway by Stape.]]></content:encoded>
<atom:link rel="alternate" hreflang="ja" href="https://stape.io/ja/blog/private-multi-account-cluster-for-conversions-api-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/blog/private-multi-account-cluster-for-conversions-api-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/blog/private-multi-account-cluster-for-conversions-api-gateway" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Facebook Conversions API for Magento 2]]></title>
<link>https://stape.io/blog/facebook-conversion-api-for-magento</link>
<description><![CDATA[Learn how to quickly and easily set up Facebook Conversions API for Magento 2 using the Stape Conversion Tracking extension.]]></description>
<pubDate>Wed, 21 Jun 2023 08:09:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/facebook-conversion-api-for-magento</guid>
<content:encoded><![CDATA[Learn how to quickly and easily set up Facebook Conversions API for Magento 2 using the Stape Conversion Tracking extension.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/facebook-conversion-api-for-magento" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/facebook-conversion-api-for-magento" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/facebook-conversion-api-for-magento" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Server-side Google Analytics 4 for Magento 2]]></title>
<link>https://stape.io/blog/server-side-google-analytics-4-for-magento</link>
<description><![CDATA[Boost Magento 2 data with server-side GA4. Enhance accuracy, privacy, and tracking. Learn the setup: GTM, plugins, custom domains, and event configuration.]]></description>
<pubDate>Wed, 21 Jun 2023 07:06:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-google-analytics-4-for-magento</guid>
<content:encoded><![CDATA[Boost Magento 2 data with server-side GA4. Enhance accuracy, privacy, and tracking. Learn the setup: GTM, plugins, custom domains, and event configuration.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/server-side-google-analytics-4-for-magento" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/server-side-google-analytics-4-for-magento" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/server-side-google-analytics-4-for-magento" type="text/html"></atom:link>
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<item>
<title><![CDATA[Stape Conversion Tracking extension for Magento 2]]></title>
<link>https://stape.io/blog/server-side-gtm-extension-for-magento-2</link>
<description><![CDATA[Don't miss out on the benefits of server-side tagging for Magento 2. Learn how to set it up with Stape’s extension in this quick and easy guide!]]></description>
<pubDate>Tue, 20 Jun 2023 12:18:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-gtm-extension-for-magento-2</guid>
<content:encoded><![CDATA[Don't miss out on the benefits of server-side tagging for Magento 2. Learn how to set it up with Stape’s extension in this quick and easy guide!]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/server-side-gtm-extension-for-magento-2" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/server-side-gtm-extension-for-magento-2" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/server-side-gtm-extension-for-magento-2" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/server-side-gtm-extension-for-magento-2" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/server-side-gtm-extension-for-magento-2" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/server-side-gtm-extension-for-magento-2" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/server-side-gtm-extension-for-magento-2" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="tr" href="https://stape.io/tr/blog/server-side-gtm-extension-for-magento-2" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/server-side-gtm-extension-for-magento-2" type="text/html"></atom:link>
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<item>
<title><![CDATA[Conversion tracking on Shopify upsell page with sGTM]]></title>
<link>https://stape.io/blog/conversion-tracking-on-shopify-upsell-page-with-server-gtm</link>
<description><![CDATA[Solve Shopify upsell tracking challenges. Track conversions on upsell pages with sGTM. Learn to overcome GTM limitations & improve data.]]></description>
<pubDate>Mon, 19 Jun 2023 07:49:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/conversion-tracking-on-shopify-upsell-page-with-server-gtm</guid>
<content:encoded><![CDATA[Solve Shopify upsell tracking challenges. Track conversions on upsell pages with sGTM. Learn to overcome GTM limitations & improve data.]]></content:encoded>
</item>
<item>
<title><![CDATA[What is Google Tag Assistant and how to use it]]></title>
<link>https://stape.io/blog/what-is-google-tag-assistant-and-how-to-use-it</link>
<description><![CDATA[In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.]]></description>
<pubDate>Mon, 29 May 2023 08:25:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/what-is-google-tag-assistant-and-how-to-use-it</guid>
<content:encoded><![CDATA[In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.]]></content:encoded>
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<item>
<title><![CDATA[Your tagging server is out of date and no longer supported. Solution.]]></title>
<link>https://stape.io/blog/your-tagging-server-is-out-of-date-and-no-longer-supported</link>
<description><![CDATA[In this article find out how to solve a problem: your tagging server is out of date and no longer supported.]]></description>
<pubDate>Fri, 26 May 2023 14:39:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/your-tagging-server-is-out-of-date-and-no-longer-supported</guid>
<content:encoded><![CDATA[In this article find out how to solve a problem: your tagging server is out of date and no longer supported.]]></content:encoded>
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<title><![CDATA[How to set up Klaviyo for Shopify via server Google Tag Manager]]></title>
<link>https://stape.io/blog/how-to-set-up-klaviyo-for-shopify-via-server-google-tag-manager</link>
<description><![CDATA[Boost Shopify marketing with Klaviyo. Learn to set up Klaviyo via sGTM for personalized campaigns, increased engagement, and stronger customer relationships.]]></description>
<pubDate>Wed, 24 May 2023 12:55:53 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-set-up-klaviyo-for-shopify-via-server-google-tag-manager</guid>
<content:encoded><![CDATA[Boost Shopify marketing with Klaviyo. Learn to set up Klaviyo via sGTM for personalized campaigns, increased engagement, and stronger customer relationships.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/how-to-set-up-klaviyo-for-shopify-via-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/how-to-set-up-klaviyo-for-shopify-via-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/how-to-set-up-klaviyo-for-shopify-via-server-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[115% more value measured in Google Ads for Onyx Cookware | Obsidian Digital]]></title>
<link>https://stape.io/blog/how-onyx-cookware-measured-115-more-value-in-google-ads</link>
<description><![CDATA[Find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via Stape and how it led to a great outcome in Google Ads.]]></description>
<pubDate>Fri, 19 May 2023 09:23:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-onyx-cookware-measured-115-more-value-in-google-ads</guid>
<content:encoded><![CDATA[Find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via Stape and how it led to a great outcome in Google Ads.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/how-onyx-cookware-measured-115-more-value-in-google-ads" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/how-onyx-cookware-measured-115-more-value-in-google-ads" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/how-onyx-cookware-measured-115-more-value-in-google-ads" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to easily add user agent and geo data to server Google Tag Manager]]></title>
<link>https://stape.io/blog/how-to-easily-add-user-agent-and-geo-data-to-server-gtm</link>
<description><![CDATA[Discover how Stape's User Agent Info and GEO Headers enhance server-side tracking by providing valuable device and geographic data for your sGTM container.]]></description>
<pubDate>Tue, 16 May 2023 10:26:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-easily-add-user-agent-and-geo-data-to-server-gtm</guid>
<content:encoded><![CDATA[Discover how Stape's User Agent Info and GEO Headers enhance server-side tracking by providing valuable device and geographic data for your sGTM container.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/how-to-easily-add-user-agent-and-geo-data-to-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/how-to-easily-add-user-agent-and-geo-data-to-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/how-to-easily-add-user-agent-and-geo-data-to-server-gtm" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Facebook server-side tracking setup options comparison]]></title>
<link>https://stape.io/blog/meta-conversions-api-gateway-versus-conversion-api</link>
<description><![CDATA[Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversions API with their use cases.]]></description>
<pubDate>Tue, 18 Apr 2023 13:24:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/meta-conversions-api-gateway-versus-conversion-api</guid>
<content:encoded><![CDATA[Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversions API with their use cases.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/meta-conversions-api-gateway-versus-conversion-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/meta-conversions-api-gateway-versus-conversion-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/meta-conversions-api-gateway-versus-conversion-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/meta-conversions-api-gateway-versus-conversion-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/meta-conversions-api-gateway-versus-conversion-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/meta-conversions-api-gateway-versus-conversion-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/meta-conversions-api-gateway-versus-conversion-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ja" href="https://stape.io/ja/blog/meta-conversions-api-gateway-versus-conversion-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/blog/meta-conversions-api-gateway-versus-conversion-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/blog/meta-conversions-api-gateway-versus-conversion-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="tr" href="https://stape.io/tr/blog/meta-donusumler-api-ag-gecidi-ve-donusum-apis" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/meta-conversions-api-gateway-versus-conversion-api" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Google Analytics 4 Advanced tag for  sGTM]]></title>
<link>https://stape.io/blog/google-analytics-4-advanced-tag-for-server-gtm</link>
<description><![CDATA[In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.]]></description>
<pubDate>Tue, 18 Apr 2023 08:51:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-analytics-4-advanced-tag-for-server-gtm</guid>
<content:encoded><![CDATA[In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/google-analytics-4-advanced-tag-para-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/google-analytics-4-advanced-tag-for-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/google-analytics-4-advanced-tag-for-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/google-analytics-4-advanced-tag-for-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/google-analytics-4-advanced-tag-for-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/google-analytics-4-advanced-tag-for-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/google-analytics-4-advanced-tag-for-server-gtm" type="text/html"></atom:link>
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<item>
<title><![CDATA[Google Tag Manager server-side container: client, request, transformation, tag, trigger, variable, event data, etc.]]></title>
<link>https://stape.io/blog/what-are-clients-requests-transformations-tags-triggers-variables-server-gtm</link>
<description><![CDATA[Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.]]></description>
<pubDate>Tue, 11 Apr 2023 08:11:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/what-are-clients-requests-transformations-tags-triggers-variables-server-gtm</guid>
<content:encoded><![CDATA[Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/what-are-clients-requests-transformations-tags-triggers-variables-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/what-are-clients-requests-transformations-tags-triggers-variables-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/what-are-clients-requests-transformations-tags-triggers-variables-server-gtm" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Facebook Conversions API for WordPress sites]]></title>
<link>https://stape.io/blog/facebook-conversion-api-for-wordpress</link>
<description><![CDATA[Learn how to quickly and easily set up Conversions API for Facebook for WordPress sites using Stape Conversion Tracking plugin.]]></description>
<pubDate>Thu, 30 Mar 2023 08:11:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/facebook-conversion-api-for-wordpress</guid>
<content:encoded><![CDATA[Learn how to quickly and easily set up Conversions API for Facebook for WordPress sites using Stape Conversion Tracking plugin.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/facebook-conversion-api-para-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/facebook-conversion-api-dlya-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/facebook-conversion-api-dlia-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/facebook-conversion-api-for-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/facebook-conversion-api-for-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/facebook-conversion-api-for-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/facebook-conversion-api-for-wordpress" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Server-side Google Analytics 4 for WordPress]]></title>
<link>https://stape.io/blog/server-side-google-analytics-4-for-wordpress</link>
<description><![CDATA[In this guide, find out how to set up server-side Google Analytics 4 for WordPress using Conversion Tracking plugin by Stape.]]></description>
<pubDate>Tue, 28 Mar 2023 08:47:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-google-analytics-4-for-wordpress</guid>
<content:encoded><![CDATA[In this guide, find out how to set up server-side Google Analytics 4 for WordPress using Conversion Tracking plugin by Stape.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/google-analytics-4-del-lado-del-servidor-para-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/server-side-google-analytics-4-dlya-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/server-side-google-analytics-dlya-wordpress" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to set up Facebook Сonversions API for Shopify]]></title>
<link>https://stape.io/blog/facebook-conversion-api-and-shopify</link>
<description><![CDATA[In this guide find out how to set up Facebook Conversions API for Shopify using Stape's Conversion Tracking app for Shopify.]]></description>
<pubDate>Mon, 20 Mar 2023 09:33:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/facebook-conversion-api-and-shopify</guid>
<content:encoded><![CDATA[In this guide find out how to set up Facebook Conversions API for Shopify using Stape's Conversion Tracking app for Shopify.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/facebook-conversion-api-para-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/facebook-conversion-api-dlya-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/facebook-conversion-api-y-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/api-de-conversao-do-facebook-para-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/api-conversion-de-facebook-pour-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/facebook-conversion-api-and-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/facebook-conversion-api-and-shopify" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Server-side Google Analytics 4 for Shopify]]></title>
<link>https://stape.io/blog/server-side-google-analytics-for-shopify</link>
<description><![CDATA[Set up server-side Google Analytics 4 (GA4) for Shopify using the Stape Conversion Tracking app. Improve data accuracy, enhance user privacy, and optimize tracking.]]></description>
<pubDate>Wed, 15 Mar 2023 08:21:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-google-analytics-for-shopify</guid>
<content:encoded><![CDATA[Set up server-side Google Analytics 4 (GA4) for Shopify using the Stape Conversion Tracking app. Improve data accuracy, enhance user privacy, and optimize tracking.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/server-side-google-analytics-4-para-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/server-side-google-analytics-4-dlya-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/server-side-google-analytics-dlya-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/server-side-google-analytics-4-para-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/google-analytics-4-cote-serveur-pour-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/server-side-google-analytics-for-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/server-side-google-analytics-for-shopify" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Shopify server-side tracking setup]]></title>
<link>https://stape.io/blog/server-side-tagging-for-shopify</link>
<description><![CDATA[Learn how to easily set up and manage server-side tagging for your Shopify store using the powerful features of Stape's Conversion Tracking app.]]></description>
<pubDate>Fri, 10 Mar 2023 09:55:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-tagging-for-shopify</guid>
<content:encoded><![CDATA[Learn how to easily set up and manage server-side tagging for your Shopify store using the powerful features of Stape's Conversion Tracking app.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/server-side-tagging-para-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/server-side-tagging-dlya-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/server-side-tagging-for-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/server-side-tagging-for-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/balisage-cote-serveur-pour-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/server-side-tagging-for-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/server-side-tagging-for-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ja" href="https://stape.io/ja/blog/server-side-tagging-for-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/blog/server-side-tagging-for-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/blog/server-side-tagging-for-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="tr" href="https://stape.io/tr/blog/server-side-tagging-for-shopify" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/server-side-tagging-for-shopify" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Cookieless tracking: what it is and how to implement it]]></title>
<link>https://stape.io/blog/what-is-cookieless-tracking</link>
<description><![CDATA[Cookieless tracking lets you collect user data without third-party cookies. You can implement it using server-side tracking and first-party data.]]></description>
<pubDate>Tue, 28 Feb 2023 10:28:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/what-is-cookieless-tracking</guid>
<content:encoded><![CDATA[Cookieless tracking lets you collect user data without third-party cookies. You can implement it using server-side tracking and first-party data.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/que-es-el-seguimiento-sin-cookies" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/what-is-cookieless-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/what-is-cookieless-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/blog/what-is-cookieless-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/blog/what-is-cookieless-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ja" href="https://stape.io/ja/blog/what-is-cookieless-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/what-is-cookieless-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/what-is-cookieless-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/what-is-cookieless-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/what-is-cookieless-tracking" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to set up Xandr tag using server Google Tag Manager]]></title>
<link>https://stape.io/blog/how-to-set-up-xandr-tag-using-server-google-tag-manager</link>
<description><![CDATA[Track Xandr campaigns effectively with sGTM. This article explains how Xandr tag works and how to set it up for PageView and Conversion events, ensuring data control.]]></description>
<pubDate>Mon, 20 Feb 2023 10:41:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-set-up-xandr-tag-using-server-google-tag-manager</guid>
<content:encoded><![CDATA[Track Xandr campaigns effectively with sGTM. This article explains how Xandr tag works and how to set it up for PageView and Conversion events, ensuring data control.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-configurar-la-etiqueta-xandr-utilizando-el-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-nalashtuvati-tag-xandr-za-dopomogoyu-servernogo-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-ustanovit-tag-xandr-s-pomoschyu-servernogo-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-configurar-a-tag-xandr-usando-o-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-configurer-la-balise-xandr-al-aide-du-serveur-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/how-to-set-up-xandr-tag-using-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/how-to-set-up-xandr-tag-using-server-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Safari ITP - everything you need to know]]></title>
<link>https://stape.io/blog/safari-itp</link>
<description><![CDATA[Safari's ITP update reduces cookie lifespan. Discover how Stape's Cookie Keeper and Own CDN solutions enable first-party cookies and maintain tracking accuracy.]]></description>
<pubDate>Mon, 06 Feb 2023 20:10:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/safari-itp</guid>
<content:encoded><![CDATA[Safari's ITP update reduces cookie lifespan. Discover how Stape's Cookie Keeper and Own CDN solutions enable first-party cookies and maintain tracking accuracy.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/safari-itp" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/safari-itp" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/obnovlenie-safari-itp-ogranichivaet-srok-deistvia-failov-cookie" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/safari-itp" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/safari-itp" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/safari-itp" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/safari-itp" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to set up Instagram Conversions API]]></title>
<link>https://stape.io/blog/how-to-set-up-instagram-conversion-api</link>
<description><![CDATA[Instagram ads tracking is key to accurate data. Learn how Meta Conversions API improves tracking accuracy, audience targeting, and conversions.]]></description>
<pubDate>Thu, 05 Jan 2023 12:02:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-set-up-instagram-conversion-api</guid>
<content:encoded><![CDATA[Instagram ads tracking is key to accurate data. Learn how Meta Conversions API improves tracking accuracy, audience targeting, and conversions.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-configurar-instagram-conversion-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-nalashtivati-instagram-conversion-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-nastroit-instagram-conversion-api" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[What are webhooks, webhook servers, and how to use]]></title>
<link>https://stape.io/blog/webhook-server</link>
<description><![CDATA[Webhooks automate data transfer between web apps in real-time, improving server-side tracking and boosting conversion accuracy. Learn to set them up for sGTM.]]></description>
<pubDate>Wed, 04 Jan 2023 11:35:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/webhook-server</guid>
<content:encoded><![CDATA[Webhooks automate data transfer between web apps in real-time, improving server-side tracking and boosting conversion accuracy. Learn to set them up for sGTM.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/webhook-server" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/webhook-server" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/chto-takoe-webhooks-y-yh-yspolzovanie-v-otslezhivanii-na-storone-servera" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/webhook-server" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/webhook-server" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/webhook-server" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/webhook-server" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Facebook Conversions API vs. Facebook Pixel]]></title>
<link>https://stape.io/blog/facebook-conversion-api-vs-facebook-pixel</link>
<description><![CDATA[Find out the difference between Facebook Conversions API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.]]></description>
<pubDate>Fri, 30 Dec 2022 12:29:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/facebook-conversion-api-vs-facebook-pixel</guid>
<content:encoded><![CDATA[Find out the difference between Facebook Conversions API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/facebook-conversion-api-vs-facebook-pixel-es" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/facebook-conversion-api-vs-facebook-pixel-ua" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/facebook-conversion-api-vs-facebook-pixel-ru" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/facebook-conversion-api-vs-facebook-pixel" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/facebook-conversion-api-vs-facebook-pixel" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/facebook-conversion-api-vs-facebook-pixel" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/facebook-conversion-api-vs-facebook-pixel" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Offline conversions tracking explained]]></title>
<link>https://stape.io/blog/ways-of-offline-conversion-tracking</link>
<description><![CDATA[Explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.]]></description>
<pubDate>Tue, 20 Dec 2022 09:54:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/ways-of-offline-conversion-tracking</guid>
