sGTM
How to set up server-side tracking
Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.
By Ivanna HolubovskaJul 2, 2026
Conversion recovery
Build more reliable conversion tracking
Send user data from your server to analytics and ad platforms with Stape, helping recover lost conversion signals caused by ad blockers, network errors, and browser limitations.
Benefits
Recover conversion data your business can use
Capture more real conversions
Recover conversion events that browser-only tracking can miss, so analytics and ad platforms work with a more complete dataset.
Improve paid campaign optimization
Send stronger conversion signals to ad platforms, helping campaigns learn from more real outcomes and optimize with greater confidence.
Make reporting more trustworthy
Reduce gaps caused by ad blockers, browser limits, and failed requests, so performance metrics better reflect user actions.
Strengthen attribution decisions
Connect more conversion activity to the right campaigns and channels, so you can understand what drives results and where to invest.
Best guides to improve conversion recovery
BlogAnalytics platforms
Avoid the harmful impact of ad blockers on your website tracking code
Overcome GA4 ad blocks with adblock detection bypass via Stape’s Custom Loader. Encrypt requests for accurate tracking. Measure data recovery with Requests Analytics.
By Ivanna HolubovskaJun 26, 2026
sGTM
Stitching users across sessions with Stape just got easier
Check out how Stape's Enricher power-up matches visitors using six identifiers and fills in missing data to boost Event Match Quality.
By Manisha MistryAug 31, 2026
Privacy
Extend cookie lifetime using server-side Google Tag Manager
Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
By Ira HolubovskaAug 4, 2026
Average results upon switch to server-side tracking
+
012345678901234567890123456789
012345678901234567890123456789
%Conversions recovered
-
012345678901234567890123456789
012345678901234567890123456789
%CPA reduction
+
012345678901234567890123456789
012345678901234567890123456789
%ROAS increase
Case studies
Trusted by tracking experts and growing teams
OMRON Healthcare EMEA was losing data due to tracking restrictions. With Stape, it captured 20–30% more events, improved attribution precision by 20–30%, and increased conversion tracking reliability by 15–25%.
30%
More user events captured
ApriL Parfumerie replaced a complex Google Cloud tracking setup with Stape. Server-side tracking reduced data loss and increased conversions tracked by Meta Ads by 40–50%.
50%
More conversions tracked
Around 20% of Herzlack’s sales were not tracked. With Stape, the setup increased ROAS by 37%, reduced CPA by 20%, and improved Event Match Quality by 10%.
37%
Increase in ROAS
The Stape setup for Handyhand and HappyHelper captured completed services and final payments, increasing measured marketplace events by over 50%.
50%
Increase in tracked events
Finobo increased measured leads from 10–15% to 80–85% with server-side tracking through Stape and Meta Conversions API.
8.5x
more leads tracked
FAQ
