sGTM
How to set up server-side tracking
Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.
By Ivanna HolubovskaJul 2, 2026
AI traffic
Adapt tracking for the AI era
Stape helps you measure AI crawler activity, filter non-human traffic from marketing data, and keep tracking more resilient as AI browsers block scripts by default.
Benefits
Keep AI traffic from distorting your data
Identify AI crawler activity
Measure visits from AI crawlers, AI search engines, and AI agents to understand how they interact with your website.
Separate bots from real users
Filter crawler and bot activity before it pollutes analytics, audiences, and ad platform signals.
Protect marketing data quality
Keep reports, attribution, and campaign optimization focused on real user behavior instead of automated traffic.
Adapt to AI browser restrictions
Make tracking more resilient when AI browsers block standard analytics scripts, strip cookies, or limit client-side execution.
Best guides to adapt for AI traffic
BlogUse cases
Advanced bot traffic guide: filtering, prevention, and blocking
Read about the main types of bot traffic, the most effective ways to prevent it, and how Stape can help you to minimize its effect.
By Tymofii SankovAug 23, 2026
AI/MCP
Understanding AI browser tracking: marketer and analyst guide
AI browsers mimic Chrome, skewing your data. Check tracking challenges and why identifying AI-driven traffic often remains uncertain.
By Uliana LesivFeb 6, 2026
AI/MCP
How to track AI traffic with Stape
Identify traffic from AI tools and bots, set up the AI Traffic Detection power-up, and send AI traffic data to GA4, Matomo, and other analytics tools.
By Uliana LesivSep 29, 2026
Results you can achieve improving site performance with Stape
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%More complete tracking data
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%Less unassigned traffic
Case studies
Trusted by tracking experts and growing teams
OMRON Healthcare EMEA was losing data due to tracking restrictions. With Stape, it captured 20–30% more events, improved attribution precision by 20–30%, and increased conversion tracking reliability by 15–25%.
30%
More user events captured
ApriL Parfumerie replaced a complex Google Cloud tracking setup with Stape. Server-side tracking reduced data loss and increased conversions tracked by Meta Ads by 40–50%.
50%
More conversions tracked
Around 20% of Herzlack’s sales were not tracked. With Stape, the setup increased ROAS by 37%, reduced CPA by 20%, and improved Event Match Quality by 10%.
37%
Increase in ROAS
The Stape setup for Handyhand and HappyHelper captured completed services and final payments, increasing measured marketplace events by over 50%.
50%
Increase in tracked events
Finobo increased measured leads from 10–15% to 80–85% with server-side tracking through Stape and Meta Conversions API.
8.5x
more leads tracked
FAQ