<content:encoded><![CDATA[Explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/metodos-de-seguimiento-de-las-conversiones-offline" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/sposobi-vidstezhennyia-offline-conversii" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/sposobi-otslezhivania-offline-conversion" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Server-side tagging for agencies: why it's time to make the switch for your clients]]></title>
<link>https://stape.io/blog/why-does-your-agency-need-to-start-implementing-server-side-tagging-for-clients</link>
<description><![CDATA[If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.]]></description>
<pubDate>Thu, 15 Dec 2022 10:54:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/why-does-your-agency-need-to-start-implementing-server-side-tagging-for-clients</guid>
<content:encoded><![CDATA[If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/por-que-su-agencia-debe-empezar-a-implementar-el-etiquetado-del-lado-del-servidor-para-los-clientes" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/chomu-vashomu-agenstvu-potribno-pochati-vprovadzhuvati-vidstezhennya-na-storoni-servera-dlya-klientiv" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/pochemu-vashemu-agenstvu-neobhodimo-vnedriad-servernoe-otslezhivanie-dlya-clientov" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How Chrome’s 3rd party cookies blocking impacts the future of online marketing]]></title>
<link>https://stape.io/blog/how-chrome-3rd-party-cookie-blocking-impacts-the-future-of-online-marketing</link>
<description><![CDATA[Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.]]></description>
<pubDate>Thu, 01 Dec 2022 13:31:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-chrome-3rd-party-cookie-blocking-impacts-the-future-of-online-marketing</guid>
<content:encoded><![CDATA[Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-afecta-el-bloqueo-de-cookies-de-terceros-de-chrome-al-futuro-del-marketing-online" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-blokuvannya-3rd-party-cookies-v-chrome-vplivae-na-maibuntye-internet-marketingy" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-blokirovka-storonnih-failov-cookie-v-chrome-vliaet-na-buduschee-online-martketinga" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Server-side tracking tools]]></title>
<link>https://stape.io/blog/server-side-tracking-tools</link>
<description><![CDATA[Server-side tracking boosts website performance, improves ad attribution, and ensures data accuracy. Discover how server GTM simplifies implementation.]]></description>
<pubDate>Wed, 23 Nov 2022 09:24:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-tracking-tools</guid>
<content:encoded><![CDATA[Server-side tracking boosts website performance, improves ad attribution, and ensures data accuracy. Discover how server GTM simplifies implementation.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/herramientas-de-seguimiento-del-lado-del-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/zasoby-vidstezhennya-na-storoni-servera" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/instrumenti-otslezhivania-na-storone-servera" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/outils-de-suivi-cote-serveur" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/serverseitige-tracking-tools-erklart" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/ferramentas-de-rastreamento-do-lado-do-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/strumenti-di-monitoraggio-lato-server-spiegati" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Google Ads offline conversion using server GTM]]></title>
<link>https://stape.io/blog/google-ads-offline-conversion-using-server-gtm</link>
<description><![CDATA[Set up Google Ads offline conversion tracking via sGTM. This guide covers tag config, Google Ads connection, and required parameters like Conversion Action ID.]]></description>
<pubDate>Sun, 30 Oct 2022 17:28:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-ads-offline-conversion-using-server-gtm</guid>
<content:encoded><![CDATA[Set up Google Ads offline conversion tracking via sGTM. This guide covers tag config, Google Ads connection, and required parameters like Conversion Action ID.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/conversion-offline-de-google-ads-mediante-el-servidor-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/google-ads-offline-conversion-za-dopomogoyu-servernogo-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/offline-conversion-google-ads-s-pomoschyu-servernogo-sgtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/google-ads-offline-rastreamento-de-conversao-usando-o-servidor-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/google-ads-offline-conversion-tracking-mit-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/conversion-offline-de-google-ads-a-aide-du-serveur-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/il-monitoraggio-della-conversione-offline-di-google-ads-utilizzando-il-server-gtm" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Actionable tips to improve Facebook conversion attribution]]></title>
<link>https://stape.io/blog/actionable-tips-to-improve-facebook-conversion-attribution</link>
<description><![CDATA[Improve Facebook conversion attribution with server-side tagging. Learn FB CAPI methods, event enhancement, and offline conversions for better tracking.]]></description>
<pubDate>Tue, 25 Oct 2022 17:28:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/actionable-tips-to-improve-facebook-conversion-attribution</guid>
<content:encoded><![CDATA[Improve Facebook conversion attribution with server-side tagging. Learn FB CAPI methods, event enhancement, and offline conversions for better tracking.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/consejos-practicos-para-mejorar-atribucion-de-la-conversion-en-facebook" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/dievi-porady-schodo-pokraschennia-atribution-conversiy-u-facebook" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/prakticheskie-soveti-po-uluchseniu-atributsii-conversii-v-facebook" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/dicas-acionaveis-para-melhorar-a-atribuicao-de-conversao-do-facebook" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/praktische-tipps-zur-verbesserung-der-facebook-konversion-attribution" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/conselis-pratiques-pour-ameliorer-attribution-des-conversions-facebook" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/suggerimenti-util-per-migliorare-attribuzione-della-conversione-di-facebook" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Mailgun tag for server Google Tag Manager]]></title>
<link>https://stape.io/blog/mailgun-tag-for-server-google-tag-manager</link>
<description><![CDATA[Mailgun is an email delivery service for sending transactional emails via server Google Tag Manager. Automate email notifications based on user actions easily.]]></description>
<pubDate>Fri, 30 Sep 2022 14:22:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/mailgun-tag-for-server-google-tag-manager</guid>
<content:encoded><![CDATA[Mailgun is an email delivery service for sending transactional emails via server Google Tag Manager. Automate email notifications based on user actions easily.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up Mixpanel tag for server Google Tag Manager]]></title>
<link>https://stape.io/blog/mixpanel-tag-for-server-google-tag-manager</link>
<description><![CDATA[Learn how to use the Mixpanel tag for server GTM to track events, alias users, and reset Mixpanel contact identification. Get accurate user data.]]></description>
<pubDate>Mon, 26 Sep 2022 16:13:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/mixpanel-tag-for-server-google-tag-manager</guid>
<content:encoded><![CDATA[Learn how to use the Mixpanel tag for server GTM to track events, alias users, and reset Mixpanel contact identification. Get accurate user data.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/mixapanel-tag-para-google-tag-manager-del-lado-del-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/mixapanel-tag-dlia-servernogo-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/tag-mixpanel-dlya-servernogo-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/mixpanel-tag-pour-le-serveur-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/mixpanel-tag-fur-google-tag-manager-server" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/mixpanel-tag-per-il-server-di-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/tag-mixpanel-para-servidor-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to anonymize user data in Google Analytics 4]]></title>
<link>https://stape.io/blog/how-to-anonymize-user-data-google-analytics-4</link>
<description><![CDATA[Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.]]></description>
<pubDate>Wed, 21 Sep 2022 13:54:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-anonymize-user-data-google-analytics-4</guid>
<content:encoded><![CDATA[Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-anonimizar-datos-de-usarios-en-google-analytics-4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-anonimizuvati-dani-koristuvacha-v-google-analytics-4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-anonimizirovat-dannie-polzovateley-v-google-analytics-4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-anonymiser-les-donnees-des-utilisateurs-dans-google-analytics-4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/anonymisierung-von-nutzerdaten-in-google-analytics-4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/como-anonimizzare-i-dati-dellutente-in-google-analytics-4" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-tornar-anonimos-os-dados-dos-usarios-no-google-analytics-4" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Rakuten server-to-server tracking]]></title>
<link>https://stape.io/blog/rakuten-server-to-server-tracking</link>
<description><![CDATA[Rakuten's server-to-server tracking uses first-party cookies to improve affiliate sales tracking, ensuring accuracy and enhanced privacy. Learn how to set it up.]]></description>
<pubDate>Fri, 16 Sep 2022 09:28:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/rakuten-server-to-server-tracking</guid>
<content:encoded><![CDATA[Rakuten's server-to-server tracking uses first-party cookies to improve affiliate sales tracking, ensuring accuracy and enhanced privacy. Learn how to set it up.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/seguimiento-de-servidor-a-servidor-de-rakuten" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/rakuten-server-to-server-otslezhivanie" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/rakuten-server-to-server-vidstezhennya" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[53% more Google Ads value measured after moving tracking to the server | Obsidian Digital]]></title>
<link>https://stape.io/blog/stape-obsidian-digital-ecooking-case</link>
<description><![CDATA[Server-side tracking increased Ecooking's Google Ads revenue by 53% and conversions by 57%. Stape enabled accurate measurement for Obsidian Digital.]]></description>
<pubDate>Thu, 15 Sep 2022 12:09:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/stape-obsidian-digital-ecooking-case</guid>
<content:encoded><![CDATA[Server-side tracking increased Ecooking's Google Ads revenue by 53% and conversions by 57%. Stape enabled accurate measurement for Obsidian Digital.]]></content:encoded>
</item>
<item>
<title><![CDATA[EU-owned proxy server for sGTM or how to use Google Analytics GDPR compliant way]]></title>
<link>https://stape.io/blog/eu-owned-proxy-server-or-how-to-use-google-analytics-gdpr-compliant-way</link>
<description><![CDATA[Make Google Analytics GDPR compliant! Learn about EU data transfer concerns and how Stape Europe's EU proxy server for sGTM helps you comply with regulations..]]></description>
<pubDate>Tue, 06 Sep 2022 14:42:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/eu-owned-proxy-server-or-how-to-use-google-analytics-gdpr-compliant-way</guid>
<content:encoded><![CDATA[Make Google Analytics GDPR compliant! Learn about EU data transfer concerns and how Stape Europe's EU proxy server for sGTM helps you comply with regulations..]]></content:encoded>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/servidor-proxy-de-propriedade-da-ua-para-sgtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/ue-servidor-proxy-para-sgtm-o-como-cumplar-con-gdpr" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/es-proxy-server-dlya-sgtm-ili-kak-ispolzovat-ga-s-gtpr" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/es-proxy-server-dlya-sgtm-abo-yak-vikoristovuvati-ga-iz-gdpr" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/serveur-proxy-appartenant-a-ue-pour-sgtm-ou-comment-utiliser-ga-de-maniere-conforme-au-rgpd" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/eu-eigener-proxy-server-fur-sgtm-oder-wie-man-ga-gdpr-konform-nutzt" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/server-proxy-di-proprieta-de-ue-per-sgtm" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Twitter Conversions API tag for sGTM]]></title>
<link>https://stape.io/blog/twitter-conversion-api-tag-for-sgtm</link>
<description><![CDATA[In this guide, I will talk about how the Twitter Conversions API works and how to set up the Twitter CAPI tag in server GTM.]]></description>
<pubDate>Sat, 20 Aug 2022 16:11:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/twitter-conversion-api-tag-for-sgtm</guid>
<content:encoded><![CDATA[In this guide, I will talk about how the Twitter Conversions API works and how to set up the Twitter CAPI tag in server GTM.]]></content:encoded>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/tag-api-de-conversao-do-twitter-para-sgtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/twitter-conversion-api-tag-para-sgtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/twitter-conversion-api-tag-dlya-sgtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/twitter-conversion-api-tag-dlya-sgtm-ua" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/balise-api-conversion-de-twitter-pour-sgtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/twitter-konversion-api-tag-fur-sgtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/il-tag-di-conversion-api-di-twitter-per-sgtm" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to set up Refersion tag using Google Tag Manager]]></title>
<link>https://stape.io/blog/how-to-set-up-refersion-tag-using-google-tag-manager</link>
<description><![CDATA[Want to improve your affiliate tracking? Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.]]></description>
<pubDate>Thu, 18 Aug 2022 13:15:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-set-up-refersion-tag-using-google-tag-manager</guid>
<content:encoded><![CDATA[Want to improve your affiliate tracking? Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-configurar-etiqueta-refersion-con-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-ustanovit-tag-refersion-s-pomoschyu-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-nalashtuvati-tag-refersion-za-dopomogoyu-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to set up Impact server to server conversion tracking]]></title>
<link>https://stape.io/blog/how-to-set-up-impact-server-to-server-conversion-tracking</link>
<description><![CDATA[In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.]]></description>
<pubDate>Thu, 18 Aug 2022 10:02:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-set-up-impact-server-to-server-conversion-tracking</guid>
<content:encoded><![CDATA[In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-configurar-el-seguimiento-de-la-conversion-de-servidor-a-servidor-de-impact" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-nastroit-server-to-server-otslezhivanie-conversii-s-impact" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-nalashtuvati-vidstezhennya-za-dopomogoyu-impact-server-side" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Facebook offline conversion using server GTM]]></title>
<link>https://stape.io/blog/facebook-offline-conversion-using-server-gtm</link>
<description><![CDATA[Track offline conversions from Facebook by setting up offline tracking Facebook integration through Google Tag Manager. This guide walks you through the full setup step by step.]]></description>
<pubDate>Tue, 16 Aug 2022 16:14:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/facebook-offline-conversion-using-server-gtm</guid>
<content:encoded><![CDATA[Track offline conversions from Facebook by setting up offline tracking Facebook integration through Google Tag Manager. This guide walks you through the full setup step by step.]]></content:encoded>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/conversao-offline-do-facebook-usando-o-servidor-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/conversion-offline-en-facebook-mediante-el-servidor-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/offline-conversion-facebook-s-pomoschyu-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/offline-conversion-facebook-za-dopomogoyu-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/conversion-hors-connection-de-facebook-a-laide-du-serveur-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/facebook-offline-konversion-mit-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/la-conversione-offline-di-facebook-tramite-il-server-gtm" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Pinterest server-side tracking with Conversions API]]></title>
<link>https://stape.io/blog/pinterest-conversion-api</link>
<description><![CDATA[Learn how to set up Pinterest server-side tracking using the Stape Pinterest CAPI tag for the server Google Tag Manager container.]]></description>
<pubDate>Fri, 22 Jul 2022 08:03:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/pinterest-conversion-api</guid>
<content:encoded><![CDATA[Learn how to set up Pinterest server-side tracking using the Stape Pinterest CAPI tag for the server Google Tag Manager container.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/pinterest-conversion-api-es" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/pinterest-conversion-api-ru" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/pinterest-conversion-api-ua" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Facebook Conversions API for ClickFunnels using server GTM]]></title>
<link>https://stape.io/blog/facebook-conversion-api-clickfunnels-using-server-gtm</link>
<description><![CDATA[Maximize your ClickFunnels ad ROI! Discover how sGTM's Facebook CAPI setup ensures accurate attribution and improved audience targeting for better campaigns.]]></description>
<pubDate>Tue, 19 Jul 2022 19:14:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/facebook-conversion-api-clickfunnels-using-server-gtm</guid>
<content:encoded><![CDATA[Maximize your ClickFunnels ad ROI! Discover how sGTM's Facebook CAPI setup ensures accurate attribution and improved audience targeting for better campaigns.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/api-de-conversion-de-facebook-para-clickfunnels-utilizando-el-servidor-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/facebook-conversion-api-dlya-clickfunnels-s-ispolzovaniem-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/facebook-conversion-api-dlya-clickfunnels-iz-vikoristannyam-server-gtm" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Server-side cross-domain tracking using Cookie reStore tag]]></title>
<link>https://stape.io/blog/server-side-cross-domain-tracking-using-cookie-restore-tag</link>
<description><![CDATA[Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.]]></description>
<pubDate>Sat, 02 Jul 2022 11:10:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-cross-domain-tracking-using-cookie-restore-tag</guid>
<content:encoded><![CDATA[Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/seguimiento-del-lado-del-servidor-entre-dominios-utilizando-la-etiqueta-cookie-restore" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/mezhdomennoe-otslezhivanie-na-storone-servera-s-ispolzovaniem-tega-cookie-restore" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/mizhdomenne-vidstezhennya-na-storoni-servera-za-dopomogoyu-tegu-cookie-restore" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Send dataLayer push from server GTM to web GTM]]></title>
<link>https://stape.io/blog/send-datalayer-push-from-server-gtm-to-web-gtm</link>
<description><![CDATA[Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.]]></description>
<pubDate>Mon, 06 Jun 2022 07:38:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/send-datalayer-push-from-server-gtm-to-web-gtm</guid>
<content:encoded><![CDATA[Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/envie-datalayer-push-desde-gtm-server-a-gtm-web" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/otpravliaite-datalayer-push-s-server-gtm-na-web-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/nadsilaite-datalayer-push-iz-server-gtm-do-web-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/envio-de-datalayer-push-do-servidor-gtm-para-a-web-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/senden-von-datalayer-push-vom-server-gtm-zum-web-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/envoyer-datalayer-push-du-serveur-gtm-au-web-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/inviare-i-datalayer-push-dal-server-gtm-al-web-gtm" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Outbrain server-to-server tracking using sGTM]]></title>
<link>https://stape.io/blog/outbrain-server-to-server-tracking-using-sgtm</link>
<description><![CDATA[Outbrain is a content platform that boosts engagement, optimizes ad campaigns, and improves data accuracy with server-to-server tracking integration.]]></description>
<pubDate>Mon, 23 May 2022 09:57:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/outbrain-server-to-server-tracking-using-sgtm</guid>
<content:encoded><![CDATA[Outbrain is a content platform that boosts engagement, optimizes ad campaigns, and improves data accuracy with server-to-server tracking integration.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/seguimiento-de-servidor-a-servidor-de-outbrain-mediante-sgtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/outbrain-otslezhivanie-s-server-to-server-using-sgtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/outbrain-server-to-server-vidstezhennya-za-dopomogoyu-sgtm" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Server-side GTM with multiple domains]]></title>
<link>https://stape.io/blog/server-side-gtm-with-multiple-domains</link>
<description><![CDATA[Set up server-side GTM for multiple domains with Stape. Learn single sGTM container use, custom domain mapping, and handling multiple tagging server URLs.]]></description>
<pubDate>Thu, 19 May 2022 15:25:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-gtm-with-multiple-domains</guid>
<content:encoded><![CDATA[Set up server-side GTM for multiple domains with Stape. Learn single sGTM container use, custom domain mapping, and handling multiple tagging server URLs.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/server-side-gtm-con-multiples-dominios" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/server-side-gtm-s-multidomenami" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/server-side-gtm-iz-multidomenami" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/gtm-do-lado-do-servidor-com-multiplos-dominios" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/serverseitiges-gtm-mit-mehreren-domanen" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/gtm-cote-serveur-avec-plusieurs-domaines" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/lato-server-gtm-con-i-multipli-domini" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Troubleshooting server-side tagging using server GTM logs]]></title>
<link>https://stape.io/blog/troubleshooting-server-side-tagging-using-server-gtm-logs</link>
<description><![CDATA[Learn how to troubleshoot server-side tagging using server GTM logs. Diagnose issues with requests, missing data, and vendor responses to optimize the setup.]]></description>
<pubDate>Mon, 09 May 2022 14:04:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/troubleshooting-server-side-tagging-using-server-gtm-logs</guid>
<content:encoded><![CDATA[Learn how to troubleshoot server-side tagging using server GTM logs. Diagnose issues with requests, missing data, and vendor responses to optimize the setup.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/resolucion-de-problemas-de-etiquetado-del-lado-del-servidor-utilizando-logs-degtm-del-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/ustranenie-nepoladok-tegov-na-storone-servera-s-pomoschyu-logov-servernogo-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/usunennya-nespravnostei-iz-tegami-na-storoni-servera-za-dopomogoyu-logiv-servernogo-gtm" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Write data to Firestore from server Google Tag Manager]]></title>
<link>https://stape.io/blog/write-data-to-firestore-from-server-google-tag-manager</link>
<description><![CDATA[Firestore is a NoSQL database that stores data in documents within collections. Learn how to integrate it with server-side GTM for data enrichment and transfer.]]></description>
<pubDate>Tue, 26 Apr 2022 08:07:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/write-data-to-firestore-from-server-google-tag-manager</guid>
<content:encoded><![CDATA[Firestore is a NoSQL database that stores data in documents within collections. Learn how to integrate it with server-side GTM for data enrichment and transfer.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/escriba-los-datos-en-firestore-desde-el-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/zapis-dannih-v-firestore-s-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/zapis-dannih-v-firestore-s-server-google-tag-manager-ua" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/escreva-dados-ao-firestore-a-partir-do-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/ecrire-des-donnes-dans-firestore-a-partir-du-serveur-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/schreiben-sie-daten-zum-firestore-vom-server-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Read data from Google Sheets to server Google Tag Manager]]></title>
<link>https://stape.io/blog/read-data-from-google-sheet-to-server-google-tag-manager</link>
<description><![CDATA[Read Google Sheets data directly into sGTM! This guide covers 'Read cell,' 'Read Range,' and 'Read Two Columns' variable actions for efficient data enrichment.]]></description>
<pubDate>Sat, 23 Apr 2022 13:44:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/read-data-from-google-sheet-to-server-google-tag-manager</guid>
<content:encoded><![CDATA[Read Google Sheets data directly into sGTM! This guide covers 'Read cell,' 'Read Range,' and 'Read Two Columns' variable actions for efficient data enrichment.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/lea-los-datos-de-google-sheet-al-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/schitivaite-dennie-iz-google-sheet-v-google-tag-manager-na-storone-servera" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/zchituvannya-dannih-iz-google-sheet-v-server-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Write data from server Google Tag Manager to Google Sheets]]></title>
