Stape
November 30, 2021

Track user source/medium flow using server Google Tag Manager

This post will cover using a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.

November 27, 2021

How to easily maintain Facebook Test ID in your Google Tag Manager Server container

We've all faced the inconvenience of managing Facebook Test ID. Here's how you can utilize the lookup table variable for this!

October 08, 2021

How much does server GTM cost and why Stape is cheaper than Google Cloud’s App Engine

What cost can you expect for server Google Tag Manager hosted on Google Cloud? Is it a good idea to use a test environment on the productions site. Why stape’s hosting for server GTM is cheaper and how we secure our user’s data.

September 16, 2021

Avoid Google Tag Manager blocking by Adblockers

Find out how to use server-side tracking with Google Tag Manager and avoid being blocked by AdBlocker.

September 11, 2021

Send data from CRM to Facebook conversion API using webhooks

The Facebook conversion API is a powerful tool that allows you to track your website’s visitors and their activity on your site. This data can then be used to create custom audiences, test out different versions of ads, or even provide insights into who might be interested in the product. The most popular way of integrating Facebook conversion API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.

December 24, 2020

How to prevent your Google Analytics data from being blocked by ad blockers

You’ve probably noticed that data about your website users and conversions collected by different analytics tools might vary. Most of the time, you’ll see that the purchase number in Google Analytics is lower than in your CRM. Where this data discrepancy comes from, why is it happening, and how to fix it?

November 12, 2020

How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container

In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.

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