Facebook Conversion API vs. Facebook Pixel
Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.
Dec 15, 2022Why does your agency need to start implementing server-side tagging for clients
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
Dec 1, 2022How Chrome’s 3rd party cookies blocking impacts the future of online marketing
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
Oct 30, 2022Google Ads offline conversion using server GTM
Learn how to use the server Google Tag Manager to track and attribute offline sales back to your Google Ads campaigns.
Sep 21, 2022How to anonymize user data in Google Analytics 4
In this article, I will cover removing personal identifiers from GA4 using stape power-up and manual implementation. This is an extension of our previous blog post, which covered how to use GA in a GDPR-compliant way.
Sep 15, 2022Ecooking, Obsidian Digital & Stape: Measuring 53 % more value in Google Ads with serverside tracking
Danish E-commerce company Ecooking and agency Obsidian Digital used Stape to increase measureable conversions in Google Ads by 53% - enabling growth by properly identifying profitable campaigns that were not looking so with limited tracking because of ITP and Adblockers.
Sep 6, 2022EU-owned proxy server for sGTM or how to use Google Analytics GDPR compliant way
Learn how to use Google Analytics in a GDPR-compliant way with our new 100% European server GTM hosting.
Aug 20, 2022Twitter conversion API tag for sGTM
In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.
Aug 16, 2022Facebook offline conversion using server GTM
A step-by-step guide on how to send data to Facebook Offline Conversion using Server Google Tag Manager Container.
Jul 22, 2022Pinterest conversion API
Pinterest recently released a beta version of Pinterest Conversion API. Learn how to set up Pinterest CAPI using stape tag for server Google Tag Manager container.
Jul 2, 2022Server-side cross-domain tracking using Cookie reStore tag
Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.
May 23, 2022Outbrain server-to-server tracking using sGTM
The stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.
May 19, 2022Server-side GTM with multiple domains
In this blog post, I will try to cover all questions related to server-side tagging for multi-domains and show how to set up a multi-domain tagging server using stape.
Apr 26, 2022Write data to Firestore from server Google Tag Manager
This blog post will show how to write data to Firestore from the server Google Tag Manager container. I’ll also show how to use the Firestore Writer tag and Firestore Lookup variable to enrich server-side data.
Apr 23, 2022Read data from Google Sheet to server Google Tag Manager
How to read data from a Google Sheet and use it inside your server-side Google Tag Manager setup.
Apr 9, 2022How to connect Google Service Account to stape
Learn how to create a Google Service Account and connect it to your stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.
Mar 15, 2022Consent mode in server Google Tag Manager
In this guide, we want to talk about consent mode, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.
Feb 26, 2022How to start with server-side tracking
If you are new to the server-side world, this blog post will help you. It will cover server-side tracking benefits, server gtm, different use cases, and the advantages of stape hosting.
Sep 16, 2021Avoid Google Tag Manager blocking by Adblockers
Find out how to use server-side tracking with Google Tag Manager and avoid being blocked by AdBlocker.
Dec 24, 2020How to prevent your Google Analytics data from being blocked by ad blockers
You’ve probably noticed that data about your website users and conversions collected by different analytics tools might vary. Most of the time, you’ll see that the purchase number in Google Analytics is lower than in your CRM. Where this data discrepancy comes from, why is it happening, and how to fix it?
Nov 26, 2020How to export Google Universal Analytics raw data to BigQuery
For Google Universal Analytics, Google still has not provided free options to export raw data to BigQuery or any other database for that matter. But what if you don’t have plans to migrate to GA4 and want to get the benefits of BigQuery raw data? I decided to solve this question with GTM Server Side tagging and created this how-to article for you.
Nov 12, 2020How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container
In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.
Oct 7, 2020How to set up Google Analytics with Google Tag Manager Server-Side Container?
Google Tag Manager server container has close integration with Universal Analytics. When you set up GTM server tagging, you will see that Universal Analytics Client is created by default. In this article, we will discuss the benefits and possibilities that server-side Google Analytics offers. And also, how to configure Google Analytics in your Google Tag Manager Server account.If you don’t have a GTM server container yet, please follow this instruction on how to launch it on your website. If you are still not sure what GTM server tagging is and how it can benefit your website tracking system, please read this blog post.