<link>https://stape.io/blog/write-data-from-server-google-tag-manager-to-google-sheets</link>
<description><![CDATA[Write data to Google Sheets from server GTM. Track leads, sales, and more directly in spreadsheets. This guide explains the setup and benefits for marketers.]]></description>
<pubDate>Sat, 16 Apr 2022 09:41:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/write-data-from-server-google-tag-manager-to-google-sheets</guid>
<content:encoded><![CDATA[Write data to Google Sheets from server GTM. Track leads, sales, and more directly in spreadsheets. This guide explains the setup and benefits for marketers.]]></content:encoded>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/transmission-des-donnees-du-serveur-google-tag-manager-a-google-sheets" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/schreiben-sie-daten-vom-server-google-tag-manager-in-google-sheets" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/escrever-dados-do-servidor-google-tag-manager-para-o-google-sheets" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/escribe-los-datos-del-servidor-google-tag-manager-a-google-sheets" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/zapis-dannih-s-server-google-tag-manager-v-google-sheets" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/zapis-danih-iz-server-google-tag-manager-u-google-sheets" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/scrivere-i-dati-dai-server-google-tag-manager-a-google-sheets" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to connect Google Service Account to Stape]]></title>
<link>https://stape.io/blog/how-to-connect-google-service-account-to-stape</link>
<description><![CDATA[Connect Google Service Account to Stape for sGTM integration with BigQuery and Firestore. Create a JSON key in GCP and upload it to Stape's Power-ups.]]></description>
<pubDate>Sat, 09 Apr 2022 13:31:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-connect-google-service-account-to-stape</guid>
<content:encoded><![CDATA[Connect Google Service Account to Stape for sGTM integration with BigQuery and Firestore. Create a JSON key in GCP and upload it to Stape's Power-ups.]]></content:encoded>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-connecter-le-compte-de-service-google-a-stape" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/so-verbinden-sie-ihr-google-dienstkonto-mit-stape" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-conectar-la-cuenta-de-servicio-de-google-con-stape" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-podkluchit-service-account-google-k-stape" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-pidkluchiti-service-account-google-do-stape" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-conectar-a-conta-de-servico-do-google-ao-stape" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/come-collegare-google-service-account-a-stape" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Snapchat CAPI explained & full setup guide]]></title>
<link>https://stape.io/blog/snapchat-capi</link>
<description><![CDATA[Boost Snapchat ad performance with CAPI via sGTM for customization or CAPI Gateway for simplified setup. Enhance conversion tracking and data accuracy.]]></description>
<pubDate>Sun, 03 Apr 2022 08:04:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/snapchat-capi</guid>
<content:encoded><![CDATA[Boost Snapchat ad performance with CAPI via sGTM for customization or CAPI Gateway for simplified setup. Enhance conversion tracking and data accuracy.]]></content:encoded>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/snapchat-capi" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/snapchat-capi" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/snapchat-capi" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/snapchat-capi" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/snapchat-capi" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/snapchat-capi" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/snapchat-capi" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[SendGrid tag for server Google Tag Manager]]></title>
<link>https://stape.io/blog/sendgrid-tag-for-server-google-tag-manager</link>
<description><![CDATA[Use the SendGrid tag for sGTM to send emails and manage contacts. Learn the setup process, from SendGrid configuration to tag implementation.]]></description>
<pubDate>Wed, 23 Mar 2022 15:43:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/sendgrid-tag-for-server-google-tag-manager</guid>
<content:encoded><![CDATA[Use the SendGrid tag for sGTM to send emails and manage contacts. Learn the setup process, from SendGrid configuration to tag implementation.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to send Twilio SMS using server Google Tag Manager]]></title>
<link>https://stape.io/blog/how-to-send-twilio-sms-using-server-google-tag-manager</link>
<description><![CDATA[Stape created a Twillio tag for the server Google Tag Manager that helps to send SMS using sGTM. In this blog post, I will show how to use it.]]></description>
<pubDate>Fri, 18 Mar 2022 17:23:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-send-twilio-sms-using-server-google-tag-manager</guid>
<content:encoded><![CDATA[Stape created a Twillio tag for the server Google Tag Manager that helps to send SMS using sGTM. In this blog post, I will show how to use it.]]></content:encoded>
</item>
<item>
<title><![CDATA[Consent mode in server Google Tag Manager]]></title>
<link>https://stape.io/blog/consent-mode-server-google-tag-manager</link>
<description><![CDATA[In this guide, learn what consent mode is, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.]]></description>
<pubDate>Tue, 15 Mar 2022 12:30:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/consent-mode-server-google-tag-manager</guid>
<content:encoded><![CDATA[In this guide, learn what consent mode is, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/modo-de-consentimiento-en-el-servidor-de-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/rezhim-soglasia-v-servernom-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/rezhim-zgodi-v-servernomu-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/modo-de-consentimento-no-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/zustimmungsmodus-im-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/mode-de-consentement-dans-le-serveur-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/il-modo-di-conseno-nel-server-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Extend cookie lifetime using server-side Google Tag Manager]]></title>
<link>https://stape.io/blog/extend-cookie-lifetime-using-server-side-google-tag-manager</link>
<description><![CDATA[Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.]]></description>
<pubDate>Tue, 08 Mar 2022 14:01:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/extend-cookie-lifetime-using-server-side-google-tag-manager</guid>
<content:encoded><![CDATA[Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.]]></content:encoded>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/prolongue-a-vida-util-dos-cookies-utilizando-o-google-tag-manager-do-lado-do-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/prolongation-de-la-duree-de-vie-des-cookies-alaide-du-server-side-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/verlangern-sie-die-lebensdauer-von-cookies-mit-dem-serverseitigen-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/extencion-de-la-vida-util-de-las-cookies-mediante-google-tag-manager-del-lado-del-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/uvelichenie-sroka-cookie-s-pomoschyu-google-tag-manager-server-side" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/podovzhte-termin-sluzhbi-cookie-za-dopomogoyu-google-tag-manager-na-storoni-server-a" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/prolungare-la-durata-dei-cookie-utilizzando-lato-server-di-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Server-side tracking use cases]]></title>
<link>https://stape.io/blog/server-side-tagging-use-cases</link>
<description><![CDATA[Server-side tagging boosts tracking accuracy, extends cookie lifetimes, and enhances data privacy. Improve analytics, ad performance, and compliance with ease.]]></description>
<pubDate>Tue, 08 Mar 2022 11:50:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-tagging-use-cases</guid>
<content:encoded><![CDATA[Server-side tagging boosts tracking accuracy, extends cookie lifetimes, and enhances data privacy. Improve analytics, ad performance, and compliance with ease.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up tagging server URL for server GTM]]></title>
<link>https://stape.io/blog/how-to-set-up-tagging-server-url-for-server-gtm</link>
<description><![CDATA[Set up a tagging server URL for server Google Tag Manager with Stape. Learn how to configure sGTM, use a custom domain, and improve tracking resilience.]]></description>
<pubDate>Wed, 02 Mar 2022 09:19:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-set-up-tagging-server-url-for-server-gtm</guid>
<content:encoded><![CDATA[Set up a tagging server URL for server Google Tag Manager with Stape. Learn how to configure sGTM, use a custom domain, and improve tracking resilience.]]></content:encoded>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/come-configurare-url-del-server-di-tagging-per-il-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-configurar-la-url-del-servidor-de-etiquetado-para-el-servidor-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-nalashtuvati-tagging-server-url-dlya-server-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-nastroit-tagging-server-url-dlya-servernogo-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-configurer-url-du-serveur-de-balisage-pour-le-serveur-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/so-richten-sie-die-tagging-server-url-fur-den-gtm-server-ein" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-configurar-a-tagging-server-url-para-o-servidor-gtm" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to set up server-side tracking]]></title>
<link>https://stape.io/blog/how-to-start-with-server-side-tracking</link>
<description><![CDATA[Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.]]></description>
<pubDate>Sat, 26 Feb 2022 12:32:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-start-with-server-side-tracking</guid>
<content:encoded><![CDATA[Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-empezar-con-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-nachat-rabotu-s-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-pochati-vidstezhennnya-na-storoni-servera" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/blog/how-to-start-with-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/blog/how-to-start-with-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ja" href="https://stape.io/ja/blog/how-to-start-with-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/how-to-start-with-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/how-to-start-with-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/how-to-start-with-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/how-to-start-with-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/how-to-start-with-server-side-tracking" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Awin server-to-server tracking using server Google Tag Manager]]></title>
<link>https://stape.io/blog/awin-server-to-server-tracking-using-server-google-tag-manager</link>
<description><![CDATA[Use GTM server-side tracking for Awin. Ensure accurate conversion data and fair affiliate commissions with our GTM setup and testing guide.]]></description>
<pubDate>Fri, 18 Feb 2022 11:24:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/awin-server-to-server-tracking-using-server-google-tag-manager</guid>
<content:encoded><![CDATA[Use GTM server-side tracking for Awin. Ensure accurate conversion data and fair affiliate commissions with our GTM setup and testing guide.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/awin-server-to-server-tracking-mediante-el-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/awin-otslezhivanie-server-to-server-s-pomoschyu-servernogo-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/awin-server-to-server-vidstezhennya-za-dopomogoyu-servernogo-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/rastreamento-de-servidor-a-sservidor-awin-usando-o-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/suivi-de-serveur-a-serveur-awin-a-laide-du-serveur-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/awin-server-zu-server-tracking-mit-dem-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/awin-server-to-server-tracking-using-server-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Server-side tagging vs client-side tagging]]></title>
<link>https://stape.io/blog/server-side-tagging-versus-client-side-tagging</link>
<description><![CDATA[Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.]]></description>
<pubDate>Tue, 15 Feb 2022 10:28:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-tagging-versus-client-side-tagging</guid>
<content:encoded><![CDATA[Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.]]></content:encoded>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/tagging-do-lado-do-servidor-vs-tagging-do-lado-de-cliente" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/balisage-cote-serveur-vs-balisage-cote-client" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/etiquetado-del-lado-del-servidor-vs-etiquetado-del-lado-del-client" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/tegi-na-storone-servera-vs-tegi-na-storone-klienta" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/tegi-na-storoni-servera-vs-tegi-na-storoni-klienta" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/server-seitiges-tagging-vs-client-seitiges-tagging" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/tagging-lato-server-vs-tagging-lato-client" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Common Google Tag Manager errors and mistakes (+ solutions)]]></title>
<link>https://stape.io/blog/google-tag-manager-errors-mistakes-solutions</link>
<description><![CDATA[Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.]]></description>
<pubDate>Fri, 11 Feb 2022 10:02:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-tag-manager-errors-mistakes-solutions</guid>
<content:encoded><![CDATA[Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.]]></content:encoded>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/erros-do-google-tag-manager-do-lado-do-servidor-e-como-corrigi-los" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/erreurs-de-google-tag-manager-cote-serveur-et-comment-les-corriger" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/errores-de-google-tag-manager-del-lado-del-servidor-y-como-solucionarlos" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/oshibki-google-tag-manager-na-storone-servera-i-kak-ih-ispravit" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/pomilki-google-tag-manager-na-storoni-servera-ta-sposobi-ih-vipravlennya" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/server-seitige-google-tag-manager-fehler-wie-man-sie-behebt" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/gil-errari-del-lato-server-di-google-tag-manager-e-come-fissarli" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Taboola server-side tracking using server Google Tag Manager]]></title>
<link>https://stape.io/blog/taboola-server-side-tracking-using-server-google-tag-manager</link>
<description><![CDATA[Set up Taboola server-side tracking with server GTM for better data control, faster page speed, and secure conversion tracking, replacing the Taboola pixel.]]></description>
<pubDate>Tue, 08 Feb 2022 15:23:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/taboola-server-side-tracking-using-server-google-tag-manager</guid>
<content:encoded><![CDATA[Set up Taboola server-side tracking with server GTM for better data control, faster page speed, and secure conversion tracking, replacing the Taboola pixel.]]></content:encoded>
</item>
<item>
<title><![CDATA[What is server-side tracking?]]></title>
<link>https://stape.io/blog/what-is-server-side-tracking</link>
<description><![CDATA[Wondering what server-side tagging is and how it works? This blog post will explore all that and more!]]></description>
<pubDate>Mon, 31 Jan 2022 18:03:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/what-is-server-side-tracking</guid>
<content:encoded><![CDATA[Wondering what server-side tagging is and how it works? This blog post will explore all that and more!]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/que-es-server-side-tagging" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/chto-takoe-server-side-tagging" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/shcho-take-server-side-tagging" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/quest-ce-que-le-suivi-cote-serveur" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/was-ist-serverseitiges-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/o-que-e-rastreamento-do-lado-do-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/cose-il-monitoraggio-lato-server" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to use Facebook events if you cannot verify the domain]]></title>
<link>https://stape.io/blog/use-facebook-events-cannot-verify-domain</link>
<description><![CDATA[How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.]]></description>
<pubDate>Fri, 21 Jan 2022 09:10:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/use-facebook-events-cannot-verify-domain</guid>
<content:encoded><![CDATA[How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.]]></content:encoded>
</item>
<item>
<title><![CDATA[Server-side tracking benefits: what it is and why it matters in 2026]]></title>
<link>https://stape.io/blog/benefits-server-side-tagging</link>
<description><![CDATA[Server-side tagging improves tracking accuracy, data control, and page speed while evading ad blockers. Keep your tracking up-to-date with first-party data.]]></description>
<pubDate>Wed, 12 Jan 2022 15:17:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/benefits-server-side-tagging</guid>
<content:encoded><![CDATA[Server-side tagging improves tracking accuracy, data control, and page speed while evading ad blockers. Keep your tracking up-to-date with first-party data.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/ventajas-de-server-side-tagging" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/preimuschestva-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/perevagi-server-side-tagging-ua" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/vantagens-da-etiquetagem-do-lado-do-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/vorteile-des-serverseitigen-tagging" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/les-avantages-du-balisage-cote-serveur" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/l-vantaggi-di-tagging-lato-server" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/benefits-server-side-tagging" type="text/html"></atom:link>
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<title><![CDATA[How to switch server GTM hosting from Google Cloud to Stape]]></title>
<link>https://stape.io/blog/how-to-switch-server-gtm-hosting-from-google-cloud-to-stape</link>
<description><![CDATA[There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.]]></description>
<pubDate>Sat, 08 Jan 2022 16:29:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-switch-server-gtm-hosting-from-google-cloud-to-stape</guid>
<content:encoded><![CDATA[There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.]]></content:encoded>
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<item>
<title><![CDATA[Server-side tracking and GDPR]]></title>
<link>https://stape.io/blog/server-side-tracking-gdpr</link>
<description><![CDATA[Learn how to use server-side tracking to comply with GDPR. Tips on using consent mode in the server GTM and protecting users' data included.]]></description>
<pubDate>Tue, 14 Dec 2021 17:59:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-tracking-gdpr</guid>
<content:encoded><![CDATA[Learn how to use server-side tracking to comply with GDPR. Tips on using consent mode in the server GTM and protecting users' data included.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/server-side-tracking-y-gdpr" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/otshelzhivanie-na-storone-servera-i-gdpr" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/server-side-tracking-ta-gdpr" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/server-seitiges-tracking-und-gdpr" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/suivi-cote-serveur-et-gdpr" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/rastreamento-do-lado-do-servidor-e-gdpr" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/monitoraggio-lato-server-e-rgpd" type="text/html"></atom:link>
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<title><![CDATA[How to set up server-side affiliate tracking using server Google Tag Manager]]></title>
<link>https://stape.io/blog/how-to-set-up-server-side-affiliate-tracking-using-server-google-tag-manager</link>
<description><![CDATA[Learn why server-side affiliate tracking is crucial and follow our step-by-step guide to set up Google Tag Manager affiliate tracking for conversion tracking.]]></description>
<pubDate>Sun, 05 Dec 2021 14:12:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-set-up-server-side-affiliate-tracking-using-server-google-tag-manager</guid>
<content:encoded><![CDATA[Learn why server-side affiliate tracking is crucial and follow our step-by-step guide to set up Google Tag Manager affiliate tracking for conversion tracking.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-configurar-el-seguimiento-de-afiliados-del-lado-del-servidor-mediante-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-nastroit-otslezhivanie-affiliatov-sever-side-s-pomoschyu-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-nalashtuvati-vidstezhennya-afiliativ-na-serveri-za-dopomogoyu-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/come-configurare-il-monitoraggio-di-affiliazione-lato-server-uilizzando-il-server-di-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/einrichten-von-serverseitigem-affiliate-tracking-mit-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-configurar-o-restreio-de-afiliados-do-lado-do-servidor-utilizando-o-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-configurer-le-suivi-cote-serveur-des-affilies-a-laide-du-serveur-google-tag-manager" type="text/html"></atom:link>
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<item>
<title><![CDATA[Track user source/medium flow using server Google Tag Manager]]></title>
<link>https://stape.io/blog/track-users-first-last-source-medium-using-server-google-tag-manager</link>
<description><![CDATA[This post will cover the use of a custom tag for the Google Tag Manager server container to track users first, last, and all in between source/mediums.]]></description>
<pubDate>Tue, 30 Nov 2021 16:55:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/track-users-first-last-source-medium-using-server-google-tag-manager</guid>
<content:encoded><![CDATA[This post will cover the use of a custom tag for the Google Tag Manager server container to track users first, last, and all in between source/mediums.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/siga-source-medium-flow-de-los-usarios-mediante-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/otslezhivaite-potok-polzovateley-iz-source-medium-s-pomoschyu-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/vidstezhuite-user-source-medium-flow-za-dopomogoyu-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/wie-man-quelle-medium-des-nutzers-mit-dem-google-tag-manager-server-verfolgt" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-suivre-source-support-lutilisateur-al-aide-de-serveur-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-localizar-fonte-medio-con-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/tracciare-il-flusso-dell-utente-utilizzando-il-server-gtm" type="text/html"></atom:link>
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<item>
<title><![CDATA[How to easily maintain Facebook Test ID in your Google Tag Manager Server container]]></title>
<link>https://stape.io/blog/how-to-create-test-facebook-variable</link>
<description><![CDATA[Use a Lookup Table variable in sGTM to manage your Facebook Test ID efficiently. This guide shows you how to set it up for easy debugging and production use.]]></description>
<pubDate>Sat, 27 Nov 2021 18:03:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-create-test-facebook-variable</guid>
<content:encoded><![CDATA[Use a Lookup Table variable in sGTM to manage your Facebook Test ID efficiently. This guide shows you how to set it up for easy debugging and production use.]]></content:encoded>
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<item>
<title><![CDATA[Benefits of Stape hosting for server Google Tag Manager]]></title>
<link>https://stape.io/blog/benefits-stape-hosting-google-tag-manager-server</link>
<description><![CDATA[Discover Stape's sGTM hosting advantages: power-ups for ad blocker bypass & data enrichment, auto-connect custom domains, autoscaling, API, and more.]]></description>
<pubDate>Fri, 26 Nov 2021 14:08:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/benefits-stape-hosting-google-tag-manager-server</guid>
<content:encoded><![CDATA[Discover Stape's sGTM hosting advantages: power-ups for ad blocker bypass & data enrichment, auto-connect custom domains, autoscaling, API, and more.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/ventajas-de-alojamiento-stape-para-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/preimuschestva-hosting-stape-dlya-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/perevagi-hosting-stape-for-server-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/vantagens-do-alojamento-de-stape-para-o-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/vorteile-von-stape-hosting-fur-google-tag-manager-server" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/avantages-de-lhebergement-stape-puor-le-serveur-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/i-vantaggi-di-tagging-lato-server-e-stape" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/benefits-stape-hosting-google-tag-manager-server" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to create data layer for server-side Google Tag Manager]]></title>
<link>https://stape.io/blog/how-to-create-data-layer-for-server-side-google-tag-manager</link>
<description><![CDATA[Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. 

