Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2025.
Oksana Pochapska
Apr 7, 2025
Discover how to set up Facebook Pixel and GTM integration using Stape’s Meta Pixel tag. See the benefits of a tag that will become a part of Meta ad campaigns optimization.
Uliana Lesiv
Apr 2, 2025
Check our end-to-end guide on Facebook ads conversion tracking. Find out how you can track ad campaign performance in 2025 and what tracking strategies to try.
Uliana Lesiv
Jan 16, 2025
Working on your lead generation with Facebook Lead Ads in 2025? Check out this simple guide to get started, optimize your ads, and stay privacy-friendly!
Liudmyla Kharchenko
Jan 13, 2025
Explore privacy tips and best practices for Facebook event matching. Ensure GDPR compliance, optimize match quality, and navigate iOS privacy changes.
Liudmyla Kharchenko
Sep 13, 2024
Learn how to optimize user data sent to Meta for better Match QualityI - from Stape experts
Ivanna Holubovska
Aug 28, 2024
Implement Meta CAPI for custom sites via server GTM. Step-by-step guide: server setup, data layer, templates, and testing. Boost data accuracy & ad tracking.
Ivanna Holubovska
Aug 23, 2024
Optimize lead tracking with Facebook Leads Tag in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.
Ivanna Holubovska
Apr 30, 2024
Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.
Ivanna Holubovska
Apr 12, 2024
This guide will describe top setup options of Facebook Conversions API: via server Google Tag Manager, via Gateway, via plugin for Shopify or Wordpress, etc.
Ivanna Holubovska
Apr 3, 2023
Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.
Ivanna Holubovska
Dec 30, 2022
Improve Facebook conversion attribution with server-side tagging. Learn FB CAPI methods, event enhancement, and offline conversions for better tracking.
Ivanna Holubovska
Oct 25, 2022
Set up Facebook offline conversions using server-side GTM in simple steps. Improve attribution and campaign results with first-party data.
Ivanna Holubovska
Aug 16, 2022
Maximize your ClickFunnels ad ROI! Discover how sGTM's Facebook CAPI setup ensures accurate attribution and improved audience targeting for better campaigns.
Ivanna Holubovska
Jul 19, 2022
How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
Ivanna Holubovska
Jan 21, 2022
Use a Lookup Table variable in sGTM to manage your Facebook Test ID efficiently. This guide shows you how to set it up for easy debugging and production use.
Ivanna Holubovska
Nov 27, 2021
Setting up the Facebook conversion API may be confusing. But after you did the tremendous job of moving FB tracking to the server and think that job is done, you might log in to your events manager the next day and see red and yellow warnings. In this blog post, I will describe the most popular Facebook conversion API errors and warnings. Plus, share some tips on how to fix it.
Ivanna Holubovska
Sep 7, 2021
Using Facebook conversion API, you can send events from your server to the Facebook server. Server-side tracking with configured custom subdomain helps to bypass ad blockers, ITPs, and iOS 14 restrictions.
Ivanna Holubovska
Aug 16, 2021
The latest Apple announcement had many marketers worried about how to prepare their Facebook campaigns for iOS 14. The new mobile operating system limited the ability to use third-party cookies — a significant feature for most marketing and advertising campaigns. That means that marketers will have to find alternative methods for measuring conversions, tracking data, and using good old pixels on the websites. This blog post will explain what advertisers should expect from the iOS 14 update and explore how to prepare Facebook campaigns and set up tracking so that all your efforts are not in vain.
Ivanna Holubovska
Jun 24, 2021
Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.
Ivanna Holubovska
Mar 12, 2021
Facebook Pixel allows you to track what users are doing on your site, collect remarketing audiences and create lookalikes. If the Facebook pixel is implemented correctly, it will feed relevant information to FB machine learning algorithms. FB ML will use pixel data to show your ads to people who are most likely to convert. For several years now, we could track events on the site via javascript code, Facebook SDK inside apps, or upload offline events. But how can you track users who installed Ad Blocker or track events outside the site? Or how can you extend a cookie lifetime? It can be done by implementing Facebook conversion API. This article will show you how to set up Facebook conversion API via Google Tag Manager Server Container.
Ivanna Holubovska
Feb 11, 2021
