Enricher power-up

Enricher is a Stape power-up that stores data from incoming requests and uses it to enrich future requests with missing or incomplete information. It helps you get a more complete user profile, improve event data match quality score, and link user actions between devices or with offline data sources.

Enricher power-up is available on the Pro plan or higher. You can access and activate the power-up directly within your Stape container. Navigate to the Power-ups section → next to Enricher, click Use. 

Enricher automatically saves selected datapoints (first-, last-names, address, email, etc.) from incoming requests. When a new request comes in with missing fields, Enricher checks its stored dataset and fills in the gaps using previously collected data.

This process happens in the background and requires minimal configuration.

• See a complete user journey by storing and reusing previously collected data. Enricher automatically eliminates data gaps by enriching events with historical information. It results in more complete, consistent event data and a clearer view of the customer journey.
• Improve event match quality across platforms. When your goal is to increase match rates for platforms like Meta or Google, Enricher power-up enriches incoming events with known user identifiers, even if they are missing in the current request. As a result, you get better identity matching and improved attribution accuracy. These factors impact the data match quality score.
• Improve the attribution of online activities to offline sales. Enricher connects online interactions with offline conversions by filling in missing user data and linking fragmented touchpoints. This helps you understand which digital actions actually drive in-store or CRM-recorded sales.
• Get more accurate cross-device tracking. The power-up unifies user activity across devices by enriching requests with known identifiers. This allows you to recognize the same user on mobile, desktop, and tablet.

Improve your data quality and get better insights with Enricher. Activate it in just a few clicks and start building a complete user journey without gaps!

• How to configure Enricher power-up