In this blog post, I will try to cover all questions related to server-side tagging for multi-domains and show how to set up a multi-domain tagging server using stape.
April 26, 2022This blog post will show how to write data to Firestore from the server Google Tag Manager container. I’ll also show how to use the Firestore Writer tag and Firestore Lookup variable to enrich server-side data.
April 23, 2022How to read data from a Google Sheet and use it inside your server-side Google Tag Manager setup.
April 09, 2022Learn how to create a Google Service Account and connect it to your stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.
March 15, 2022In this guide, we want to talk about consent mode, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.
September 16, 2021Find out how to use server-side tracking with Google Tag Manager and avoid being blocked by AdBlocker.
December 24, 2020You’ve probably noticed that data about your website users and conversions collected by different analytics tools might vary. Most of the time, you’ll see that the purchase number in Google Analytics is lower than in your CRM. Where this data discrepancy comes from, why is it happening, and how to fix it?
November 26, 2020For Google Universal Analytics, Google still has not provided free options to export raw data to BigQuery or any other database for that matter. But what if you don’t have plans to migrate to GA4 and want to get the benefits of BigQuery raw data? I decided to solve this question with GTM Server Side tagging and created this how-to article for you.
November 12, 2020In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.
October 07, 2020Google Tag Manager server container has close integration with Universal Analytics. When you set up GTM server tagging, you will see that Universal Analytics Client is created by default. In this article, we will discuss the benefits and possibilities that server-side Google Analytics offers. And also, how to configure Google Analytics in your Google Tag Manager Server account.If you don’t have a GTM server container yet, please follow this instruction on how to launch it on your website. If you are still not sure what GTM server tagging is and how it can benefit your website tracking system, please read this blog post.
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