sGTM
How to set up server-side tracking
Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.
By Ivanna HolubovskaJul 2, 2026
Enrichment
Enrich user data with server-side tracking
Stape helps add stored, CRM, offline, and first-party data to events, so analytics and ad platforms receive more complete customer signals.
Benefits
Turn basic events into richer marketing signals
Improve event match quality
Add stored user identifiers to incoming events when they are missing, helping ad platforms match conversions more accurately.
Link online activity to offline sales
Enrich offline conversions with missing user data to understand which digital actions drive CRM-recorded deals or in-store sales.
Recognize users across devices
Use known identifiers to connect activity across mobile, desktop, and tablet, giving you a more accurate view of user behavior.
Connect fragmented customer data
Bring together website, CRM, order, session, and offline data to create a clearer view of user activity.
Best guides to implement enrichment
BlogsGTM
Stitching users across sessions with Stape just got easier
Check out how Stape's Enricher power-up matches visitors using six identifiers and fills in missing data to boost Event Match Quality.
By Manisha MistryAug 31, 2026
sGTM
Building a custom CDP and enriching event data using server-side GTM
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
By Ira HolubovskaSep 12, 2025
Use cases
Data Store use cases: how it supports your tracking needs
Data Store is a built-in database for sGTM users that helps with duplicate checks, cross-domain tracking, POAS, CDP setup, and data storage.
By Mykhailo ZernovSep 9, 2026
Average results after server-side enrichment
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.5/10Meta EMQ
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%More complete tracking data
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%Less unassigned traffic
Case studies
Trusted by tracking experts and growing teams
OMRON Healthcare EMEA was losing data due to tracking restrictions. With Stape, it captured 20–30% more events, improved attribution precision by 20–30%, and increased conversion tracking reliability by 15–25%.
30%
More user events captured
ApriL Parfumerie replaced a complex Google Cloud tracking setup with Stape. Server-side tracking reduced data loss and increased conversions tracked by Meta Ads by 40–50%.
50%
More conversions tracked
Around 20% of Herzlack’s sales were not tracked. With Stape, the setup increased ROAS by 37%, reduced CPA by 20%, and improved Event Match Quality by 10%.
37%
Increase in ROAS
The Stape setup for Handyhand and HappyHelper captured completed services and final payments, increasing measured marketplace events by over 50%.
50%
Increase in tracked events
Finobo increased measured leads from 10–15% to 80–85% with server-side tracking through Stape and Meta Conversions API.
8.5x
more leads tracked
FAQ