We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.]]></description>
<pubDate>Sat, 23 Oct 2021 14:39:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-create-data-layer-for-server-side-google-tag-manager</guid>
<content:encoded><![CDATA[Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. 

We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-crear-capa-de-datos-para-google-tag-manager-del-lado-del-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-sozdat-data-layer-dlya-server-side-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-stvoriti-data-layer-dlia-server-side-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/so-erstellen-sie-eine-datenschicht-fur-den-serverseitigen-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-creer-couche-de-donnes-pour-google-tag-manager-cote-serveur" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-cirar-uma-camada-de-dados-para-google-tag-manager-do-lado-do-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/come-create-livello-di-dati-per-il-lato-server-di-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[What platforms support Google Tag Manager server-side tagging]]></title>
<link>https://stape.io/blog/what-platforms-support-gtm-server-side-tracking</link>
<description><![CDATA[Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking.

The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.]]></description>
<pubDate>Fri, 22 Oct 2021 14:36:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/what-platforms-support-gtm-server-side-tracking</guid>
<content:encoded><![CDATA[Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking.

The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/que-plataformas-son-compatibles-con-google-tag-manager-server-side-tagging" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How much does server GTM cost and why Stape is cheaper than Google Cloud Run]]></title>
<link>https://stape.io/blog/how-much-does-server-gtm-cost</link>
<description><![CDATA[Stape offers cost-effective server-side GTM hosting, starting at $20/month. Compared to Google Cloud, it provides optimized servers, secure data handling, and easy setup.]]></description>
<pubDate>Fri, 08 Oct 2021 08:14:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-much-does-server-gtm-cost</guid>
<content:encoded><![CDATA[Stape offers cost-effective server-side GTM hosting, starting at $20/month. Compared to Google Cloud, it provides optimized servers, secure data handling, and easy setup.]]></content:encoded>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/skolko-stoit-serverniy-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/cuanto-cuesta-el-servidor-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/skilki-koshtuye-server-gtm-i-chomu-deshevshe-nizh-google-cloud-app-engine" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/wie-viel-kostet-ein-gtm-server-und-warum-ist-stape-billiger-als-die-app-engine-von-google-cloud" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/combien-coute-le-serveur-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/quanto-custa-o-servidor-gtm" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/quanto-costa-server-gtm-e-perche-stape-e-piu-economico-di-google-cloud-app-engine" type="text/html"></atom:link>
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<title><![CDATA[How to set up Meta Conversions API Gateway]]></title>
<link>https://stape.io/blog/how-to-set-up-meta-conversions-api-gateway</link>
<description><![CDATA[Set up Meta CAPI quickly with the CAPI Gateway. The tool simplifies server tracking, allowing even non-technical users to connect pixels and improve measurement.]]></description>
<pubDate>Fri, 01 Oct 2021 08:31:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-set-up-meta-conversions-api-gateway</guid>
<content:encoded><![CDATA[Set up Meta CAPI quickly with the CAPI Gateway. The tool simplifies server tracking, allowing even non-technical users to connect pixels and improve measurement.]]></content:encoded>
<atom:link rel="alternate" hreflang="ja" href="https://stape.io/ja/blog/how-to-set-up-meta-conversions-api-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/blog/how-to-set-up-meta-conversions-api-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/blog/how-to-set-up-meta-conversions-api-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="tr" href="https://stape.io/tr/blog/how-to-set-up-meta-conversions-api-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/how-to-set-up-meta-conversions-api-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/anleitung-zur-einrichtung-von-meta-umwandlungen-api-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-configurer-le-gateway-api-conversions-de-meta" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/come-impostare-meta-conversioni-api-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-configurar-meta-conversions-api-gateway" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/how-to-set-up-meta-conversions-api-gateway" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Debug incoming webhooks in Google Tag Manager server preview]]></title>
<link>https://stape.io/blog/debug-webhooks-google-tag-manager-server</link>
<description><![CDATA[One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.]]></description>
<pubDate>Mon, 20 Sep 2021 17:16:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/debug-webhooks-google-tag-manager-server</guid>
<content:encoded><![CDATA[One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.]]></content:encoded>
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<item>
<title><![CDATA[Avoid Google Tag Manager and GA4 blocking by ad blockers]]></title>
<link>https://stape.io/blog/avoiding-google-tag-manager-ga4-blocking-by-adblockers</link>
<description><![CDATA[Discover how ad blockers interfere with Google Tag Manager and GA4, and how server-side tracking with Stape's Custom Loader ensures reliable data collection.]]></description>
<pubDate>Thu, 16 Sep 2021 08:44:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/avoiding-google-tag-manager-ga4-blocking-by-adblockers</guid>
<content:encoded><![CDATA[Discover how ad blockers interfere with Google Tag Manager and GA4, and how server-side tracking with Stape's Custom Loader ensures reliable data collection.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/evite-el-bloqueo-de-google-tag-manager-por-parte-de-los-adblockers" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-izbezhat-blokirovki-google-tag-manager-so-storony-ad-blockers" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/vermeiden-sie-die-blockierung-von-google-tag-manager-durch-adblocker" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/eviter-le-blocage-de-google-tag-manager-par-adblockers" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/evite-o-bloqueio-do-google-tag-manager-pelos-adblockers" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/unikaite-blokuvannya-google-tag-manager-adblockerami" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/evita-il-blocco-di-google-tag-manager-dai-adblocker" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Send data from CRM to Facebook Conversions API using webhooks]]></title>
<link>https://stape.io/blog/send-data-from-crm-to-facebook-conversion-api-using-webhooks</link>
<description><![CDATA[Track offline conversions by sending CRM data to Facebook Conversions API via webhooks. Easily set up with GTM server containers for accurate attribution.

The most popular way of integrating Facebook Conversions API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.]]></description>
<pubDate>Sat, 11 Sep 2021 06:54:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/send-data-from-crm-to-facebook-conversion-api-using-webhooks</guid>
<content:encoded><![CDATA[Track offline conversions by sending CRM data to Facebook Conversions API via webhooks. Easily set up with GTM server containers for accurate attribution.

The most popular way of integrating Facebook Conversions API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/envio-de-datos-de-crm-a-la-api-de-conversion-de-facebook-mediante-webhooks" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/otpravka-dannih-iz-crm-v-facebook-conversion-api-s-pomoshyu-webhooks" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/nadsilaite-dani-z-crm-do-facebook-conversion-api-za-dopomogoyu-webhooks" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/envio-de-dados-de-crm-para-o-api-de-conversao-do-facebook-usando-webhooks" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/envoyez-de-donnees-du-crm-al-api-de-conversion-de-facebook-al-aide-de-webhooks" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/send-data-from-crm-to-facebook-conversion-api-using-webhooks" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/send-data-from-crm-to-facebook-conversion-api-using-webhooks" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Create a user profile and track website activity in Klaviyo using server Google Tag Manager]]></title>
<link>https://stape.io/blog/create-a-user-profile-and-track-website-activity-in-klaviyo-using-server-google-tag-manager</link>
<description><![CDATA[Email marketing is one of the most important aspects of any eCommerce site. It’s essential to keep your database updated and track user activities on-site in order to make sure that you are targeting an accurate audience with relevant content, which will lead them back into purchasing from your online store.

So how do you keep your Klaviyo user profiles updated? This guide will show how to create a new customer profile and track website activity in Klaviyo with the help of the server Google Tag Manager.]]></description>
<pubDate>Mon, 06 Sep 2021 09:39:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/create-a-user-profile-and-track-website-activity-in-klaviyo-using-server-google-tag-manager</guid>
<content:encoded><![CDATA[Email marketing is one of the most important aspects of any eCommerce site. It’s essential to keep your database updated and track user activities on-site in order to make sure that you are targeting an accurate audience with relevant content, which will lead them back into purchasing from your online store.

So how do you keep your Klaviyo user profiles updated? This guide will show how to create a new customer profile and track website activity in Klaviyo with the help of the server Google Tag Manager.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up TikTok Events API]]></title>
<link>https://stape.io/blog/how-to-set-up-tiktok-events-api</link>
<description><![CDATA[This article will describe how to use the TikTok events API. You will learn about what it is and why you need it for accurate event tracking.]]></description>
<pubDate>Sat, 28 Aug 2021 12:07:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-set-up-tiktok-events-api</guid>
<content:encoded><![CDATA[This article will describe how to use the TikTok events API. You will learn about what it is and why you need it for accurate event tracking.]]></content:encoded>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-nastroit-tiktok-events-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-configurar-la-api-de-eventos-tiktok" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-nalashtuvati-tiktok-events-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/wie-man-die-tiktok-events-api-einrichtet" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-configurer-tiktok-events-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-configurar-o-tiktok-events-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/come-configurare-tiktok-events-api" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/how-to-set-up-tiktok-events-api" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to connect your site with Hubspot using server-side tracking]]></title>
<link>https://stape.io/blog/how-to-connect-website-with-hubspot-using-server-side-tracking</link>
<description><![CDATA[HubSpot is an excellent tool for marketers. One of the best features I like about HubSpot is having customer data collected in a single place. It allows tracking your campaign success and customer journey without any problems. 

It is no secret that one of the crucial customer data sources is the website.  But creating a complete user persona one step before the purchase can be challenging, especially without the HubSpot integration.  Fortunately, we can help you find a way around it.]]></description>
<pubDate>Thu, 26 Aug 2021 10:49:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-connect-website-with-hubspot-using-server-side-tracking</guid>
<content:encoded><![CDATA[HubSpot is an excellent tool for marketers. One of the best features I like about HubSpot is having customer data collected in a single place. It allows tracking your campaign success and customer journey without any problems. 

It is no secret that one of the crucial customer data sources is the website.  But creating a complete user persona one step before the purchase can be challenging, especially without the HubSpot integration.  Fortunately, we can help you find a way around it.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-conectar-su-sitio-con-hubspot-utilizando-el-seguimiento-del-lado-del-servidor" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Third-party cookies are about to expire. Will server-side tracking help?]]></title>
<link>https://stape.io/blog/third-party-cookies-are-about-to-expire-will-server-side-tracking-help</link>
<description><![CDATA[By the end of 2024, Chrome and Chrome-based browsers will be done with third-party cookies. Safari and Firefox already implemented Intelligent Tracking Algorithms that can block trackers. That leads to the next point: digital advertising methods that rely on third-party cookies to target consumers might become ineffective or even stop working altogether.

This change in how advertisers track users will hurt many publishers and ad networks that rely on these third-party companies to display ads and collect data from site visitors to understand their audience.

In this blog post, I will explain what a third-party cookie is, why it matters, and how server-side tracking can help businesses transit to the world without third-party cookies.]]></description>
<pubDate>Fri, 20 Aug 2021 16:50:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/third-party-cookies-are-about-to-expire-will-server-side-tracking-help</guid>
<content:encoded><![CDATA[By the end of 2024, Chrome and Chrome-based browsers will be done with third-party cookies. Safari and Firefox already implemented Intelligent Tracking Algorithms that can block trackers. That leads to the next point: digital advertising methods that rely on third-party cookies to target consumers might become ineffective or even stop working altogether.

This change in how advertisers track users will hurt many publishers and ad networks that rely on these third-party companies to display ads and collect data from site visitors to understand their audience.

In this blog post, I will explain what a third-party cookie is, why it matters, and how server-side tracking can help businesses transit to the world without third-party cookies.]]></content:encoded>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/srok-deistvia-cookies-tretiey-storoni-istekaet" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/cookies-de-terceros-estan-a-punto-de-expirar" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/termin-dii-storonnih-cookie-skoro-zakinchitsya-chi-dopomozhe-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/die-cookies-von-drittanbietern-laufen-bald-ab-kann-serverseitiges-tracking-helfen" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/cookies-tiers-sont-sur-le-point-dexpirer-suivi-cote-serveur-sera-til-utile" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/os-cookies-de-terceiros-estao-prestes-a-expitar-rastreio-do-lado-doservidor-ajudara" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/il-tracciamento-lato-server-e-utile-pr-i-cookie" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Facebook Event Match Quality – what it is and how to increase it]]></title>
<link>https://stape.io/blog/how-to-improve-event-match-quality-facebook</link>
<description><![CDATA[Using Facebook conversion API, you can send events from your server to the Facebook server. Server-side tracking with configured custom subdomain helps to bypass ad blockers, ITPs, and iOS 14 restrictions.]]></description>
<pubDate>Mon, 16 Aug 2021 10:36:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-improve-event-match-quality-facebook</guid>
<content:encoded><![CDATA[Using Facebook conversion API, you can send events from your server to the Facebook server. Server-side tracking with configured custom subdomain helps to bypass ad blockers, ITPs, and iOS 14 restrictions.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/la-calidad-de-las-coincidencias-de-los-eventos-en-facebook-que-es-y-como-aumentarla" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/facebook-event-match-quality-chto-eto-takoye-i-kak-yego-povysit" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/facebook-event-match-qualitaet-was-sie-ist-und-wie-man-sie-erhoeht" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/qualite-de-correspondance-d-evenements-facebook-qu-est-ce-que-c-est-et-comment-l-augmenter" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/qualidade-de-correspondencia-de-eventos-no-facebook-o-que-e-e-como-aumenta-la" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/facebook-event-match-quality-scho-ce-take-i-yak-yogo-pokraschiti" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/qualita-della-corrispandenza-dellevento-do-facebook" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to prepare your Facebook campaigns for the iOS 14 privacy update]]></title>
<link>https://stape.io/blog/how-to-prepare-your-facebook-campaigns-for-the-ios-14-privacy-update</link>
<description><![CDATA[The latest Apple announcement had many marketers worried about how to prepare their Facebook campaigns for iOS 14. 

The new mobile operating system limited the ability to use third-party cookies — a significant feature for most marketing and advertising campaigns. That means that marketers will have to find alternative methods for measuring conversions, tracking data, and using good old pixels on the websites. 

This blog post will explain what advertisers should expect from the iOS 14 update and explore how to prepare Facebook campaigns and set up tracking so that all your efforts are not in vain.]]></description>
<pubDate>Thu, 24 Jun 2021 12:38:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-prepare-your-facebook-campaigns-for-the-ios-14-privacy-update</guid>
<content:encoded><![CDATA[The latest Apple announcement had many marketers worried about how to prepare their Facebook campaigns for iOS 14. 

The new mobile operating system limited the ability to use third-party cookies — a significant feature for most marketing and advertising campaigns. That means that marketers will have to find alternative methods for measuring conversions, tracking data, and using good old pixels on the websites. 

This blog post will explain what advertisers should expect from the iOS 14 update and explore how to prepare Facebook campaigns and set up tracking so that all your efforts are not in vain.]]></content:encoded>
</item>
<item>
<title><![CDATA[Facebook Conversions API for Unbounce]]></title>
<link>https://stape.io/blog/facebook-conversion-api-for-unbounce</link>
<description><![CDATA[Learn how to set up the Facebook Conversions API for Unbounce using Google Tag Manager server container to track accurate PageView and lead events.

This article will describe how to set up the Facebook Conversions API for Unbounce so that Facebook and Instagram tracking still work accurately.]]></description>
<pubDate>Fri, 04 Jun 2021 06:04:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/facebook-conversion-api-for-unbounce</guid>
<content:encoded><![CDATA[Learn how to set up the Facebook Conversions API for Unbounce using Google Tag Manager server container to track accurate PageView and lead events.

