CRM
Salesforce and Facebook Conversions API integration guide
Send Salesforce lead updates and offline sales to Meta Conversions API. Compare setup options, follow the steps, and check that your data reaches Meta.
By Maryna SemidubarskaOct 23, 2026
Guides
Ad platforms
Everyone's talking about Google Data Manager: do you really need it?
Google Data Manager is a tool for sending first-party data to Google Ads. Learn how its UI and API work with server-side tracking and Customer Match.
By Manisha MistryOct 22, 2026
CMS
Shopify same-origin tracking: checkout limits and fixes
Shopify checkout blocks same-origin tracking requests. Learn why and how a hybrid setup solves this problem.
By Uliana Lesiv, Dan MurovOct 19, 2026
Ad platforms
We analyzed 50+ Facebook server-side tracking setups: 7 biggest findings
What can 50+ real-world Meta tracking setups teach us? Explore the patterns we observed and practical recommendations for better server-side tracking.
By Tymofii SankovOct 14, 2026
CMS
Complete Nuvemshop conversion tracking guide: how to set up the Nuvemshop app
Set up Nuvemshop conversion tracking with Stape. Connect your store to web and server-side GTM, enrich data, and improve tracking reliability.
By Mykhailo ZernovOct 6, 2026
CMS
Best WordPress plugins for your website in 2027
Compare WordPress plugins for tracking, SEO, security, speed, and sales. See what each tool does, who it suits, and which features cost extra.
By Maryna SemidubarskaOct 2, 2026
sGTM
To deduplicate or not to deduplicate...That's the question
Event deduplication prevents duplicate conversions from browser and server events. Learn when you need it for Meta, LinkedIn, Google Ads, and more.
By Manisha MistrySep 30, 2026
AI/MCP
How to track AI traffic with Stape
Identify traffic from AI tools and bots, set up the AI Traffic Detection power-up, and send AI traffic data to GA4, Matomo, and other analytics tools.
By Uliana LesivSep 29, 2026
CMS
Best Shopify apps to grow your store in 2026
Explore the best Shopify apps for tracking, marketing, reviews, shipping, and more. Compare practical benefits and pricing to find what fits your store.
By Tymofii SankovSep 28, 2026
CMS
Shopify tracking: debunking common myths and misconceptions
Debunk 4 Shopify tracking myths and learn how to track checkout events with Custom Web Pixels, automate GTM setup, customize data, and debug checkout.
By Uliana LesivOct 19, 2026
Use cases
Multi-domain tracking: five best practices to make it work
Multi-domain tracking means tracking visitors, consent, and conversions across more than one domain. Five practices to set it up correctly, step by step.
By Luc NugterenSep 16, 2026
CMS
Shopify Customer Events explained & setup guide
Learn how Shopify Customer Events work, set up apps and custom pixels, connect Customer Events with GTM, and extend your setup with server-side tracking.
By Tymofii SankovSep 15, 2026
CRM
Tracking lead quality from CRM to GA4
A form submission is step one, not the whole story. See how to connect website enquiries with CRM updates to measure lead quality and sales outcomes in GA4.
By Usman QureshiSep 14, 2026
