sGTM
How to set up server-side tracking
Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.
By Ivanna HolubovskaJul 2, 2026
First-party data
Build richer customer profiles with first-party data
Stape helps consolidate data from your website, CMS, CRM, apps, and offline sources in one server-side environment you control, reducing dependence on third-party cookies.
Benefits
Turn scattered customer signals into useful marketing data
Connect data across touchpoints
Bring together website activity, CRM records, purchases, and offline interactions in one server-side setup.
Keep customer profiles up to date
Reuse known identifiers and stored data to add missing details to future events.
Improve audience quality
Give marketing platforms more complete first-party signals for remarketing, segmentation, and matching.
Activate data across platforms
Turn customer data you already collect into stronger inputs for reporting, attribution, and campaign optimization.
Best guides to leverage first-party data
BlogsGTM
Offline conversions tracking explained
Explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
By Ivanna HolubovskaSep 14, 2026
CRM
Stape's Conversion Tracking CRM Apps: use cases and benefits
Stape's CRM apps for CRMs automatically send lead statuses updates from CRM to platforms such as Meta and Google Ads, improving campaign performance and audience targeting.
By Uliana LesivSep 14, 2026
sGTM
Building a custom CDP and enriching event data using server-side GTM
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
By Ira HolubovskaSep 12, 2025
Results you can achieve with first-party data
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.5/10Meta EMQ
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%More complete tracking data
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%Less unassigned traffic
Case studies
Trusted by tracking experts and growing teams
OMRON Healthcare EMEA was losing data due to tracking restrictions. With Stape, it captured 20–30% more events, improved attribution precision by 20–30%, and increased conversion tracking reliability by 15–25%.
30%
More user events captured
ApriL Parfumerie replaced a complex Google Cloud tracking setup with Stape. Server-side tracking reduced data loss and increased conversions tracked by Meta Ads by 40–50%.
50%
More conversions tracked
Around 20% of Herzlack’s sales were not tracked. With Stape, the setup increased ROAS by 37%, reduced CPA by 20%, and improved Event Match Quality by 10%.
37%
Increase in ROAS
The Stape setup for Handyhand and HappyHelper captured completed services and final payments, increasing measured marketplace events by over 50%.
50%
Increase in tracked events
Finobo increased measured leads from 10–15% to 80–85% with server-side tracking through Stape and Meta Conversions API.
8.5x
more leads tracked
FAQ
