Facebook tracking guide for 2026
In our end-to-end guide on Facebook ads find out how you can track ad campaign performance in 2026 and what tracking strategies to try.
By Uliana LesivSep 29, 2026
Guides
Facebook
Meta CAPI Gateway
Facebook server-side tracking setup options comparison
Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversions API with their use cases.
By Ivanna HolubovskaSep 29, 2026
Facebook
Facebook offline conversion using server GTM
Track offline Facebook conversions by setting up offline tracking via Google Tag Manager. This guide walks you through the full setup step by step.
By Ira HolubovskaSep 29, 2026
Tracking
How to track AI traffic with Stape
Identify traffic from AI tools and bots, set up the AI Traffic Detection power-up, and send AI traffic data to GA4, Matomo, and other analytics tools.
By Uliana LesivSep 29, 2026
Analytics platforms
Setting up profit on ad spend (POAS) tracking using AI
Set up POAS Google Ads tracking with server GTM and Firestore: report profit instead of revenue as the conversion value, without exposing profit values in the browser.
By Alex HeldSep 28, 2026
Google Ads
A guide on how to set up Google Ads conversion tracking in 2026
A step-by-step guide to conversion tracking Google Ads setup: configure the conversion tag in GTM, plus fixes for firing, duplication, and reporting issues.
By Tymofii SankovSep 28, 2026
Tracking
Set up Google Tag Manager in 5 minutes
Set up Google Tag Manager in 5 minutes, step by step: configure server & web containers and create GTM tags using a free Setup Wizard tool.
By Uliana LesivSep 28, 2026
Stape features
Auto convert of webhook’s data in XML to JSON with Stape’s power-up
Check the use case for XML to JSON power-up by Stape and convert webhook’s data in XML easily.
By Uliana LesivSep 28, 2026
Facebook
Facebook Event Match Quality – what it is and how to improve it
Learn what affects your Meta Event Match Quality score, what user data to send, and how to improve it, even without technical skills.
By Ira HolubovskaSep 28, 2026
Shopify
Best Shopify apps to grow your store in 2026
Explore the best Shopify apps for tracking, marketing, reviews, shipping, and more. Compare practical benefits and pricing to find what fits your store.
By Tymofii SankovSep 28, 2026
Shopify
Shopify tracking: debunking common myths and misconceptions
Debunk 4 Shopify tracking myths and learn how to track checkout events with Custom Web Pixels, automate GTM setup, customize data, and debug checkout.
By Uliana LesivSep 22, 2026
Tracking
What is Google Tag Manager server-side tracking?
GTM server-side tagging improves data accuracy, performance and privacy by sending tracking data via your server.
By Ira HolubovskaSep 18, 2026
Tracking
Make your A/B tests smarter with server-side tracking
Improve your marketing with server-side A/B testing. Collect accurate data and achieve better results by implementing server-side tracking for your experiments.
By Liudmyla KharchenkoSep 18, 2026
