Shopify app

The Stape Server GTM app allows you to easily add GTM snippet to all pages of your Shopify shop, use Cookie Keeper Stape power-up, add dataLayer for your ecommerce events and use webhooks for purchase or refund events.

Features of the Stape Server GTM app

Insert GTM snippet on all website pages

In the Generate tab are all the settings related to installing the GTM snippet on all pages of your Shopify shop.

Transfer e-commerce and user information to the data layer

In the Data Layer tab, you can view the events available for activation and configuration.

Send webhooks to the server GTM container

Configure sending purchase and/or refund webhooks.

Automatically create and fill the Customer List in Google Ads

Configuring the Customer Match tab will create a new Customer List in Google Ads.

Benefits of Stape Server GTM:

1. Increases cookie’s lifetime.
2. Makes tracking script invisible to ad blockers.
3. Enriches data layer with e-commerce events and user data.
4. Sends webhooks to server Google Tag Manager container.
5. Adds web Google Tag Manager script to your site in no time.

Useful links

1. Server-side tagging for Shopify

2. Facebook Conversions API for Shopify

3. Server-side Google Analytics 4 for Shopify

4. How to achieve 100% accurate tracking on Shopify with sGTM and Stape Store

5. Set up automatic Google Customer Match Lists