User IDs can be lost in sGTM events due to cookie blocking, cross-domain tracking issues, session expiry, misconfigurations, network errors, and privacy regulations.
In this article, we will review Stape's solution for this problem - User ID power-up.
By assigning a unique user ID to each visitor, you can accurately track and link user actions across multiple devices and sessions, providing a more complete picture of user behavior and improving the precision of your marketing campaigns.
This can be done automatically with the help of the User ID power-up. The User ID power-up adds a Stape-generated user ID (X-Stape-User-Id) to the request header for every incoming request within the server Google Tag Manager.
User ID consists of a hash of:
With Stape's User ID power-up, you get:
1. Register or log in to your Stape account to set up and use the power-up. You can use the power-up for free regardless of your Stape plan.
2. Go to Stape admin → Power-ups → click “Use” next to User ID.
3. Turn on the toggle near User ID and click “Save changes”. The power-up will add a Stape-generated user ID (X-Stape-User-Id) to the Request Header for each Incoming Request inside the server Google Tag Manager.
As privacy regulations tighten and third-party cookies face more restrictions, keeping track of users can become a bit of a puzzle. Stape's User ID solution gives you a reliable, privacy-respecting way to maintain this connection, helping you keep your data useful and your marketing on point.
Improve sGTM event data with User IDs using Stape’s power-up. The only thing you need to do is activate the power-up in Stape’s admin.
If you face any problems with the power-up, feel free to contact our support.
Click Try for free and check all the solutions and benefits of Stape at no cost!
