sGTM
Snowplow tracking integration with server Google Tag Manager
Learn how to implement Snowplow tracking via sGTM to optimize your data collection process. Get accurate insights with server-side tracking.
By Ivanna HolubovskaJan 27, 2025
Guides
sGTM
Server GTM container is not receiving requests - reasons and fixes
Server GTM preview empty? Fix tracking issues caused by transport URL, GA4 conflicts, or CORS/CSP settings with this troubleshooting guide.
By Alex HeldMay 7, 2026
sGTM
Top cloud databases for server GTM explained
Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.
By Uliana LesivApr 29, 2026
sGTM
Consent Parser variable for Google Tag Manager server container
Decode and interpret Consent Mode v2 strings with a Consent Parser variable for server Google Tag Manager.
By Ivanna HolubovskaJan 27, 2025
sGTM
Math variable for Google Tag Manager server container
Perform calculations in server GTM. Use the Math variable to multiply, divide, add, or subtract values for ad spend, conversion adjustments, and custom metrics.
By Ivanna HolubovskaApr 9, 2025
sGTM
Pub/Sub Publish tag for Google Tag Manager server container
Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.
By Dan MurovApr 8, 2025
sGTM
User Data Extractor variable for Google Tag Manager server container
User Data Extractor for sGTM captures personal details from server-side events, such as emails and phone numbers, boosting marketing and tracking.
By Ivanna HolubovskaFeb 26, 2025
sGTM
End-to-end guide on data layer in Google Tag Manager
Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.
By Uliana LesivOct 2, 2026
sGTM
Firestore Request Delay tag for Google Tag Manager server container
Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.
By Ivanna HolubovskaMay 30, 2025
sGTM
Duplicate Transaction Checker variable for Google Tag Manager server container
Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.
By Ivanna HolubovskaJul 3, 2025
sGTM
Google Merchant Center Lookup variable for Google Tag Manager server container
Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.
By Ivanna HolubovskaAug 21, 2026
sGTM
Days In Seconds variable for Google Tag Manager server container
Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.
By Ivanna HolubovskaJan 27, 2025
sGTM
Weather variable for server Google Tag Manager
Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.
By Ivanna HolubovskaJun 17, 2025
