Stape Analytics is an effective tool for looking back and seeing how you benefit from switching to server-side tracking. Check the blog post to see examples of server-side results.
Set up server-side GA4 tracking for your BigCommerce site in a few simple steps. This detailed guide works for those who already have GA4 installed and those who need to install it.
Learn how to send value to Google Ads and Google Analytics to enable Profit Over Ad Spend based campaigns.
Learn easy steps to identify and filter out spam traffic in GA4 using Stape's bot detection power-up, ensuring cleaner, more reliable analytics.
Learn how to improve data quality after implementing consent mode and anonymization using Stape’s GEO headers power-up.
In this article find out how to solve a problem: your tagging server is out of date and no longer supported.
In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.
Learn how you can use Stape's Cookie Keeper to increase first-party cookie lifetime set by third-party IPs in Safari 16.4 and other browsers using ITP.
Learn how the new Safari ITP limitation of cookie lifetime based on the IP address works, what it means for web advertising and analytics, and how you can deal with it with the help of stape.
Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
Learn how to use the server Google Tag Manager to track and attribute offline sales back to your Google Ads campaigns.
In this article, I will cover removing personal identifiers from GA4 using stape power-up and manual implementation. This is an extension of our previous blog post, which covered how to use GA in a GDPR-compliant way.
Learn how to use Google Analytics in a GDPR-compliant way with our new 100% European server GTM hosting.
In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.
A step-by-step guide on how to send data to Facebook Offline Conversion using Server Google Tag Manager Container.
Pinterest recently released a beta version of Pinterest Conversion API. Learn how to set up Pinterest CAPI using stape tag for server Google Tag Manager container.
Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.
The Stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.
Learn how to set up server-side GTM for multiple domains with Stape. When to use a single sGTM container, how to map custom domains, and handle multiple tagging server URLs.
This blog post will show how to write data to Firestore from the server Google Tag Manager container. I’ll also show how to use the Firestore Writer tag and Firestore Lookup variable to enrich server-side data.
How to read data from a Google Sheet and use it inside your server-side Google Tag Manager setup.
Learn how to create a Google Service Account and connect it to your Stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.
In this guide, we want to talk about consent mode, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.
