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ROAS calculatorfree

Evaluate the impact of implementing server-side tracking on calculating ROAS and improving your CPA metrics.

Your online advertising budget per month
Specify the total monthly spend on online advertising. For more accurate calculations, specify only the data for those platforms that you plan to transfer to the server-side tracking.
$1000$3000$5000$10,000$30,000
The number of conversions from online advertising that you get per month
Specify the total number of online conversions per month (purchases/lead requests/etc.) that you receive from paid advertising sources. For a more accurate calculation, only include conversions from sources you plan to track using server-side tracking.
50150300600900

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Boost your ROAS with Stape's server-side tracking

Use our CPA calculator to get instant results and discover your potential savings with server-side tracking. See what you can achieve with Stape for optimized performance.

Here’s what you get

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Improved attribution accuracy

Experience precise tracking without any guesswork and ensure reliable insights.

First-party data tracking

Maintain full control over your data while staying compliant with privacy regulations.

Cost efficiency

Save money by reducing wasted ad spend with more accurate tracking and smarter optimization decisions.

Trusted by top marketers

How does ROAS work?

ROAS (Return on Ad Spend) shows how effectively your advertising budget turns into revenue.

It’s calculated by combining a few key data points about your campaigns:

  • Revenue from ads

    The total income generated directly from your ad campaigns over a specific time period.

  • Ad spend

    The total amount of money you spent on those campaigns.

RoasMan

Case studies

37% ROAS increase and 20% CPA reduction with Stape | ZweiDigital

Find out how ZweiDigital and Herzlack improved campaign efficiency with Stape, increasing ROAS and lowering CPA.

Oksana Pochapska

Oksana Pochapska

Mar 18, 2025

24% more Google Ads conversions from a 4.5-month A/B test: server-side GTM vs client-side | seoplus+

Using Stape Analytics, seoplus+ compared client vs server GTM, recovering + 24% conversions, improving tracking accuracy and marketing performance.

Anastasiia Chorna

Anastasiia Chorna

Oct 13, 2025

24% lower cost per purchase and 32% higher ROAS for SportSpar | ZweiDigital

Learn how SportSpar used server-side GTM with Stape to achieve a 32% ROAS improvement. This case study details their Facebook Pixel and Conversions API setup.

Ivanna Holubovska

Ivanna Holubovska

May 16, 2024

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