This article will describe how to set up the Facebook Conversions API for Unbounce so that Facebook and Instagram tracking still work accurately.]]></content:encoded>
</item>
<item>
<title><![CDATA[Send Telegram notifications using Google Tag Manager server container]]></title>
<link>https://stape.io/blog/send-notifications-to-telegram-using-google-tag-manager-server-container</link>
<description><![CDATA[Checking conversions inside Google Analytics can be time-consuming. So what is the best way to send information about user activity on your site or orders from specific traffic sources? We created a Telegram tag for the Google Tag Manager Server container that can send notifications about user actions on the website to the Telegram channel. We also have a similar tag for Slack notifications.  

The Telegram tag for the Google Tag Manager server container allows receiving real-time Telegram notifications on every conversion and user action on the site.  The notifications can be sent to multiple recipients.]]></description>
<pubDate>Tue, 01 Jun 2021 18:39:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/send-notifications-to-telegram-using-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[Checking conversions inside Google Analytics can be time-consuming. So what is the best way to send information about user activity on your site or orders from specific traffic sources? We created a Telegram tag for the Google Tag Manager Server container that can send notifications about user actions on the website to the Telegram channel. We also have a similar tag for Slack notifications.  

The Telegram tag for the Google Tag Manager server container allows receiving real-time Telegram notifications on every conversion and user action on the site.  The notifications can be sent to multiple recipients.]]></content:encoded>
</item>
<item>
<title><![CDATA[Send Slack notifications using Google Tag Manager server container]]></title>
<link>https://stape.io/blog/send-slack-notifications-using-google-tag-manager-server-container</link>
<description><![CDATA[Send Slack notifications from your GTM server container. Get alerts for purchases, abandoned carts, and more. Learn the setup with Slack app and webhooks.]]></description>
<pubDate>Tue, 01 Jun 2021 10:04:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/send-slack-notifications-using-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[Send Slack notifications from your GTM server container. Get alerts for purchases, abandoned carts, and more. Learn the setup with Slack app and webhooks.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/envie-notificaciones-de-slack-mediante-el-contenedor-de-servidor-de-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/otpravka-uvedomleniy-slack-s-pomoschyu-servernogo-container-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-nadsilati-spovischennya-slack-za-dopomogoyu-google-tag-manager-server-container" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-enviar-notificacoes-de-slack-usando-google-tag-manager-server-container" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-envoyer-des-notifications-slack-al-aide-du-conteneur-de-serveur-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/send-slack-notifications-using-google-tag-manager-server-container" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/send-slack-notifications-using-google-tag-manager-server-container" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to integrate ActiveCampaign with the website using Google Tag Manager server container]]></title>
<link>https://stape.io/blog/how-to-integrate-activecampaign-with-the-website-using-google-tag-manager-server-container</link>
<description><![CDATA[We created an ActiveCampaign tag for the Google Tag Manager server container to help connect websites with ActiveCampaign. The benefit of using this tag for the server container is that you can fully integrate your website with ActiveCampaign without the help from developers.  Now, you can set up the integration using the Google Tag Manager Server container. The ActiveCampaign tag for the Google Tag Manager server container allows tracking events, creating or updating contacts, or both.]]></description>
<pubDate>Mon, 31 May 2021 10:58:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-integrate-activecampaign-with-the-website-using-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[We created an ActiveCampaign tag for the Google Tag Manager server container to help connect websites with ActiveCampaign. The benefit of using this tag for the server container is that you can fully integrate your website with ActiveCampaign without the help from developers.  Now, you can set up the integration using the Google Tag Manager Server container. The ActiveCampaign tag for the Google Tag Manager server container allows tracking events, creating or updating contacts, or both.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-integrar-activecampaign-con-sitio-web-mediante-contenedor-de-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-integrirovat-activecampaign-c-web-site-ispolzuya-server-container-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-integruvati-activecampaign-iz-website-za-dopomogoyu-google-tag-manager-server-container" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-integrer-active-campaign-au-site-web-alaide-du-conteneur-de-serveur-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/integration-von-activecampaign-in-website-unter-verwendung-des-google-tag-manager-server-containers" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-integrar-a-activecampaign-com-site-usando-o-conteiner-gtm-server" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/come-integrare-activecampaign-con-il-sitio-web-utilizzando-il-contenitore-del-server-de-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Connect your website to Mailchimp using Google Tag Manager server container]]></title>
<link>https://stape.io/blog/connect-your-website-to-mailchimp-using-google-tag-manager-server-container</link>
<description><![CDATA[Connect your site to Mailchimp with sGTM! Add users and track events without developers. Learn how to use Mailchimp tag for automation and increased revenue.]]></description>
<pubDate>Sun, 16 May 2021 09:51:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/connect-your-website-to-mailchimp-using-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[Connect your site to Mailchimp with sGTM! Add users and track events without developers. Learn how to use Mailchimp tag for automation and increased revenue.]]></content:encoded>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/podkluchite-svoi-site-k-mailchimp-s-pomoschyu-server-container-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/conecte-su-sitio-web-a-mailchimp-mediante-contenedor-de-servidor-de-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/pidkluchit-sviy-web-site-to-mailchimp-using-google-tag-manager-server-container" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/integrieren-sie-mailchimp-mit-ihrer-website-uber-den-google-tag-manager-server-container" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/integrez-mailchimp-avotre-site-alaide-du-conteneur-de-serveur-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/integre-mailchimp-com-seu-site-usando-o-conteiner-do-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/integra-mailchimp-con-il-tuo-sito-utilizanndo-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Set up Klaviyo website event tracking using server Google Tag Manager]]></title>
<link>https://stape.io/blog/set-up-klaviyo-website-event-tracking-using-server-google-tag-manager</link>
<description><![CDATA[Klaviyo has extensive pre-setup integrations for websites built using popular CMS (like Shopify or woo-commerce). But what if you want to track additional events or have a custom site? In this case, there are two options: set up tasks for the developers or send website events through the server Google Tag Manager.

This guide will show how to use a server GTM container to set up Klaviyo website event tracking.]]></description>
<pubDate>Sat, 08 May 2021 06:55:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/set-up-klaviyo-website-event-tracking-using-server-google-tag-manager</guid>
<content:encoded><![CDATA[Klaviyo has extensive pre-setup integrations for websites built using popular CMS (like Shopify or woo-commerce). But what if you want to track additional events or have a custom site? In this case, there are two options: set up tasks for the developers or send website events through the server Google Tag Manager.

This guide will show how to use a server GTM container to set up Klaviyo website event tracking.]]></content:encoded>
</item>
<item>
<title><![CDATA[Facebook Conversions API for BigCommerce]]></title>
<link>https://stape.io/blog/facebook-conversion-api-for-bigcommerce</link>
<description><![CDATA[Enhance BigCommerce ad performance with Facebook CAPI via sGTM. Implement event deduplication and precise tag configurations for improved conversion tracking.]]></description>
<pubDate>Sun, 18 Apr 2021 14:50:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/facebook-conversion-api-for-bigcommerce</guid>
<content:encoded><![CDATA[Enhance BigCommerce ad performance with Facebook CAPI via sGTM. Implement event deduplication and precise tag configurations for improved conversion tracking.]]></content:encoded>
</item>
<item>
<title><![CDATA[Integrate Klaviyo with your website using Google Tag Manager Server container]]></title>
<link>https://stape.io/blog/integrate-klaviyo-with-your-website-using-google-tag-manager-server-container</link>
<description><![CDATA[Klaviyo Tag for the Google Tag Manager server container is a custom tag that will help you to add new users, send events and parameters from your site to Klaviyo. With this tag, you don’t need to ask your developers to set up the integration. Using this custom tag for the Google Tag Manager server container, you can integrate Klaviyo using the server container events and parameters. 

The power of Klaviyo cannot be underestimated when it comes to how much revenue it can make for your business, which is why we want you to know about this latest development from us.]]></description>
<pubDate>Sat, 17 Apr 2021 10:07:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/integrate-klaviyo-with-your-website-using-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[Klaviyo Tag for the Google Tag Manager server container is a custom tag that will help you to add new users, send events and parameters from your site to Klaviyo. With this tag, you don’t need to ask your developers to set up the integration. Using this custom tag for the Google Tag Manager server container, you can integrate Klaviyo using the server container events and parameters. 

The power of Klaviyo cannot be underestimated when it comes to how much revenue it can make for your business, which is why we want you to know about this latest development from us.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/integre-klaviyo-con-su-sitio-web-mediante-el-contenedor-de-servidor-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/integruite-klaviyo-zi-svoim-web-site-za-dopomogoyu-google-tag-manager-server-container" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Sending data from the Google Tag Manager web container to the server container]]></title>
<link>https://stape.io/blog/sending-data-from-google-tag-manager-web-container-to-the-server-container</link>
<description><![CDATA[Discover how to send dataLayer variables, custom parameters, or any other data from the web to the server container with Data Tag.]]></description>
<pubDate>Thu, 01 Apr 2021 17:59:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/sending-data-from-google-tag-manager-web-container-to-the-server-container</guid>
<content:encoded><![CDATA[Discover how to send dataLayer variables, custom parameters, or any other data from the web to the server container with Data Tag.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/enviando-datos-desde-el-contenedor-web-de-google-tag-manager-al-contenedor-del-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/otpravka-dannykh-iz-veb-konteinera-google-tag-manager-v-servernyi-konteiner" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/das-dataversenden-vom-google-tag-manager-web-container-zum-server-container" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/envoi-de-donnees-du-google-tag-manager-conteneur-web-au-conteneur-du-serveur" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/envio-de-dados-do-contentor-web-do-gestor-de-etiquetas-do-google-para-o-contentor-do-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/nadsilannya-danih-iz-web-container-google-tag-manager-to-server-container" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/invio-di-dati-dal-contenitore-web-di-google-tag-managaer-al-contenitore-server" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to set up Facebook event deduplication in Google Tag Manager]]></title>
<link>https://stape.io/blog/how-to-set-up-facebook-event-deduplication-in-google-tag-manager</link>
<description><![CDATA[Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. 

In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.]]></description>
<pubDate>Fri, 12 Mar 2021 17:15:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-set-up-facebook-event-deduplication-in-google-tag-manager</guid>
<content:encoded><![CDATA[Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. 

In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-configurar-la-deduplicacion-de-eventos-de-facebook-en-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-nastroit-deduplikatsiyu-sobytii-facebook-v-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/wie-facebookereignisdeduplication-im-google-tag-manager-einrichten" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-configurer-la-deduplication-des-evenements-facebook-en-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-configurar-a-desduplicacao-de-eventos-do-facebook-no-gestor-de-etiquetas-do-google" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-nalashtuvati-deduplication-of-events-facebook-in-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/come-configurare-la-deduplicazione-delevento-di-facebook-in-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Set up Facebook server-side tracking with Facebook Conversions API]]></title>
<link>https://stape.io/blog/how-to-set-up-facebook-conversion-api</link>
<description><![CDATA[This article will show you how to set up Facebook Conversions API via Google Tag Manager Server Container. + Events deduplication and hash user data.]]></description>
<pubDate>Thu, 11 Feb 2021 16:14:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-set-up-facebook-conversion-api</guid>
<content:encoded><![CDATA[This article will show you how to set up Facebook Conversions API via Google Tag Manager Server Container. + Events deduplication and hash user data.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-configurar-la-api-de-conversion-de-facebook-la-deduplicacion-de-eventos-y-el-hash-de-datos-de-usuario" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-nastroit-facebook-conversion-api-deduplikatsiyu-sobytii-i-kh-eshirovaniye-informatsii-pol-zovatelei" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/wie-facebook-conversion-api-events-deduplication-hash-user-data-einrichten" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-configurer-l-api-conversion-de-facebook-deduplication-d-evenements-et-donnees-utilisateur-de-hachage" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-configurar-a-api-de-conversao-do-facebook-deduplicacao-de-eventos-e-hash-user-data" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-nalashtuvati-facebook-conversion-api-dedupliaction-of-events-and-hash-of-user-data" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/como-impostare-api-di-conversione-di-facebook" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Google Ads server-side tracking guide]]></title>
<link>https://stape.io/blog/server-side-conversion-tracking-in-google-ads-adwords</link>
<description><![CDATA[Boost your Google Ads with server tracking. Set up conversion tracking, enhanced conversions, and remarketing for accurate data and improved performance.]]></description>
<pubDate>Fri, 22 Jan 2021 16:52:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/server-side-conversion-tracking-in-google-ads-adwords</guid>
<content:encoded><![CDATA[Boost your Google Ads with server tracking. Set up conversion tracking, enhanced conversions, and remarketing for accurate data and improved performance.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/seguimiento-de-conversiones-del-lado-del-servidor-en-google-ads-adwords" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/ot-slezhivaniye-konversii-na-storone-servera-v-google-ads-adwords" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/die-serverseitige-trackingkonversion-im-google-ads-die-werbwoerter" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/tracking-des-conversions-cote-serveur-en-google-ads-adwords" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/acompanhamento-de-conversoes-do-lado-do-servidor-em-google-ads-adwords" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/vidstezhennia-conversiy-na-storoni-servera-v-google-ads" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/il-monitoraggio-della-conversione-lato-server-in-google-ads-adwords" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Improving website page speed with the help of Google Tag Manager server-side tracking]]></title>
<link>https://stape.io/blog/improving-website-page-speed-with-the-help-of-google-tag-manager-server-side-tracking</link>
<description><![CDATA[Website page speed optimization was one of the essential benefits that marketers and web developers saw when the first version of Google Tag Manager was released. It was supposed to happen because tracking scripts would no longer be hardcoded but would be added through Google Tag Manager. So, does the GTM web container speed up your site?

This article will showcase how moving to the GTM server from Google Tag Manager Web Container can speed up your website. Please note that you won’t see any pagespeed improvements if you’ll combine server and browser tracking. For example, your site’s pagespeed won’t increase if you use both Facebook pixel and Conversion API. In this case, FB pixel will still work in user’s browsers and slow your site.]]></description>
<pubDate>Fri, 18 Dec 2020 15:53:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/improving-website-page-speed-with-the-help-of-google-tag-manager-server-side-tracking</guid>
<content:encoded><![CDATA[Website page speed optimization was one of the essential benefits that marketers and web developers saw when the first version of Google Tag Manager was released. It was supposed to happen because tracking scripts would no longer be hardcoded but would be added through Google Tag Manager. So, does the GTM web container speed up your site?

This article will showcase how moving to the GTM server from Google Tag Manager Web Container can speed up your website. Please note that you won’t see any pagespeed improvements if you’ll combine server and browser tracking. For example, your site’s pagespeed won’t increase if you use both Facebook pixel and Conversion API. In this case, FB pixel will still work in user’s browsers and slow your site.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/mejorando-la-velocidad-de-la-pagina-web-con-ayuda-de-google-tag-manager-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/pokraschennya-schvidkosti-storinku-web-site-za-dopomogoyu-google-tag-manager-server-side-tracking" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to export Google Analytics 4 raw data to BigQuery]]></title>
<link>https://stape.io/blog/how-to-export-google-analytics-raw-data-to-bigquery</link>
<description><![CDATA[Export GA4 raw data to BigQuery using GTM server: set up GCS, Cloud Function, and BigQuery for data querying. Follow our step-by-step guide.]]></description>
<pubDate>Thu, 26 Nov 2020 18:15:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-export-google-analytics-raw-data-to-bigquery</guid>
<content:encoded><![CDATA[Export GA4 raw data to BigQuery using GTM server: set up GCS, Cloud Function, and BigQuery for data querying. Follow our step-by-step guide.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to send all GA event data to your URL/Site/CRM]]></title>
<link>https://stape.io/blog/how-to-send-all-ga-event-data-to-your-url-site-crm</link>
<description><![CDATA[Use GTM Server Side's JSON HTTP Request tag to send GA event data to your CRM or URL. Avoid insecure methods & improve site performance.]]></description>
<pubDate>Wed, 25 Nov 2020 16:35:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-send-all-ga-event-data-to-your-url-site-crm</guid>
<content:encoded><![CDATA[Use GTM Server Side's JSON HTTP Request tag to send GA event data to your CRM or URL. Avoid insecure methods & improve site performance.]]></content:encoded>
</item>
<item>
<title><![CDATA[How to set up GA4 server-side tracking]]></title>
<link>https://stape.io/blog/set-up-ga4-server-side-tracking</link>
<description><![CDATA[Check out the advantages of using GA4 and GTM server tagging and a step-by-step guide on how to send events to GA4 using the GTM server.]]></description>
<pubDate>Thu, 12 Nov 2020 13:28:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/set-up-ga4-server-side-tracking</guid>
<content:encoded><![CDATA[Check out the advantages of using GA4 and GTM server tagging and a step-by-step guide on how to send events to GA4 using the GTM server.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/configurar-seguimiento-ga4-lado-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-nastroit-ga4-tracking-using-google-tag-manager-server-side-container" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/ga4-server-seitiges-tracking-einrichten" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/configurer-suivi-ga4-cote-serveur" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/configurar-rastreamento-ga4-lado-servidor" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/nalashtuvaty-ga4-serverne-vidstezhennia" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/configurare-tracciamento-ga4-lato-server" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[Google Tag Manager server-side tracking as an alternative to Zapier]]></title>
<link>https://stape.io/blog/google-tag-manager-server-side-tagging-as-an-alternative-to-zapier</link>
<description><![CDATA[Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan.

This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.]]></description>
<pubDate>Sun, 25 Oct 2020 14:59:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-tag-manager-server-side-tagging-as-an-alternative-to-zapier</guid>
<content:encoded><![CDATA[Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan.

