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  • ESP/Email

    Mailgun tag for server Google Tag Manager

    Mailgun is an email delivery service for sending transactional emails via server Google Tag Manager. Automate email notifications based on user actions easily.

    By Ira HolubovskaMay 5, 2026

  • ESP/Email

    SendGrid tag for server Google Tag Manager

    Use the SendGrid tag for sGTM to send emails and manage contacts. Learn the setup process, from SendGrid configuration to tag implementation.

    By Ira HolubovskaAug 20, 2025

  • ESP/Email

    Create a user profile and track website activity in Klaviyo using server Google Tag Manager

    Email marketing is one of the most important aspects of any eCommerce site. It’s essential to keep your database updated and track user activities on-site in order to make sure that you are targeting an accurate audience with relevant content, which will lead them back into purchasing from your online store. So how do you keep your Klaviyo user profiles updated? This guide will show how to create a new customer profile and track website activity in Klaviyo with the help of the server Google Tag Manager.

    By Ira HolubovskaJul 21, 2026

  • ESP/Email

    Send Telegram notifications using Google Tag Manager server container

    Checking conversions inside Google Analytics can be time-consuming. So what is the best way to send information about user activity on your site or orders from specific traffic sources? We created a Telegram tag for the Google Tag Manager Server container that can send notifications about user actions on the website to the Telegram channel. We also have a similar tag for Slack notifications. The Telegram tag for the Google Tag Manager server container allows receiving real-time Telegram notifications on every conversion and user action on the site. The notifications can be sent to multiple recipients.

    By Ira HolubovskaApr 16, 2025

  • ESP/Email

    How to integrate ActiveCampaign with the website using Google Tag Manager server container

    We created an ActiveCampaign tag for the Google Tag Manager server container to help connect websites with ActiveCampaign. The benefit of using this tag for the server container is that you can fully integrate your website with ActiveCampaign without the help from developers. Now, you can set up the integration using the Google Tag Manager Server container. The ActiveCampaign tag for the Google Tag Manager server container allows tracking events, creating or updating contacts, or both.

    By Ira HolubovskaJun 27, 2025

  • ESP/Email

    Set up Klaviyo website event tracking using server Google Tag Manager

    Klaviyo has extensive pre-setup integrations for websites built using popular CMS (like Shopify or woo-commerce). But what if you want to track additional events or have a custom site? In this case, there are two options: set up tasks for the developers or send website events through the server Google Tag Manager. This guide will show how to use a server GTM container to set up Klaviyo website event tracking.

    By Ira HolubovskaAug 6, 2026

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