Analytics platforms
Learn how to set up Google Ads Enhanced Conversions and server-side GA4: step-by-step configuration, use cases, and the latest Google updates.
By Ivanna HolubovskaOct 9, 2026
Consent mode
Setting up Consent Management with Axeptio and GTM includes creating a banner, integrating Axeptio with the server GTM, and adding the banner to the website.
By Uliana LesivOct 8, 2026
CRM
Find out what a third-party cookie is, why it matters, and will server-side tracking will be able to transit the world without them.
By Ira HolubovskaOct 6, 2026
Tracking
Create a data layer for server-side Google Tag Manager to keep tracking reliable as browser restrictions make traditional web analytics more challenging.
By Ira HolubovskaOct 6, 2026
Tracking
Set up Nuvemshop conversion tracking with Stape. Connect your store to web and server-side GTM, enrich data, and improve tracking reliability.
By Mykhailo ZernovOct 6, 2026
TikTok
This article will describe how to use the TikTok events API. You will learn about what it is and why you need it for accurate event tracking.
By Ira HolubovskaOct 6, 2026
Compliance insights
What cookies do and why they matter. How cookies are affected by the GDPR, CCPA, ePrivacy Directive and ePrivacy Regulation. Cookie compliance best practices.
By Liudmyla KharchenkoOct 5, 2026
Tracking
Learn how to use server-side tracking to comply with GDPR. Tips on using consent mode in the server GTM and protecting users' data included.
By Ira HolubovskaOct 5, 2026
Compliance insights
Make Google Tag Manager GDPR compliant: consent signals, CMP setup, Consent Mode v2, common mistakes, and server-side tracking for full control.
By Usman QureshiOct 5, 2026
Compliance insights
Cookie banners are essential for GDPR, CPRA, and LGPD compliance. Learn how to create a cookie banner, ensure consent, and protect your website from fines.
By Uliana LesivOct 5, 2026
Compliance insights
Discover what PII is, and how you can ensure compliance with data privacy regulations, safeguarding customer trust and protecting your business from legal risks.
By Liudmyla KharchenkoOct 5, 2026
Wordpress
WordPress server-side tracking with Stape’s GTM container templates ensures accurate data collection, ad-block resistance, and seamless event tracking setup.
By Ivanna HolubovskaOct 2, 2026
Tracking
Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.
By Uliana LesivOct 2, 2026
