Add user IDs to the sGTM events data with Stape’s power-up

User IDs can be lost in sGTM events due to cookie blocking, cross-domain tracking issues, session expiry, misconfigurations, network errors, and privacy regulations.

In this article, we will review Stape's solution for this problem - User ID power-up.

By assigning a unique user ID to each visitor, you can accurately track and link user actions across multiple devices and sessions, providing a more complete picture of user behavior and improving the precision of your marketing campaigns.

This can be done automatically with the help of the User ID power-up. The User ID power-up adds a Stape-generated user ID (X-Stape-User-Id) to the request header for every incoming request within the server Google Tag Manager.

User ID consists of a hash of:

• User IP
• User-agent
• TLS settings
• Hostname 

With Stape's User ID power-up, you get:

• More control. It lets you manage user data securely and stay compliant with regulations.
• Reduced data loss. Storing the User ID in a first-party context minimizes blocking, and ensures more complete data.
• Improved user experience. Consistent tracking across sessions and devices lets you offer more personalized content and deals, keeping users satisfied.

1. Register or log in to your Stape account to set up and use the power-up. You can use the power-up for free regardless of your Stape plan.

2. Go to Stape admin → Power-ups → click “Use” next to User ID.

3. Turn on the toggle near User ID and click “Save changes”. The power-up will add a Stape-generated user ID (X-Stape-User-Id) to the Request Header for each Incoming Request inside the server Google Tag Manager.

As privacy regulations tighten and third-party cookies face more restrictions, keeping track of users can become a bit of a puzzle. Stape's User ID solution gives you a reliable, privacy-respecting way to maintain this connection, helping you keep your data useful and your marketing on point.

Improve sGTM event data with User IDs using Stape’s power-up. The only thing you need to do is activate the power-up in Stape’s admin.

If you face any problems with the power-up, feel free to contact our support.