This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.]]></content:encoded>
</item>
<item>
<title><![CDATA[Server-side tagging for WordPress]]></title>
<link>https://stape.io/blog/how-to-add-google-tag-manager-server-side-container-to-wordpress</link>
<description><![CDATA[Don't miss out on the benefits of server-side tagging for your WordPress site. Learn how to set it up with Stape Conversion Tracking app in this quick and easy guide!]]></description>
<pubDate>Fri, 16 Oct 2020 18:12:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-add-google-tag-manager-server-side-container-to-wordpress</guid>
<content:encoded><![CDATA[Don't miss out on the benefits of server-side tagging for your WordPress site. Learn how to set it up with Stape Conversion Tracking app in this quick and easy guide!]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-anadir-google-tag-manager-server-side-container-a-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-dobavit-google-tag-manager-server-side-container-v-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-dodati-google-tag-manager-server-side-container-to-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/hinzunfungen-von-google-tag-manager-server-side-container-zu-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-ajouter-un-conteneur-cote-serveur-google-tag-manager-a-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-adicionar-google-tag-manager-server-side-container-no-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/come-aggiungere-il-contenitore-lato-server-di-google-tag-manager-a-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ja" href="https://stape.io/ja/blog/how-to-add-google-tag-manager-server-side-container-to-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/blog/how-to-add-google-tag-manager-server-side-container-to-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/blog/how-to-add-google-tag-manager-server-side-container-to-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="tr" href="https://stape.io/tr/blog/how-to-add-google-tag-manager-server-side-container-to-wordpress" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/how-to-add-google-tag-manager-server-side-container-to-wordpress" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to add a custom domain to the Google Tag Manager server container]]></title>
<link>https://stape.io/blog/how-to-add-a-custom-domain-to-the-google-tag-manager-server-container</link>
<description><![CDATA[Add a custom domain to your GTM server container. Step-by-step guide for subdomain & same-origin methods to improve tracking.]]></description>
<pubDate>Tue, 06 Oct 2020 16:37:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-add-a-custom-domain-to-the-google-tag-manager-server-container</guid>
<content:encoded><![CDATA[Add a custom domain to your GTM server container. Step-by-step guide for subdomain & same-origin methods to improve tracking.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-anadir-un-dominio-personalizado-al-contenedor-del-servidor-de-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-dobavit-pol-zovatel-skii-domen-v-konteiner-google-tag-manager-server" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/wie-man-eine-benutzerdefinierte-domaene-zum-google-tag-manager-server-container-hinzufuegt" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-ajouter-un-domaine-personnalise-au-google-tag-manager-conteneur-serveur" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-adicionar-um-dominio-personalizado-ao-contentor-do-servidor-do-gestor-de-etiquetas-do-google" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-dodati-custom-domain-do-server-container-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/como-aggiungere-dominio-personalizzato-al-contenitore-del-server-di-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="tr" href="https://stape.io/tr/blog/how-to-add-a-custom-domain-to-the-google-tag-manager-server-container" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/blog/how-to-add-a-custom-domain-to-the-google-tag-manager-server-container" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[How to set up Google Tag Manager server container]]></title>
<link>https://stape.io/blog/how-to-set-up-google-tag-manager-server-side-container</link>
<description><![CDATA[Server-side GTM moves tracking from clients' browsers to a cloud server. Learn how to set up GTM server-side tagging on your website with this guide.]]></description>
<pubDate>Sun, 04 Oct 2020 16:19:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/how-to-set-up-google-tag-manager-server-side-container</guid>
<content:encoded><![CDATA[Server-side GTM moves tracking from clients' browsers to a cloud server. Learn how to set up GTM server-side tagging on your website with this guide.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/como-configurar-el-contenedor-de-servidor-de-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/kak-nastroit-google-tag-manager-server-container" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/wie-google-tag-manager-server-container-einrichten" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/comment-configurer-google-tag-manager-server-container" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/como-configurar-o-google-tag-manager-container-server-container" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/yak-nalashtuvati-google-tag-manager-server-container" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/come-configurare-il-contenitore-sever-di-google-tag-manager" type="text/html"></atom:link>
</item>
<item>
<title><![CDATA[What is Google Tag Manager server-side tracking?]]></title>
<link>https://stape.io/blog/google-tag-manager-server-side-tracking-explained</link>
<description><![CDATA[GTM server-side tagging improves data accuracy, performance and privacy by sending tracking data via your server.]]></description>
<pubDate>Wed, 30 Sep 2020 14:53:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/blog/google-tag-manager-server-side-tracking-explained</guid>
<content:encoded><![CDATA[GTM server-side tagging improves data accuracy, performance and privacy by sending tracking data via your server.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/blog/explicacion-del-seguimiento-del-lado-del-servidor-de-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/blog/what-is-google-tag-manager-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/blog/roziasnennia-shchodo-google-tag-manager-server-side-tracking" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/blog/google-tag-manager-server-side-tracking-erklart" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/blog/explicacao-sobre-o-rastreamento-do-lado-do-servidor-do-google-tag-manager" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/blog/google-tag-manager-spiegazione-del-tracciamento-lato-server" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/blog/google-tag-manager-suivi-cote-serveur-explication" type="text/html"></atom:link>
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<item>
<title><![CDATA[[Stape webinar] Tracking challenges in AI browsers: what marketers and analysts should know]]></title>
<link>https://stape.io/news/webinar-ai-browsers-mar-2026</link>
<description><![CDATA[Join our free webinar to discover how AI browsers are reshaping tracking and how to build a more resilient measurement setup for the future.]]></description>
<pubDate>Wed, 11 Mar 2026 09:57:10 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-ai-browsers-mar-2026</guid>
<content:encoded><![CDATA[Join our free webinar to discover how AI browsers are reshaping tracking and how to build a more resilient measurement setup for the future.]]></content:encoded>
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<item>
<title><![CDATA[Meta adds data sharing restrictions for health and wellness data sources]]></title>
<link>https://stape.io/news/meta-data-sharing-restrictions-healthcare</link>
<description><![CDATA[Meta can limit or block event data from health and wellness sites. Check your restriction level and control what you send with server-side tracking on Stape.]]></description>
<pubDate>Mon, 02 Mar 2026 16:00:04 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/meta-data-sharing-restrictions-healthcare</guid>
<content:encoded><![CDATA[Meta can limit or block event data from health and wellness sites. Check your restriction level and control what you send with server-side tracking on Stape.]]></content:encoded>
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<item>
<title><![CDATA[February 2026 release: Logs and Monitoring features update]]></title>
<link>https://stape.io/news/simplified-logs-monitoring-update</link>
<description><![CDATA[Check the new Stape update: simplified log types, automated incoming request tracking, and a general statistics dashboard for easier performance monitoring.]]></description>
<pubDate>Mon, 02 Mar 2026 10:03:49 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/simplified-logs-monitoring-update</guid>
<content:encoded><![CDATA[Check the new Stape update: simplified log types, automated incoming request tracking, and a general statistics dashboard for easier performance monitoring.]]></content:encoded>
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<item>
<title><![CDATA[Stape added loss estimates and AI summary to Tracking Checker]]></title>
<link>https://stape.io/news/website-tracking-checker-update</link>
<description><![CDATA[Stape has added new features in Website Tracking Checker - calculation formula adjustment, redirect notification, summary for recommended action, and more.]]></description>
<pubDate>Mon, 16 Feb 2026 13:29:01 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/website-tracking-checker-update</guid>
<content:encoded><![CDATA[Stape has added new features in Website Tracking Checker - calculation formula adjustment, redirect notification, summary for recommended action, and more.]]></content:encoded>
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<item>
<title><![CDATA[[Stape webinar] Conversion signals & server-side tracking: how digital agencies can maximize ad performance]]></title>
<link>https://stape.io/news/webinar-signals-feb-2026</link>
<description><![CDATA[Join our free webinar to learn how to improve ad performance with better conversion signals and server-side tracking.]]></description>
<pubDate>Wed, 11 Feb 2026 10:23:40 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-signals-feb-2026</guid>
<content:encoded><![CDATA[Join our free webinar to learn how to improve ad performance with better conversion signals and server-side tracking.]]></content:encoded>
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<item>
<title><![CDATA[Superweek Analytics Summit 2026]]></title>
<link>https://stape.io/news/superweek-analytics-summit-2026</link>
<description><![CDATA[Check out photos and a recap of Stape's team visit to Superweek Analytics Summit 2026.]]></description>
<pubDate>Fri, 06 Feb 2026 10:18:07 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/superweek-analytics-summit-2026</guid>
<content:encoded><![CDATA[Check out photos and a recap of Stape's team visit to Superweek Analytics Summit 2026.]]></content:encoded>
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<item>
<title><![CDATA[Stape at MeasureCamp Malmö 2026]]></title>
<link>https://stape.io/news/stape-at-measurecamp-malmo-2026</link>
<description><![CDATA[Stape joined MeasureCamp Malmö 2026 as a Platinum Sponsor, ran two sessions, and met the tracking community.]]></description>
<pubDate>Mon, 19 Jan 2026 10:08:40 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-at-measurecamp-malmo-2026</guid>
<content:encoded><![CDATA[Stape joined MeasureCamp Malmö 2026 as a Platinum Sponsor, ran two sessions, and met the tracking community.]]></content:encoded>
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<item>
<title><![CDATA[[Stape webinar] Consent explained: practical implementation for web and server-side tracking]]></title>
<link>https://stape.io/news/webinar-consent-jan-2026</link>
<description><![CDATA[Learn how consent works in practice and how to implement it correctly for analytics and advertising. Clear explanations, real demos, and practical guidance.]]></description>
<pubDate>Wed, 14 Jan 2026 15:57:56 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-consent-jan-2026</guid>
<content:encoded><![CDATA[Learn how consent works in practice and how to implement it correctly for analytics and advertising. Clear explanations, real demos, and practical guidance.]]></content:encoded>
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<item>
<title><![CDATA[[Stape webinar] From pitch to proof: how agencies win with server-side tracking in 2026]]></title>
<link>https://stape.io/news/webinar-from-pitch-to-proof-dec-2025</link>
<description><![CDATA[Watch our webinar to learn how agencies can confidently pitch server-side tracking and clearly prove its value to clients.]]></description>
<pubDate>Wed, 03 Dec 2025 15:01:55 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-from-pitch-to-proof-dec-2025</guid>
<content:encoded><![CDATA[Watch our webinar to learn how agencies can confidently pitch server-side tracking and clearly prove its value to clients.]]></content:encoded>
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<item>
<title><![CDATA[Stape at MeasureCamp Zurich 2025]]></title>
<link>https://stape.io/news/stape-at-measurecamp-zurich-2025</link>
<description><![CDATA[Stape joined MeasureCamp Zurich 2025 as a Gold Sponsor, sharing insights through talks and discussions in a community-driven unconference.]]></description>
<pubDate>Mon, 24 Nov 2025 12:22:03 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-at-measurecamp-zurich-2025</guid>
<content:encoded><![CDATA[Stape joined MeasureCamp Zurich 2025 as a Gold Sponsor, sharing insights through talks and discussions in a community-driven unconference.]]></content:encoded>
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<item>
<title><![CDATA[Stape at MeasureCamp Delhi 2025]]></title>
<link>https://stape.io/news/stape-at-measurecamp-delhi-2025</link>
<description><![CDATA[Stape’s team was thrilled to visit India for the first time at MeasureCamp Delhi 2025, sharing insights on server-side tracking and exploring new data analytics approaches.]]></description>
<pubDate>Thu, 13 Nov 2025 12:28:55 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-at-measurecamp-delhi-2025</guid>
<content:encoded><![CDATA[Stape’s team was thrilled to visit India for the first time at MeasureCamp Delhi 2025, sharing insights on server-side tracking and exploring new data analytics approaches.]]></content:encoded>
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<item>
<title><![CDATA[Stape at Analytics Summit 2025: connecting with the analytics community in Hamburg]]></title>
<link>https://stape.io/news/stape-at-analytics-summit-hamburg-2025</link>
<description><![CDATA[Stape joined the Analytics Summit 2025 in Hamburg as a Navigator Partner to discuss server-side tracking and connect with analytics experts.]]></description>
<pubDate>Thu, 06 Nov 2025 16:06:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-at-analytics-summit-hamburg-2025</guid>
<content:encoded><![CDATA[Stape joined the Analytics Summit 2025 in Hamburg as a Navigator Partner to discuss server-side tracking and connect with analytics experts.]]></content:encoded>
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<item>
<title><![CDATA[[Stape webinar] Ask Stape anything: live Q&A about Stape platform and server-side tracking]]></title>
<link>https://stape.io/news/webinar-ask-stape-anything-nov-2025</link>
<description><![CDATA[Watch our live AMA-style session to dive deep into everything related to the Stape ecosystem and all things server-side tracking.]]></description>
<pubDate>Wed, 05 Nov 2025 15:59:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-ask-stape-anything-nov-2025</guid>
<content:encoded><![CDATA[Watch our live AMA-style session to dive deep into everything related to the Stape ecosystem and all things server-side tracking.]]></content:encoded>
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<item>
<title><![CDATA[October 2025 release: Stape Store update]]></title>
<link>https://stape.io/news/stape-store-update</link>
<description><![CDATA[Stape has added new functionality for the Stape Store feature. They include collections, bulk editing, conditional search, and temporary documents.]]></description>
<pubDate>Tue, 14 Oct 2025 11:56:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-store-update</guid>
<content:encoded><![CDATA[Stape has added new functionality for the Stape Store feature. They include collections, bulk editing, conditional search, and temporary documents.]]></content:encoded>
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<item>
<title><![CDATA[Stape insights from the DDMA Digital Analytics Summit 2025]]></title>
<link>https://stape.io/news/stape-at-ddma-digital-analytics-summit-2025</link>
<description><![CDATA[Stape joined DDMA Summit 2025 in Amsterdam to discuss server-side tracking, GA4, privacy, and the future of first-party data.]]></description>
<pubDate>Fri, 10 Oct 2025 15:16:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-at-ddma-digital-analytics-summit-2025</guid>
<content:encoded><![CDATA[Stape joined DDMA Summit 2025 in Amsterdam to discuss server-side tracking, GA4, privacy, and the future of first-party data.]]></content:encoded>
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<item>
<title><![CDATA[Stape joins the GA Summit 2025 in Milan]]></title>
<link>https://stape.io/news/ga-summit-2025-milan</link>
<description><![CDATA[On Oct 7, 2025, Stape joined GA Summit Milan: meeting the analytics community, sharing server-side tracking insights & real-world results.]]></description>
<pubDate>Wed, 08 Oct 2025 11:30:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/ga-summit-2025-milan</guid>
<content:encoded><![CDATA[On Oct 7, 2025, Stape joined GA Summit Milan: meeting the analytics community, sharing server-side tracking insights & real-world results.]]></content:encoded>
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<item>
<title><![CDATA[[Stape webinar] Maximize Black Friday ROI: Set up server-side tracking in 15 minutes for eCommerce]]></title>
<link>https://stape.io/news/webinar-black-friday-server-side-tracking-setup</link>
<description><![CDATA[Learn how to prepare your eCommerce tracking strategy for Black Friday using Stape’s free tools and server-side tracking.]]></description>
<pubDate>Mon, 06 Oct 2025 14:00:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-black-friday-server-side-tracking-setup</guid>
<content:encoded><![CDATA[Learn how to prepare your eCommerce tracking strategy for Black Friday using Stape’s free tools and server-side tracking.]]></content:encoded>
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<item>
<title><![CDATA[Axeptio Partner Day in Paris: highlights]]></title>
<link>https://stape.io/news/axeptio-partner-day-paris-2025</link>
<description><![CDATA[On September 30, the Stape team joined Axeptio Partner Day in Paris, sharing insights on server-side tracking and connecting with fellow innovators.]]></description>
<pubDate>Thu, 02 Oct 2025 13:11:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/axeptio-partner-day-paris-2025</guid>
<content:encoded><![CDATA[On September 30, the Stape team joined Axeptio Partner Day in Paris, sharing insights on server-side tracking and connecting with fellow innovators.]]></content:encoded>
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<title><![CDATA[Stape at MeasureCamp London 2025]]></title>
<link>https://stape.io/news/stape-at-measurecamp-london-2025</link>
<description><![CDATA[Stape’s team was excited to visit London for the MeasureCamp, where we had the opportunity to share insights on server-side tracking.]]></description>
<pubDate>Mon, 29 Sep 2025 14:14:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-at-measurecamp-london-2025</guid>
<content:encoded><![CDATA[Stape’s team was excited to visit London for the MeasureCamp, where we had the opportunity to share insights on server-side tracking.]]></content:encoded>
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<title><![CDATA[Stape joins PPC meetup in Hungary 2025]]></title>
<link>https://stape.io/news/stape-joins-ppc-meetup-hungary</link>
<description><![CDATA[Stape at a local PPC meetup in Hungary, sparking engaging conversations around server-side tracking. Great crowd, fresh insights, and more events coming soon!]]></description>
<pubDate>Fri, 19 Sep 2025 09:41:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-joins-ppc-meetup-hungary</guid>
<content:encoded><![CDATA[Stape at a local PPC meetup in Hungary, sparking engaging conversations around server-side tracking. Great crowd, fresh insights, and more events coming soon!]]></content:encoded>
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<item>
<title><![CDATA[Stape at MeasureCamp Berlin 2025]]></title>
<link>https://stape.io/news/stape-at-measurecamp-berlin-2025</link>
<description><![CDATA[Stape joined MeasureCamp Berlin 2025, sharing expert insights on server-side tracking and analytics.]]></description>
<pubDate>Mon, 15 Sep 2025 13:26:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-at-measurecamp-berlin-2025</guid>
<content:encoded><![CDATA[Stape joined MeasureCamp Berlin 2025, sharing expert insights on server-side tracking and analytics.]]></content:encoded>
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<item>
<title><![CDATA[September 2025 release: Stape Chrome extension update]]></title>
<link>https://stape.io/news/stape-chrome-extension-updated</link>
<description><![CDATA[Stape has added new features for its Chrome extension. They include an entity filter, copying and viewing the Request URL in different formats, and more.]]></description>
<pubDate>Fri, 12 Sep 2025 09:31:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-chrome-extension-updated</guid>
<content:encoded><![CDATA[Stape has added new features for its Chrome extension. They include an entity filter, copying and viewing the Request URL in different formats, and more.]]></content:encoded>
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<item>
