Marketing insights
Server-side tracking events and conferences worth attending
Compare top server-side tracking, analytics, and measurement events, including Stape Relay, MeasureCamp, SUPERWEEK, and Google events.
By Maryna SemidubarskaOct 16, 2026
Marketing & Privacy insights
Playbooks & Free PDFs
Server-side tracking setup checklist: from first step to launch
Download the checklist and follow a clear setup path for server-side tracking with Stape – from preparation and sGTM setup to integrations, testing, and launch.
By Uliana Lesiv, Mariia AkrybaiOct 15, 2026
Privacy
Google Tag Manager GDPR compliance: a complete guide
Make Google Tag Manager GDPR compliant: consent signals, CMP setup, Consent Mode v2, common mistakes, and server-side tracking for full control.
By Usman QureshiOct 5, 2026
For agencies
How to add server-side tracking as a service at your agency
Learn how to turn server-side tracking into an agency service that includes audits, implementation, and ongoing support.
By Josh SilverbauerOct 1, 2026
Marketing insights
ROAS vs POAS: which metric to use?
ROAS measures ad revenue, while POAS measures profit. Compare both formulas and see how Stape helps you send revenue and profit data to ad platforms.
By Maryna SemidubarskaSep 25, 2026
Marketing insights
Common server-side tracking misconceptions agencies should address before implementation
Server-side tracking misconceptions agencies should clear up before implementation – covering ad blockers, consent, cookie lifetimes, and conversion recovery in detail.
By Josh SilverbauerSep 3, 2026
Privacy
The data odyssey: why half of your hits never make it home
See why your data's trip from browser to CRM plays out like a mythological epic, and how first-party tagging keeps signals from getting lost at sea.
By Josh SilverbauerJul 31, 2026
Marketing insights
How to fight and prevent ad fatigue in 2026?
Spot ad fatigue early, refresh creatives, add server-side tracking, and protect campaign performance.
By Maryna SemidubarskaJul 24, 2026
Playbooks & Free PDFs
eBook: server-side tracking, what it is and how to implement it
Get more complete conversion data and clearer ad results with Stape’s free eBook on server-side tracking.
By Maryna SemidubarskaJul 14, 2026
Playbooks & Free PDFs
Agency pitch template: how to sell server-side tracking to clients
Download the agency pitch template to promote server-side tracking with confidence: discovery questions, objection handling, proof points.
By Ira HolubovskaJun 29, 2026
Marketing insights
Martech tools, solutions, and trends for 2026
Martech tools that help teams track campaigns, manage customer data, automate messages, and improve reporting.
By Maryna SemidubarskaJun 15, 2026
For agencies
Server-side tracking for agencies: best practices for smooth client setups
Agencies can make server-side tracking easier with Stape to deliver with a clear process for setup, QA, reporting, and client account management.
By Maryna SemidubarskaSep 2, 2026
Marketing insights
7 extra services every marketing agency should offer in 2026
Extra services agencies can offer in 2026: server-side tracking with Stape, analytics, AI implementation, and CRM/CMS integrations.
By Maryna SemidubarskaMay 20, 2026
