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What's new in Amazon advertising for 2025?

Amazon Advertising for 2025: features, ad types, costs & strategies to succeed.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jun 24, 2025

Facebook ads for real estate: advanced 2025 guide

Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.

Maryna Semidubarska

Maryna Semidubarska

Jun 17, 2025

Marketing ROI: calculation, benchmarks, and strategies to improve it

Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.

Maryna Semidubarska

Maryna Semidubarska

May 27, 2025

Guide on Microsoft Bing Ads + improvement tips

Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.

Uliana Lesiv

Uliana Lesiv

May 22, 2025

Who can benefit from Snapchat Ads (with examples)

Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.

Tymofii Sankov

Tymofii Sankov

May 7, 2025

Digital marketing analytics explained: what you need to know in 2025

Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2025.

Liudmyla Kharchenko

Liudmyla Kharchenko

Apr 25, 2025

How to Improve PPC Performance | Guide for 2025

Boost your PPC performance in 2025 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.

Oksana Pochapska

Oksana Pochapska

Apr 23, 2025

10 tips how to optimize Facebook Ads for better performance in 2025

Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2025.

Oksana Pochapska

Oksana Pochapska

Apr 7, 2025

Spotify ads | pros and cons and how much cost?

Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.

Oksana Pochapska

Oksana Pochapska

Mar 24, 2025

Marketing Data Enrichment

Enhance your marketing strategy with data enrichment. Improve targeting, personalization, and decision-making with enriched customer insights.

Oksana Pochapska

Oksana Pochapska

Mar 14, 2025

What should marketers expect from Snapchat Ads?

Read about Snapchat advertising and why it is a good alternative to the most popular platforms. Check which type of ad better fits your needs.

Tymofii Sankov

Tymofii Sankov

Mar 7, 2025

Targeted advertising: what is and how to improve?

This guide explains effective strategies for identifying the right audience, optimizing your ads, and achieving better results.

Oksana Pochapska

Oksana Pochapska

Feb 26, 2025

Marketing attribution models: which one to choose in 2025

In this post, you will learn how choosing the right marketing attribution model in 2025 can help you optimize cross-channel attribution for better ROI.

Liudmyla Kharchenko

Liudmyla Kharchenko

Feb 26, 2025

Data trends in digital marketing for 2025

Check the main trends (such as first-party tracking, offline data collection, and building trust) in digital marketing and the challenges you may face in 2025. Bonus: list of the solutions to find the one that suits your needs.

Uliana Lesiv

Uliana Lesiv

Feb 19, 2025

How to Improve Google Ads Performance in 2025

Improve Google Ads performance with Stape’s tutorial. Check Google Ads optimization strategies you should try in 2025 and boost your ad campaigns.

Uliana Lesiv

Uliana Lesiv

Feb 3, 2025

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