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How to set up server-side tracking
Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.
By Ivanna HolubovskaJul 2, 2026
Attribution
Track more of the journey from click to conversion
Stape helps connect more customer touchpoints across visits, devices, and online/offline conversions, so you can see which channels actually drive results.
Benefits
See the full customer journey more clearly
Keep more visits connected over time
Use durable server-set cookies to recognize returning users for longer and attribute conversions to the right campaigns and channels.
Reduce gaps from tracking restrictions
Make tracking more resilient to browser limits and ad blockers, so fewer touchpoints are lost and less traffic ends up unassigned.
Enrich incomplete events
Add stored user context when current events are missing key details, helping create more complete and consistent attribution data.
Attribute offline outcomes
Connect online activity to CRM deals, phone orders, in-store purchases, and other offline conversions to see the full impact of your marketing.
Best guides to improve attribution
BlogAnalytics platforms
Avoid the harmful impact of ad blockers on your website tracking code
Overcome GA4 ad blocks with adblock detection bypass via Stape’s Custom Loader. Encrypt requests for accurate tracking. Measure data recovery with Requests Analytics.
By Ivanna HolubovskaJun 26, 2026
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Stitching users across sessions with Stape just got easier
Check out how Stape's Enricher power-up matches visitors using six identifiers and fills in missing data to boost Event Match Quality.
By Manisha MistryAug 31, 2026
Privacy
Extend cookie lifetime using server-side Google Tag Manager
Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
By Ira HolubovskaAug 4, 2026
Average results upon switch to server-side tracking
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%Conversions recovered
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%Less unassigned traffic
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%More complete tracking data
Case studies
Trusted by tracking experts and growing teams
OMRON Healthcare EMEA was losing data due to tracking restrictions. With Stape, it captured 20–30% more events, improved attribution precision by 20–30%, and increased conversion tracking reliability by 15–25%.
30%
More user events captured
ApriL Parfumerie replaced a complex Google Cloud tracking setup with Stape. Server-side tracking reduced data loss and increased conversions tracked by Meta Ads by 40–50%.
50%
More conversions tracked
Around 20% of Herzlack’s sales were not tracked. With Stape, the setup increased ROAS by 37%, reduced CPA by 20%, and improved Event Match Quality by 10%.
37%
Increase in ROAS
The Stape setup for Handyhand and HappyHelper captured completed services and final payments, increasing measured marketplace events by over 50%.
50%
Increase in tracked events
Finobo increased measured leads from 10–15% to 80–85% with server-side tracking through Stape and Meta Conversions API.
8.5x
more leads tracked
FAQ
