sGTM
How to set up server-side tracking
Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.
By Ivanna HolubovskaJul 2, 2026
Site performance
Improve site speed with server-side tracking
Move more tracking work from the browser to the server to reduce script load, improve page responsiveness, and support stronger Core Web Vitals.
Benefits
Keep tracking from slowing down your website
Reduce browser-side workload
Move eligible tags and vendor requests to the server, so visitors’ browsers have less third-party code to download, parse, and execute.
Improve Core Web Vitals
Reduce main-thread blocking and external requests to support faster loading and more responsive page interactions.
Create a better user experience
Help pages load and respond faster, making it easier for visitors to browse, engage, and complete conversions.
Support stronger SEO performance
Improve the page experience and Core Web Vitals that Google’s ranking systems consider, while keeping content quality and relevance central.
Best guides to improve site performance
BlogGTM
How to reduce JavaScript files of GTM in PageSpeed Insights
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
By Uliana LesivSep 4, 2025
sGTM
How to add a custom domain to the Google Tag Manager server container
Add a custom domain to your GTM server container. Step-by-step guide for subdomain & same-origin methods to improve tracking.
By Ira HolubovskaMay 15, 2026
sGTM
Improving website page speed with the help of server-side Google Tag Manager
Server-side GTM PageSpeed improvements are real: moving tags off the browser reduces load time, improves Core Web Vitals, and gives you cleaner data.
By Ira HolubovskaJul 1, 2026
Results you can achieve improving site performance with Stape
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+Points increase in Google PageSpeed Insights score
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msResponse times via Global CDN
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%Reduction in client-side tracking JavaScript payload
Case studies
Trusted by tracking experts and growing teams
OMRON Healthcare EMEA was losing data due to tracking restrictions. With Stape, it captured 20–30% more events, improved attribution precision by 20–30%, and increased conversion tracking reliability by 15–25%.
30%
More user events captured
ApriL Parfumerie replaced a complex Google Cloud tracking setup with Stape. Server-side tracking reduced data loss and increased conversions tracked by Meta Ads by 40–50%.
50%
More conversions tracked
Around 20% of Herzlack’s sales were not tracked. With Stape, the setup increased ROAS by 37%, reduced CPA by 20%, and improved Event Match Quality by 10%.
37%
Increase in ROAS
The Stape setup for Handyhand and HappyHelper captured completed services and final payments, increasing measured marketplace events by over 50%.
50%
Increase in tracked events
Finobo increased measured leads from 10–15% to 80–85% with server-side tracking through Stape and Meta Conversions API.
8.5x
more leads tracked
FAQ