<title><![CDATA[[Stape webinar] Safari ITP & Click IDs removal — how advertisers can prepare]]></title>
<link>https://stape.io/news/webinar-safari-updates-click-ids-removal</link>
<description><![CDATA[Learn how to adapt your tracking strategy for Safari updates using server-side tracking and best practices.]]></description>
<pubDate>Thu, 11 Sep 2025 08:20:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-safari-updates-click-ids-removal</guid>
<content:encoded><![CDATA[Learn how to adapt your tracking strategy for Safari updates using server-side tracking and best practices.]]></content:encoded>
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<item>
<title><![CDATA[Stape at MeasureCamp Split, Croatia 2025]]></title>
<link>https://stape.io/news/stape-at-measurecamp-split-2025</link>
<description><![CDATA[Stape participated in MeasureCamp Split 2025, sharing insights on server-side tracking and analytics.]]></description>
<pubDate>Mon, 08 Sep 2025 12:07:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-at-measurecamp-split-2025</guid>
<content:encoded><![CDATA[Stape participated in MeasureCamp Split 2025, sharing insights on server-side tracking and analytics.]]></content:encoded>
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<item>
<title><![CDATA[Server-side GTM v3.2.0 release]]></title>
<link>https://stape.io/news/gtm-server-side-3-2-0-release</link>
<description><![CDATA[Google Tag Manager server-side version 3.2.0 is now live. All Stape users will receive this update automatically within a week. No action is required.]]></description>
<pubDate>Thu, 04 Sep 2025 09:44:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/gtm-server-side-3-2-0-release</guid>
<content:encoded><![CDATA[Google Tag Manager server-side version 3.2.0 is now live. All Stape users will receive this update automatically within a week. No action is required.]]></content:encoded>
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<item>
<title><![CDATA[Highlights from Meta Performance Agency Summit 2025]]></title>
<link>https://stape.io/news/stape-at-meta-performance-agency-summit-2025</link>
<description><![CDATA[Stape joined the Meta Performance Agency Summit 2025 in Warsaw, showcasing website tracking solutions and connecting with industry experts.]]></description>
<pubDate>Wed, 03 Sep 2025 12:53:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-at-meta-performance-agency-summit-2025</guid>
<content:encoded><![CDATA[Stape joined the Meta Performance Agency Summit 2025 in Warsaw, showcasing website tracking solutions and connecting with industry experts.]]></content:encoded>
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<title><![CDATA[[Stape webinar] Server-side tracking for multi-domain websites - optimize & speed up operations for Agencies]]></title>
<link>https://stape.io/news/webinar-server-side-tracking-for-multi-domain-websites</link>
<description><![CDATA[Learn how to streamline server-side tracking for multi-domain websites, improve ad attribution accuracy, and scale your setup with Stape. Join our live demo and Q&A session.]]></description>
<pubDate>Wed, 13 Aug 2025 08:01:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-server-side-tracking-for-multi-domain-websites</guid>
<content:encoded><![CDATA[Learn how to streamline server-side tracking for multi-domain websites, improve ad attribution accuracy, and scale your setup with Stape. Join our live demo and Q&A session.]]></content:encoded>
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<item>
<title><![CDATA[Data tracking risks: what recent privacy cases teach us]]></title>
<link>https://stape.io/news/data-tracking-risks-and-privacy-cases</link>
<description><![CDATA[Recent privacy cases show the risks of tracking without consent. See how server-side tracking can help you stay safe and compliant.]]></description>
<pubDate>Tue, 12 Aug 2025 14:30:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/data-tracking-risks-and-privacy-cases</guid>
<content:encoded><![CDATA[Recent privacy cases show the risks of tracking without consent. See how server-side tracking can help you stay safe and compliant.]]></content:encoded>
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<item>
<title><![CDATA[Safari in iOS 26 will block more tracking by default: what you need to know]]></title>
<link>https://stape.io/news/safari-ios26-advanced-fingerprinting-protection</link>
<description><![CDATA[Starting with iOS 26, Safari will introduce Advanced Fingerprinting Protection and strip tracking parameters from links by default. Here’s what this means for marketers and analysts.]]></description>
<pubDate>Tue, 05 Aug 2025 10:44:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/safari-ios26-advanced-fingerprinting-protection</guid>
<content:encoded><![CDATA[Starting with iOS 26, Safari will introduce Advanced Fingerprinting Protection and strip tracking parameters from links by default. Here’s what this means for marketers and analysts.]]></content:encoded>
</item>
<item>
<title><![CDATA[Signals Gateway supports Conversions API for WhatsApp]]></title>
<link>https://stape.io/news/signals-gateway-supports-whatsapp-conversions-api</link>
<description><![CDATA[Server-side tracking for WhatsApp is simpler than ever - now Signals Gateway works with WhatsApp Conversions API.]]></description>
<pubDate>Fri, 11 Jul 2025 11:10:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/signals-gateway-supports-whatsapp-conversions-api</guid>
<content:encoded><![CDATA[Server-side tracking for WhatsApp is simpler than ever - now Signals Gateway works with WhatsApp Conversions API.]]></content:encoded>
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<item>
<title><![CDATA[[Stape webinar] Improve data quality & conversion attribution]]></title>
<link>https://stape.io/news/webinar-improve-data-quality-and-conversion-attribution</link>
<description><![CDATA[Watch our Stape webinar to discover how to improve data quality and get accurate conversion attribution. Learn simple, effective strategies to boost your marketing performance and make smarter decisions.]]></description>
<pubDate>Thu, 10 Jul 2025 13:03:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-improve-data-quality-and-conversion-attribution</guid>
<content:encoded><![CDATA[Watch our Stape webinar to discover how to improve data quality and get accurate conversion attribution. Learn simple, effective strategies to boost your marketing performance and make smarter decisions.]]></content:encoded>
</item>
<item>
<title><![CDATA[Smart ideas, great people: our recap of Analytics Pioneers Summit 2025]]></title>
<link>https://stape.io/news/stape-at-analytics-pioneers-summit-2025</link>
<description><![CDATA[The Stape team joined the Analytics Pioneers Summit 2025 in Munich with two talks, one mission: empowering marketers with better server-side tracking.]]></description>
<pubDate>Mon, 07 Jul 2025 11:51:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-at-analytics-pioneers-summit-2025</guid>
<content:encoded><![CDATA[The Stape team joined the Analytics Pioneers Summit 2025 in Munich with two talks, one mission: empowering marketers with better server-side tracking.]]></content:encoded>
</item>
<item>
<title><![CDATA[Stape at the MarTech Summit Amsterdam 2025]]></title>
<link>https://stape.io/news/martech-summit-amsterdam-2025</link>
<description><![CDATA[Discover how Stape showcased the power of server-side tracking at the MarTech Summit 2025 in Amsterdam, driving smarter data strategies for digital marketing.]]></description>
<pubDate>Tue, 24 Jun 2025 07:58:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/martech-summit-amsterdam-2025</guid>
<content:encoded><![CDATA[Discover how Stape showcased the power of server-side tracking at the MarTech Summit 2025 in Amsterdam, driving smarter data strategies for digital marketing.]]></content:encoded>
</item>
<item>
<title><![CDATA[Stape at MeasureCamp Copenhagen 2025]]></title>
<link>https://stape.io/news/measurecamp-copenhagen-2025</link>
<description><![CDATA[Check out photos and a recap of Stape's visit to MeasureCamp Copenhagen 2025.]]></description>
<pubDate>Mon, 16 Jun 2025 13:00:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/measurecamp-copenhagen-2025</guid>
<content:encoded><![CDATA[Check out photos and a recap of Stape's visit to MeasureCamp Copenhagen 2025.]]></content:encoded>
</item>
<item>
<title><![CDATA[[Meta x Stape webinar] Meta Ads for eCommerce: trends, features and tracking to boost ROAS]]></title>
<link>https://stape.io/news/webinar-meta-ecommerce</link>
<description><![CDATA[Watch Meta & Stape live webinar to discover what’s working in 2025 for eCommerce advertisers.]]></description>
<pubDate>Wed, 11 Jun 2025 08:06:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-meta-ecommerce</guid>
<content:encoded><![CDATA[Watch Meta & Stape live webinar to discover what’s working in 2025 for eCommerce advertisers.]]></content:encoded>
</item>
<item>
<title><![CDATA[Stape on the move: a look back at our May 2025 conference tour]]></title>
<link>https://stape.io/news/stape-conferences-may-recap</link>
<description><![CDATA[Stape’s May 2025 recap: MarTech Summit, DEBUG’EM ALL & MeasureCamp Madrid. Key moments from our server-side tracking tour.]]></description>
<pubDate>Tue, 27 May 2025 08:51:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-conferences-may-recap</guid>
<content:encoded><![CDATA[Stape’s May 2025 recap: MarTech Summit, DEBUG’EM ALL & MeasureCamp Madrid. Key moments from our server-side tracking tour.]]></content:encoded>
</item>
<item>
<title><![CDATA[Stape on the move: a look back at Awin ThinkTank 2025]]></title>
<link>https://stape.io/news/stape-at-awin-thinktank-2025</link>
<description><![CDATA[Stape joined Awin ThinkTank 2025 as a Silver Sponsor—exploring server-side tracking, expert talks, and meaningful industry connections.]]></description>
<pubDate>Tue, 27 May 2025 08:41:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-at-awin-thinktank-2025</guid>
<content:encoded><![CDATA[Stape joined Awin ThinkTank 2025 as a Silver Sponsor—exploring server-side tracking, expert talks, and meaningful industry connections.]]></content:encoded>
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<item>
<title><![CDATA[[Stape webinar] Level up eCommerce tracking with Stape Store: measure Profit on Ad Spend, enrich data, track 100% revenue]]></title>
<link>https://stape.io/news/webinar-stape-store</link>
<description><![CDATA[Join Stape live webinar and learn how to use Stape Store to enrich user data, measure POAS, and build a smarter data setup using server GTM.]]></description>
<pubDate>Tue, 06 May 2025 12:48:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-stape-store</guid>
<content:encoded><![CDATA[Join Stape live webinar and learn how to use Stape Store to enrich user data, measure POAS, and build a smarter data setup using server GTM.]]></content:encoded>
</item>
<item>
<title><![CDATA[Stape at MeasureCamp Amsterdam 2025]]></title>
<link>https://stape.io/news/measurecamp-amsterdam-2025</link>
<description><![CDATA[Check out photos and a recap of Stape's visit to MeasureCamp Amsterdam 2025.]]></description>
<pubDate>Mon, 14 Apr 2025 12:49:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/measurecamp-amsterdam-2025</guid>
<content:encoded><![CDATA[Check out photos and a recap of Stape's visit to MeasureCamp Amsterdam 2025.]]></content:encoded>
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<item>
<title><![CDATA[[Meta x Stape webinar] Report offline sales to Meta Ads: a step-by-step configuration workshop]]></title>
<link>https://stape.io/news/webinar-report-offline-sales-to-meta-ads</link>
<description><![CDATA[Join Meta & Stape live webinar to learn how to track offline conversions and close the loop between your ads and actual sales.]]></description>
<pubDate>Thu, 10 Apr 2025 05:00:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-report-offline-sales-to-meta-ads</guid>
<content:encoded><![CDATA[Join Meta & Stape live webinar to learn how to track offline conversions and close the loop between your ads and actual sales.]]></content:encoded>
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<item>
<title><![CDATA[Stape successfully passed its annual SOC 2 audit and retains certification]]></title>
<link>https://stape.io/news/soc-2-compliance</link>
<description><![CDATA[With SOC 2 certification, Stape ensures secure, private, and reliable server-side tracking.]]></description>
<pubDate>Thu, 03 Apr 2025 08:09:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/soc-2-compliance</guid>
<content:encoded><![CDATA[With SOC 2 certification, Stape ensures secure, private, and reliable server-side tracking.]]></content:encoded>
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<item>
<title><![CDATA[[Meta x Stape webinar] Meta Ads in 2025: what every agency needs to know about server-side tracking]]></title>
<link>https://stape.io/news/webinar-meta-ads</link>
<description><![CDATA[Watch the Meta x Stape webinar to master Facebook Ads and learn how to recover lost data, improve attribution, and boost ROAS with a scalable data tracking setup.]]></description>
<pubDate>Thu, 13 Mar 2025 11:27:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-meta-ads</guid>
<content:encoded><![CDATA[Watch the Meta x Stape webinar to master Facebook Ads and learn how to recover lost data, improve attribution, and boost ROAS with a scalable data tracking setup.]]></content:encoded>
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<item>
<title><![CDATA[GTM update: Automate Google Tag & User-Provided Data Collection]]></title>
<link>https://stape.io/news/google-tag-manager-update-april-2025</link>
<description><![CDATA[Starting April 10, 2025, GTM will auto-load a Google Tag before Ads/Floodlight events, improving data accuracy and ensuring proper tracking.]]></description>
<pubDate>Tue, 11 Mar 2025 17:33:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/google-tag-manager-update-april-2025</guid>
<content:encoded><![CDATA[Starting April 10, 2025, GTM will auto-load a Google Tag before Ads/Floodlight events, improving data accuracy and ensuring proper tracking.]]></content:encoded>
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<item>
<title><![CDATA[[Snap x Stape webinar] Unlock the full potential of Snap Ads: smarter targeting & measurement with Conversions API]]></title>
<link>https://stape.io/news/webinar-snap-ads</link>
<description><![CDATA[Join the Snap x Stape webinar to master Snap Ads! Learn how Conversions API (CAPI) enhances tracking, optimizes delivery, and boosts ROAS.]]></description>
<pubDate>Mon, 24 Feb 2025 10:32:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-snap-ads</guid>
<content:encoded><![CDATA[Join the Snap x Stape webinar to master Snap Ads! Learn how Conversions API (CAPI) enhances tracking, optimizes delivery, and boosts ROAS.]]></content:encoded>
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<item>
<title><![CDATA[Superweek Analytics Summit 2025]]></title>
<link>https://stape.io/news/superweek-analytics-summit-2025</link>
<description><![CDATA[Check out photos and a recap of Stape's visit to Superweek Analytics Summit 2025.]]></description>
<pubDate>Fri, 31 Jan 2025 13:51:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/superweek-analytics-summit-2025</guid>
<content:encoded><![CDATA[Check out photos and a recap of Stape's visit to Superweek Analytics Summit 2025.]]></content:encoded>
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<item>
<title><![CDATA[Stape at MeasureCamp Malmö 2025]]></title>
<link>https://stape.io/news/measurecamp-malmo-2025</link>
<description><![CDATA[Check out photos and a recap of Stape's visit to MeasureCamp Malmö 2025.]]></description>
<pubDate>Mon, 20 Jan 2025 14:12:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/measurecamp-malmo-2025</guid>
<content:encoded><![CDATA[Check out photos and a recap of Stape's visit to MeasureCamp Malmö 2025.]]></content:encoded>
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<title><![CDATA[[Stape Webinar] Server-side tracking done right with Stape: top features overview]]></title>
<link>https://stape.io/news/webinar-server-side-tracking-done-right</link>
<description><![CDATA[Check out our live webinar on how to set up server-side tracking in Stape.]]></description>
<pubDate>Thu, 28 Nov 2024 11:04:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-server-side-tracking-done-right</guid>
<content:encoded><![CDATA[Check out our live webinar on how to set up server-side tracking in Stape.]]></content:encoded>
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<item>
<title><![CDATA[MeasureCamp Dubai 2024]]></title>
<link>https://stape.io/news/measurecamp-dubai-2024</link>
<description><![CDATA[Check out photos and a recap of Stape's visit to MeasureCamp 2024 in Dubai.]]></description>
<pubDate>Tue, 05 Nov 2024 14:48:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/measurecamp-dubai-2024</guid>
<content:encoded><![CDATA[Check out photos and a recap of Stape's visit to MeasureCamp 2024 in Dubai.]]></content:encoded>
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<item>
<title><![CDATA[[Stape x Meta Webinar] Reach more valuable leads: Meta Conversions API for CRM]]></title>
<link>https://stape.io/news/webinar-meta-conversions-api-for-crm</link>
<description><![CDATA[Find out how to reach more valuable leads with Meta Conversions API for CRM integration.]]></description>
<pubDate>Tue, 05 Nov 2024 12:36:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-meta-conversions-api-for-crm</guid>
<content:encoded><![CDATA[Find out how to reach more valuable leads with Meta Conversions API for CRM integration.]]></content:encoded>
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<item>
<title><![CDATA[Stape visits and speaks at Social Ads Conference 2024]]></title>
<link>https://stape.io/news/stape-at-social-ads-conference-2024</link>
<description><![CDATA[Check out photos and a recap of Stape's visit to Social Ads Conference 2024]]></description>
<pubDate>Wed, 30 Oct 2024 12:46:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-at-social-ads-conference-2024</guid>
<content:encoded><![CDATA[Check out photos and a recap of Stape's visit to Social Ads Conference 2024]]></content:encoded>
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<item>
<title><![CDATA[Stape is a badged TikTok Data Connectors Partner]]></title>
<link>https://stape.io/news/stape-is-a-badged-tiktok-data-connectors-partner</link>
<description><![CDATA[Stape joins TikTok as a badged Data Connectors Partner, enhancing your ability to measure, optimize, and track campaign performance for better results.]]></description>
<pubDate>Wed, 23 Oct 2024 07:10:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-is-a-badged-tiktok-data-connectors-partner</guid>
<content:encoded><![CDATA[Stape joins TikTok as a badged Data Connectors Partner, enhancing your ability to measure, optimize, and track campaign performance for better results.]]></content:encoded>
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<item>
<title><![CDATA[[Google updates] Server-side tagging available for mobile apps]]></title>
<link>https://stape.io/news/server-side-tagging-available-for-mobile-apps</link>
<description><![CDATA[Discover the latest update from Google: server-side tagging is now available for mobile apps in Google Tag Manager. Learn about its benefits and how to set it up.]]></description>
<pubDate>Tue, 22 Oct 2024 12:50:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/server-side-tagging-available-for-mobile-apps</guid>
<content:encoded><![CDATA[Discover the latest update from Google: server-side tagging is now available for mobile apps in Google Tag Manager. Learn about its benefits and how to set it up.]]></content:encoded>
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<item>
<title><![CDATA[Chrome is moving towards a new experience that lets people make an informed choice with respect to third-party cookies]]></title>
<link>https://stape.io/news/chrome-update-on-third-party-cookies</link>
<description><![CDATA[Chrome moves towards user-controlled third-party cookies, impacting online tracking. Get the latest on Privacy Sandbox and what this means for your analytics.]]></description>
<pubDate>Mon, 14 Oct 2024 14:13:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/chrome-update-on-third-party-cookies</guid>
<content:encoded><![CDATA[Chrome moves towards user-controlled third-party cookies, impacting online tracking. Get the latest on Privacy Sandbox and what this means for your analytics.]]></content:encoded>
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<item>
<title><![CDATA[MeasureCamp Warsaw 2024]]></title>
<link>https://stape.io/news/measurecamp-warsaw-2024</link>
<description><![CDATA[MeasureCamp Warsaw took place on October 12 at the Google Hub, and the Stape team was there to attend the event!]]></description>
<pubDate>Sat, 12 Oct 2024 20:45:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/measurecamp-warsaw-2024</guid>
<content:encoded><![CDATA[MeasureCamp Warsaw took place on October 12 at the Google Hub, and the Stape team was there to attend the event!]]></content:encoded>
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<title><![CDATA[Stape Academy: free online course on server-side tagging!]]></title>
<link>https://stape.io/news/stape-academy-free-online-course-on-server-side-tagging</link>
<description><![CDATA[Learn server-side tagging free with Stape Academy! Master GTM, GA4, Google Ads, Meta, TikTok, and get certified for your expertise.]]></description>
<pubDate>Tue, 24 Sep 2024 09:13:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-academy-free-online-course-on-server-side-tagging</guid>
<content:encoded><![CDATA[Learn server-side tagging free with Stape Academy! Master GTM, GA4, Google Ads, Meta, TikTok, and get certified for your expertise.]]></content:encoded>
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<title><![CDATA[[Stape x Obsidian Webinar] Klaviyo server-side tracking for Shopify: boosting e-commerce revenue]]></title>
<link>https://stape.io/news/klaviyo-server-side-tracking-for-shopify-webinar</link>
<description><![CDATA[Learn how to set up Klaviyo server-side tagging for Shopify and boost e-commerce revenue with advanced data-tracking.]]></description>
