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How to anonymize user data in Google Analytics 4

In this article, I will cover removing personal identifiers from GA4 using stape power-up and manual implementation. This is an extension of our previous blog post, which covered how to use GA in a GDPR-compliant way.

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Ecooking, Obsidian Digital & Stape: Measuring 53 % more value in Google Ads with serverside tracking

Danish E-commerce company Ecooking and agency Obsidian Digital used Stape to increase measureable conversions in Google Ads by 53% - enabling growth by properly identifying profitable campaigns that were not looking so with limited tracking because of ITP and Adblockers.

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EU-owned proxy server for sGTM or how to use Google Analytics GDPR compliant way

Learn how to use Google Analytics in a GDPR-compliant way with our new 100% European server GTM hosting.

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Twitter conversion API tag for sGTM

In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.

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Facebook offline conversion using server GTM

A step-by-step guide on how to send data to Facebook Offline Conversion using Server Google Tag Manager Container.

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Pinterest conversion API

Pinterest recently released a beta version of Pinterest Conversion API. Learn how to set up Pinterest CAPI using stape tag for server Google Tag Manager container.

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Server-side cross-domain tracking using Cookie reStore tag

Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.

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Outbrain server-to-server tracking using sGTM

The stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.

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Server-side GTM with multiple domains

In this blog post, I will try to cover all questions related to server-side tagging for multi-domains and show how to set up a multi-domain tagging server using stape.

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Write data to Firestore from server Google Tag Manager

This blog post will show how to write data to Firestore from the server Google Tag Manager container. I’ll also show how to use the Firestore Writer tag and Firestore Lookup variable to enrich server-side data.

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Read data from Google Sheet to server Google Tag Manager

How to read data from a Google Sheet and use it inside your server-side Google Tag Manager setup.

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How to connect Google Service Account to stape

Learn how to create a Google Service Account and connect it to your stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.

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Consent mode in server Google Tag Manager

In this guide, we want to talk about consent mode, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.

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How to start with server-side tracking

If you are new to the server-side world, this blog post will help you. It will cover server-side tracking benefits, server gtm, different use cases, and the advantages of stape hosting.

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Avoid Google Tag Manager blocking by Adblockers

Find out how to use server-side tracking with Google Tag Manager and avoid being blocked by AdBlocker.

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How to prevent your Google Analytics data from being blocked by ad blockers

You’ve probably noticed that data about your website users and conversions collected by different analytics tools might vary. Most of the time, you’ll see that the purchase number in Google Analytics is lower than in your CRM. Where this data discrepancy comes from, why is it happening, and how to fix it?

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How to export Google Universal Analytics raw data to BigQuery

For Google Universal Analytics, Google still has not provided free options to export raw data to BigQuery or any other database for that matter. But what if you don’t have plans to migrate to GA4 and want to get the benefits of BigQuery raw data? I decided to solve this question with GTM Server Side tagging and created this how-to article for you.

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How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container

In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.

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How to set up Google Analytics with Google Tag Manager Server-Side Container?

Google Tag Manager server container has close integration with Universal Analytics. When you set up GTM server tagging, you will see that Universal Analytics Client is created by default. In this article, we will discuss the benefits and possibilities that server-side Google Analytics offers. And also, how to configure Google Analytics in your Google Tag Manager Server account.If you don’t have a GTM server container yet, please follow this instruction on how to launch it on your website. If you are still not sure what GTM server tagging is and how it can benefit your website tracking system, please read this blog post.

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