Meta Conversions API Gateway vs. Conversion API
Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversion API with their use cases.
Apr 3, 2023Comparison of Facebook Conversions API setup options
This guide will describe top setup options of Facebook Conversions API: via server Google Tag Manager, via Gateway, via plugin for Shopify or Wordpress, etc.
Jan 5, 2023How to set up Instagram Conversion API
In this blog post you can find out how to set up Instagram Conversion API and its benefits.
Oct 25, 2022Actionable tips to improve Facebook conversion attribution
Looking to get the most out of your Facebook ads attribution? Look no further! These actionable tips will help you improve your Facebook conversion attribution with the help of server-side tracking.
Jul 19, 2022Facebook conversion API for ClickFunnels using server GTM
In this article, I will show the stape team approach to setting up Facebook conversion API for ClickFunnels. This is useful if you need accurate conversion tracking on Facebook.
Jan 21, 2022How to use Facebook events if you cannot verify the domain
How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
Nov 27, 2021How to easily maintain Facebook Test ID in your Google Tag Manager Server container
We've all faced the inconvenience of managing Facebook Test ID. Here's how you can utilize the lookup table variable for this!
Sep 30, 2021Conversions API Gateway: The easiest way to implement Meta’s Conversions API
Meta’s Conversions API Gateway is the newest approach in setting up Conversions API and it looks like it’s the easiest one. Meta’s Conversions API Gateway receives events from the browser and sends them to the Conversions API. With Meta’s Conversions API Gateway, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Meta’s Conversions API Gateway.
Sep 11, 2021Send data from CRM to Facebook conversion API using webhooks
The Facebook conversion API is a powerful tool that allows you to track your website’s visitors and their activity on your site. This data can then be used to create custom audiences, test out different versions of ads, or even provide insights into who might be interested in the product. The most popular way of integrating Facebook conversion API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.
Sep 7, 2021Facebook conversion API errors and how to fix it
Setting up the Facebook conversion API may be confusing. But after you did the tremendous job of moving FB tracking to the server and think that job is done, you might log in to your events manager the next day and see red and yellow warnings. In this blog post, I will describe the most popular Facebook conversion API errors and warnings. Plus, share some tips on how to fix it.
Aug 16, 2021Facebook Event Match Quality – What it is and how to increase it
Using Facebook conversion API, you can send events from your server to the Facebook server. Server-side tracking with configured custom subdomain helps to bypass ad blockers, ITPs, and iOS 14 restrictions.
Jun 24, 2021How To Prepare Your Facebook Campaigns for the iOS 14 Privacy Update
The latest Apple announcement had many marketers worried about how to prepare their Facebook campaigns for iOS 14. The new mobile operating system limited the ability to use third-party cookies — a significant feature for most marketing and advertising campaigns. That means that marketers will have to find alternative methods for measuring conversions, tracking data, and using good old pixels on the websites. This blog post will explain what advertisers should expect from the iOS 14 update and explore how to prepare Facebook campaigns and set up tracking so that all your efforts are not in vain.
Jun 4, 2021Facebook Conversion API for Unbounce
Accurate tracking is getting more problematic because of privacy restrictions. With Apple’s iOS 14 update, users will be asked to opt out of or opt in for tracking on iOS devices. Studies show that around 90% of users will choose to opt out of tracking. It means that tracking pixels won’t work for 90% of iOS users. This article will describe how to set up the Facebook Conversions API for Unbounce so that Facebook and Instagram tracking still work accurately.
Apr 18, 2021Facebook Conversion API for Bigcommerce
In this article, I want to show you how to set up a Facebook conversion API on BigCommerce. This method works for the Stencil theme and optimized one-page checkout. Recently, one of our clients asked to move all his Facebook events to the server-side. We were not able to find a pre-built solution and had to design everything from scratch.
Mar 12, 2021How to set up Facebook event deduplication in Google Tag Manager
Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.
Feb 11, 2021How to Setup Facebook Conversion API + Events Deduplication & Hash User Data
Facebook Pixel allows you to track what users are doing on your site, collect remarketing audiences and create lookalikes. If the Facebook pixel is implemented correctly, it will feed relevant information to FB machine learning algorithms. FB ML will use pixel data to show your ads to people who are most likely to convert. For several years now, we could track events on the site via javascript code, Facebook SDK inside apps, or upload offline events. But how can you track users who installed Ad Blocker or track events outside the site? Or how can you extend a cookie lifetime? It can be done by implementing Facebook conversion API. This article will show you how to set up Facebook conversion API via Google Tag Manager Server Container.
Feb 6, 20213 Easy Steps to Test Server-Side Universal Analytics/GA4 and Facebook Conversion API
Google released a Server-Side version of Google Tag Manager in 2020. Server-side tracking is more complicated than the web container set up, at least for now, since the idea and technology behind server tagging are entirely different from what we used to have on the web. But server-side tagging will give your site huge benefits. Server-side tagging is getting more popular due to its ability to track people using AdBlockers, browsers with ITPs, and other tracking restrictions. The purpose of this article is not to convince you to start using server-side tagging (there is another blog post that describes the main benefits of server-side tracking). I assume that you’ve already decided to implement server-side tagging on your site. This blog post will show you how to check whether Server-Side tracking for Universal Analytics, GA4, and Facebook conversion API was set up correctly.
Nov 24, 2020Facebook Tag for Google Tag Manager Server Side
Using Facebook Conversions API, you can send events to Facebook Event Manager. That is the perfect alternative to Facebook SDK because Conversions API speeds up page loading and helps track users more accurately. We created a Facebook tag for the GTM Server-Side container that uses Facebook Conversions API to track events.