Gateways
Google Tag Gateway: what, why, and when
Google Tag Gateway (GTG) moves GA4 and Google Ads requests to first-party tracking. Explore 3 setup options and compare GTG with server-side GTM.
By Manisha MistryMay 27, 2026
Guides
Gateways
sGTM vs Gateways: what to choose and why
sGTM gives full control across platforms, while Gateways offer a platform-focused setup for Google, Meta, TikTok, Snapchat.
By Maryna SemidubarskaSep 11, 2026
