This power-up adds a user ID to the sGTM event data.
User ID consists of a hash of:
In order to enable it, all you need to do is log in to your stape.io account, open container, choose power-ups and click "Use" button.
This post will cover the use of a custom tag for the Google Tag Manager server container to track users first, last, and all in between source/mediums.
GA4 cookieless tracking is a method for measuring user interactions using event-based data modeling and AI/ML without relying on browser cookies.