<pubDate>Wed, 11 Sep 2024 07:26:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/klaviyo-server-side-tracking-for-shopify-webinar</guid>
<content:encoded><![CDATA[Learn how to set up Klaviyo server-side tagging for Shopify and boost e-commerce revenue with advanced data-tracking.]]></content:encoded>
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<title><![CDATA[Stape at European Agency Performance Summit 2024 from Meta]]></title>
<link>https://stape.io/news/agency-performance-summit-2024</link>
<description><![CDATA[We were really excited to visit Meta Agency Performance Summit 2024! And we would like to share this journey with you.]]></description>
<pubDate>Fri, 06 Sep 2024 11:20:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/agency-performance-summit-2024</guid>
<content:encoded><![CDATA[We were really excited to visit Meta Agency Performance Summit 2024! And we would like to share this journey with you.]]></content:encoded>
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<title><![CDATA[[Stape Webinar] Enhanced conversions tracking - step-by-step setup for GA4 and Google Ads]]></title>
<link>https://stape.io/news/enhanced-conversions-tracking-setup-ga4-google-ads-webinar</link>
<description><![CDATA[Our live webinar to learn how to set up GA4 and Google Ads enhanced conversions, including best practices and the latest updates from Google.]]></description>
<pubDate>Mon, 12 Aug 2024 08:32:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/enhanced-conversions-tracking-setup-ga4-google-ads-webinar</guid>
<content:encoded><![CDATA[Our live webinar to learn how to set up GA4 and Google Ads enhanced conversions, including best practices and the latest updates from Google.]]></content:encoded>
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<item>
<title><![CDATA[Shopify Checkout Extensibility upgrade]]></title>
<link>https://stape.io/news/shopify-checkout-extensibility-upgrade</link>
<description><![CDATA[Find out what’s changing after Shopify’s Checkout Extensibility, upgrade deadlines, and how to upgrade if you are a Stape user.]]></description>
<pubDate>Tue, 06 Aug 2024 09:27:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/shopify-checkout-extensibility-upgrade</guid>
<content:encoded><![CDATA[Find out what’s changing after Shopify’s Checkout Extensibility, upgrade deadlines, and how to upgrade if you are a Stape user.]]></content:encoded>
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<title><![CDATA[Google expands EU user consent policy to Switzerland from July 31, 2024]]></title>
<link>https://stape.io/news/google-expands-eu-user-consent-policy-to-switzerland</link>
<description><![CDATA[Learn about Google's expanded EU User Consent Policy, now covering Switzerland, and how Stape's solutions help you stay compliant with data protection laws.]]></description>
<pubDate>Mon, 22 Jul 2024 11:58:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/google-expands-eu-user-consent-policy-to-switzerland</guid>
<content:encoded><![CDATA[Learn about Google's expanded EU User Consent Policy, now covering Switzerland, and how Stape's solutions help you stay compliant with data protection laws.]]></content:encoded>
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<title><![CDATA[Third-party cookie will be blocked in Chrome versions as part of Privacy Sandbox]]></title>
<link>https://stape.io/news/third-party-cookie-will-be-blocked-in-chrome-versions-as-part-of-privacy-sandbox</link>
<description><![CDATA[Prepare for Chrome's cookie updates. This guide explains server-side tracking, custom domains, and Cookie Keeper to prolong cookie lifetime and enhance privacy.]]></description>
<pubDate>Fri, 19 Jul 2024 12:34:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/third-party-cookie-will-be-blocked-in-chrome-versions-as-part-of-privacy-sandbox</guid>
<content:encoded><![CDATA[Prepare for Chrome's cookie updates. This guide explains server-side tracking, custom domains, and Cookie Keeper to prolong cookie lifetime and enhance privacy.]]></content:encoded>
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<title><![CDATA[Microsoft requires UET consent mode for GDPR compliance]]></title>
<link>https://stape.io/news/universal-event-tracking-consent-mode-microsoft-gdpr-solution</link>
<description><![CDATA[Microsoft is encouraging users to implement Consent Mode with Universal Event Tracking to ensure compliance with GDPR and other privacy regulations.]]></description>
<pubDate>Thu, 18 Jul 2024 12:35:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/universal-event-tracking-consent-mode-microsoft-gdpr-solution</guid>
<content:encoded><![CDATA[Microsoft is encouraging users to implement Consent Mode with Universal Event Tracking to ensure compliance with GDPR and other privacy regulations.]]></content:encoded>
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<title><![CDATA[[Stape & Meta Webinar] Conversion API Gateway vs. server GTM: what to use, why and when]]></title>
<link>https://stape.io/news/conversion-api-gateway-versus-server-gtm-webinar</link>
<description><![CDATA[On July 25th we had a live webinar where you were able to learn the difference between Meta CAPI and Meta CAPIG.]]></description>
<pubDate>Wed, 10 Jul 2024 12:42:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/conversion-api-gateway-versus-server-gtm-webinar</guid>
<content:encoded><![CDATA[On July 25th we had a live webinar where you were able to learn the difference between Meta CAPI and Meta CAPIG.]]></content:encoded>
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<title><![CDATA[[GA4] New recommended events: lead generation]]></title>
<link>https://stape.io/news/ga4-new-recommended-events-lead-generation</link>
<description><![CDATA[Find GA4's new lead events! This guide explains how to use events like working_lead and close_unconvert_lead, including key parameters for accurate lead tracking]]></description>
<pubDate>Thu, 27 Jun 2024 11:15:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/ga4-new-recommended-events-lead-generation</guid>
<content:encoded><![CDATA[Find GA4's new lead events! This guide explains how to use events like working_lead and close_unconvert_lead, including key parameters for accurate lead tracking]]></content:encoded>
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<title><![CDATA[[GAds] Checkbox "Include user-provided data” is no longer available in server-side Google Ads conversion tag in sGTM]]></title>
<link>https://stape.io/news/include-user-privded-data-is-no-longer-available-in-server-side-google-ads-tag</link>
<description><![CDATA[Google has updated the method for sending user data to the server-side Google Ads conversion tag. The checkbox "Include user-provided data" is no longer available.]]></description>
<pubDate>Wed, 12 Jun 2024 13:23:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/include-user-privded-data-is-no-longer-available-in-server-side-google-ads-tag</guid>
<content:encoded><![CDATA[Google has updated the method for sending user data to the server-side Google Ads conversion tag. The checkbox "Include user-provided data" is no longer available.]]></content:encoded>
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<title><![CDATA[[Stape Webinar] Google Ads Conversion Tracking for Shopify - Advanced Server-Side Setup]]></title>
<link>https://stape.io/news/google-ads-conversion-tracking-for-shopify-webinar-from-stape</link>
<description><![CDATA[Join our live webinar to learn how to set up Google Ads conversion tracking for your Shopify store. Save your spot for June 27th at 5:00 PM CET.]]></description>
<pubDate>Wed, 12 Jun 2024 09:52:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/google-ads-conversion-tracking-for-shopify-webinar-from-stape</guid>
<content:encoded><![CDATA[Join our live webinar to learn how to set up Google Ads conversion tracking for your Shopify store. Save your spot for June 27th at 5:00 PM CET.]]></content:encoded>
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<title><![CDATA[MeasureCamp Copenhagen 2024]]></title>
<link>https://stape.io/news/measurecamp-copenhagen-2024</link>
<description><![CDATA[Here you can find photos and a description of how Stape visited Copenhagen for MeasureCamp 2024.]]></description>
<pubDate>Mon, 10 Jun 2024 12:01:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/measurecamp-copenhagen-2024</guid>
<content:encoded><![CDATA[Here you can find photos and a description of how Stape visited Copenhagen for MeasureCamp 2024.]]></content:encoded>
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<title><![CDATA[Google Chrome: Cookie deprecation starting in early 2025]]></title>
<link>https://stape.io/news/google-chrome-cookie-deprecation-starting-in-early-2025</link>
<description><![CDATA[Learn Chrome's plan to deprecate third-party cookies with the Privacy Sandbox. This guide covers the timeline and what it means for web privacy and functionality.]]></description>
<pubDate>Fri, 31 May 2024 12:24:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/google-chrome-cookie-deprecation-starting-in-early-2025</guid>
<content:encoded><![CDATA[Learn Chrome's plan to deprecate third-party cookies with the Privacy Sandbox. This guide covers the timeline and what it means for web privacy and functionality.]]></content:encoded>
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<title><![CDATA[GTM container quality: your website`s tags diagnostics]]></title>
<link>https://stape.io/news/tag-diagnostics-quality-of-your-website-tags</link>
<description><![CDATA[Learn more about Container quality status of your Google Tag Manager container and find issues in your tagging setup.]]></description>
<pubDate>Mon, 13 May 2024 10:12:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/tag-diagnostics-quality-of-your-website-tags</guid>
<content:encoded><![CDATA[Learn more about Container quality status of your Google Tag Manager container and find issues in your tagging setup.]]></content:encoded>
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<title><![CDATA[Webinar from Meta: Set up Conversions API Gateway with Stape!]]></title>
<link>https://stape.io/news/webinar-from-meta-april-2024</link>
<description><![CDATA[Meta hosted a session on April 3-4, 2024, showing how to set up Conversions API independently, without the need for development assistance or any other tools.]]></description>
<pubDate>Fri, 29 Mar 2024 11:46:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-from-meta-april-2024</guid>
<content:encoded><![CDATA[Meta hosted a session on April 3-4, 2024, showing how to set up Conversions API independently, without the need for development assistance or any other tools.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/news/webinar-from-meta-april-2024" type="text/html"></atom:link>
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<title><![CDATA[MeasureCamp Helsinki 2024]]></title>
<link>https://stape.io/news/measure-camp-helsinki-2024</link>
<description><![CDATA[Here you can find photos and a description of how Stape visited Helsinki for MeasureCamp 2024.]]></description>
<pubDate>Mon, 25 Mar 2024 12:11:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/measure-camp-helsinki-2024</guid>
<content:encoded><![CDATA[Here you can find photos and a description of how Stape visited Helsinki for MeasureCamp 2024.]]></content:encoded>
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<item>
<title><![CDATA[March 2024 release: Google Analytics key events update]]></title>
<link>https://stape.io/news/google-analytics-key-events</link>
<description><![CDATA[Google Analytics' new key events improve conversion tracking, aligning metrics with Google Ads. Measure user actions and enhance cross-channel reporting.]]></description>
<pubDate>Fri, 22 Mar 2024 13:22:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/google-analytics-key-events</guid>
<content:encoded><![CDATA[Google Analytics' new key events improve conversion tracking, aligning metrics with Google Ads. Measure user actions and enhance cross-channel reporting.]]></content:encoded>
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<item>
<title><![CDATA[Superweek Analytics Summit 2024]]></title>
<link>https://stape.io/news/superweek-analytics-summit-2024</link>
<description><![CDATA[Stape attended Superweek Analytics Summit for the first time! Find out how it went and what the presentation was about.]]></description>
<pubDate>Sun, 11 Feb 2024 10:39:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/superweek-analytics-summit-2024</guid>
<content:encoded><![CDATA[Stape attended Superweek Analytics Summit for the first time! Find out how it went and what the presentation was about.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/news/superweek-analytics-summit-2024" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/news/superweek-analytics-summit-2024" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/news/superweek-analytics-summit-2024" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/news/superweek-analytics-summit-2024" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/news/superweek-analytics-summit-2024" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/news/superweek-analytics-summit-2024" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/news/superweek-analytics-summit-2024" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ja" href="https://stape.io/ja/news/superweek-analytics-summit-2024" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/news/superweek-analytics-summit-2024" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/news/superweek-analytics-summit-2024" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="tr" href="https://stape.io/tr/news/superweek-analytics-summit-2024" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/news/superweek-analytics-summit-2024" type="text/html"></atom:link>
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<title><![CDATA[Stape has ISO 27001, HIPAA, GDPR and DORA compliance]]></title>
<link>https://stape.io/news/stape-has-iso-hipaa-gdpr-compliance</link>
<description><![CDATA[Stape achieves ISO 27001, HIPAA, GDPR and DORA compliance, ensuring secure data handling and privacy. Trust Stape for reliable, compliant tracking solutions.]]></description>
<pubDate>Wed, 07 Feb 2024 13:47:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-has-iso-hipaa-gdpr-compliance</guid>
<content:encoded><![CDATA[Stape achieves ISO 27001, HIPAA, GDPR and DORA compliance, ensuring secure data handling and privacy. Trust Stape for reliable, compliant tracking solutions.]]></content:encoded>
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<title><![CDATA[January 2024 release: Stape Store update]]></title>
<link>https://stape.io/news/stape-store</link>
<description><![CDATA[Scalable database that provides read, write, and sync data functions in server GTM container.]]></description>
<pubDate>Wed, 31 Jan 2024 12:59:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/stape-store</guid>
<content:encoded><![CDATA[Scalable database that provides read, write, and sync data functions in server GTM container.]]></content:encoded>
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<title><![CDATA[December 2023: Montirong feature release]]></title>
<link>https://stape.io/news/monitoring-feature</link>
<description><![CDATA[Stape Monitoring alerts for tracking data loss: customize alerts for GA4, Facebook, etc., based on log conditions to prevent costly errors.]]></description>
<pubDate>Fri, 29 Dec 2023 11:58:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/monitoring-feature</guid>
<content:encoded><![CDATA[Stape Monitoring alerts for tracking data loss: customize alerts for GA4, Facebook, etc., based on log conditions to prevent costly errors.]]></content:encoded>
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<title><![CDATA[A new way to set up a custom domain in server GTM]]></title>
<link>https://stape.io/news/a-new-way-to-set-up-a-custom-domain-in-server-gtm</link>
<description><![CDATA[Set up your server GTM custom domain using the same origin for better cookie handling & longer lifespan. Cloudflare/nginx setup guide included.]]></description>
<pubDate>Tue, 26 Dec 2023 08:52:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/a-new-way-to-set-up-a-custom-domain-in-server-gtm</guid>
<content:encoded><![CDATA[Set up your server GTM custom domain using the same origin for better cookie handling & longer lifespan. Cloudflare/nginx setup guide included.]]></content:encoded>
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<title><![CDATA[WhatsApp Conversion API]]></title>
<link>https://stape.io/news/whatsapp-conversion-api</link>
<description><![CDATA[Learn how to implement WhatsApp Conversion API to optimize Click to Message ad campaigns. Integrate data from multiple sources for better campaign insights.]]></description>
<pubDate>Thu, 30 Nov 2023 10:56:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/whatsapp-conversion-api</guid>
<content:encoded><![CDATA[Learn how to implement WhatsApp Conversion API to optimize Click to Message ad campaigns. Integrate data from multiple sources for better campaign insights.]]></content:encoded>
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<title><![CDATA[Safari is blocking Google Analytics, GTM, and Google Ads scripts: reasons and solutions]]></title>
<link>https://stape.io/news/safari-update-for-gtm-google-analytics-google-ads-blocked-in-incognito-mode</link>
<description><![CDATA[Safari blocks GTM and GA4! Learn how server-side tracking and Custom Loader bypass privacy restrictions to maintain accurate data collection.]]></description>
<pubDate>Tue, 10 Oct 2023 09:50:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/safari-update-for-gtm-google-analytics-google-ads-blocked-in-incognito-mode</guid>
<content:encoded><![CDATA[Safari blocks GTM and GA4! Learn how server-side tracking and Custom Loader bypass privacy restrictions to maintain accurate data collection.]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/news/safari-update-for-gtm-google-analytics-google-ads-blocked-in-incognito-mode" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/news/safari-update-for-gtm-google-analytics-google-ads-blocked-in-incognito-mode" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/news/safari-update-for-gtm-google-analytics-google-ads-blocked-in-incognito-mode" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/news/safari-update-for-gtm-google-analytics-google-ads-blocked-in-incognito-mode" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/news/safari-update-for-gtm-google-analytics-google-ads-blocked-in-incognito-mode" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/news/safari-update-for-gtm-google-analytics-google-ads-blocked-in-incognito-mode" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/news/safari-update-for-gtm-google-analytics-google-ads-blocked-in-incognito-mode" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ja" href="https://stape.io/ja/news/safari-update-for-gtm-google-analytics-google-ads-blocked-in-incognito-mode" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/news/safari-update-for-gtm-google-analytics-google-ads-blocked-in-incognito-mode" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/news/safari-update-for-gtm-google-analytics-google-ads-blocked-in-incognito-mode" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/news/safari-update-for-gtm-google-analytics-google-ads-blocked-in-incognito-mode" type="text/html"></atom:link>
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<title><![CDATA[Exclusive webinar hosted by Meta and Stape!]]></title>
<link>https://stape.io/news/webinar-meta-and-stape-october-2023</link>
<description><![CDATA[We will explore the benefits of the Meta Conversions API Gateway for Meta Advertisers and provide information on how to improve...]]></description>
<pubDate>Wed, 27 Sep 2023 09:55:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/webinar-meta-and-stape-october-2023</guid>
<content:encoded><![CDATA[We will explore the benefits of the Meta Conversions API Gateway for Meta Advertisers and provide information on how to improve...]]></content:encoded>
<atom:link rel="alternate" hreflang="es" href="https://stape.io/es/news/webinar-meta-and-stape-october-2023" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="fr" href="https://stape.io/fr/news/webinar-meta-and-stape-october-2023" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="de" href="https://stape.io/de/news/webinar-meta-and-stape-october-2023" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="it" href="https://stape.io/it/news/webinar-meta-and-stape-october-2023" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="pt" href="https://stape.io/pt/news/webinar-meta-and-stape-october-2023" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ru" href="https://stape.io/ru/news/webinar-meta-and-stape-october-2023" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="uk" href="https://stape.io/ua/news/webinar-meta-and-stape-october-2023" type="text/html"></atom:link>
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<atom:link rel="alternate" hreflang="zh" href="https://stape.io/zh/news/webinar-meta-and-stape-october-2023" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="ko" href="https://stape.io/ko/news/webinar-meta-and-stape-october-2023" type="text/html"></atom:link>
<atom:link rel="alternate" hreflang="nl" href="https://stape.io/nl/news/webinar-meta-and-stape-october-2023" type="text/html"></atom:link>
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<title><![CDATA[Digital Markets Act (DMA): What You Need to Know]]></title>
<link>https://stape.io/news/digital-markets-act-what-you-need-to-know</link>
<description><![CDATA[In this article we will describe what the DMA is, its main points, what challenges it brings and how server-side tracking can help.]]></description>
<pubDate>Tue, 02 May 2023 10:32:00 +0000</pubDate>
<guid isPermaLink="true">https://stape.io/news/digital-markets-act-what-you-need-to-know</guid>
<content:encoded><![CDATA[In this article we will describe what the DMA is, its main points, what challenges it brings and how server-side tracking can help.]]></content:encoded>
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