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Add user IDs to the sGTM events data with Stape’s power-up

Published
Sep 25, 2024

User IDs can be lost in sGTM events due to cookie blocking, cross-domain tracking issues, session expiry, misconfigurations, network errors, and privacy regulations.

In this article, we will review Stape's solution for this problem - User ID power-up.

User ID use case

By assigning a unique user ID to each visitor, you can accurately track and link user actions across multiple devices and sessions, providing a more complete picture of user behavior and improving the precision of your marketing campaigns.

This can be done automatically with the help of the User ID power-up. The User ID power-up adds a Stape-generated user ID (X-Stape-User-Id) to the request header for every incoming request within the server Google Tag Manager.

User ID consists of a hash of:

  • User IP
  • User-agent
  • TLS settings
  • Hostname 

Benefits of User ID power-up

With Stape's User ID power-up, you get:

  • More control. It lets you manage user data securely and stay compliant with regulations.
  • Reduced data loss. Storing the User ID in a first-party context minimizes blocking, and ensures more complete data.
  • Improved user experience. Consistent tracking across sessions and devices lets you offer more personalized content and deals, keeping users satisfied.

How to set up User ID power-up?

1. Register or log in to your Stape account to set up and use the power-up. You can use the power-up for free regardless of your Stape plan.

2. Go to Stape admin → Power-ups → click “Use” next to User ID.

3. Turn on the toggle near User ID and click “Save changes”. The power-up will add a Stape-generated user ID (X-Stape-User-Id) to the Request Header for each Incoming Request inside the server Google Tag Manager.

Conclusion

As privacy regulations tighten and third-party cookies face more restrictions, keeping track of users can become a bit of a puzzle. Stape's User ID solution gives you a reliable, privacy-respecting way to maintain this connection, helping you keep your data useful and your marketing on point.

Improve sGTM event data with User IDs using Stape’s power-up. The only thing you need to do is activate the power-up in Stape’s admin.

If you face any problems with the power-up, feel free to contact our support.

Tagged with:sGTM tag

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