sGTM
How to set up server-side tracking
Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.
By Ivanna HolubovskaJul 2, 2026
Privacy & Compliance
Build compliant server-side tracking
Use Stape to process tracking data in a secure server-side layer, manage what gets shared with vendors, and support privacy requirements across your marketing stack.
Benefits
Stay aligned with global data regulations
Strengthen privacy compliance
Use server-side tracking with enterprise-level security and compliance support, including ISO 27001, SOC 2, HIPAA, and DORA.
Control what data gets shared
Decide which user data is sent to each platform instead of relying on traditional tracking pixels that collect any data from your site.
Remove sensitive user information
Anonymize, pseudonymize, or delete user data before it reaches advertising, analytics, or marketing vendors.
Build trust with users
Process tracking data through secure servers to reduce the risk of data leaks, misuse, or unnecessary exposure.
Best guides to support privacy and compliance
BlogAnalytics platforms
How to anonymize user data in Google Analytics 4
Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.
By Ira HolubovskaSep 15, 2025
Privacy
How to make your tracking HIPAA-Compliant: strategies for healthcare companies
See how healthcare teams can protect PHI, review tracking risks, and build a HIPAA-aligned server GTM setup with Stape.
By Maryna SemidubarskaSep 4, 2026
Reliable infrastructure to handle your data
012345678901234567890123456789
012345678901234567890123456789
+Server locations for multi-zone routing
012345678901234567890123456789
+Security certifications and compliance frameworks
012345678901234567890123456789
B+Requests per day
Case studies
Trusted by tracking experts and growing teams
OMRON Healthcare EMEA was losing data due to tracking restrictions. With Stape, it captured 20–30% more events, improved attribution precision by 20–30%, and increased conversion tracking reliability by 15–25%.
30%
More user events captured
ApriL Parfumerie replaced a complex Google Cloud tracking setup with Stape. Server-side tracking reduced data loss and increased conversions tracked by Meta Ads by 40–50%.
50%
More conversions tracked
Around 20% of Herzlack’s sales were not tracked. With Stape, the setup increased ROAS by 37%, reduced CPA by 20%, and improved Event Match Quality by 10%.
37%
Increase in ROAS
The Stape setup for Handyhand and HappyHelper captured completed services and final payments, increasing measured marketplace events by over 50%.
50%
Increase in tracked events
Finobo increased measured leads from 10–15% to 80–85% with server-side tracking through Stape and Meta Conversions API.
8.5x
more leads tracked
FAQ
