sGTM
To deduplicate or not to deduplicate...That's the question
Event deduplication prevents duplicate conversions from browser and server events. Learn when you need it for Meta, LinkedIn, Google Ads, and more.
By Manisha MistrySep 30, 2026
Guides
sGTM
Server-side tracking doesn't stay fixed: how to maintain, monitor, and debug after launch
Deploying server-side tracking is just the start. Learn how to keep your client's data accurate over time with a repeatable three-step troubleshooting loop.
By Manisha MistrySep 2, 2026
sGTM
Stitching users across sessions with Stape just got easier
Check out how Stape's Enricher power-up matches visitors using six identifiers and fills in missing data to boost Event Match Quality.
By Manisha MistryAug 31, 2026
sGTM
Subdomain, same-origin, or default? How to pick the right server-side domain
Server-side GTM domain options explained: default, subdomain, and same-origin, with differences in cookies, Safari ITP impact, and tracking performance.
By Manisha MistryApr 30, 2026
sGTM
Stripe purchase tracking via sGTM: a step-by-step guide
Track Stripe Checkout purchases using sGTM. Send complete revenue, user, and session data to GA4 and Meta without exposing your secret key.
By Kristian Krogh BangApr 16, 2026
sGTM
Profit tracking with sGTM and Data Store: a complete guide
Learn how to track real profit using server-side GTM and Data Store. Build accurate, margin-based tracking and improve ad performance across Google Ads, Meta, and GA4.
By Luc NugterenMar 30, 2026
sGTM
How does server-side tagging work?
Server-side tracking sends website events to a server container, then forwards them to analytics and ad platforms.
By Maryna SemidubarskaSep 30, 2026
sGTM
New customer tracking with sGTM and Data Store: a complete guide
Accurately track new vs. returning customers with server-side GTM and Data Store. Build a first-party identity system and improve Meta & Google Ads bidding.
By Luc NugterenMar 4, 2026
sGTM
How to set up Eulerian with server GTM
Install the Eulerian template in GTM, configure the tag, add GA4 triggers, and send events through your Stape-hosted server container.
By Maryna SemidubarskaJan 5, 2026
sGTM
Web tracking explained: infographics
The full web tracking process explained: from user actions and tracking layers to Conversions API, data flow, compliance, and main marketing KPIs.
By Maryna SemidubarskaNov 13, 2025
sGTM
Make your A/B tests smarter with server-side tracking
Improve your marketing with server-side A/B testing. Collect accurate data and achieve better results by implementing server-side tracking for your experiments.
By Liudmyla KharchenkoSep 18, 2026
sGTM
How Google Tag Manager's preview mode helps you check and debug tags
Google Tag Manager preview and debug mode lets you test tags before they go live, showing fired tags, sent data, and errors for quick fixes.
By Maryna SemidubarskaSep 2, 2026
sGTM
What are the /set_cookie requests in server-side Google Tag Manager (GTM)?
/set_cookie requests in GTM manage first- and third-party cookies. Learn how they work and why they’re essential for server-side tagging.
By Giovani Ortolani BarbosaOct 9, 2025
