Jul 11, 2023

The smart way to anonymize user data and use consent mode in Google Analytics 4 using GEO headers

Learn how to improve data quality after implementing consent mode and anonymization using Stape’s GEO headers power-up.

May 26, 2023

Your tagging server is out of date and no longer supported. Solution.

In this article find out how to solve a problem: your tagging server is out of date and no longer supported.

Apr 18, 2023

Google Analytics 4 Advanced tag for sGTM

In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.

Edited Feb 19, 2024

How to increase first-party cookie lifetime set by a third-party IP (Safari 16.4 and ITP update)

Learn how you can use Stape's Cookie Keeper to increase first-party cookie lifetime set by third-party IPs in Safari 16.4 and other browsers using ITP.

Edited Feb 19, 2024

Safari ITP update limits cookies to 7 days for responses from 3rd party IPs

Learn how the new Safari ITP limitation of cookie lifetime based on the IP address works, what it means for web advertising and analytics, and how you can deal with it with the help of stape.

Dec 30, 2022

Facebook Conversion API vs. Facebook Pixel

Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.

Dec 15, 2022

Why does your agency need to start implementing server-side tagging for clients

If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.

Dec 1, 2022

How Chrome’s 3rd party cookies blocking impacts the future of online marketing

Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.

Edited Feb 22, 2024

Google Ads offline conversion using server GTM

Learn how to use the server Google Tag Manager to track and attribute offline sales back to your Google Ads campaigns.

Edited Feb 23, 2024

How to anonymize user data in Google Analytics 4

In this article, I will cover removing personal identifiers from GA4 using stape power-up and manual implementation. This is an extension of our previous blog post, which covered how to use GA in a GDPR-compliant way.

Edited Sep 8, 2022

EU-owned proxy server for sGTM or how to use Google Analytics GDPR compliant way

Learn how to use Google Analytics in a GDPR-compliant way with our new 100% European server GTM hosting.

Edited Aug 26, 2022

Twitter conversion API tag for sGTM

In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.

Edited Aug 18, 2022

Facebook offline conversion using server GTM

A step-by-step guide on how to send data to Facebook Offline Conversion using Server Google Tag Manager Container.

Jul 22, 2022

Pinterest conversion API

Pinterest recently released a beta version of Pinterest Conversion API. Learn how to set up Pinterest CAPI using stape tag for server Google Tag Manager container.

Edited Jul 6, 2022

Server-side cross-domain tracking using Cookie reStore tag

Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.

May 23, 2022

Outbrain server-to-server tracking using sGTM

The stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.

Edited May 20, 2022

Server-side GTM with multiple domains

In this blog post, I will try to cover all questions related to server-side tagging for multi-domains and show how to set up a multi-domain tagging server using stape.

Apr 26, 2022

Write data to Firestore from server Google Tag Manager

This blog post will show how to write data to Firestore from the server Google Tag Manager container. I’ll also show how to use the Firestore Writer tag and Firestore Lookup variable to enrich server-side data.

Edited Oct 24, 2022

Read data from Google Sheet to server Google Tag Manager

How to read data from a Google Sheet and use it inside your server-side Google Tag Manager setup.

Apr 9, 2022

How to connect Google Service Account to stape

Learn how to create a Google Service Account and connect it to your stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.

Edited Oct 24, 2022

Consent mode in server Google Tag Manager

In this guide, we want to talk about consent mode, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.

Edited Jan 22, 2024

How to start with server-side tracking

If you are new to the server-side world, this blog post will help you. It will cover server-side tracking benefits, server gtm, different use cases, and the advantages of stape hosting.

Edited Oct 24, 2022

Avoid Google Tag Manager blocking by Adblockers

Find out how to use server-side tracking with Google Tag Manager and avoid being blocked by AdBlocker.

Edited Oct 24, 2022

How to prevent your Google Analytics data from being blocked by ad blockers

You’ve probably noticed that data about your website users and conversions collected by different analytics tools might vary. Most of the time, you’ll see that the purchase number in Google Analytics is lower than in your CRM. Where this data discrepancy comes from, why is it happening, and how to fix it?

Edited Oct 24, 2022

How to export Google Universal Analytics raw data to BigQuery

For Google Universal Analytics, Google still has not provided free options to export raw data to BigQuery or any other database for that matter. But what if you don’t have plans to migrate to GA4 and want to get the benefits of BigQuery raw data? I decided to solve this question with GTM Server Side tagging and created this how-to article for you.

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