Blog/Stape features
Server-side tracking myths busted: what you actually need to know
Discover how accessible server-side tracking has become and how Stape makes setup, maintenance, and getting measurable results easier.
Tymofii Sankov
Sep 4, 2026
Practical prompts for AI Assistant: analyze tracking and analytics configurations
Check out ready-to-use prompts for Stape's AI Assistant to audit GTM containers, analyze GA4 data, fix Meta tracking issues, and configure power-ups.
Alina Zatyshna
Sep 1, 2026
AI that actually helps with measurement: Stape's AI Assistant and three free MCP servers
Stape's free MCP servers and AI Assistant bring AI into GTM, GA4, and server-side tracking. Here's what each tool does and when to reach for it.
Manisha Mistry
Jul 23, 2026
Stitching users across sessions with Stape just got easier
Check out how Stape's Enricher power-up matches visitors using six identifiers and fills in missing data to boost Event Match Quality.
Manisha Mistry
Aug 31, 2026
Stape Store use cases: how it supports your tracking needs
Stape Store is a built-in database for sGTM users that helps with duplicate checks, cross-domain tracking, POAS, CDP setup, and data storage.
Mykhailo Zernov
Jun 11, 2026
Setup Wizard: what it is, how to set up, and its benefits
With Stape's Setup Wizard, you can easily create personalized GTM templates for free. Find out more about the tool and its benefits.
Uliana Lesiv
Sep 2, 2026
Understanding Stape power-ups: key features and how to use
Explore Stape power-ups, their features, and how to use them to improve server-side tracking and select the optimal configuration settings.
Liudmyla Kharchenko
Aug 31, 2026
Profit on Ad Spend: why it matters and how to set it up via Stape
Profit on Ad Spend tracking with Stape optimizes ad performance. Learn how to set it up for accurate profit-based analytics in Google Ads and GA4.
Alex Held
Nov 3, 2025
Delay requests for better timing in server Google Tag Manager
Boost your server-side tracking with Stape's Request Delay power-up. Delay data requests up to 2000 minutes for better timing in Google Tag Manager.
Liudmyla Kharchenko
Jul 20, 2026
Add user IDs to the sGTM events data with Stape’s power-up
Optimize your server-side tracking by adding User IDs to sGTM events using Stape's power-up. This will improve your data precision and analysis.
Liudmyla Kharchenko
May 29, 2025
Auto convert of webhook’s data in XML to JSON with Stape’s power-up
Check the use case for XML to JSON power-up by Stape and convert webhook’s data in XML easily.
Uliana Lesiv
Apr 8, 2025
Phone Number Formatter variable for Google Tag Manager container
Discover how to easily format phone numbers to the E.164 standard, improving data consistency across your marketing and analytics platforms.
Ivanna Holubovska
Jan 27, 2025
Stape Analytics: measure the impact of your server-side tracking
Analyze server-side tracking with Stape Analytics. Measure data recovery, ad block impact, and browser restrictions. Prove ROI and boost data accuracy.
Liudmyla Kharchenko
Jul 27, 2026
Stape: an alternative to Google Cloud Platform (GCP) for server GTM hosting
Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.
Liudmyla Kharchenko
Sep 15, 2025
Filtering bot traffic in GA4 using server-side GTM and Stape’s Bot Detection
Learn how to block referral spam in GA4 and protect your data with GTM server-side tagging and bot detection tools.
Alex Held
Aug 7, 2026
How to easily add user agent and geo data to server Google Tag Manager
Discover how Stape's User Agent Info and GEO Headers enhance server-side tracking by providing valuable device and geographic data for your sGTM container.
Ivanna Holubovska
Jul 22, 2026